Bill Gates had once quoted, “If your business is not on the internet,

then your business will be out of business”.

This has become quite apparent on a global scale now that e-commerce can be viewed as an
emerging industry.

Top E-Commerce trends in Bangladesh.

Short history of E-Commerce in Bangladesh: The E-Commerce sector has seen dramatic growth
since the early 2000’s when Bangladesh lacked widespread internet access or a reliable online
transaction system.
✓ In 2009, the Bangladesh Bank began permitting online transactions.
✓ According to (ITU), the number of internet users has nearly tripled from 6.5 percent of the
population in 2013 to 18.2 percent in 2017 and continues to grow.
✓
The -Cab, the trade body for eCommerce in Bangladesh, estimates there are 700
eCommerce sites and around 8,000 eCommerce pages on Facebook.

✓ 10 billion takas in transactions take place on eCommerce sites per year according to a 2017
e-Cab report.

✓ The E-commerce market in Bangladesh, made a quantum jump in 2017; developing at an

incredible 70% from 2016.

✓ In 2017, the B2C E-commerce business market measure adds up to USD 110-115 million
(around BDT 900 crore) against the 133,571 crores total retail market.
The extent of the E-commerce business market crossed the Tk 17.0 billion-stamp in 2017 from
Tk 4.0 billion in 2016, as indicated by the information accessible with the e-Commerce
Association of Bangladesh (e-CAB). The market measure is relied upon to reach Tk 70 billion (Tk
7,000 crore) by 2021.Currently, 35,000 individuals and 25,000 little and medium enterprises
(SMEs) are included with this division. The quantities of e-commerce business sites and E-
commerce pages are 2,500 and 150,000 respectively. The quantity of delivery is assessed at 15,000
to 20,000 at the retail level every day.

Recent E-commerce based trends in Bangladesh are

1) Online Shopping
2) Online Transaction of Money
3) Mobile Based Transportation
4) Online Job Search Based Business
5) E-commerce based Online Payment
6) Social media advertising:
 1. Online Shopping
a. Daraz.com.bd (B2C site)
Daraz has 30000 sellers and 500 brands and serves 5 million consumers across the region. Daraz
has more than 2.5 million products to offer, growing at very fast pace.
b. AjkerDeal.com (B2C site)
AjkerDeal.com is the largest online shopping site in Bangladesh. Established in September 2011,

AjkerDeal has a huge collection of 200k products from a number of versatile categories.

AjkerDeal claims that they are the only site in Bangladesh where consumer can find every
type of products under a single umbrella-from pen to printer, bicycle to sedan car, iron to
washing machine & what not!

Around 5000 top sellers of the country sell their products to the valuable 500K customers
via AjkerDeal. Every day, more than 1000 new products are added to our collection.

c. chaldal.com (B2C site)

there are around 100 e-commerce online shopping sites -- such as chaldal.com, rokomari.com --
that deliver almost all groceries.
Today, buyers place more than 30,000 orders daily and 65 percent of the orders are generated from
Dhaka and its surrounding areas, Chittagong and Sylhet. The rest of the orders come from outside
metros.
Annually the purchases generate Tk 800 crore in turnover. While the market size was about Tk
200 crore 4-5 years ago.
Chaldal, delivers 1,700 orders daily in Dhaka. While a year ago, the company delivered 750 orders
a day. And it is expected that the flow of orders to increase four-five folds in the next couple of
years.

d. Sindabad.com (B2B site)

Sindabad.com is an online shopping place for anything and everything that you need to run your
factory or office.

An ecommerce shop from Zero Gravity Ventures Limited, sindabad.com is the first of its kind
business-to-business (B2B) one-stop purchasing solution site in Bangladesh. It brings the best of
the products at the best value – delivered right at your factory or business premise.
 The site currently hosts over 4,300 SKUs in nearly 1,700 products across 4 categories.
In its 3 years lifespan, Sindabad.com has grown rapidly.
It serving over 500 corporate customers, 800+ SME customers and the number is
increasing daily.

Some of other e-commerce based online shopping platforms are clickbd, Evaly, Rokomari,
foodpanda, pickaboo etc.

2. Mobile Based Transaction of Money (M-

commerce)
Transactions worth of Tk 1,000 crore take place through e-commerce sites each year, around 10
percent of which are through MFS platforms, according to industry insiders. Last year, mobile
money transactions grew 48.75 percent year-on-year to Tk 234,691.79 crore.

Currently, about Tk 750 crore is transacted a day through MFS on average, mostly through over
the counter transactions.

And this online transaction sectors are led by bkash, Rocket, Nexus Pay etc.

bKash is the most popular MFS in the country with a market share of over 60%. Besides
facilitating cash transactions, they also boast over 180,000 agents in the country, and an increasing
number of integrations with banks in the country. It has the largest user base, and is unique in that
it also facilitates remittance and provides interest on savings. Recently the company announced a
strategic partnership with Ant Financial, which will be taking a 20% stake in the local MFS giant.

Rocket is a bank-led mobile banking service, with agents that are also available in the 182
branches of DBBL in the country. It is the first company to provide banking facilities through
mobile phones. It is second to bKash in terms of MFS market share in the country and currently
has 218,818 agents.
Some other sources of online money transection source that work through E-commerce iPay,
Nagad, D Money, Nexus Pay etc.
 3. Mobile Based Transportation
Market share of different private passenger

Ride share bike Ride shre car CNG Others

Ride-sharing in Bangladesh as much like most of the trends in western countries flow to this side
of the world behind time, ride-sharing is also no exception.
Bangladesh witnessed a leap in ridesharing space with the emergence of Pathao, the most popular
local ride sharing company which got off the ground in 2016 and the entrance of Uber in
Bangladesh market in late 2016.
There are also more than 20+ companies are providing ride-sharing service in Bangladesh.
App-based ride-share services, including Uber, Pathao and the like, are transforming
Dhaka's transport sector. Ride-share operations have emerged mostly in Bangladesh's
capital, although they are expanding. Dhaka has a massive consumer base, rising
incomes and an increasing internet penetration rate. It is thus a fertile ground for
sharing-economy services to flourish. Among the range of products in the sharing -
economy, ride-share services have taken off in the past two years.

❖ The impact of bike ride-share is evident in 50% hike in bike sale in 2017.

❖ The fact that ride-sharing created employment opportunities for more than 40,000 people,
asserts the promise of this sector in economic prosperity.

❖ Pathao and Uber, quite a few ride-sharing companies are emerging to cater to the mounting
public demand. As of November 2017, an estimated 500,000 commuters have opted to
avail ride-hailing on cars and bikes via apps - also known as e-hailing. This number was
10,000 in January, 2018.
 ❖ an average car owner in Dhaka ends up spending around Tk 900/trip, wh ereas
a ride-share car user spends some Tk 300/trip.

❖ A comparatively hassle-free ride-share bike user spends less than Tk 150/trip.

❖ Uber-Pathao has brought about tangible positive benefits. A survey by the

authors reveals that the gross income of a ride-share car owner is some Tk
60,000 a month.

❖ estimate the size of the ride-share market in Dhaka at some Tk. 22 billion
(2,200 crore) a year. It seems the market is going to expand further.

❖ occupying an estimated 23% of the market) in the private pa ssenger motor

vehicle-hailing services subsector

Some other ride share business apps are Obhai, Shohoz, Piikme etc. are also available in Dhaka
city.
 4. Online Job Search Based Business (B2C site)
Bdjobs
Bdjobs.com.bd is the first and leading career management site in the country. Eight young business
and IT professional backed by strong command over e-business and in-depth understanding of the
needs of job seekers and employers in the country's context started this venture on July 2000.
The vision of the company is to try bringing Internet technology in the mainstream business
and economic life of the society.
The site regularly updates Job Information (on average more than 2500 valid job news are
placed at any point of time at the site), provides facility to the job seekers for posting
resume and online application.
The site has also been able to get good response from a large number of organizations in
the country who use online job advertisement facility, online CV bank access and online
application receiving and processing facility of bdjobs.
Till now, more than 12,000 employers in the country have recruited more than 3,50,000
professionals at different levels for their organizations through Bdjobs.com service.

Title Amount
No. of Unique Daily Visitors 1,10,000 (on average)
Monthly Pageviews 40 million+

No. of Resumes 1.7 million+

No. of Corporate Accounts 12,000+

5. E-commerce based Online Payment (B2C site)

The electronic payment system has grown increasingly over the last decades due to the growing
spread of internet-based banking and shopping. As the world advances more with technology
development, we can see the rise of electronic payment systems and payment processing devices.
As these increases, improve, and provide ever more secure online payment transactions the
percentage of check and cash transactions will decrease.
Now a days in Bangladesh this online payment systems are increasing rapidly. Almost all the
online shopping we discussed above are make it possible to pay online of their bills of shopping.
Daraz, Ajkerdeal, evaly and so many other online selling authorities are providing mobile payment
systems. With the help of Some mobile apps-based business operator like bkash, Rocket, Ucash
etc. now it’s become possible to pay electricity bills, Gas bills school fees, internet bills etc. that
also become very popular.
 6. Social media advertising: (F-commerce)
In spite of depending solely on television advertisement, the business persons are now moving to
promote their product as well as services in social media’s like in Facebook, Youtube, games,
online newspapers etc.
Now Google keeps 45% of YouTube advertising revenue. So anyone will receive 55% of every
dollar paid by advertisers) The estimated earnings that the average YouTube creator could expect
to receive from ads on a new video on their channel if EVERYBODY watched the ad on their
video and the advertiser paid the average $7.60 CPM is 55% x $7.60, equaling $4.18 per 1,000
views.

Youtube earning by Amount (per ads)

advisors
Estimated Daily Earnings $28.50 - $47.50
Estimated Monthly Earnings $855 - $1,425
Projected Yearly Earnings $10,403 - $17,338

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