Property

Outlook
2018
Rumah123.com
Total Supply
- Secondary
Online listing trend vs average listing/agent

80,00
70,00
60,00
50,00
40,00
30,00
20,00
10,00
0,00
Pilkada Jakarta tidak memiliki impact ke supply listing for
sale R123

Rumah Sale
Apartment Sale
Rumah Sale
Rumah Rent
Rumah Rent
Apartment Rent
Apartment Sale
Apartment Rent
Supply by
price
 4000

0
1000
7000

2000
5000

3000
6000
8000
Ja 9000
nu
ar
Fe y
br
ua
r y
M
ar
ch

A
pr
il

M
ay
< 500Jt

Ju
ne
2 M - 2.5 M

Ju
ly
A
ug
Se stu
pt
em
be
O r
ct
ob
N
2.5 M - 5 M

er
500 Jt - 1 M

ov
em
be
D r
ec
em
be
r
Ja
>5M

nu
ar
y
1M-2M

Fe
br
ua
House for sale – Jakarta (by price group)

ry
M
ar
ch

A
pr
il

M
ay

Ju
ne

Ju
ly
A
ug
Se st u
pt
em
be
O r
ct
ob
N er
ov
em
be
D r
ec
em
be
r
 4000

0
1000
7000

2000
5000

3000
6000
Ja
nu
ar
Fe y
br
ua
r y
M
ar
ch

A
pr
il

M
ay
< 500Jt

Ju
ne
2 M - 2.5 M

Ju
ly
A
ug
Se stu
pt
em
be
O r
ct
ob
N
2.5 M - 5 M

er
500 Jt - 1 M

ov
em
be
D r
ec
em
be
r
Ja
>5M

nu
ar
y
1M-2M

Fe
br
ua
ry
M
ar
ch

A
pr
il

M
ay
House for sale – Bogor & Depok (by price group)

Ju
ne

Ju
ly
A
ug
Se st u
pt
em
be
O r
ct
ob
N er
ov
em
be
D r
ec
em
be
r
 500

0
1000
2000

1500
2500
3000
Ja
nu
ar
Fe y
br
ua
ry
M
ar
ch

A
pr
il

M
ay
< 500Jt

Ju
2 M - 2.5 M

ne

Ju
ly
A
ug
us
Se
p t
te
m
be
r
O
2.5 M - 5 M

ct
500 Jt - 1 M

o be
N r
ov
em
be
D r
ec
em
be
r
>5M

Ja
nu
1M-2M

ar
Fe y
br
ua
ry
M
ar
ch
House for sale – Tangerang (by price group)

A
pr
il

M
ay

Ju
ne

Ju
ly
A
ug
us
Se
p t
te
m
be
r
O
ct
o be
N r
ov
em
be
r
 500
1.000
2.000

0
1.500
2.500
3.000
Ja
nu
ar
Fe y
br
ua
ry
M
ar
ch

A
pr
il
M
ay
< 500Jt

Ju
2 M - 2.5 M

ne

Ju
ly
A
ug
Se us
p t
te
m
be
O r
ct
o
2.5 M - 5 M

be
N
500 Jt - 1 M

ov r
em
be
D r
ec
em
be
r
Ja
nu
>5M

ar
Fe y
1M-2M

br
ua
ry
House for sale – Bekasi (by price group)

M
ar
ch

A
pr
il
M
ay

Ju
ne

Ju
ly
A
ug
Se us
p t
te
m
be
O r
ct
o be
N r
ov
em
be
D r
ec
em
be
r
 1400

800

600

0
400
1000
1200

200
Ja
nu
ar
Fe y
br
ua
r y
M
ar
ch

A
pr
il

M
ay
< 500Jt

Ju
2 M - 2.5 M

ne

Ju
ly
A
ug
Se us
pt t
em
be
r
O
ct
2.5 M - 5 M
500 Jt - 1 M

ob
N er
ov
em
be
D r
ec
em
be
r
>5M

Ja
nu
1M-2M

ar
Fe y
br
ua
r y
M
ar
ch

A
pr
il
Apartment for sale – Jakarta (by price group)

M
ay

Ju
ne

Ju
ly
A
ug
Se us
pt t
em
be
r
O
ct
ob
N er
ov
em
be
D r
ec
em
be
r
 20
160

0
140

80

60

40
100
120
Ja
nu
ar
Fe y
br
ua
r y
M
ar
ch

A
pr
il

M
ay
< 500Jt

Ju
2 M - 2.5 M

ne

Ju
ly
A
ug
Se us
pt t
em
be
r
O
ct
2.5 M - 5 M
500 Jt - 1 M

ob
N er
ov
em
be
D r
ec
em
be
r
>5M

Ja
nu
1M-2M

ar
Fe y
br
ua
r y
M
ar
ch

A
pr
il

M
ay

Ju
ne

Ju
Apartment for sale – Bogor & Depok (by price group)

ly
A
ug
Se us
pt t
em
be
r
O
ct
ob
N er
ov
em
be
D r
ec
em
be
r
 150
250
300
350

50

0
100
200
Ja
nu
a ry
Fe
br
ua
r y
M
ar
ch

A
pr
il

M
ay

Ju
ne

Ju
ly
< 500Jt

A
ug
2 M - 2.5 M

Se us
pt t
em
be
r
O
ct
ob
N er
ov
e m
be
D r
ec
em
2.5 M - 5 M
500 Jt - 1 M

be
r
Ja
nu
a ry
Fe
br
ua
r y
M
>5M

ar
ch
1M-2M

A
pr
il

M
ay
Apartment for sale – Tangerang (by price group)

Ju
ne

Ju
ly
A
ug
Se us
pt t
em
be
r
O
ct
ob
N er
ov
e m
be
D r
ec
em
be
r
 150
250
300
350

50

0
100
200
Ja
nu
a ry
Fe
br
ua
r y
M
ar
ch

A
pr
il

M
ay

Ju
ne

Ju
ly
< 500Jt

A
ug
2 M - 2.5 M

Se us
pt t
em
be
r
O
ct
ob
N er
ov
e m
be
D r
ec
em
2.5 M - 5 M
500 Jt - 1 M

be
r
Ja
nu
a ry
Fe
br
ua
r y
M
>5M

ar
ch
1M-2M

A
Apartment for sale – Bekasi (by price group)

pr
il

M
ay

Ju
ne

Ju
ly
A
ug
Se us
pt t
em
be
r
O
ct
ob
N er
ov
e m
be
D r
ec
em
be
r
 4.000

1.000
7.000

2.000

0
5.000

3.000
6.000
Ja
nu
ar
Fe y
br
ua
r y
M
ar
c h
A
pr
il

M
< 90 m2

ay

Ju
201 - 400 m2

ne

Ju
ly
A
ug
Se us
pt t
em
be
r
> 400 m2

O
91 - 120 m2

ct
ob
N er
ov
em
be
D r
ec
em
be
r
Ja
nu
ar
Fe y
House for sale – Jakarta (by size group)

br
121 - 200 m2

ua
r y
M
ar
c h
A
pr
il

M
ay

Ju
ne

Ju
ly
A
ug
Se us
pt t
em
be
O r
ct
ob
N er
ov
em
be
D r
ec
em
be
r
 4.000

1.000
7.000

2.000

0
5.000

3.000
8.000

6.000
Ja
nu
ar
Fe y
br
ua
r y
M
ar
c h
A
pr
il

M
< 90 m2

ay

Ju
201 - 400 m2

ne

Ju
ly
A
ug
Se us
pt t
em
be
r
> 400 m2

O
91 - 120 m2

ct
ob
N er
ov
em
be
D r
ec
em
be
r
Ja
nu
ar
Fe y
br
121 - 200 m2

ua
r y
M
ar
c h
A
pr
il
House for sale – Bogor & Depok (by size group)

M
ay

Ju
ne

Ju
ly
A
ug
Se us
pt t
em
be
O r
ct
ob
N er
ov
em
be
D r
ec
em
be
r
 500
1.000
2.000

0
1.500
2.500
3.000
Ja
nu
ar
y
Fe
br
ua
ry
M
ar
ch

A
< 90 m2

pr
il
201 - 400 m2

M
ay

Ju
ne

Ju
ly
A
ug
> 400 m2

us
t
91 - 120 m2

Se
pt
em
be
r
O
ct
ob
N er
ov
em
be
D r
ec
em
be
r
121 - 200 m2

Ja
nu
ar
y
Fe
br
ua
ry
House for sale – Tangerang (by size group)

M
ar
ch

A
pr
il

M
ay

Ju
ne

Ju
ly
A
ug
us
Se t
pt
em
be
r
O
ct
ob
N er
ov
em
be
r
 500
4.000
4.500

1.000
2.000

0
1.500
5.000

2.500
3.000
3.500
Ja
nu
ar
Fe y
br
ua
ry
M
ar
ch
A
< 90 m2

pr
il

M
201 - 400 m2

ay

Ju
ne

Ju
ly
A
ug
us
Se t
> 400 m2

pt
91 - 120 m2

em
be
r
O
ct
ob
N er
ov
em
be
D r
ec
em
be
r
Ja
nu
121 - 200 m2

ar
Fe y
House for sale – Bekasi (by size group)

br
ua
ry
M
ar
ch
A
pr
il

M
ay

Ju
ne

Ju
ly
A
ug
us
Se
pt t
em
be
r
O
ct
ob
N er
ov
em
be
D r
ec
em
be
r
 1400

800

600

0
400
1000
1200

200
1600
1800
Ja
nu
ar
Fe y
br
ua
r y
M
ar
ch

A
pr
il
<30 m2

M
ay
61 - 100 m2

Ju
ne

Ju
ly
A
ug
us
Se
pt t
em
>100 m2
31 - 45 m2

be
r
O
ct
ob
N er
ov
em
be
D r
ec
em
be
r
Ja
nu
ar
y
46 - 60 m2

Fe
br
ua
ry
M
ar
ch
Apartment for sale – Jakarta (by size group)

A
pr
il

M
ay

Ju
ne

Ju
ly
A
ug
us
Se
pt t
em
be
r
O
ct
ob
N er
ov
em
be
D r
ec
em
be
r
 20

0
140

80

60

40
100
120
Ja
nu
ar
Fe y
br
ua
r y
M
ar
ch

A
pr
il
<30 m2

M
ay
61 - 100 m2

Ju
ne

Ju
ly
A
ug
us
Se
pt t
em
>100 m2
31 - 45 m2

be
r
O
ct
ob
N er
ov
em
be
D r
ec
em
be
r
Ja
nu
ar
y
46 - 60 m2

Fe
br
ua
ry
M
ar
ch

A
pr
il

M
ay

Ju
ne
Apartment for sale – Bogor & Depok (by size group)

Ju
ly
A
ug
us
Se
pt t
em
be
r
O
ct
ob
N er
ov
em
be
D r
ec
em
be
r
 150
250

50

0
100
200
Ja
nu
ar
Fe y
br
ua
r y
M
ar
ch

A
pr
il
<30 m2

M
61 - 100 m2

ay

Ju
ne

Ju
ly
A
ug
us
Se t
>100 m2

pt
31 - 45 m2

em
be
r
O
ct
ob
N er
ov
em
be
D r
ec
em
be
r
Ja
46 - 60 m2

nu
ar
Fe y
br
ua
r y
M
ar
ch

A
pr
il
Apartment for sale – Tangerang (by size group)

M
ay

Ju
ne

Ju
ly
A
ug
us
Se t
pt
em
be
r
O
ct
ob
N er
ov
em
be
r
 150
250
300

50

0
100
200
Ja
nu
ar
Fe y
br
ua
r y
M
ar
ch

A
pr
il
<30 m2

M
ay
61 - 100 m2

Ju
ne

Ju
ly
A
ug
us
Se
pt t
em
>100 m2
31 - 45 m2

be
r
O
ct
ob
N er
ov
em
be
D r
ec
em
be
r
Ja
nu
ar
y
46 - 60 m2

Fe
br
ua
r y
M
ar
ch
Apartment for sale – Bekasi (by size group)

A
pr
il

M
ay

Ju
ne

Ju
ly
A
ug
us
Se
pt t
em
be
r
O
ct
ob
N er
ov
em
be
D r
ec
em
be
r
Consumer
interest
Supply vs search trend by area Q1 2017
Supply search trend by area Q2 2017
Supply vs search trend by area Q3 2017
Supply vs search trend by area Q4 2017
Search by price - House

100%

90%
>5M
80%

2.5 M - 5 M
70%

60%
2 M - 2.5 M
50%

1M-2M
40%

30% 500 Jt - 1 M

20%
< 500Jt
10%

0%
Q1 Q2 Q3 Q4
Search by price - Apartment

100%

90% >5M
2.5 M - 5 M
80%
2 M - 2.5 M
70% 1M-2M
500 Jt - 1 M
60%
< 500Jt
50%

40%

30%

20%

10%

0%
Q1 Q2 Q3 Q4
Ads
Performance
 Session Leads

January February March April May June July August September October November December
Leads House

1M-2M 2 M - 2.5 M 2.5 M - 5 M 500 Juta - 1 M <500 Juta >5 M

January February March April May June July August September October November December
Leads total

Bekasi Bogor Depok Jakbar Jakpus Jaksel Jaktim Jakut Tangerang

Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17
Sold Figures
Ja
n-
16
Fe
b-
16
M
ar
-1
6
A
pr
-1
6
M
Sold Jakarta

ay
-1
6
Ju
n-
16
Total

Ju
l-1
6
A
ug
-1
6
Se
p-
16
O
ct
-1
6
N
ov
-1
6
Apartment

D
ec
-1
6
Ja
n-
1 7
Fe
b-
17
M
ar
-1
7
House

A
pr
-1
7
M
ay
-1
7
Ju
n-
1 7
Ju
l-1
7
A
ug
-1
7
Se
p-
17
O
ct
-1
7
N
ov
-1
7
D
ec
-1
7
Ja
n-
16
Fe
b-
16
M
ar
-1
6
A
pr
-1
6
M
ay
-1
6
Ju
n-
16
Total

Ju
l-1
6
A
ug
Sold Bogor & Depok

-1
6
Se
p-
16
O
ct
-1
6
N
ov
-1
6
Apartment

D
ec
-1
6
Ja
n-
1 7
Fe
b-
17
M
ar
-1
7
House

A
pr
-1
7
M
ay
-1
7
Ju
n-
17
Ju
l-1
7
A
ug
-1
7
Se
p-
17
O
ct
-1
7
N
ov
-1
7
D
ec
-1
7
Ja
n-
16
Fe
b-
16
M
ar
-1
6
A
pr
-1
6
M
ay
-1
6
Sold Tangerang

Ju
n-
Total

16

Ju
l-1
6
A
ug
-1
6
Se
p-
16
O
ct
-1
6
N
ov
Apartment

-1
6
D
ec
-1
6
Ja
n-
1 7
Fe
b-
17
M
House

ar
-1
7
A
pr
-1
7
M
ay
-1
7
Ju
n-
17

Ju
l-1
7
A
ug
-1
7
Se
p-
17
O
ct
-1
7
N
ov
-1
7
Ja
n-
16
Fe
b-
16
M
ar
-1
6
A
pr
-1
6
M
ay
Sold Bekasi

-1
6
Ju
n-
16
Total

Ju
l-1
6
A
ug
-1
6
Se
p-
16
O
ct
-1
6
N
ov
-1
6
Apartment

D
ec
-1
6
Ja
n-
1 7
Fe
b-
17
M
ar
-1
7
House

A
pr
-1
7
M
ay
-1
7
Ju
n-
17
Ju
l-1
7
A
ug
-1
7
Se
p-
17
O
ct
-1
7
N
ov
-1
7
D
ec
-1
7
Sold Q1 & Q2 2017
Sold Q3 & Q4 2017
Mortgage
performance
KPR leads by age - 2017

23-30 tahun 31-38 tahun 39-47 tahun > 47 tahun

1 2 3 4 5 6 7 8 9 10 11 12
KPR Leads by amount of loan - 2017

<250 Juta 250 Juta - 499 Juta 500 Juta - 999 Juta >= 1 Milyar

1 2 3 4 5 6 7 8 9 10 11 12
KPR Leads by area interest – Q1 & Q2 2017
KPR Leads by area interest – Q3 & Q4 2017
Qualitative
Insight
Context

Slowing of
The bottom of Media/Marketing
consumer spending
property cycle disruption
growth rate?

Aggressive China Millennial behavior &

Political Year
developer expansion mindset shifting
Online video is the new TV, with better experience of course

Watch online Watch online Watch online Never watch

video every week video every
video everyday month online video

11% 22% 23% 29%

Sumber: Vivanews
Sumber: Intrans
Sumber: Intrans
Sumber: Intrans
Prediction
They who will win the
market have a strong
market positioning
Digital is a Must
And digital is more
than just a “media”,
it’s strategy &
mindset
Content is still King, and Video is
the new favorite vehicle
More VR and tech product
visualization application
More Big Data Utilization
Omni-channel ecosystem –
collaborative economy