MSME WORLD

ENTREPREURS NETWORKING

DATE : 13th April, 2019, 4.30 PM

TOPIC: LOW COST MARKETING

FOR SMALL BUSINESS

VENUE : Breathing Room

6th , C Block, Corporate Avenue
Mahakali Caves Road
Andheri East, Nr. Paper Box Factory
Mumbai.

Regn : Rs. 100

 MARKETING

Marketing is simply a
COMMUNICATION SYSTEM
to drive clients into your business.
The Best Marketing creates the
Maximum number of Qualified
Customers at the Lowest possible
Cost and effort per Total Sales.
 BENEFITS OF MARKETING
Increases awareness – Most of the time we see an advertisement, or get a
recommendation, but we don’t always buy the product or use the services straight
away. By raising awareness through marketing, you’ll build an audience of potential
customers who know who you are, know what you can offer, and know exactly where to
find you when they are ready to purchase your products or services.
Increases Sales – When people know your business exists, they’re much more likely to
become your customers. If your marketing campaigns are doing their job properly,
you’ll start to see an increase in sales shortly after you get started.
Creates Trust – People want to buy from a business that has a trustworthy reputation.
They want to know that they can trust the business they are buying from. It takes time
to build the trust and reputation for your business. Once your business can establish
this trust with your clients, it creates customer loyalty. If your clients are happy with
your products or services, they will talk about your business. Word of mouth is the most
effective type of marketing, and it’s free.
There are many types of marketing tactics you could use to reach out to your potential
customers, but it is best to have a mix of online and offline marketing. Marketing is
important to every business, as without it, one would not have gained the attention of
clients, and furthermore resulting in a sale.
 COMPONENTS OF MARKETING

The Offering: the products (e.g. clothing) or services (e.g. counseling) your
organisation will offer.
The Value Proposition: Articulating your offering to the target audience – ‘the
solution to their needs’. ( USP )
The Target Audience: The stakeholders who will be ‘sold’ your value
proposition (e.g. who they are, where they are, what are their needs and their
typical characteristics).
The Marketing Strategy: Your strategy for connecting with the target audience
(e.g. deciding to target a specific geographical audience, demographics,
distribution channels).
The Marketing Plan: The objectives, budgets and tools that will be used to
deliver the marketing strategy.
 MARKETING MIX

The marketing mix (also known as the 4 Ps) is a foundation model. The
marketing mix has been defined as the "set of marketing tools that the
firm uses to pursue its marketing objectives in the target market“. Thus
the marketing mix refers to four broad levels of marketing decision,
namely: product, price, promotion, and place. Marketing practice has
been occurring for millennia, but marketing theory emerged in the early
twentieth century. The contemporary marketing mix, or the 4 Ps, which
has become the dominant framework for marketing management
decisions, was first published in 1960. In services marketing, an
extended marketing mix is used, typically comprising 7 Ps, made up of
the original 4 Ps extended by process, people, and physical
evidence. Occasionally service marketers will refer to 8 Ps, comprising
these 7 Ps plus performance
4 P’s OF MARKETING

Product : Benefits, USP,

Potential Buyers

Price : Right Value, Demand

Place : Location, Distribution

Network, Delivery
How product will reach end user

Promotion : All Marketing

Communication Activities
Ads, Sales Promotions, Schemes,
PR
 RESEARCH/SURVEY
( Get Your Facts )
• Identify the Product
• Who are the Customers
• What Price they will Pay
• What are the Trends
• What Features they are Looking
• How they will Find it
• Where they will they Buy it
Why should they choose out product or service
rather than some one else product
 Strategy / Plan
Based on the SURVEY and collecting facts then Plan
• Key Facts about Product
• Key facts about Customer
( Who, Where, What, When, How much they can
Spend)
• Forecast
• SWOT Analysis
• A – B Testing
 Low Cost Marketing
Be Prepared
• Niche
• Website ( Automate )
• E Commerce
• Retention and Top quality service
• CRM and Automation Tools
• Printing and Designing costs
• Creativity ( Attention grabing ads / Experiential /huge displays etc..)
• Elevator Pitch
• Visiting Cards
• Stay in Touch/Followup
• Volunteer to Help
• DIY
• Partner in Events / Partner with Complimenting Products (TV)
• SWOT Self and Competitor
 Low Cost Marketing
Offline and Online
• Fliers
• Networking
• Ask for Referrals ( Incentives )
• Roadshows / Activities
• PR / Publicity
• Speaker / Endorsement / Write
• Digital Marketing /Mobile Marketing ( Google,
SEO, SEM, FB Page( Viral), Linkedin, Twitter,
Youtube ( Viral), Blogs, Ezines, Email, SMS,
Whatsapp, Instagram, Content etc..)
 Google My Business
Google My Business is a free, easy-to-use
tool that allows local businesses to manage
their online presence on Google Search
and Google Maps. ... By verifying and
editing your business information, you can
help customers find you. Connect with
customers by posting updates, adding
photos, replying to reviews, and more.
GOOGLE MY
BUSINESS
GOOGLE MY BUSINESS
ANALYTICS
FLIERS
CREATIVE FLIERS
Dairy Milk
 New Customers
• Acquiring new customers may sound simple, but it can
be incredibly challenging to find new opportunities in
today’s saturated marketplace. If you don’t stay up to
date and tweak your marketing strategies, you may
struggle to keep your sales funnel full.
• What is the cost of acquiring a new customer?
• Customer acquisition cost (CAC) is the total sales and
marketing cost required to earn a new customer over a
designated period. This is important because it assigns
real value to your marketing efforts and allows you to
measure your ROI.
ACQUIRING CUSTOMERS IS COSTLY
RETAIN CUSTOMERS
 Few More Ideas
• Find clients - and go to those places where they hang around.
• Develop business partnerships and do cross-promotion with other
businesses. Cross-promotion is a great way to cut down on the cost of
advertising and can create valuable synergies that benefit all the partners.
• Send out promotions with your invoices. You're sending out a document
anyhow so why not include a promotion?
• Join professional and/or business organizations.
• Industrial, Trade or Business Publication ( Write articles)
• Apply for business awards.
• Advertise your business on your vehicle.
• Blow your own horn.
 Q&A

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