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Table 1
Tally
Table 1
was converted to an Excel worksheet. All other
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Legends

Tally
Gender course religion q1 q2
1-Male oa-1 romancatholic-1 Famous personalities-1 Durable products-1
2-Female entrep-2 inc-2 Influencers-2 Non-durable Products-2
hr-3 baptist-3
mm-4 christian-4
born-again 5
Islam-6
Mormon-7

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q3.a q3.b q3.c q3.d q3.e q3.f q3.g q4.a q4.b
strongly disagree-1 very unlikely-1
disagree-2 unlikely-2
neutral-3 neutral-3
agree-4 likely-4
strongly agree-5 very likely-5

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q4.c q5.a q5.b q5.c q5.d q5.e
TV Advertisement-1 Once a day-1 Celebrity-1 strongly disagree-1
Magazines-2 2 to 7 times a day-2 Non-Celebrity-2 disagree-2
Internet-3 More than 7 times a day-3 neutral-3
Radio-4 agree-4
Newspapers-5 strongly agree-5

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q5.f q5.g q6 q7.a q7.b q7.c
very effective-1 yes-1 strongly disagree-1
effective-2 no-2 disagree-2
somewhat effective-3 sometimes-3 neutral-3
not at all effective-4 agree-4
strongly agree-5

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No. Demographic Profile

Age Gender Course Religion Q1 Q2 Q3.a Q3.b Q3.c

1 19 2 4 1 1 2 5 5 5
2 19 2 4 1 2 1 4 4 5
3 19 2 4 1 1 1 5 5 4
4 20 2 4 1 2 2 4 4 4
5 19 2 4 1 2 1 4 4 3
6 20 2 4 1 2 1 4 4 4
7 19 1 4 1 1 1 4 2 3
8 18 1 4 5 1 1 5 5 5
9 18 2 4 1 1 2 4 4 4
10 18 1 4 1 1 1 5 5 5
11 19 2 4 1 2 2 4 4 4
12 19 1 4 1 1 1 3 3 3
13 21 2 4 1 2 2 3 3 3
14 20 2 4 1 2 2 3 3 3
15 20 2 4 4 1 2 3 3 4
16 20 2 4 1 2 1 3 3 3
17 20 1 4 1 1 2 4 5 5
18 21 2 4 1 2 1 3 4 4
19 21 2 4 1 1 2 3 2 2
20 21 2 4 1 1 1 1 1 1
21 18 1 4 5 2 1 3 4 3
22 18 1 4 1 2 2 3 4 3
23 20 1 4 1 2 1 2 1 2
24 20 2 4 4 2 1 2 4 2
25 19 2 4 7 1 2 4 4 3
26 19 2 4 1 2 1 2 4 2
27 20 1 4 1 2 2 4 5 4
28 19 1 4 5 2 1 4 4 5
29 18 2 4 1 1 1 5 5 3
30 19 2 4 1 2 1 3 3 3
31 19 1 4 1 2 1 4 4 5
32 19 2 4 1 1 1 4 5 4
33 19 2 4 6 1 1 4 4 4
34 18 1 4 1 2 2 2 2 3
35 19 1 4 1 1 1 5 4 4
36 19 1 4 1 2 1 2 5 5
37 19 1 4 1 2 2 3 4 4
38 19 2 4 1 1 1 2 5 5
39 19 1 4 1 2 2 4 3 3
40 19 1 4 1 1 1 3 3 4
41 20 1 4 4 2 1 4 4 4

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42 20 1 4 1 1 1 5 5 4
43 20 2 4 1 1 1 5 5 4
44 20 2 4 1 2 1 5 5 5
45 19 2 4 1 2 2 4 3 3
46 19 2 4 1 2 2 4 4 2
47 19 2 4 1 2 2 4 3 2
48 19 1 4 1 1 1 3 3 2
49 19 1 4 1 2 2 5 5 5
50 19 1 4 3 1 2 5 5 2
51 19 2 4 1 2 2 4 4 3
52 19 1 4 1 2 1 4 4 4
53 20 1 4 1 1 1 4 4 4
54 20 2 4 1 2 1 2 3 4
55 19 2 4 1 2 2 4 4 3
56 19 2 4 1 2 2 4 3 4
57 17 1 4 1 1 1 1 1 1
58 18 2 4 1 1 2 4 5 4
59 18 2 4 1 1 2 3 3 4
60 18 1 4 1 1 1 4 4 4
61 18 1 4 1 1 1 4 5 4
62 18 1 4 1 1 1 3 3 4
63 17 1 4 1 2 1 5 4 4
64 19 1 4 1 1 2 5 3 4
65 18 1 4 4 2 1 4 5 4
66 19 1 4 1 2 1 4 5 2
67 17 1 4 1 1 1 3 2 4
68 18 2 4 1 1 1 5 5 5
69 18 2 4 1 1 2 4 4 4
70 18 2 4 4 2 1 3 3 2
71 18 2 4 1 1 2 5 4 5
72 18 1 4 1 1 1 2 1 2
73 18 1 4 1 2 1 5 4 3
74 20 2 4 1 2 1 5 5 5
75 20 2 4 1 1 1 4 4 4
76 19 2 4 1 2 1 2 4 4
77 19 2 4 1 1 2 4 4 4
78 19 1 4 1 1 2 5 5 1
79 19 2 4 1 2 1 3 3 3
80 19 1 4 1 1 1 4 4 3
81 18 1 4 1 2 1 5 5 5
82 19 2 4 1 2 2 4 5 3
83 19 2 4 1 1 2 4 4 3
84 21 2 4 5 2 2 3 2 2
85 18 2 4 1 2 2 4 5 4
86 18 1 4 1 2 1 5 5 5

8
 87 18 2 4 1 1 1 2 3 4
88 18 2 4 1 1 2 5 5 3
89 17 2 4 1 1 1 3 3 3
90 19 1 4 1 1 1 5 5 3
91 18 1 4 1 1 1 3 3 3
92 18 1 4 1 1 1 4 5 4
93 19 2 4 1 1 5 5 5 5
94 19 1 4 1 1 2 4 4 4
95 18 2 4 1 1 2 2 2 2
96 19 2 4 1 2 1 3 3 4
97 20 2 4 1 1 1 3 4 2
98 22 2 4 1 2 2 4 4 4
99 20 1 4 1 2 2 5 5 3
100 21 1 4 1 2 1 3 2 2
101 19 2 4 1 2 1 4 3 4
102 18 1 4 1 1 1 4 4 4

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Q3.d Q3.e Q3.f Q3.g Q4.a Q4.b Q4.c Q5.a Q5.b Q5.c
5 5 4 5 4 4 4 1 3 1
4 3 4 4 4 4 3 1 1 1
5 4 4 4 4 4 3 3 2 1
4 3 3 3 3 4 3 3 2 2
4 4 4 4 4 3 3 1 3 1
3 3 3 4 4 4 3 1 2 2
4 2 2 3 3 3 1 3 2 2
4 4 4 5 4 4 4 3 3 1
4 5 4 4 4 3 4 3 2 1
5 5 5 5 5 5 5 1 2 1
3 3 5 3 4 4 3 3 3 1
4 4 2 3 4 3 4 1 3 1
3 3 3 3 3 5 5 3 3 2
3 3 3 3 3 5 4 1 2 1
4 4 4 3 3 4 4 3 1 1
2 3 2 3 4 4 4 1 2 1
5 4 5 5 5 4 5 1 3 1
4 4 5 5 4 4 4 1 2 1
5 5 5 5 4 5 5 3 3 1
2 1 2 1 3 2 2 1 2 1
4 4 3 3 3 2 4 1 2 2
3 4 4 4 4 5 4 3 2 1
1 3 2 2 3 2 2 1 3 1
4 4 4 4 4 4 3 1 3 1
4 4 4 4 4 4 4 3 2 1
4 4 4 4 4 4 4 1 3 2
5 4 4 4 4 3 4 3 1 1
4 3 3 3 4 4 4 3 2 1
4 3 5 4 4 5 3 1 3 1
3 3 3 3 3 3 3 1 2 1
3 3 3 4 3 4 3 1 3 2
5 5 5 5 4 4 4 1 3 1
3 4 3 3 3 3 3 1 2 1
2 2 2 1 3 3 3 1 1 1
5 5 4 4 5 4 5 1 1 1
4 4 5 4 3 3 4 3 2 2
4 4 4 4 3 3 4 3 2 1
4 4 5 4 3 3 4 1 3 1
4 3 4 4 4 4 3 1 2 1
4 3 3 4 3 4 3 1 3 1
4 4 4 4 4 5 4 1 2 1

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4 4 5 4 4 4 4 1 2 1
5 4 4 3 4 3 4 1 2 1
5 5 5 5 4 5 5 3 2 1
3 4 4 4 3 3 3 3 2 1
4 3 4 3 3 3 2 1 2 1
3 3 4 3 3 4 3 1 3 1
2 3 1 2 2 2 5 1 3 1
5 5 5 5 3 4 3 1 2 1
5 5 5 5 4 5 5 1 3 1
3 2 3 3 3 3 2 1 2 2
4 4 4 4 4 4 4 3 2 1
4 4 4 4 5 5 5 3 2 1
3 4 4 3 3 3 2 1 3 1
4 3 4 4 4 4 3 3 3 2
4 2 3 4 4 4 3 3 3 1
1 1 1 2 3 3 1 1 3 1
3 3 4 4 3 4 4 1 3 1
3 2 4 4 4 3 3 1 2 1
3 3 3 3 4 4 3 1 3 1
4 5 5 4 1 4 5 1 1 1
4 3 3 3 4 4 3 3 2 1
5 5 5 4 5 4 5 3 1 1
4 5 3 4 3 4 4 1 2 1
4 5 3 3 3 4 5 1 2 1
5 3 3 4 5 5 5 3 3 1
4 3 3 4 3 2 3 4 1 2
4 4 5 4 3 3 3 3 2 1
3 3 4 2 4 3 3 3 2 1
3 2 2 3 3 2 3 1 2 1
5 4 3 4 5 4 3 1 3 1
2 2 2 1 2 2 3 1 2 1
5 5 5 4 5 4 5 3 1 1
5 5 5 4 5 4 5 3 2 2
4 3 3 3 4 3 3 1 3 1
4 2 2 4 3 2 2 1 2 1
5 5 4 4 5 5 5 1 3 1
5 5 3 4 3 4 3 3 2 1
3 3 3 3 3 3 3 3 2 2
3 3 3 4 3 4 4 3 3 1
5 5 5 5 3 3 3 3 3 2
5 4 3 4 3 2 3 1 2 1
3 4 4 3 4 3 4 1 2 1
4 2 3 4 2 2 2 1 2 2
5 4 4 4 4 4 5 1 3 1
3 3 5 4 4 4 4 1 2 1

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4 4 3 3 4 4 4 1 3 1
4 2 4 5 4 4 5 1 2 1
3 3 4 3 3 3 3 2 2 2
4 4 3 4 4 4 4 3 3 1
2 2 2 2 3 3 3 3 1 1
4 3 4 4 4 4 4 1 3 1
5 5 5 5 4 4 4 1 3 1
4 4 4 4 4 4 4 3 2 1
3 4 4 4 4 5 3 3 1 1
3 4 4 4 4 4 3 3 3 1
1 3 2 4 1 4 1 1 2 2
4 5 5 4 4 4 4 1 3 2
3 3 4 3 3 4 3 1 1 2
3 2 3 2 3 4 4 1 1 2
4 3 4 4 5 4 5 3 2 1
3 4 4 3 3 4 4 3 3 1

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Q5.d Q5.e Q5.f Q5.g Q6 Q7.a Q7.b Q7.c
5 4 1 1 1 4 5 4
4 3 2 2 3 4 4 4
5 2 1 1 1 4 4 4
4 3 3 2 1 3 3 4
3 2 3 2 1 3 4 3
3 3 3 3 1 3 2 3
3 4 2 3 3 3 1 3
5 2 3 2 1 4 5 4
4 3 2 2 1 3 3 3
3 3 2 2 3 1 1 1
4 1 3 3 1 3 3 4
4 3 3 3 3 4 3 3
3 2 3 3 3 3 3 3
3 2 3 2 1 3 3 3
2 3 2 2 3 4 3 3
2 2 2 2 3 2 2 2
4 2 1 1 1 4 4 4
4 4 2 2 1 4 4 4
4 3 3 1 1 2 2 2
1 2 2 2 1 1 2 1
3 4 5 3 3 2 1 3
4 4 2 2 1 4 4 4
4 3 2 2 3 2 3 3
4 4 3 3 1 3 3 3
5 3 2 1 3 4 4 4
4 4 3 3 1 2 2 2
4 4 1 1 3 4 5 4
4 3 2 2 3 4 4 4
3 1 3 3 1 4 5 4
4 2 2 2 3 3 3 3
4 2 3 3 1 3 4 4
5 3 2 1 2 5 4 5
4 3 2 3 3 5 5 5
4 2 3 2 1 3 2 1
1 2 2 1 3 5 5 5
4 3 3 3 1 3 2 1
3 3 3 3 3 3 2 2
4 3 2 2 1 4 4 4
5 2 2 2 3 3 2 2
3 3 2 2 3 3 3 3
4 2 3 2 1 4 4 4

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4 4 2 2 3 4 4 4
4 3 2 2 1 3 3 4
5 3 2 2 1 5 3 3
4 3 2 2 1 3 3 4
4 2 3 3 1 2 3 3
4 3 2 1 1 3 4 3
2 4 2 1 3 3 1 3
5 3 2 2 1 3 3 3
5 5 1 1 1 1 4 1
4 3 2 2 3 3 4 3
5 3 2 2 1 3 4 4
4 2 3 1 1 3 3 3
3 1 2 3 1 2 3 3
4 2 3 3 1 3 2 3
4 3 3 3 3 3 3 3
1 3 2 2 1 2 1 4
5 3 1 2 3 3 4 4
4 3 3 2 3 3 3 3
4 4 3 3 3 2 3 4
2 1 1 3 1 5 4 4
1 5 1 2 1 5 4 3
2 3 1 1 1 5 4 5
4 3 3 3 3 3 3 3
2 2 2 2 1 3 4 4
4 4 2 2 1 4 4 4
3 3 2 2 3 3 3 2
3 3 3 2 1 4 4 4
4 3 2 2 3 3 4 4
3 3 2 2 1 3 4 3
1 1 1 1 1 1 3 5
2 1 2 2 1 1 1 2
5 3 2 3 1 5 5 4
3 2 3 3 1 3 4 3
4 3 2 2 1 4 3 3
5 2 2 2 1 2 2 2
1 3 2 2 1 4 4 4
3 2 1 1 1 4 4 2
4 3 2 2 1 3 3 3
4 4 2 2 1 4 4 4
3 3 2 2 1 3 3 3
5 2 2 2 1 3 4 3
5 1 2 1 1 4 5 5
4 2 2 3 3 2 1 2
4 3 3 2 1 4 3 5
3 2 3 3 3 4 5 4

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3 3 3 3 3 4 3 4
5 4 2 1 1 4 3 4
4 2 3 3 1 3 3 2
5 3 2 1 3 4 4 5
3 3 2 2 2 3 3 3
3 2 2 1 3 4 3 4
1 1 1 1 1 5 5 5
1 4 2 2 1 4 3 4
3 2 3 2 1 3 2 2
1 2 3 2 3 3 4 5
3 3 2 2 1 2 1 4
4 4 2 2 1 4 2 2
4 2 1 1 2 3 3 3
3 2 3 3 2 3 2 3
4 4 2 1 1 4 3 4
5 4 1 2 1 3 4 4

15