THE ULTIMATE LEAD MAGNET FRAMEWORK

ULTIMATE
Copyright 2014 The Fletcher Method
LEAD MAGNET
Your Ultimate Lead Magnet will serve as your primary tool for generating new subscribers and leads. By
definition, this piece of content should be highly relevant and valuable to your Avatar, while still easy to
consume and “advance the conversation” (move them toward the sale).

CHOOSE A FORMAT: The [Avatar’s] New Guide!

to [Specific Result]!
๏ Tool kit Without [Stuff They Hate]
๏ How to (step-by-step) guide STEP-BY-STEP
๏ E-book
★ Framework milestone 1 transformation 1. Outline your content
๏ Video
★ Framework milestone 2 transformation 2. Create, proof and format
๏ Video series
★ Framework milestone 3 transformation 3. Save as PDF (or upload video)
๏ Cheat sheet ★ Framework milestone 4 transformation
4. Create cover art (Fiverr)
๏ Guide (“home prices in Branson”)
5. Upload to LeadPages
๏ Test, Quiz or Survey
๏ Webinar
๏ Free Trial (software, subscription) “I got this quickly without that!”
๏ Other:__________________ - Jane Avatar LEAD MAGNET!
CHECKLIST

BEST PRACTICES TOOLS TO USE ✓ Specific (27.5 not 30)

๏ Deliver on your Big Promise
๏ Break up into “chunks” that follow
your Delivery Framework
๏ Deliver great value
๏ Position yourself as the expert
๏ Always advance the sale (CTA)!
✓ New, Breakthrough
๏ Keynote or PowerPoint (videos, e-books, tip sheets) ✓ Ultra-relevant
๏ Microsoft Word for e-books ✓ Simple (3 tools not 77)
๏ MindMeister to create mind maps ✓ Easy to consume (3 pages)
๏ ODesk: formatting or design work ✓ Delivers promise!
๏ LeadPages to create landing pages ✓ Establishes authority
๏ Fiverr for cover art ✓ Advances the sale