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Republic of the Philippines

CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE


San Jose, Pili, Camarines Sur 4418
Website: www.cbusa.edu.ph
Email Address: op@cbsua.edu.ph
Trunkline: (054) 871-5531-33 Local 101

BUSINESS PLAN

Market Centro of Pili


Along the highway of
Barangay San Juan Pili C.S
ukayukay@yahoo.com

Prepared by;

Gastardo Jeleyne
Republic of the Philippines
CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE
San Jose, Pili, Camarines Sur 4418
Website: www.cbusa.edu.ph
Email Address: op@cbsua.edu.ph
Trunkline: (054) 871-5531-33 Local 101

Calote Darwin
Bare Isaac Roelson

VISION

To be the most attractive and unique ukay ukay for the next 2

years.

To be the leading marketing of ukay ukay at Pili Public Market

around the Municipality of Pili.

MISSION

To provide affordable but classy clothes to everyone that will

suit their fashion style in dressing up and maintain the fairing

prices for the costumer services to be able comfortable we will

maintain and develop being approachable and kindly attitude.

OBJECTIVES

To introduced different variety of clothes that will suit for

costumer fashion.

To get good earnings as a result of hardworking and hardship of

every employees/owners.
Republic of the Philippines
CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE
San Jose, Pili, Camarines Sur 4418
Website: www.cbusa.edu.ph
Email Address: op@cbsua.edu.ph
Trunkline: (054) 871-5531-33 Local 101

Executive Summary

The business is called "UKAY UKAY" that caters apparel like pants
, short, shirt,polo, polo shirt and bags that are also called as
"ukay ukay". It has a well known industry specially in the
Philippines because of its low price due to its supply being
second hand originated from different part of the world.
The target costumers of these business are ranging from child to
adult depending on the stocked supply or availability of some
particular items because it is well known to filipinos, there are
many competitors particularly in public market or in "centro"
where the crowd are leisurely gathering and accumulating.Ukay
ukay is managed and owned by three individuals respectively
Jeleyne Gastardo, the marketing manager. Isaac Roelson Bare, the
accounting/sales manager and lastly Darwin Calote the
supply/supply-quality manager. These three individuals are pillar
of the business and every decision made for the business are
always decided fairly and unanimously by them for the betterment
of the business.

VISION
To be the most attractive and unique ukay-ukay for the next 2
years.
To be the leading marketing of ukay-ukay at Pili Public Market
around the Municipality of Pili.

MISSION
To provide affordable but classy clothes to everyone that will
suit their fashion style in dressing up and maintain the fairing
prices for the costumer services to be able comfortable we will
maintain and develop being approachable and kindly attitude.

OBJECTIVES
To introduced different variety of clothings that will suit for
costumers fashion.
Republic of the Philippines
CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE
San Jose, Pili, Camarines Sur 4418
Website: www.cbusa.edu.ph
Email Address: op@cbsua.edu.ph
Trunkline: (054) 871-5531-33 Local 101

To get good earnings as a result of hardworking and hardship of


every employees/owners.
Maintaining the friendly attitude for the costumers comfort.
Republic of the Philippines
CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE
San Jose, Pili, Camarines Sur 4418
Website: www.cbusa.edu.ph
Email Address: op@cbsua.edu.ph
Trunkline: (054) 871-5531-33 Local 101

START UP COST

FUNDING REQUIREMENTS

SUPPLIES

Mix Blouse Php. 3000


Mix Pants Php. 2000
Mix Shorts Php. 3000
Sweat Shirts Php.1000
Ladies Shirts Php.1500
Hoodies Jacket Php.2500
Men Shirts Php. 2000
Php. 15.000

Materials and Equipments

Pipes and Racks Php. 300


Mannequins Php. 1600
Hanger Php. 1000
Clips Php. 300
Bulbs Php.500
Plastic bags Php.50
c
Electric Fan Php. 1500
Calculator Php. 300
Markers Php. 30
String Php.50
Record Book Php. 200
Ballpen Php.15
Republic of the Philippines
CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE
San Jose, Pili, Camarines Sur 4418
Website: www.cbusa.edu.ph
Email Address: op@cbsua.edu.ph
Trunkline: (054) 871-5531-33 Local 101

The Ukay Ukay business are offered affordable clothings because


in our daily life clothings has been very important and will
describe the personality of people on how they dress up to look
more perfect and good.Nowadays the fassion industry are widely
entroduced specially in the Phillipines, ukay ukay marketing has
increased due of its low price to its supplies for being second
hand originated from different part of the world and will
embraced by the filipinos who really love ukay ukay as they to
day lifestyle and believes that ukay will provides many different
variety of clothes in old styleand trending styles.

The primary ukay ukay target costumers are ranging from child to
adult who wants to look good in just as low price but have good
quality of clothes that will suit for their wants of fashion for
them to stand out and feel good to thierselves.

Ukay ukay is the retailer business that aims to give affordable


clothes that intends to open at the Pili Public Market. It offer
clothing for women and men such as the ladies and menshirts,
shorts, pants, sweat shirts, and hoody jacket that have a variety
of trending clothes.

Ukay ukay marketing business has been introduced and will


distributed around the municipality of Pili in different areas,
this strategy is to lessened the existing competitors in ukay
ukay business also of putting Korean style clothings for the
young mellenials of Pili because we believe that this is trends
now a days, so that every year we will be able to know the trend
clothes that we need to put in our ukay ukay business. In
addition to make it more perfect in existing competitors we will
be able to have fair discounts to costumers that bought handful
amount of items offering quality products and has always
welcoming attitude or sales talking.
Republic of the Philippines
CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE
San Jose, Pili, Camarines Sur 4418
Website: www.cbusa.edu.ph
Email Address: op@cbsua.edu.ph
Trunkline: (054) 871-5531-33 Local 101

MARKETING PLAN

Ukay ukay business offers secondhand brand of different clothes


that have good quality items such as. T-shirts, Pants, Shorts,
Sweat shirts and Hoody Jacket. It has wide variety of brands due
its nature being of secondhand and its affordable prices.The
content of supply being unpredictable and sometimes uknown but we
make sure that there is always good quality in our products.

From childrens to aldults clothing we assured that our products


are trending for our target market who those have their
mellinials fashion style even the adult may have the interest to
buy and choose the best clothes and will suit for their outfit so
that were planning to put some korean fashion styles of clothing
that will straightened and will caught the attentions of everyone
specially the youth under the mellinials stage, as our
promotional strategy we will be planning to promote our retail
business with our ambitious to spread widely our business which
will include of putting print advertising and posting it to the
Internet as our advertisement and itroducing of our products for
everyone knows.
Republic of the Philippines
CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE
San Jose, Pili, Camarines Sur 4418
Website: www.cbusa.edu.ph
Email Address: op@cbsua.edu.ph
Trunkline: (054) 871-5531-33 Local 101

START UP COST

FUNDING REQUIREMENTS
Republic of the Philippines
CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE
San Jose, Pili, Camarines Sur 4418
Website: www.cbusa.edu.ph
Email Address: op@cbsua.edu.ph
Trunkline: (054) 871-5531-33 Local 101

Materials and
SUPPLIES PRICE PRICE
Equipments

Mix Blouse Php. 3000 Pipes and Racks Php. 3000

Mix Pants Php. 2000 Mannequins Php. 1600

Mix Shorts Php. 3000 Hanger/Clips Php. 1300

Sweat Shirts Php.1000 Bulbs Php.500

Ladies Shirts Php.1500 Plastic bags Php.50

Hoodies Jacket Php.2500 Php. 1500


Electric Fan
Men Shirts Php. 2000 Calculator Php. 300

Markers Php. 30

String Php.50

Record Book Php. 200

Ballpen Php.15

TOTAL: 15000 TOTAL: 8545

OTHER PAYMENTS

Transportation Php. 600


Bills and Payments Php. 900
Permits Php. 2500
Building Improvements Php. 5000
Logo Creation Php. 200
Labor and Utilities Php. 7500

TOTAL : Php. 16,700

OVER ALL TOTAL: Php. 40,245.00


Republic of the Philippines
CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE
San Jose, Pili, Camarines Sur 4418
Website: www.cbusa.edu.ph
Email Address: op@cbsua.edu.ph
Trunkline: (054) 871-5531-33 Local 101

Marketing Manager

Who manages the marketing of a business or product. They can be


responsible for sveral services or products, or be in charge of a
single product, who carried out the exact implementation of plans
also he/she controlling and connecting the activities of a
business.

Finacial Officer

Tasked with preparing finacial reports, budget and finacial


statements for the organization or business.

Accounting Executive

Is a role in advertising, Marketing information technology and


fashion agencies involving intimate understanding of a client
company's objectives and products and a proffesional capability
to provide effective advice toward creation of successful
promotional activities.

Laborer/s

Responsible for costumer services, maintaining an environment,


will work independently or in a team tk get the job done;
responsible for salestalking and will reporting the issues
encountered to be lessened responsible to work with his/her full
effort.
Republic of the Philippines
CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE
San Jose, Pili, Camarines Sur 4418
Website: www.cbusa.edu.ph
Email Address: op@cbsua.edu.ph
Trunkline: (054) 871-5531-33 Local 101

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