DECLARATION BY THE STUDENT

This is to certify that the INDUSTRIAL EXPOSURE submitted to

bharati vidyapeeth deemed university, Pune in partial fulfillment of
the requirement for the award of the degree of BBA is an original
work carried out by me under the guidance of DR. AJAY SAHNI the
matter embodied in this industrial exposure work to the best of my
knowledge and belief and has been submitted neither to this
university nor to any other university for the fulfillment of the
requirement of the course of study.

ANMOL SHARMA
BBA IV -SECTION- A
(ERP ID- 0171BBA023)
 Certificate

This is to certify that the Industrial Exposure Report is the work done by Mr. /Ms.
ANMOL SHARMA under my guidance and supervision for the degree of Bachelor
of Business Administration from Bharati Vidyapeeth Institute of Research and
Management, Pune.
To the best of my knowledge and belief Industrial Exposure

1. Embodies the work done by student.

2. The project is completed as per guidelines and has plagiarism report.
3. Fulfils the requirements of the guidelines relating to the BBA degree of the
university.
4. Is up to the standard both in respect of contents and language for referred
to the examiner.

Dr. AJAY SAHNI

Assistant Professor
 CERTIFICATE

This is to certify that the Industrial exposure report is an academic work done by
“ ANMOL SHARMA” submitted in the partial fulfillment of the requirement for
the award of the Degree of BBA from Bharati Vidyapeeth (Deemed to Be)
University, Pune. It has been completed under the guidance of DR. AJAY SAHNI.
The authenticity of the project has been verified on the basis of plagiarism
report and has been examined by the faculty supervisor and external examiner
.This includes data verification, checking duplicity of information etc. and it may
be rejected due to non-fulfillment of quality standards set by the Institute.

Dr. Vikas Nath

Director In-charge
 ACKNOWLEDGEMENT

I am highly obliged to the faculty members for extending

their support in the form of specialized knowledge and
experience, throughout the process of formulation, working
and compilation of this report. I owed a special thanks to DR.
AJAY SAHNI, my mentor for his time and knowledge.

At last I would also like to thanks my family and friends for

their help and support in completion of this file,

Name of the student

ANMOL SHARMA
 PART –A
MANUFACTURING
INDUSTRY
Automobile

PARTICULARS PAGE NO.

 HISTORY 4

PRODUCTS IN AUTOMOBILE INDUSTRY 5

PLAYERS IN THE INDUSTRY 6

CONTRIBUTION OF INDUSTRY IN GDP 7

FUTUTRE OF INDUSTRY 8

Industry
CONTENT
History
The history of automobile is fantastically rich. If we have to give credit to one
inventor then it would be Karl Benz from Germany. The first automobile was
created in 1885/1886.
In 1913, the Ford Model T, invented by the ford motor company , became the
first automobile to be produced on a moving assembly line. Later on, Ford
produced more than 1 crore model T automobiles.

It is said to be a business of producing and selling the powered vehicles like

trucks, cars, and other vehicles. It makes possible for the peoples to commute to
a long as well as short distance for work, shopping etc.

This industry motivates the growth of a good road system. This industry is the
prime purchaser of many industrial products for eg. Steel. This industry provides
huge rate of employment in the world and helps in the positive growth of the
economy.

The automobile industry in India occurs to be the 9th largest in the world, In 2009
India became the 4th largest exporter. Indian manufacture spread their business
globally as well as they were asking for more investment in their sector. The
increase of middle class in India has also drawn the attention of the international
auto manufacturers towards the Indian automobile market. The middle class was
created because of the new business were opened such as oil and gas company
customer care, services centres etc because of this there were increase in
availability of jobs for peoples.

Product
The assembly plant shows only the final phase of manufacturing an automobile.

Manufacturing of Product consist of components like:

 Body: The covering of the vehicle is built. Initially the left and right
quarter panels are robotically disengaged from pre-staged shipping
containers.

Then the front and rear door, roof, and body panels are gathered in
same fashion.

After the body moves from the weld area the other components like
door, hood, fenders and bumpers are installed.

 Paint: the covering of the car passes from a brightly lit white room
where it is fully wiped down by visual inspectors using cloths soaked
in hi-light oil. The covering of the car is fully covered with a base
coat of colour paint and clear top coat.
 Interior assemble: all the instruments and wiring systems, dash
panels, seat, lighting, steering, wheels etc are installed in the car.

COMPITITION IN INDUSTRY
Globalisation has increased the challenges Faced by the automotive
manufacturing environment. Emerging markets are America, china and Eastern
Europe.

Competitors in the market are:

 Hyundai : it was founded by Chung ju-yung in 1947. It is an south Korean

company and initially entered in the markets of Guam, Thailand and
Vietnam. It is capable of producing 1.6 million units annually. The
company employs about 75,000 people around the world. Hyundai
 vehicles ae sold in 193 countries through 6,000 delarships and showrooms

 Chevrolet: the automotive engineer Louis Chevrolet founded the Chevrolet

motor company. The sales of Chevrolet in 2011 has set a world record of
selling 4.76 million vehicles worldwide.

 Honda: it is a Japanese based company mainly known as a manufacturer of

Automobile and motorcycles. It produces 5,357,013 units in 2018. This
is the only company which in dealing in all types of motor vehicles like
mountain bikes, ATV, motorsports, electric and alternative fuel vehicles.

CONTRIBUTION IN GDP
 The automobile industry contribute over 7.1 per cent to the gross domestic
product and give employment to more than 3.2 Cr people directly and
indirectly and in last 10 years this industry made total investment of 35
billion. The vision of this industry is to increase the contribution of GDP
from 7.1% to 12% till 2026.

Calculation based on GDP Calculation based on Gross Value added (GVA) at

at Factor cost (base year basic Prices (base year 2011-12)
2004-05)
Indicator 2014- Indicator 2014- 2015-16 2016-17
15 15
Auto Industry 4,419 Auto Industry 5,562 6,123 6,604
turnover (base turnover (base
price 2004-05) price 2004-05)
GDP at factor 61,483 GDP at factor 97,190 104,910 111,850
cost 2004-15 cost 2004-15
Contribution to 7.2% Contribution 5.7% 5.8% 5.9%
National output of National
output

FURTURE OF INDUSTRY
Automobile industry in India is the 4th largest manufacture of cars and also the
7th largest manufacturer of commercial vehicles in 2017. The automotive industry
in India is expected to reach 16.16-18.18 trillion by 2026. As the two-wheelers
overlook the industry and made up 81% in the internal automobile sales in
financial year 2018.

The domestic automobile trades improved by 7.08% between the financial year
2013-2018 with the production of 29.07 million vehicles in the country in the
financial year 2018.

During April 2018, there was the highest growth in domestic sales between all
the categories was verified in commercial vehicles at 31.49% and also there was
the increase in the growth of three-wheelers by 25.16%.
According to the research, the sales of passenger vehicles in India crossed 3.2
million units in financial year 2018 and expected to increase to 10 million units
by financial year 2020.

The government of India has set an aspiring targets of only having electric vehicle
to be sold in the country. The Indian government and the ministry of heavy
industries has nominated 11 cities in which they will introduce the electric
vehicles in their public transport systems.

The electrification in the future also have advantages and shortcomings, it will
lead us to reduction in emission and less dependency on oil imports from other
country which is clear advantages of electrification. But due to electrification the
vehicles like heavy commercial vehicles and construction equipments will take
longer for EVs to penetrate. From a consumer point of view, the value of electric
vehicles reduced total cost of ownership.
 PART – B
CONTENT

S PARTCULARS PAGE NO.

NO.
1 HISTORY

2
VISION/MISSION/OBJECTIVE
3 PROMINENT MEMBERS

4 MEMBERSHIP

HISTORY
It was recognised in the year 1955 and was funded by the four
regional association representing the eastern, northern, western and
southern region of India. The memorandum of association was
retained by the doyens of the industry on 15th April 1955.
FHRAI is mostly dedicated to the interest of providing the service of
hospitality public and it also works in numerous ways for its welfare
and progress. The members which are associated with FHRAI gets
discount cards and the hotel and restaurant members get 30%
discount on rooms.
FHRAI periodic magazine is very much a highly praised premium
publication for the hospitality industry. It delivers mostly the vibrant
updates on legal matters, government statements and also features
perceptive articles on important trends in the Indian and global
hospitality industry.
FHRAI is the main authentic voice of the hospitality industry in India,
it engages mainly with the central and state governments on a
gathering of problems and strongly represents the views and
concerns of its members. It also delivers legal relief by monitoring
various legal and regulatory developments and obtain timely and
effective redressal for its members. The most anticipated and also
widely attended event in the Indian hospitality industry is the annual
convention of FHRAI.
The annual convention works as a unique platform for the members
from across the country to relate and thoughtful with stakeholders
as well as those at the highest echelons of the government, business
icons etc.
FHRAI is succeeded by the Executive committee controlled by the
elected president having a contract of one year. The day to day Commented [RS1]:

activity is directed by the secretary general.

VISSION
  To make the region covering 12 states and union territory a
flourishing destination for domestic and foreign tourist by
projecting their captivating Tourism assets.
 Promoting the best industry practices and setting benchmarks
for industry constituents.

MISSION
 A mutual voice for hotels, restaurants and associates for
unobstructed progress of hospitality industry.
 Create value for members by ensuring government policies
remain supportive of tourism and the industry.

OBJECTIVES
 To bond the four regional association in a representative
national organizational.
 Act as an information centre and broadcast statistical and other
information regarding the hotels and restaurant industry and
recommend its members on matters of importance to them.
 Promote and market the hospitality industry of India,
particularly hotels and restaurants in the national and
international market.
 Create a national community of the hotels and restaurant
establishment located all over India a consider and take decision
on all questions of interest to hotel and restaurant industry.

SOME PROMINENT ASSOCIATE MEMBERS

Sr.
CODE ESTB_NAME CITY CATEGORY ROOM_SEAT
No.

1 2395 ANNABELLA HOTELS & RESORTS Ranikhet AU 11

2 2396 HOTEL KINGS BAR & RESTAURANT Jalandhar 2 16

3 3723 CLARENS HOTEL Gurgaon 3 32

4 3724 CELEBRATION VAN VILAS Distt. Mandla 3 34
5 3725 ETHNOTEL HOTEL Kolkata 3 41
6 3726 A.S. HOTEL Aurangabad 3 29
7 3727 RKN BEACH RESORT Puducherry 3 38
8 4224 KAMAL PALACE Jalandhar 4 40

9 4225 COUNTRY INN & SUITES BY CARLSON Manipal 4 54

10 5169 THE ELEPHANT COURT Idukki 5 65

11 5170 REGENCY LAGOON RESORT Rajkot 5 52

Dist.
12 5171 THE FERN GIR FOREST RESORT 5 40
Junagadh

ITC GRAND BHARAT (A Luxury

13 6132 Dist. Mewat AU 104
Collection Retreat)

14 6133 RAMADA PLAZA, AGRA Agra 5D 145

15 7748 LEMON TREE HOTEL, DEHRADUN Dehradun AU 49

16 7749 SAI BALA GRAND Chennai AU 22

17 7750 SUN HOTEL Agra AU 35

18 7751 HOTEL BIKANER Bikaner AU 37
19 7752 THE PEARL HOTEL Kolkata AU 39
20 7753 SIKKIM VIRAMMA RETREAT Pakyong 3 30
21 7754 LEELA RESORTS Kolkata AU 74

MEMBERSHIP
 With more than 3824 members containing of roughly 2484 hotels,
1204 restaurants, 132 associate members and the 4 regional
associations
 FHRAI hotel membership:
 Must be a member of one of our regional association.
 Must be a functioning founding.
 Must have least 10 rooms or the qualification criterion of the
regional association.
 Must have a restaurant in the hotel
 Must have all the municipal and police required licenses with
current validity.
 FHRAI restaurant membership:
 Must be a restaurant under operation.
 One restaurant can be member for a hotel with 25-100 rooms
 Two restaurant can be members for hotels with more than 101
rooms.
 Restaurant members are also entitled to two FHRAI discount
cards like any others
 FHRAI associate membership:
 Must be associated with the hospitality industry in some way
 Only company, firm and such entities can become a member, not
individuals.
 Hotels under construction should apply for associate
membership.
 This can be converted to hotel membership instantly after the
hotel starts operations.
 PART-C
BRIEF STUDY ON SERVICE
SECTOR SPECIFIC TO A
COMPANY
S NO. TOPIC PAGE NO.
CHAPTER-1 INTRODUCTION
A. Overview of the service
sector and its
1. contribution in the
economy
B. Overview of the industry
and its contribution in the
service sector
CHAPTER-2 ABOUT THE
COMPANY
A. Profile of the company
2. B. History of the company
C. Vision & mission
statement of the
company
D. Key competitors of the
company
E. Organizational structure
CHAPTER-3 MARKETING
STRATERGIES OF THE
COMPANY
3. A. Introduction about the
marketing strategies
B. Seven P’s of the
marketing
I. Product
II. Price
III. Place
IV. Promotion
V. People
 VI. Process
VII. Physical evidences

CHAPTER-1 INTRODUCTION

(a) Overview of the service sector and its contribution in the Indian
economy
INTRODUCTION:
Housing Development Finance Corporation is an Indian banking and financial
services and has company headquartered in Mumbai. It has 88,253 employees
and occurrence in Bahrain, Hong Kong and Dubai. This bank is India’s largest
private sector financiers by assets. HDFC bank is the largest bank in India by
market capitalization and also ranked 69th in 2016.
In 2018, the bank’s sharing network was at 4,805 offices and 12,260 ATMs
through 2,657 cities and towns.

MARKET SIZE
The HDFC bank has market capitalisation of 1, 38,469 cr. HDFC bank has
exceeded the biggest lender in the nation. The HDFC bank is possibly the most
expensive bank in the world. It was established in 1994 and has grown its
balance sheet 33 times since then. Earnings per share has increased at a
compounded annual rate of 25% in last five years. HDFC bank has 1.69% return
related with most of the global banks. It gives 18.8% of return on equity.

Indian Star Rises in Global Banking

Total Assets Mcape

p/b Roe (%) Roa (%) NIm (%)
(Rs Cr) (Rs Cr)

HDFC Bank 341055 138469 4.5 18.8 1.8 4.2

Wells Fargo (US) 6795039 997130 1.3 12.2 1.2 3.8

DBS (Singapore) 1411882 160212 1.2 10.9 1 2.1

BNP (France) 13525879 267058 0.5 8.6 0.3 1.3

JP MorgaN (US) 11820922 763679 0.9 10.3 0.8 2.7

Citi (US) 9905863 442947 0.4 6.5 0.6 2.8

HSBC (UK) 13435307 853525 0.9 10.8 0.7 2

Barclays (UK) 12877294 179681 0.4 5.6 0.2 1.6

Bank of AmericA 11113393 436646 0.5 0.1 0.2 2.9

Santander (Spain) 8716490 329332 0.6 7.1 0.4 2.9

Credit Agricole (France) 11703953 61129 0.2 -3.6 -0.1 1

AgriculturaL Bank of China 10158372 717512 1.3 20.8 1.2 3.9

Mizuho Financial (Japan) 10195196 220937 0.7 11.4 0.3 0.8

Industrial & CommerciaL Bank of China 13290054 130164 1.4 23.5 1.5 3.5

INVESTMENT
Banks plays a very significant role in economic development of the nation. The
growth of financial sector is nearly 8.5% per year. Banking system of India is
most extensive. Asset value of the whole banking sector in India is around US$
270 billion. The up-to-date inclusion such as internet banking (IB) and core
banking have made operations friendlier.
 GROWTH OF CAPITAL MARKET: the number of transactions was
increased and also the deposit system. The Infotech systems were introduced
in the national stock exchange.
GROWTH IN THE INSURANCE SECTOR : many foreign companies entered
into the market. Due to the introduction of several new players in market new
services and products are introduced. The competition lead the companies to
aggressive marketing and distribution techniques. The insurance regulatory
and development authority (IRDA) has provided to development of this sector.

Overview of the industry and its contribution in service sector.

Banks are the financial institutions that provides financial services to their
customers. This service industry plays an important role in the global
economies. The government and businesses need finance to function and bank
act as the suppliers of fund and users of funds.
Distinctive categories of banks are developing to supply to the various
demands and social needs. Various banking institution have their operations in
different manner.
We can organise banks as follows:
 Retail banks
 Commercial banks
 Investment banks
 Cooperative banks
 Central banks
 Specialized banks
Banks are the large and multifaceted organisations. Their clients range from
personalities and institutions, all the way up to the government and central
banks of entire countries. It helps in building and maintaining the financial
relationships variety of customers.
Major classification of banking customers:
 Individual consumers
 Small businesses & traders
 Farmers and rural consumers
 Corporates and corporations
 Banks- domestic & international
  Government
 Institutional investors
 Non-profit organisations
 International clients
As the banking industry is growing quickly, its estimated assets of 1,000 banks
are worth almost $100 trillion USD. Banks provides numerous services and
products.
Following are the main functions of banks:
 Provides security to the savings
 Offers interest on deposits
 Control supply of money and credit
 Increase savings speedily and efficiently
 Set equal norms and conditions to all types of customers.
Banks operates in most of the countries and exposed to various strict
regulations. Government impose rules and procedures to govern their
operations and service offerings. The banks works within a climate of extensive
regulations to protect the public interests.
These are the reasons why banks are heavily regulated:
 To safeguard the safety of the public’s savings.
 To control the supply of money and credit to achieve the economic goal.
 To provide equal opportunity and fairness in the public’s access to
financial services.
 Provide the government with credit and other services.
During the recent times, technologies advances and has enabled to extend
their reach globally and the customer no longer need to visit bank’s branches
for every transaction, as most of the transactions happens online.
The technology is going to be promoter in that growth, creating huge
opportunities for professionals with good understanding on banking industry.
CHAPTER-2 ABOUT THE COMPANY
(a) Profile of the company

The housing development finance corporation limited (HDFC) was one of

the first bank in the private sector which gets approval from the reserve
bank of India. The bank was incorporated in august 1994 and inaugurated
operations as a scheduled commercial bank in January 1995.
Since 1977, corporation has maintained a constant and healthy expansion
in its operations to remain the market leader in mortgages. HDFC bank has
an outstanding loan portfolio covers over a million lodging units. HDFC was
positioned to promote a bank in the Indian environment because it has a
experience in the financial markets, strong market reputation, large
shareholder base, and unique consumer franchise.
HDFC’s mission is to be a world class Indian bank and objective is to build
sound clients franchises across different businesses so as to be the favoured
provider of banking services for target retail and wholesale customer
sectors and to complete healthy development in profitability. Bank is
devoted to maintain the highest level of principled standards and
professional integrity.
Philosophy of bank is based on values like:
 Operational excellence
 Customer focus
 Product leadership
 People and sustainability
In 2015, the authorized share capital of HDFC bank is Rs. 550 Crore. The HDFC
group embraces 21.67% of the bank’s equity and approximately 18.87% of the
equity is held by the American depository shares (ADS).
Headquarter of HDFC bank is in Mumbai. The bank’s supply network was at
4,014 branches in 2,464 cities. Customers through India are also serviced
through several delivery channels such as phone banking, net banking, mobile
banking and SMS based baking.

(b)history of the company

In 1994, HDFC was integrated with its registered office in Mumbai, India. The
first office of HDFC was inaugurated by the then union finance minister,
Manmohan Singh. It was the only private bank to receive an approval from RBI
for the establishment of the bank.

(c) vision and mission statement of the company

Vision: To be the leading provider of financial services in India and major global
bank.
Mission: HDFC bank’s mission is to be world class Indian bank by adopting a
single minded focus on service excellence and product quality.
The bank has accepted production leading best practices in establishing a set
of operational principles which govern how risks of a substantial business
disruption are moderated to protect the banks customers, employees and
stakeholders.

(d) Key competitor of the company

State bank of India is an Indian international, public sector banking and

financial services legal body. It is a government owned legal body and it’s
headquarter is in Mumbai. SBI is ranked 216th on the list of the world’s biggest
corporations as of 2017. It has 23% of market share in assets, besides a share
of one-fourth of the total loan and deposits market. SBI has 18,356 branches in
Indian. It has 209,567 employees as on 31st march 2017 out of which 23% were
female workers and 1.5% employees with disabilities. SBI was awarded with
the most trusted brand in India.

Industrial credit and investment corporation of India. It is an international

banking and financial services. ICICI bank is the second biggest bank in term of
assets and market capitalisation. ICICI offers wide range of banking products
and financial services for corporate and retail customers through a variety of
delivery channels. The bank presently has a system of 4868 branches and
14,368 ATMs through India.
It is owned by the government of India and headquartered in Vadodara,
Gujarat. It has total assets of 3.58 trillion and has a network of 5,538 branches
in India. The Indian government has announced the merger of bank of Baroda,
Vijaya bank and Dena bank on September 17’2018. It is also a SEBI-registerd
investment banking company founded in Mumbai.

This bank was registered on 19th may 1894. PNB disclosed in February 2018
that it discovered duplicitous transactions up to $1.77 billion at just of its
branches. PNB had 68,290 employees and it also had 919 employees with
disabilities. It was recorded that the business had net profit of INR 571 crores
during the financial year 2012-2013.

(e) Organizational structure of the company

The Board of directors includes of five nominees from the shareholder:
 Government of Maldives
 HDFC investment limited
 Aisan Development bank
 International finance corporation
The shareholders have rights to nominate alternative directors who participate
in the board meeting but can only exercise the right to vote in the absence of
the nominee representing the shareholder. The chairman of the board of
directors is responsible for policy implementation and on-going operations.

CHAPTER-3 MARKETING STRATERGIES OF THE COMPANY

(a) Introduction about the marketing strategy

HDFC has segmented the consumers on the base of salary group like
expressing the structure of classic, preferred and imperial and also using
consumer’s financial needs to subdivision the market like those of in need of
general banking services and those customers who are HNI’s and are in need
on speculation advisory services. HDFC has the mainstream of its customer
base who are tech-savvy, young and are more tending to products coupled
with technology. The product and services offered by the HDFC are targeted to
salaried class, businesspersons, and high net worth individuals. HFDC has
located itself as a favoured provider of financial services by incorporating
technological advancement in its fundamental business.
These are some features of bank marketing:
 Banking products are intangible, they cannot be seen or touched like
manufactured products.
 Banking products are produced and delivered at the same time , and
they cannot stored
 Standardising the banking product is very difficult.
The main purpose of bank marketing:
 Identification of the most profitable now and future
  Evaluating the present and future requirements of clients
 Setting business expansion goals and creating plans to meet them.

(b) The seven P’s of the company

1. Product: HDFC offers wide range of products. It offers loans to meet the
diverse needs and is covers private loans, wagon loans, credit card loans.
It also includes online payment options for eq. pay bills and shop online,
fund transfer options, bill payments, tax payments. Demat options are
also there for investors which also includes investment assist. It also
gives insurances for various options like life, health, motor insurance,
travel. HDFC’s premier option include direct Equity, mutual funds and
fixed income products.
2. Price: The bank follows a inexpensive pricing strategy in its marketing
mix and maintains a superior level at the similar time. It is undoubtedly
visible that it enjoys supreme market capital in terms of shares in India.
The national opponents are either PSUs or national bank. HDFC has
always priced higher in expressions of minimum capital compulsory to
open a new account. All the regulating pricing policies are controlled by
the reserve bank of India (RBI).
3. Place: This bank has a strong presence all through India. The bank has
outreached 4500+ sub-divisions in 2600 towns with 12,000 ATMs. It
makes sure that its occurrence is sensed in each and every corner of
nation and every single person should reward its facilities equally. The
website of HDFC is well designed and well maintained which provides
ease in net banking and online payment options.
4. Promotion: it focuses on the promotional strategy in its marketing mix.
The bank is involved in huge number of CSR activities for supportable
livelihood, financial literacy, education, training and community
initiatives. It always made its presence felt through advertisement,
hoarding, posters.it has created a sense of worth and faith between the
shareholders and customers towards this particular brand.
5. People: it gives solid reputation on its people for example customers and
employees. The multi demographic principles is clearly showing that
HDFC have confidence in diversity and inclusion. It has spread its offices
geologically in every state, to spread attentiveness to the maximum
number of people.
6. Physical Evidence: it delivers the best in house facilities with the latest
infrastructure and international environment in all its offices. The
environment of the offices helps the employees to perform as per the
organisation’s expectations. The offices, branches, credit cards are the
physical evidence of the brand.
7. Process: The other financial institutions does various social activities,
HDFC maintains a good relations with its customers and investors which
avoids a bad ‘word of mouth’. All these supports the organisations to
grow in long term and encourages its employees to continue being
faithful to it and give their best throughout their tenancy.