Professional Documents
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Corbett Business Models
Corbett Business Models
Business Models
Dissecting, Understanding & Developing
Andrew C. Corbett
Babson Research Scholar
Chair, Entrepreneurship Division
Professor of Entrepreneurial Studies
Faculty Director, John E. & Alice L. Butler Venture Accelerator
Agenda
• Business Models ???
• Defined
• Dissected
• Canvas Options
• Models of Mexico and the World
• ZipCar
• Revenue models
• Your model and levers
Value
Propositions
Revenue
Streams
Channels Customer
Relationships
Key
Customer Key
Activities
Segments Resources
6
3
9 5
11
Source: Adapted from Business Model Generation, Osterwalder, Alexander and Pigneur, Yves
12
Key Partners
Cost
Structure
Revenue
Streams
Channels Key
Metrics
Key
Differentiation Resources
Customer Change:
Segments Customer Relationship
Key Activities
13
Adapted from The Business Model Canvas (http://www.businessmodelgeneration.com): by Angelo Santinelli . This work is licensed under the Creative
Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/
18
20
22
23
24
26
28
30
Key
Partners
Or
The Rationale of How a Business Creates,
Delivers and Captures Value
33
Key Resources
Needed to deliver the customer
value proposition profitably
Key Processes
That enable profitable, repeatable,
• People scalable delivery of the customer
• Technology value proposition
• Equipment • Processes – design,
• Information development, sourcing,
manufacturing, marketing,
• Channels
hiring, IT
• Partnerships • Rules and Metrics –
• Brand margin requirements, credit
terms, lead times, supplier
terms
• Norms – Culture, approach
Source: Christensen, Clayton, “Reinventing Your Business Model”, HBR December 2008 to channels and customers 34
According to Andrew
New Venture Transactional Understanding
Customer
Segment
Value Revenue
Proposition Generation
Or
The Rationale of How a Business Creates,
Delivers and Captures Value
41
Product/Indust
Problem/Soluti Product/Mark ry & Product/Finan
on Fit et Fit Competitive cial Fit
Fit
Pivot
Search Execution
Focus: Validated Learning Focus: Execute & Scale
Experiments: Pivots Experiments: Operationalize
Adapted from The Business Model Canvas (http://www.businessmodelgeneration.com): by Angelo Santinelli . This work is licensed under the Creative
Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/
Business Models
Dissecting, Understanding & Developing
Andrew C. Corbett
Babson Research Scholar
Chair, Entrepreneurship Division
Professor of Entrepreneurial Studies
Faculty Director, John E. & Alice L. Butler Venture Accelerator