CH-5

STRATEGIC IMPLEMENTATION
STRATEGIC IMPLEMENTATION

Strategic implementation is a process that puts plans and strategies into action to reach desired
goals. The strategic plan itself is a written document that details the steps and processes needed
to reach plan goals, and includes feedback and progress reports to ensure that the plan is on
track.

Strategic implementation is critical to a company’s success, addressing the who, where, when,
and how of reaching the desired goals and objectives. It focuses on the entire organization.
Implementation occurs after environmental scans, SWOT analyses, and identifying strategic
issues and goals. Implementation involves assigning individuals to tasks and timelines that will
help an organization reach its goals.

Basic Features

 Formulation of policies for execution of strategies

 Allocation of resources

 Actual performance of tasks and activities

 Leading and controlling the performance of activities

 STRATEGY AND ITS IMPLEMENTATION OF APPLE CO.

Apple Inc. Is arguably one of the most successful companies in the world, enjoying one
of the most visible brand names in the world. Its launch of new products is usually waited
with heightened anticipation by consumers around the world, and its financial
performance has been exemplary. This success can be attributed to two main factors; the
visionary leadership offered by its immediate former chief executive Steve Job and the
strategic goal of emphasizing on design and the willingness to develop new products by
taking risk of developing new products for the market.

 The strategic goal of developing new products, while at the same time
emphasizing on design, has been successful because it has utilized the components
of strategic implementation
 The allocation of resources by the company in the developing of new products has
been substantial, and more often in well thought and planned processes.
 The financial resources focused on the development of new products with new and
superior designs
 Apple Co. by utilizing the superior capabilities in its possession, has been able to
develop products superior to those developed by its competitors and thus acquiring
a valuable market segment .
TYPES OF STRATEGY COMPANY FOLLOW-

o MARKET STRATEGY - Apple products speak for themselves. That’s why Apple has
consistently positioned their marketing, keeping messaging and visuals simple. Most of
the marketing is free of things like feature lists, pricing, or expensive special effects apple
know the product will sell itself without relying on pomp and circumstance. With
stripped down content and simple advertising they’ve gone on to sell more than 1.5
billion products.
Company usually follow and practices fair competition while launching its brand in
market they use very creative and simple ads to capture large markets especially in
country like India.

o TECHNOLOY AND PRDODUCT STRATEGY –

Apple uses product development as its main intensive strategy for growth. Product
development requires that the company develop attractive and profitable technology
products to grow its market share and business performance. Apple implements this
intensive growth strategy through innovation in its research and development processes.
 Through product development, the company uses innovation as a critical success factor
and competitive advantage For example they recently launched three variants of Iphone
11 which are far times better than other brands either in terms of performance or in terms
Of environment (less emission of carbon in atmosphere).

o Market Enlarge strategy - Apple uses market development as a low-priority

intensive strategy for growth. Using the company’s competitive advantages, market
development involves selling existing products in new markets. For example, Apple Inc.
applies this intensive growth strategy by authorizing new sellers in markets where the
company does not have any presence yet. This growth strategy agrees with the generic
strategy of broad differentiation by expanding the company’s market reach, such as by
introducing its current consumer electronics to new overseas markets.
This generic strategy for competitive advantage also requires offering products to
different market segments, which Apple satisfies via market development. Through its
various product models of consumer electronics and other goods and services, the
company fulfills this strategic requirement