THE EFFECTIVENESS OF YOUTUBE ADVERTISMENTS ON

INFLUENCING VISIOTRS TO PATRONICE PRODUCTS AND

SERVICES: THE CASE OF SENIOR HIGH SCHOOL STUDENTS FROM

MONTESSORI DE SAGRADA FAMILIA

STATEMENT OF THE STUDY

Research Problem:

The researcher intends to know the effects of YouTube

Advertising in influencing the visitors to patronize the products

and services of the Montessori De Sagrada Familia, Senior

High School students.

Research Question:

1. What are the characteristics of the students in terms of:

1.1 Age

1.2 Gender

1.3 Frequency in watching YouTube videos

1.4 Type / Genre of YouTube ads they usually watch.

2. What propaganda techniques are commonly used by advertisers

2.1 Band wagon

 2.2 Card Stacking

2.3 Plain Folks

2.4 Testimonial

3. What do viewers feel when watching YouTube Advertisements?

4. What makes YouTube advertising successful?

5. What cues are effective in communicating the advertising

message clearly to YouTube viewers?