MANAGING E-BUSINESS

NAME- MARINA JOHN

ROLL NO - 234
SECTION – B
On the basis of their origin, E-Business models can be classified into 2 parts:
 Transformed from the brick and mortar stores
 Originated due to the internet

Based on the same we have a few characteristics of these models:

1. NATIVE CONTENT BASED MODEL
 INFORMATION CONTENT MODELS
These models are multiple websites that run on sponsorship through the
audience. Herein the data is shared without any requirements of financial
returns. Initially it was built by researchers and scientists to validate the data
being published by their peers. Eg- Wikipedia is one example where information
is freely published and being constantly reviewed.
 FREEWARE MODEL
This model is used by software companies that want the audience to try their
product and thus an increase the user base. Once a critical mass of users is
reached, the companies then later could decide to charge for their upgraded
version of software. Example: Linux operating system
 INFORMATION EXCHANGE MODEL
This model is based on enabling information exchange between individuals and
organizations through a platform. The revenue is built on building profile based
on the information entered as a part of the registration process or during
interaction on platform which can be sold to marketing and advertising
companies to target. Example: Facebook

2. TRANSPLANTED CONTENT MODEL

 SUBSCRIPTION MODEL
This model is used by companies that provide better content than their
competitors (who provide it for free). This model was initially used by the
publishers of scientific journals and later is being adopted by content creating
organizations. Example: Netflix, Amazon Prime
 ADVERTISING MODEL
In this model, the user does not directly pay for the services. Rather the page
host advertisements of companies. These provide the revenue for the website
hosting organisation. Example: Google search
 INFO-MEDIARY MODEL
The organizations act like brokers by being the middle man connecting the sellers
and the buyers while withholding data from both the parties. It acts as a one stop
shop for all the customers that are trying to discover the market price. Usually
works when the ticket item is very high and the technological changes can
change the price of products constantly. Example: Cardekho.com
  AFFILIATE MODEL
The companies using this model try to earn incentive by helping the retailers sell
their product through the website. They achieve traffic by sharing free
information or consultancy about the technology. Example: OS/ Microsoft office
with laptop purchase. Mobile reviewing websites.
3. Native Transaction Models:
 DIGITAL PRODUCT MERCHANDISING
Products that can be delivered electronically such as videos, music, software,
insurance etc are ideal to be sold on online portals as they do not require
physical delivery of any kind. Example: oneassist.in sells insurance online by
allowing users to compare.
 INTERNET ACCESS PROVIDERS
Internet providing companies charge for the bandwidth that they serve and
provide additional features like local area network for sharing of file.
Example: MTNL, BSNL etc.
 METERED SERVICE
Also known as the pay per use model charge the clients based on the used
amount rather than a fixed cost. Companies that are trying to enter into the
business are attracted towards this model as it ensures low fixed cost.
Example: Amazon Web Services charge on the basis of peak hour& Non peak
hour usage.
 META MEDIARY MODEL
Some organizations provide online consulting in areas of finance, medical,
legal and other fields and other services making it a comprehensive package
deal at a certain fee instead of physically visiting the brick and mortar store.
Example: Policybazaar.com compares insurances and provides the best one
according to one’s needs.
4. TRANSPLANTED TRANSACTION BASED MODEL
 ELECTRONIC STORE MODEL
The entire transaction starting from comparing the items to payment process
and delivery is handled through online webpages. These were intially
products that have a high trust of the customer such as books but now
encompass a lot of other things as well. Example: Amazon, Myntra, flipkart
 BROKERAGE MODEL
Charges the consumer a small convenience fees to user for the services that
they provide by aggregating other sellers and providing information at a
single point. Example: Bookmyshow.com
 MANUFACTURING MODEL
In this model the organizations deliver the physical products through online
portals. Example: Dell Laptops.