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Anything That Interferes With The Message.: Non Verbal
Anything That Interferes With The Message.: Non Verbal
(PPT 1) (1948)
Communication Anything that interferes with the
message.
the act or process of using words, sounds, signs,
or behaviors to express or exchange information
or to express your ideas, thoughts, feelings, etc.,
to someone else.
Exchange of information and the expression of
feeling that can result in understanding.
Oral
Written
PROCESS OF COMMUNICATION
Communication Models: 2. Ritual or Expressive Model
Communication happens due to the need to
Denis McQuial (2005) share understanding and emotions.
Symbolisms and euphemisms (to
1. Transmission models
indirectly refer to certain things)
2. Ritual or expressive model Meaning is suggested more than explicitly
stated.
3. Publicity model 3. Publicity Model
4. Reception model Communication involves audiences as
“spectators rather than participants or
information receivers (McQuial, 2005).”
Ex: Television commercials convincing
1. Transmission Model
the audience to buy the products they
Lasswell’s Communication Model (1948) advertise.
4. Reception Model
Who says what to whom, through what medium, Communication is an open process
and with what effect? Messages sent and received are open to
various interpretations based on context
and culture of receiver.
Information Literacy
Ability to know when there is a need for information, to
be able to identify, locate, evaluate, and effectively use
that information for the issue or problem at hand.
Your understanding/comprehension of the information
presented to you, in any format (reading, television,
“My belief is that communication is the best way to audio, etc.)
create strong relationships.” - Jada Pinkett Smith
Technology Literacy
“Whatever words we utter should be chosen with care
Ability to use new media such as the Internet to access
for people will hear them and be influenced by them for
and communicate information effectively.
good or ill.”
Your understanding of technology, how well you use it
and can apply it to your everyday life or job, etc.
Media and Information
Technology (Digital) Literacy
Media - Communication tools
• Ability to use digital technology,
Main ways that a large numbers of people communication tools or networks to locate,
receive information and entertainment. evaluate, use, and create information.
Fallacy of thinking
GUIDE:
1. Ignore the real argument.
2. Create a pretend argument
3. Defeat the pretend argument