QUESTIONNAIRE

PERSONAL INFORMATION

NAME : _____________________________________ GENDER MALE / FEMALE

OCCUPATION :

1. SELF EMPLOYED 2. SALARIED 3. HOUSEWIFE 4. STUDENT 5. OTHER

AGE: 1. 18-25 2. 25-35 3. 35-50 4. 50 & ABOVE

INCOME LEVEL : 1. <15000 2. <30000 3. <50000 4. <100000

5. MORE THAN 100,000

SURVEY ON CONSUMER BEHAVIOUR ON BUYING TELEVISION

1. What kind of a television would you prefer to buy? (Select one)

a. Curved UHD TV. b. LCD (Liquid Crystal Display)

c. OLED (Organic Light Emitting Diode) d. Plasma Display

2. What is the most preferred brand of television according to you? (Select one)

a. LG b. Samsung . c. Sony

3. How long are you using this brand?(select one)

a. less than 1 year b. 1-2 year c. 2-4 year d. Above 4 year

4. What is the price range in which you would prefer to buy a television? (Select one)

a. Rs 10000/- to Rs 15000/- b. Rs 15000/- toRs 20000/-

c. Rs 20000/- to Rs 30000/- d. Rs.30000/- to 40000/- e. Rs 40000/- and above

5. What are the features that you would look for when buying a television? (Multiple Choice)

a. Size of the Screen b. Picture Quality e. looks and appearance

c. Sound Quality d. Smart TV f. Resolution

6. What is the size of screen that you would prefer to buy? (Select one)

a. Less than 20" b. 20" to 30" e. 40” to 50”

c. 30" to 40" d. 50" and Above

7. What is the impact of television in your life?

a. it affects my social life c. increases my knowledge

b. it expands my scope of thinking d. other

8. What is the basic purpose of the television that you buy? (select one)

a. family entertainment b. Playing console games like sony ps3, xbox 360
c. Security Systems d. Presentation Display
e. Personal Entertainment

9. What are the ways by which you learn about the television you wish to buy? (multiple choice)

a. Newspaper Advertisement b. Television Commercials

c. Television Dealers d. Event Sponsorers
e. Internet
10. Where would you like to purchase a T.V ?

a. Authorised Retailer b..Company Outlet

c..Multibrand Showroomvv d. Online/E-Commerce

11. What are the additional features that you would like to have in a television? (multiple choice)

a. Program Recording Capability b. Video conferencing e. built in computer

c. HDMI Slots d. Internet Browsing
12. On which occassion you would like to bought new television?(select one)

a. New Year B. Festival C. Marriage D. Other

13. Who influcend your decision the most to buy a particular brand of television ?

a. Spouse b. Children c. Friends d. Other

14. How many hours you spend watching T.V?

a.Upto 1 hr b.1 to 3 hrs c.3 to 5 hrs d.more than that

15. How important role does your existing television brand play when buying a new television? (rank 1-5 and 1
being lowest and 5 being highest)

1 2 3 4 5