A SUMMER INTERNSHIP

REPORT
ON
A STUDY OF CONSUMER BUYING BEHAVIOUR AND
EXPERIENCE EVALUATION AT
RELIANCE PETROLEUM
A training report submitted in partial fulfillment of the requirement for the degree of

MASTER OF BUSINESS ADMINISTRATION

(2018-2019)
Submitted by:
Name of Student: Karan Singh Khokhar
MBA –2 th Semester
University Roll No:108
Submitted to:
Mr. Bhaskar Angaria

Baba Farid College of Management and Technology

Muktsar Road, Bathinda-151001, Punjab (INDIA)
 DECLARATION

I have made this report file on the topic A STUDY OF CONSUMER BUYING BEHAVIOUR

AND EXPERIENCE EVALUATION AT RELIANCE PETROLEUM I have tried my best

to elucidate all the relevant detail to the topic to be included in the report.While in the beginning

I have tried to give a general view about this topic.

My efforts and wholehearted co-corporation of each and everyone has ended on a successful

note. I express my sincere gratitude to MR. BHASKAR who assisting me throughout the

preparation of this topic. I thank him for providing me the reinforcement, confidence and most

importantly the track for the topic whenever I needed it.

KARAN SINGH KHOKHAR

 ACKNOWLEDGEMENT
Apart from my own efforts, the success of any project depends largely on the

encouragement and guidelines of many others. I take this opportunity to express my

gratitude to the people who have been instrumental in the successful completion of this

project.

I would thank the entire Management of Reliance Retail Limited for giving me the

wonderful opportunity to work on a two-month internship project in their esteemed

organization.

I am highly obliged to Mr. VIMAL PATEL, Chief Manager, Corporate marketing for

giving me this project and guiding me throughout my summer internship research. His

encouragement, time and effort motivated me to work sincerely in this project.

I would also like to thank Mr. Akshay, Training & Placement Office, BFCMT, Bathinda, for

their kind cooperation and providing me with the academic support.

I would like to thank my project faculty guide Prof. Bhaskar , BFCMT, Bathinda, for his

constant follow-up, support, encouragement and guidance to complete this project within

the allotted time frame.

Last but not the least; I would like to thank my Almighty for blessing me and making this

project a success.
 TABLE OF CONTENTS

S.No. Name of the topics Page No.

1 EXECUTIVE SUMMARY 1-2
2 Introduction To The Organization, Industry And The Problem 3-19
3 Objectives Of Project 20-21
4 Research Methodology 22-25
5 Data Analysis 26-40
6 Findings & Suggestions 41-43
7 Conclusion 44-45
8 Annexure 46-49