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  • About Nerf Action Xperience (NAX) 2. Nax Usp 3. Key Information 4. Proposal

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    The document proposes a new attraction called Nerf Action Xperience (NAX) that would bring the Nerf brand to life through fun and challenging activities. NAX would have four activity zones: Conquer, with obstacle courses and climbing; Challenge, for younger children; Compete, with zombie-themed laser tag; and Create, a workshop area. It would be located in Singapore and cost $26-29 on off-peak days and $36-39 on peak days. The goal is to ignite adrenaline and foster connections through out-of-the-box experiences based around the popular Nerf toy brand.

    Original Description:

    T2AG - Sep 2019

    Original Title

    5. NAX Singapore

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    © Attribution Non-Commercial No-Derivs (BY-NC-ND)

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    The document proposes a new attraction called Nerf Action Xperience (NAX) that would bring the Nerf brand to life through fun and challenging activities. NAX would have four activity zones: Conquer, with obstacle courses and climbing; Challenge, for younger children; Compete, with zombie-themed laser tag; and Create, a workshop area. It would be located in Singapore and cost $26-29 on off-peak days and $36-39 on peak days. The goal is to ignite adrenaline and foster connections through out-of-the-box experiences based around the popular Nerf toy brand.

    Copyright:

    Attribution Non-Commercial No-Derivs (BY-NC-ND)
    Download as PDF, TXT or read online from Scribd
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    21 views16 pages

    About Nerf Action Xperience (NAX) 2. Nax Usp 3. Key Information 4. Proposal

    Uploaded by

    STB
    The document proposes a new attraction called Nerf Action Xperience (NAX) that would bring the Nerf brand to life through fun and challenging activities. NAX would have four activity zones: Conquer, with obstacle courses and climbing; Challenge, for younger children; Compete, with zombie-themed laser tag; and Create, a workshop area. It would be located in Singapore and cost $26-29 on off-peak days and $36-39 on peak days. The goal is to ignite adrenaline and foster connections through out-of-the-box experiences based around the popular Nerf toy brand.

    Copyright:

    Attribution Non-Commercial No-Derivs (BY-NC-ND)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 16

    CONTENT

    1. About Nerf Action Xperience (NAX)


    2. NAX USP
    3. Key information
    4. Proposal
    2. THE NERF BRAND

    Largest Toy Company Top 5 Toy brand in the world First in the world

    Key Proposition:

    NERF Action Xperience brings the NERF brand to life through a fun and challenging arena, providing out-of-the-box
    experiences.

    Each activity zone is directed towards igniting adrenaline, inspiring empowerment, fostering connections, and
    fuelling your freedom.
    3. ABOUT NAX - LOCATION
    3. ABOUT NAX – ENTRANCE
    3. ABOUT NAX – Four (4) distinct activity zones

    Suitable for Ages 7 and above Suitable for Ages 7 and above
    3. ABOUT NAX – ZONE 1: CONQUER

    5 Activities

    High ropes course –Intermediate

    13m High ropes course –Beginner Perspex climbing wall

    Glacier themed Drop Slide

    Volcano themed time trial obstacle course

    3D Artist’s Impression Suitable for Ages 7 and above


    3. ABOUT NAX – ZONE 1: CONQUER – Volcano themed time trial obstacle course
    3. ABOUT NAX – ZONE 1: CONQUER – Glacier Drop slide & Two(2) levels of high ropes
    course

    High ropes course –Beginner


    High ropes course – Beginner Perspex Climbing Wall

    Glacier Drop Slide


    High ropes course –Intermediate Drop Slide
    3. ABOUT NAX – ZONE 2: CHALLENGE

    Suitable for Ages 3 and above


    3. ABOUT NAX – ZONE 3: COMPETE

    Suitable for Ages 7 and above


    3. ABOUT NAX – ZONE 3: COMPETE – ZOMBIE CITY
    3. ABOUT NAX – ZONE 3: COMPETE – CAMP DUNE
    3. ABOUT NAX – ZONE 4: CREATE ZONE
    3. ABOUT NAX – COMMON AREAS
    3. ABOUT NAX - Walk-In Rates

    OFF PEAK: $26 OFF PEAK: $36


    PEAK: $29 PEAK: $39
    Thank You!
    Sean Paul
    Senior Manager, Business Development
    seanpaul@kingsmen-int.com
    +65 9633 0443

    Pamela Wong
    Manager, Business Development
    pamelawong@kingsmen-int.com
    FLY THROUGH VIDEO
    +65 9048 3980

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