GROUPINGS 6 Engineering 1-27

Lomibao, Christianne Joy Purposive Communication

Datu, Jose Miguel
Geroche, Benmarc
Pascual, Zaver JB
Argales, Jeanric
Lim, Lloyd Lester

MATRIX ON THE DIFFERENT COMMUNICATION MODELS

As a group, present the communication models on a matrix presenting proponent and year, diagram of communication model, basic
assumptions/ideas, terminologies associated with the communication model and two (2) real-life situations to which each of the communication
models may be prudently used.

TERMINOLOGIES
DIAGRAM OF
COMMUNICATION PROPONENT BASIC ASSOCIATED WITH TWO REAL-LIFE
COMMUNICATION
MODELS & YEAR ASSUMPTIONS/IDEAS COMMUNICATION SITUATIONS
MODEL
MODELS
The source of the
• Encode • Speaking in front
message comes from
• SMCR of an audience
Simple Model David Berlo Sender>Message> the sender and it has to
• Decode (Speech)
SMCR Model (1960) Channel>Receiver go through the channel
• One-way Process • Television
before it gets received
• Linear Model Advertisement
by a receiver.
The communicator
must use a medium to • Linear model • A TED Talk about
deliver the content to • Effect a relevant issue
Laswell Communicator>Message>
Laswell’s Model be interpreted by the • Components • Students
(1948) Medium>Receiver>Effect
receiver that should • Analysis protesting about
stimulate an effect on • Medium unjust treatment
the receive
GROUPINGS 6 Engineering 1-27

Lomibao, Christianne Joy Purposive Communication

Datu, Jose Miguel
Geroche, Benmarc
Pascual, Zaver JB
Argales, Jeanric
Lim, Lloyd Lester

Speaker plays an
important role in public • Sandy gave
speaking. The speaker heroic speech to
• One-way process
must prepare his his classmates to
• Ethos(speaker)
speech. Analysis encourage them
• Pathos (audience)
Aristotle Speaker>Speech>Occasion> audience needs before to join his org.
Aristotle’s Model • Logos(speech)
(300 B.C.) Audience>Effect he enters into the • A politician gives
• Public speaking
stage. His words should a speech on a
• Speaker-centered
influence in audience market square
model
mind and persuade during an election
their thoughts towards campaign.
him.
• A Chinese
business man
travels around
Communication is a • Two-way process
the globe to
two-way process where • Circular
Wilbur negotiate, along
both the sender and communication
Schramm’s Model Schramm with his
receiver take turns to • Dynamic model
(1954) interpreter.
send and receive a • Feedback
• Some candidates
message • Interpreter
that speak at
pageants need
interpreters to be
GROUPINGS 6 Engineering 1-27

Lomibao, Christianne Joy Purposive Communication

Datu, Jose Miguel
Geroche, Benmarc
Pascual, Zaver JB
Argales, Jeanric
Lim, Lloyd Lester

understood and
to understand.