PPT ON

DIGITAL
MARKETING
A fully efficient
institute for
digital marketing
and other IT
related courses

Digital
 Marketing
 Contact us:-

 Email –
 Phone --
 key points
 What is digital marketing?
 Benefits of digital marketing!
 Search Engine Optimisation!
 Social Media Marketing!
 Pay Per Click!
 Content writing!
 Digital marketing measurment.
Definition
 Digital marketing is an umbrella term for the
marketing of products or services using digital
technologies , mainly on the internet , but also
including mobile phones , display advertising ,
and any other digital medium.
Benefits of Digital Marketing
Time and Effort saving

Economical Flexibility

Digital
Marketing
Real time
Impactful
Analysis
 Objectives
 Reach to the right audience

 Engage with your audience

 Motivate your audience to take your action

 Maximize return on investment

 Digital marketing :-
Branding
Digital
marketing Social Media

E-mail
Marketing
SEO
SEM Video
Production
App
Development Content
Web marketing
Design
 What is SEO ?
In simple words , SEO or
Search Engine Optimization
denotes to any activity
performed for the
improvement of search
engine rankings of websites ,
products , services or other
content . It shows unpaid
results which is also referred
to as “free”, “organic”,
“natural” or “earned”
results.