"HEARTSTRINGS"

Heartstring is a bracelet made with strings and a heart shape material. It is compose of a sweet

line/message and a romantic design that suits for special occasions and special person.

Its price is 10 pesos - 20 pesos only depends on the design and message that will go to be chosen.

Mission:

To show and spread the "love" either with friends, classmates and special someone's relationship

by just giving a Heartstrings that shows love and appreciation.

#Just Love

Goals and Objectives

This product aims to bind all the special person of someone and to spread the love with just a

simple effort and appreciation.

Business Philosophy

Love makes the world go round, in this world that is round... Love is constant.

The target market of this product is all the people inside the Montessori de San Ildefonso

Campus, because all people know how to love and have a special someone and people.

Strength

Trend, since February is the month of love, many people want to express their feelings. One way

on expressing it is by giving a gift. So heartstrings can be a gift of love through the message it
contains and through the design that makes it romantic.

Weakness

Time/Date (out of trend) because in simple months (not month of love) heartstrings also become

a simple bracelet.

Opportunities

"Month of love" For the person who loves and inspired it is a good opportunity because there's a

great possibility that they will purchase heartstrings to give on their love ones.

Threats

Competitors.... its threat are its competitors like flowers and chocolates, because these can also

be a romantic gift that a person can give on his love ones.