How to Use the Rule of Three in

Your Speeches
by Andrew Dlugan
May 27th, 2009

The rule of three is powerful

speechwriting technique that you should learn, practice, and
master.

Using the Rule of Three allows you to express concepts more

completely, emphasize your points, and increase the memorability
of your message.

That’s the truth, the whole truth, and nothing but the truth.

What is the rule of three? What are some famous examples? How
do you use it in speeches? Read on!

Western Culture and the Rule of Three

Trios, triplets, and triads abound in Western culture in many
disciplines. Just a small sampling of memorable cultural triads
include:

 Christianity
 Father, Son, and Holy Spirit
 Heaven, hell, and purgatory
 Three Wise Men with their gold, frankincense, and
myrrh
 Movies & Books
 The Good, the Bad, and the Ugly
  Sex, Lies, and Videotape
 Superman’s “Truth, Justice, and the American Way“
 Nursery rhymes such as the Three Little Pigs or
Goldilocks and the Three Bears
 In a more general sense, there is the allure of
trilogies as with Indiana Jones, The Godfather, The Matrix,
Star Wars, and many others.
 Politics
 U.S. Branches of Government: Executive, Judicial,
and Legislative
 U.S. Declaration of Independence: “Life, liberty, and
the pursuit of happiness”
 French motto: Liberté, Égalité, Fraternité
 Abundance of tri-colored flags
 Civic, Organizational, and Societal Mottos
 Fire safety motto: Stop, Drop, and Roll
 Olympic motto: Citius, Altius, Fortius or Faster,
Higher, Stronger
 Real estate: Location, Location, Location

Historic Rule of Three Speech Examples

Speechwriting is, of course, part of our culture. Examples of the
Rule of Three can be found in some of the most famous speeches
ever delivered:

 Julius Caesar
 “Veni, vidi, vici” (I came, I saw, I conquered)
 Shakespeare’s Julius Caesar
 “Friends, Romans, Countrymen. Lend me your
ears.“
 Abraham Lincoln’s Gettysburg Address
 “We can not dedicate — we can not consecrate —
we can not hallow — this ground.“
 “Government of the people, by the people, for the
people“
 General MacArthur, West Point Address, 1962
 “Duty, Honor, Country” [repeated several times in
the speech]
 Barack Obama, Inaugural Speech
 “we must pick ourselves up, dust ourselves off, and
begin again the work of remaking America“

What’s Magical About the Rule of Three?

It is reasonable to ask what’s so special about three? Why is it so
popular in our culture? Aren’t there just as many examples of two-
or four-element famous speech lines?

For a famous duo, there is Patrick Henry’s “Give me liberty or give

me death.”

For a classic quartet, it is tough to beat Winston Churchill’s “I would

say to the House as I said to those who have joined this
government: I have nothing to offer but blood, toil, tears and
sweat.”

Despite examples like these, there is something magical about the

Rule of Three in the way that it allows a speaker to express a
concept, emphasize it, and make it memorable.

In his book Writing Tools: 50 Essential Strategies for Every Writer,

Roy Peter Clark provides insights to the magic of the number three:

“The mojo of three offers a greater sense of completeness than four or more.”

-- Roy Peter Clark

… the “encompassing” magic of number three … in our language or

culture, three provides a sense of the whole …

… in the anti-math of writing, the number three is greater than four.

The mojo of three offers a greater sense of completeness than four
or more. …

Use one for power. Use two for comparison, contrast. Use three for
completeness, wholeness, roundness. Use four or more to list,
inventory, compile, and expand.

Rhetorical Devices — Rule of Three

The rule of three describes triads of all types — any collection of
three related elements. Two more specific triad variants are
hendiatris and tricolon.

Hendiatris
A hendiatris is a figure of speech where three successive words
are used to express a central idea.
Examples of hendiatris include:

 “Veni, vidi, vici.” [Julius Caesar]

 “Liberté, Égalité, Fraternité“ [French motto]
 “Citius, Altius, Fortius” [Olympic motto]
 “Wine, women, and song” [Anonymous]

Tricolon
A tricolon is a series of three parallel elements (words or
phrases). In a strict tricolon, the elements have the same length
but this condition is often put aside.

Examples of tricola include:

 “Veni, vidi, vici.” [Julius Caesar]

 “Be sincere, be brief, be seated.” [Advice for speakers from
Franklin D. Roosevelt]
 “Tonight, we gather to affirm the greatness of our nation –
not because of [1] the height of our skyscrapers, or [2] the
power of our military, or [3] the size of our economy.” [Barack
Obama, Keynote speech to Democratic National Convention,
July 2004]

Contemporary Speech Examples using the

Rule of Three
“Using the Rule of Three allows you to express concepts more completely,
emphasize your points, and increase the memorability of your message.”

Nearly every speech critiqued on Six Minutes has wielded the magic
of the Rule of Three, as shown by numerous examples below.

 Click through the links to read the detailed analysis.

 Watch the speech being delivered, and note the delivery of
these key triads.
 Note how memorable these passages are within the whole
speech.

Examples like these cross a wide array of speech types and

settings. You can study these examples, and then apply the lessons
to your own speechwriting to see how you can incorporate the Rule
of Three.

 5 Speechwriting Lessons from Obama’s Inaugural Speech

Homes have been lost; jobs shed; businesses shuttered.

 Steve Jobs: Stanford Commencement Address, 2005

[1] It means to try to tell your kids everything you thought you’d
have the next 10 years to tell them in just a few months. [2] It
means to make sure everything is buttoned up so that it will be as
easy as possible for your family. [3] It means to say your goodbyes.

 Dalton Sherman: Do you believe?

You’re the ones [1] who feed us, [2] who wipe our tears, [3] who
hold our hands or hug us when we need it.

 J.A. Gamache: Toastmasters, 2007

A sandal of hope when you reach out.

A sandal of joy when you listen to your heart.
A sandal of courage when you dare to care.

 Electrify Your Audience with a Shocking Speech Opening

Tobacco. [long pause]

Alcohol. [long pause]
Guns. [long pause]
Criminal items seized in a search [slight pause] of a 6th grade
locker in a bad school district.

 Patrick Henry Winston: How to Speak

Your careers will be determined largely by how well you speak, by

how well you write, and by the quality of your ideas… in that order.

 Speech Preparation #6: Add Impact with Rhetorical Devices

… we cannot predict when the wind blows. We cannot predict how

strong it will be. We certainly cannot predict its direction.