NATIONAL FERTILIZERS

LIMITED ZONAL MARKETING

OFFICE
Sector 17-D Chandigarh

TRAINING REPORT
DATE: 20.06.2019

SUBMITTED TO: Mr. Dhir Singh

(Zonal Manager)

SUBMITTED BY: Ms. Aditi Sharma

16BAG7205
Chandigarh University
INDEX

1. Preface
2. Acknowledgement
3. Executive Summary
4. Introduction of NFL
5. Different Departments
6. Agriculture Extension
7. Finance
8. Management Information System
9. Dealers Section
10.HR section
11. Feedback
PREFACE
The present report is the outcome of the internship
program at NATIONAL FERTILIZERS LIMITED ZONAL
MARKETING OFFICE. The objective of the internship was
to get familiarize with the workings of the NFL. The
practical knowledge is far different from the bookish
knowledge that we achieve in an institution.

The major problem that I faced was the lack of time by the
employees due to tight working schedules. Due to lack of
time it was not possible to include all aspects of the NFL
as it has multiple sections progressing and heading
different works. The report focuses on a few of the
important sections that I feel important to mention that in
some cases, some practices are not accepted
theoretically.

Though I’ve tried my best to keep the report free from

errors, I apologize if any error is found which was not
deliberately made.
ACKNOWLEDGEMENT
First, I am grateful to Almighty, who graces us, and without
blessing from whom, we cannot think of breathing to learn.
After the completion of my internship training at
NATIONAL FERTILIZERS LIMITED ZONAL MARKETING
OFFICE, CHANDIGARH in 2019. I wish to express my
sincere thanks to the Zonal Manager(Mr. Dhir Singh) and
Mr. Ashwani Chopra who is supervisor for the internship
training and providing me the golden opportunity to follow
the particular practical internship program.

I would also like to thank Mr. Arjun Dev Sharma(extension

department), Mr. Yashpal Rana(finance department),
Mr.Sanjeeva Kumar Sahu(management information
system department) for consistent guidance, necessary
support, co-operation, encouragement, fullest effort to the
success of this opportunity. All are grateful and
unforgettable.
I wish to express my profound gratitude to all the staff
members of NFLZMO.

THANKYOU
EXECUTIVE SUMMARY
This report summarizes my internship program from
MAY20, 2019 to JUNE20, 2019. I have magnificently
concluded each section viz. Agricultural extension,
finance, management information system, dealers section
and human resource section. Most widely I engaged with
practical oriented and corporate world atmosphere. During
this time, I earned different sides of experiences with
assist of outlet manager. Even though I was not able to
conclude all my experiences in a texted manner, I tried to
take into account the maximum. Moreover, I had a great
opportunity to work with NFL people, it was an honour to
be working and learning under such prestige staff
members. I am honoured to develop the communication,
punctuality, commitment talents and teamwork abilities.
The company aims at providing quality fertilizers to the
farmers and providing extension services along with
marketing of the products to the village level.
1.0 INTRODUCTION OF NFL
● BACKGROUND OF THE COMPANY

National Fertilizers Limited (NFL) is an Indian state owned

producer of chemical fertilizers, organic fertilizers and industrial
chemicals. As of 2018, it was the second largest producer of
fertilizers in India.
NFL incorporated in 1974 is India's largest Central Public Sector
enterprise (Government of India Undertaking) in fertilizers sector with
a turnover of over Rs. 75 billion. Coming under the administrative
control of Ministry of Chemicals and Fertilizers, it is the second
largest producer of the key fertiliser urea in India. NFL has five gas-
based ammonia-urea plants viz Nangal and Bathinda in Punjab,
Panipat in Haryana and two at Vijaipur (Madhya Pradesh).

PRODUCTS:
NFL is engaged in manufacturing and marketing of urea,
Neem-coated urea,bio-fertilizers (solid and liquid), bentonite sulphur,
city compost and other allied industrial products like ammonia, nitric
acid, ammonium nitrate, sodium nitrate, etc.
The value-added Neem-coated urea developed by NFL and widely
recognized for its effectiveness is being produced at its three units at
Panipat, Bathinda and Vijaipur. NFL is the first company in India to
be permitted by the Government of India to produce and market
Neem-coated urea.
 Business
The company is also doing trading business in various agro-
inputs like certified quality seeds, compost / vermicompost manure,
agrochemicals like insecticides / herbicides, Bentonite Sulphur etc.
Company is also taking up initiative for setting up of Single Super
Phosphate (SSP), heavy water, Bentonite Sulphur plants etc.

Marketing

The company's marketing network comprises central marketing

office at NOIDA, three zonal offices at Bhopal, Lucknow and
Chandigarh, 13 state offices and 39 area offices spread across the
country.

Future projects

An agreement for a joint venture company "Ramagundam Fertilizers

And Chemicals Limited" has been signed on 14 January 2015 between
National Fertilizers Limited, Engineers India Limited (EIL) and FCIL for
setting up new ammonia and urea plants of 2200 MT per day and 3850
MT per day capacity respectively at the existing site of Ramagundam
Fertilizer Plant in District. Ramagundam in Telangana.

Assembly line of Kisan Urea Bags

DIFFERENT DEPARTMENTS IN NFL

1.Human resource (HR)

2.Finance and Accounts
3.Management Information System (MIS)
4.Logistics section
5.Dealers section
6.Production
7.Seed Department
8.IT Sector
9.Judicial or Distribution Sector
10.Social Co-operative Responsibilities (SCR)
11.Hindi Department
12.Tobacco Department
13.Technical Section
14.Co-ordinators
15.Agricultural Extension
16.Mechanical Section

Out of these, I have worked in majorly five departments namely:

- extension, finance, MIS, dealers and HR.
 1.1 AGRICULTURE EXTENSION
(Mr. Arjun Dev Sharma)
Agricultural extension is the application of scientific
research and new knowledge to agricultural practices
through farmer education. The objective is to educate
farmers on judicious use of fertilizers along with total know
how much on improved and scientific methods of
cultivation, enhancing farmers knowledge about latest
techniques.
This section has three main objectives:
1. Agricultural extension program budget (44.5 lakhs)
2. Promotional activities (73 lakhs)
3. Social Corporate Responsibilities (30 lakhs)
Agricultural extension programs include:
➢ ○ Training programs for dealers
○ Training programs for farmers
○ 2-3 days residential programmes for farmers

➢ Demonstrations of:
○ Bentonite sulphur
○ Biofertilizers
○ Neem coated Urea
○ City compost, etc
 ➢ Field days
➢ Promotional programmes
○ Movie programs
○ Soil campaigns
○ Jeep campaigning (Rs 18000 budget)
○ Soil samples for macronutrients (sampled for free cost)
○ Soil samples for micronutrients (sampled for free of cost)
○ Kisan Mela
○ Kisan Seva Kendra
➢ Other activities
○ Painting buildings
○ Hoardings, banners
○ NFL marked carry bags, display materials
○ Krishi diary
○ Kisan prerna magazine
○ Desk calendar
○ Marketing on FM radio, TV
○ Dealer conferences (backbone of marketing and company) ○
Promotional films

➢ Social corporate responsibilities

○ Adoption of villages (in Haryana, Punjab, Himachal Pradesh,
Jammu and Kashmir, Rajasthan)
○ Conducting programmes in villages
○ Organising functions for involvement

NOTE: The total of Rs30 lakhs is provided for each zone’s extension
program.
Previously, it was 25 lakhs. As per new CSR projects issued by
CMO, Noida it has been changed to Rs. 30 lakhs.
 ● NFL is making all efforts in rendering advisory services to farmers by
conducting soil testing to optimize soil productivity. Soil testing helps
diagnose soil health and evolve soil specific and crop scientific
solutions.

● NFL has also upgraded its soil testing labs at Barabanki and Nangal
by installation of Atomic Adsorption Spectrophotometer (AAS).

● Agricultural exhibitions and krishi melas aims to bring stakeholders

from all disciplines of agriculture under one roof and provide
opportunities to demonstrate their work.

● Participation in agro exhibitions and university Kisan melas is a very

effective way to communicate directly with the farmers and also to
interact with scientists and experts from various agricultural fields.

A project on “Agronomic evaluation of Nitrification

inhibitors and coated urea materials for improving
and nitrogen use efficiency of Rice and Sugarcane.”
was carried out by NFL through Indian Agriculture
Research Institute (IARI) New Delhi was started in
order to validate the results of the first-year trial.
 NFL providing extension services through “vaani”
and “Krishi diary”
1.2 FINANCE
(Mr. Yashpal Rana)

Agricultural finance is the provision of multiple types of

services dedicated to supporting both on-farm and off-
farm agricultural activities and businesses including input
provision, production, and distribution, wholesale,
processing and marketing.

 Global demand for fertilizers and agrochemicals

remains healthy and growing, as population rises,
chemical prices remain stable and agri-businesses
continue to seek to maximise yields from their
holdings.
 Financial statements are formal records of the
financial activities and position of a business, person
or other entity.
 Relevant financial information is presented in a
structured manner and in a form which easy to
understand.

The financial statements are used by investors, market

analysts, and creditors to evaluate a company’s financial
health and earnings potential.
The three major financial statement reports are:
 Balance sheet
 Income statement
 Statement of cash flows

Using Financial Statement

 Investors and financial analysts rely on financial data

to analyse the performance of a company and make
predictions about its future direction of the
company’s stock price.
 One of the most important resources of reliable and
audited financial data is the ANNUAL REPORT, which
contains the firm’s financial statement.
 The balance sheet provides an overview of assets,
liabilities, and stockholders’ equity as a snapshot in
time.
 The income statement primarily focuses on a
company’s revenues and expenses during a
particular period
 The cash flow statement measures how well a
company generates cash to pay its debt obligations,
fund its operating expenses, and fund investment.
ANNUAL REPORT OF NFL (National Fertilizers Limited)
 1.3 MANAGEMENT INFORMATION SYSTEM
(Mr. Sanjeeva Kumar Sahu)

MIS is used for decision making, co-ordination, control,

analysis and visualization of information in an
organization.

The need for MIS department is that: -

1. Decision makers need information to make effective
decisions.
2. Facilitates communication within and outside the
organisation.
3. Record keeping.

Components of MIS:
1. People 2. Data 3. Business procedures (record, store
and analyse data) 4. Software 5. Hardware equipments

➢The fertilizer companies namely NFL, CFCL, KRIBHCO,

KFL, GNFC, etc. must put up their daily, weekly, monthly
data that includes supply plan on
www.mfms.nic.in for consistent record and transparency.

The LEAD FERTILIZER SUPPLIER(LFS) of the state must maintain

the record in addition with other companies. LFS must make
some additions in the raw data as per the norms regulated by the
government.
June3,2019
State wise and quarterly report of the zone including Delhi,
Haryana, Himachal Pradesh, Rajasthan, Punjab and Jammu&
Kashmir.
It included the production that includes target, actual sales,
share. The highest sales company turns out to be LFS. NFL is the
LFS in Punjab, Haryana, Himachal Pradesh and J&K.
The complete MIS report includes all the sections from
production, sale, extensions, credits, freight, expenses, CSR
activities, HR (recruitment of staff), finance, DBT (direct benefit
transfer).

June4, 2019
Annexure 9 was prepared. It includes the monthly unit wise and
agency wise record of the sale of the products like urea, neem
coated urea, DAP, MOP (imported) SSP, NPKS (12:32:16).

June6, 2019
Supply plan of HP, Punjab, Delhi, Haryana and J&K for urea, MOP,
DAP, NPKS (12:32:16), SSP was submitted at mfms site for
records and checks.
Different companies are allocated different districts and record
for each as supply plan for May 2019 is kept. The transportation
of each product is from different ports depending on nature
(indigenous or imported).
 1.4 Dealers department
(Mr. Ishwar Singh)

NFL is the second largest producer of nitrogenous fertilizers

like urea and value-added product neem coated urea. It also
market agro products, biofertilizers and pesticides.

NFL has a well-defined marketing setup across the country with

extensive network of dealers. Dealers form the vital network
between the company and the end users, the farming
community. The company always envisage to have a well-
established dealership network.

NFL is now leveraging the medium of Information and

Communication (ICT) in the conduct of business. To minimize the
effort of appointment of dealer, the online application is
emphasized.

NFL has complete code of conduct for the recruitment of dealers

in different areas. Interested dealers must undergo a certain
online tender process to take up the opportunity and be chosen
as dealers for the NATIONAL FERTILIZERS LIMITED.
1.5 HR DEPARTMENT
(Mrs Santosh Kumari)

The company considers its human resource as its most

important asset and makes sustained efforts for the
development of its manpower. Company has well-
established Human Resource Department to cater to
the training needs of employees, keeping in view the
changing technology and overall business environment.

To improve skills and behavioural and personality

development traits in all supervisory staff and
managerial cadre, NFL organised number of training
programmes on contemporary subjects during the
year. The training programmes were identified through
Performance Management System by synchronizing
organizational needs with individual needs. The
company also organised specially designed training
programmes for developing women employees in
various areas of expertise.
IMPORTANCE OF HR DEPARTMENT:
 They look after the recruitment needs of the
company.
 They also look after the newly hired employees
and plan and schedule induction processes for
them.
 Constantly working to improve the quality of work
life by creating and implementing programs and
annual leave, day-care services and other various
incentive opportunities.
 They are the ones that keep employees grounded
by maintaining employee satisfaction and ever
maintaining workplace atmosphere.

HUMAN RESOURCE MANAGEMENT DEALS WITH

ISSUES RELATED TO COMPENSATION,
PERFORMANCE, MANAGEMENT, ORGANISATION
DEVELOPMENT, SAFETY, WELLNESS, BENEFITS,
EMPLOYEE MOTIVATION, TRAINING AND
OTHERS.
NFL Conducting training programmes.
FEEDBACK

The whole course has been a great learning experience along

side other interns. We’ve altogether with time and patience
completed the tenure of a month. The managers, the employees
and other staff members were very kind and keen to share their
utmost knowledge with us and make our journey worth spending
our summer holidays. Each day had a new topic discussion and
was truly inspiring. The practical knowledge made the content
easily understandable.

 There are too many good points to list. The course was very
relevant and will help me in most aspects of my work.

 Objectives were clearly stated from the start.

 A good mixture of theoretical and practical training.