BOARD OF ESTIMATES 10/02/2019 Department of Finance ~ cont'd Baltinare Tourien Improvenont District Fo Budget REVENUE Ze BTID Avsesonent of avg. Hotel Tax 3,750,000 ‘TOTAL REVENUE 73,750,000 Barketing 4 Advertising Leisure warketing and Convention Trade: Production 225,200 ueleure Marketing and Convention Trade: Media Buys 800, 000 Social media, event & experiential marketing 180,160, International Sales, Marketing, and PR 267,520 heb enbancenents 22,520 Creative Devpt/New brand 112,600 Product & Travel promo mtls 42,000 Botal Marketing 6 Ads 4, €50, 000 Sales ¢ Destination Development Financial comitnente for ign Impact Groups 1,000, 000 Hosting Strategic Industry events 375,009, Sales Wissions/ FAK iii,o09 International Sales/FAM; fille Balfour PR; cR USA 412,000, Beautification 00,000, Wayfinding Signage and Visitor Experience 00,000, Safety and Security 139,250, ‘total sales 1,836,250, Agnin & Operations Ravocacy/Lopbyist 75,000, ROI Measurenent & Reporting/Adara 32,500, ‘otal Admin & Operations 107, 500, City Fee 1.58 36,250, ‘TOTAL EXPENSE 3,750,000 (Gaxeaes_oaerersy 2 208