Benefits of Putting-up Convenience stores in Cuenca,

Batangas as perceived by owners and customers

CHAPTER 1

Introduction

A convenience store is a small retail business that stocks a range of

everyday items such as groceries, snack foods, confectionery, soft

drinks, tobacco products, over-the-counter drugs, toiletries, newspapers,

and magazines. In some jurisdictions, convenience stores are licensed to

sell alcohol, typically beer and wine. Such stores may also offer money

order and wire transfer services, along with the use of a fax

machine and/or photocopier for a small per-copy cost. They differ from general

stores and village shops in that they are not in a rural location and are used as a

convenient supplement to larger stores.

In some countries, convenience stores have long shopping hours, some

remaining open 24 hours. Convenience stores usually charge significantly higher

prices than conventional grocery stores or supermarkets, as these stores order

smaller quantities of inventory at higher per-unit prices from wholesalers. However,

convenience stores make up for this loss by having longer open hours, serving more

locations, and having shorter cashier lines

There are lots of advantages that we can get from putting up convenience

stores. Convenience stores are placed in locations which are natural destination

point for the neighborhood in which they are located. If someone requires a couple of

items that doesn’t justify a trip to the local grocery store, then a trip to the

convenience store down the street makes more sense. Although the prices at a

convenience store tend to be a little higher, customers spend less to get there, which
creates a pricing balance. Moreover, convenience stores provide economic boosts

to the community. They have stable revenue streams because of the nature of their

business. People stop by these stores because they are convenient, having what

they need to get through their day. Also, convenience stores are not bound by local

pricing needs. The benefit of a convenience store, from an ownership perspective, is

that pricing is independent of recommended systems. Most customers are willing to

pay a little more for the convenience of being able to purchase a wanted item close

to home. Convenience stores can also provide an outpost for travelers, which allows

for higher pricing because providing access to needed items saves time for the

traveler, which is valuable to them. Even if there are multiple stores within a 5-mile

radius, a convenience store will generate a loyal following, which creates income for

the owner. It is also a fact that franchises are often available. Most franchise owners

become profitable faster than independent owners, and there is internal training and

support offered by the franchising company.

 STATEMENT OF THE PROBLEM
This study focused on the benefits of Putting-up convenience store in Cuenca,

Batangas as perceived by owners and customers.

It answered the following questions:

1. What is the demographic profile of the respondents in terms of

1.1 Age and gender; and

1.2 years of business

2. What are the reasons of the respondents in putting up convenience stores?

3. What benefits could the respondents get in putting up convenience stores?

SIGNIFICANCE OF THE STUDY

This research is about benefits of the putting-up convenience store in Cuenca ,

,Batangas.

Owner. They will become aware about the benefits of putting-up convenience store

in Cuenca, Batangas.

Customers. The research will enlighten them the importance of putting-up

convenience store.

Future Convenience Store Owner. They can prepare how to their future convenience

store.
Future Researchers. This will serve as a basis in working on studies related to this

research.

`1qcDEFINITION OF TERMS

The reader should be able to know the key terms that will describe the main points of

the paper. The specific words are the following:

Convenience Store.This is a small retail business that stocks a range of everyday

items such as groceries, snack food, softdrinks etc.

Customers. These are the people who create demand and importance for good and

services.