JMR, Journal of Marketing Research (Pre-1986) Aug 1967 4, 000003 Proquest

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Measuring Advertising Readership Results

Orenstein, Frank E
JMR, Journal of Marketing Research (pre-1986); Aug 1967; 4, 000003; ProQuest
pg. 322

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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