Professional Documents
Culture Documents
Himanshu Project
Himanshu Project
ON
Submitted in partial fulfillment of the requirements for the award of BBA Markt degree
Submitted by
HIMANSHU PREMI
BBA MARKETING
Batch – (2017–2020)
Mr.Rohit Verma
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EXECUTIVE SUMMARY
duties. Assisting with filling, data entry and recording maintaining the
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PREFACE
AKNOWLEDGEMENT
3
I express my sincere gratitude to my industry guide Mr.Rohit Verma,
project, without which the present work, would not have been possible.
(PEPSICO) pvt. Limited. For the constant support and help in the
Signature
Himanshu Bhati
CERTIFICATE OF ORIGIN
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This is to certify that Mr. Himanshu Bhati, student of B.com (Hons). ,
The period for which he was on training was for 6 weeks, starting from
18th June 2018 to 2th July 2018. This Summer Internship report has the
been reproduced from any other report and the contents are based on
original research.
Himanshu Bhati
(Faculty Guide)
(Student)
TABLE OF CONTENT
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Chapter Particular(s) Page No.
1 INTRODUCTION 6
2 ORGANIZATION STRUCTURE 14
3 PERFORMANCE 15
4 PRODUCTS 16
5 COMPETITORS 18
6 SWOT ANALYSIS 19
7 PROBLEMS FOUNDED 20
PARI - II
8 RESEARCH OBJECTIVES 21
9 RESEARCH METHODOLODGY 22
10 THERITICAL ANALYSIS 24
11 DATA ANALYSIS 42
12 FINDINGS 53
13 CONCLUSION 56
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PART - I
INTRODUCTION
Quaker Oat Milk as well as packaged drinking water under the brand
Aquafina. In addition, we have also been granted the franchise for Ole
We have been associated with PepsiCo since the 1990s and have over
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Rajasthan, Madhya Pradesh (designated parts), Chhattisgarh, Odisha,
market, we have also been granted the franchise for various PepsiCo
products for the territories of Nepal, Sri Lanka, Morocco, Zambia and
Zimbabwe.
& Hardoi in Uttar Pradesh, Bhiwadi & Jodhpur in Rajasthan, Nuh &
standards.
healthcare. Our Promoter and Chairman Mr. Ravi Kant Jaipuria has an
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established reputation as an entrepreneur and business leader and is the
COMPANY PROFILE
brand in India until 1990, when it left rather than reveals its formula to
the Government and reduces its equity stake as required under the
gave the company instant ownership of the top soft drink brands of the
Soda, Evervess Soda, Sting and Gatorade, which were floated by Parle,
company.
3C Report
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Company Profile: The VARUN BEVERAGES (PEPSICO)
1889 by Asa Griggs Candler (December 30, 1851 – March 12, 1929),
Its stock is listed on the NYSE and is part of DJIA S&P 500 index,
the Russell 1000 Index and the Russell 1000 Growth Stock Index. As
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The Customer: At VARUN BEVERAGES (PEPSICO) , customers
partnerships that create sustainable value and profitable growth for the
business and the customers across all key channels. By finding new
stage to the rich to the poor. It’s not only adopted by rich it also reach
to the pool with its small size bottle. Mass generation adopt pepsi co.
through its 100% owned subsidiary, HCCBPL , the Indian bottling arm
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commitment was that, the Hindustan VARUN BEVERAGES
and 15000 distributors. Almost all goods and services required to cater
to the Indian market are made locally, with help of technology and
a 37% growth rate in rural India visa-vie 24% growth seen in urban
India between 2011 and 2012, the per capita consumption of cold
drinks doubled due to the launch of the new packaging of the 200 ml
per bottle. This new market accounted for over 80% of India’s new
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HISTORY
Rapid Growth
The three pioneer bottlers divided the country into territories and
and product quality by 1990. Some were open only during hot-weather
months.
Packaging innovations
ounce contour bottle, or larger servings including 10-, 12- and 26-
available in 1960.
21st Century …
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The VARUN BEVERAGES (PEPSICO) bottling system grew
the Company well today as people seek brands that honor local identity
Company Overview:-
juices, ready-to-drink tea and coffee, sports drinks, and bottled water.
Headquartered in Purchase.
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ORGANIZATION STRUCTURE
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PERFORMANCE
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Products
Pepsi
Diet Pepsi
Seven-Up
Mirinda Orange
Mirinda Lemon
Mountain Dew
Evervess Soda
Sting
Gatorade
Tropicana Slice
Seven-Up Nimbooz
Quaker Oat s
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COMPETITORS
(PEPSICO) are :
Coca-Cola
Red Bull
Kellogg’s
HUL
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SWOT ANALYSIS
STRENGTH-
WEAKNESS-
Lack of diversification
Negative publicity
OPPORTUNITY-
THREATS-
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Local brand are increase
Increase competition
PROBLEMS FOUNDED
Rejections of lot.
Production delay.
Miscommunication.
Approval delay.
Testing delay.
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PART – II
RESEARCH OBJECTIVES
(PEPSICO) is maintained.
The value of the Inventory at the end of each period provides a basis
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The inventory level and changes allow the company to plan for future
inventory needs.
RESEARCH METHODOLOGY
DATA COLLECTION
Two types of data are collected, one is primary data and second
one is secondary data. The primary data were collected from the
website, etc.
PLACE OF STUDY
TRAINING.
PERIOD OF STUDY
I have done my project from 18th June 2018 to 2nd July 2018 in
Limited.
LIMITATIONS
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There may be limitations to this study because the study
practices.
2. Physical handling.
3. Accounting.
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1. THEORETICAL ANALYSIS
INVENTORY MANAGEMENT:
adequate supplies are available and the costs of over or under stocks
are low. The cost of maintaining inventory is included in the final price
owner. The manufacturer has the expense of materials and labour. The
good, how frequently orders should be placed and what the appropriate
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management should involve to balance the conflicting economics of
not wanting to hold tool much stock. Thereby having to tie up capital
too great or too small quantities on hand can cause business failures.
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OBJECTIVES OF INVENTORY MANAGEMENT
customer service, such as: (1) percentage of orders that are shipped on
schedule, (2) the percentage of line items that are shipped on schedule,
(3) the percentage of dollar volume that is shipped on schedule, and (4)
items, companies are able to spread some fixed costs over a larger
number of units, thereby decreasing the unit cost of each item. Finally,
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large purchases of inventory might qualify for quantity discounts,
getting its inventories out of the system and into the hands of the
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TYPES OF INVENTORY
product.
customers.
effects
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REASONS FOR MAINTAINING INVENTORY
TIME: The time lags present in the supply chain, from supplier to user
service.
place where a user needs it, when he needs it" principle tends to incur
variations in demand.
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Pepsi co is currently the largest beverage company in the world having
the widest spread of consumers, over 200 countries with nearly two
billion servings per day. This huge network incorporates nearly one
one particular drink, for example Pepsi co or Diet Pepsi co but a whole
2011a)
The Tubainas War’. In this paper, the author discusses the marketing
its nemesis Pepsi but also hundreds of local brands (called tubainas),
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largest operation while having a significantly low consumption rate of
only 144 bottles per day when compared with the bench mark of the
US with 462 bottles per year. To try and grow in the emergent market,
the price of its products in 1999 (from R$1.80 to R$1.25) to expand the
type of drink that was more in line with the taste of the Brazilian
the Brazilian subsidiary planted 200 hectares of this fruit to try and win
back the Brazilian market. Eventually the ‘winning strategy’ was a mix
Pepsi co’s own figures, last year’s consumption for Brazil was 229 per
capita, an increase from the 144 of 2005. This amounts to nearly 60%
high consumers that hit the 675 per capita. It is interesting to note that
2011d)
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appreciate the different marketing techniques employed to enter into
The paper first deals with what are virtual communities and how they
function. The data that the authors collected was from the period
seeing the growth from 2000 to 2010, the Spanish consumption grow
market grow by 20% and the Worldwide market grow by 33% ! (The
The third paper discussed in this literature review deals with the
This means that now we are going to zoom out from the individual
Pepsi coin their Global Marketing Operation’ and was published in the
The paper focusing at the models that Pepsi co has utilized for such a
‘global take over’. This paper explains that the Pepsi coCompany has
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of a differentiation strategy is where the firm attempts to be diverse
provide a unique value to its customers. There are also various ways a
quality product, which surpasses their nearest rivals, and high brand
image and recognition. The company has also used their promotion
(Vrontis and Sharp, 2003) These are basically the two overall methods
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This paper, written by David J Veale and Jeffrey M Wachtel, published
needs better. The three approaches were employed to reach the first of
This paper explains that Pepsi co manages to use both coaching and
normally uses all of the coaching types, but the purpose of mentoring
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Inventory consists of stock of raw materials, work-in-progress,
spare pa consumables for production and finished goods for sale. Thus,
3. ABC Analysis.
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(e) Danger Level
point lying between the maximum and the minimum levels. Fresh
orders must be placed before the actual stocks touch the minimum
level.
production till such time as the order materializes and materials are
delivered.
The maximum level is that level of stock which can be held at any
time. In other words, it is the level beyond which stock should not be
This is the level below which the stock of an item should not fall. This
to non-availability of materials
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(d) Average Level:
……………………………..
Usually stack should not be lower than the minimum level. But
if for any reason, stock comes down below the minimum level, it is
the stock level reaches the re-order level. If large quantities arc
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quantity is fixed at such a level as to minimize the cost of ordering and
carrying the stock. It is the size of the order which produces the lowest
On the other hand, if orders are placed for small quantities, the
ordering cost is more but the carrying cost would be less. Thus the
costs and the carrying costs are equal. Only at this stage the total of
3. ABC Analysis:
items are more closely controlled than low value items. Each item of
spent for that particular item. “:A” or the highest value items should be
money value.
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“B” Category – 15% to 20% of the items represent 15% to 20% of the
money.
Materials received first will be issued first. The price of the earliest
low.
Materials received last will be issued first. The price of the last
closely related to current price levels provided that the last purchase is
made recently.
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Under this method material issued is priced at the weighted average
issues predetermined for a stated period taken into account all the
variance.
5. Current Price :
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DATA ANALYSIS
b) By common application
c) By popular transaction
d) By improve accuracy
1 a 12 60
2 b 03 15
3 c 03 15
4 d 02 10
Total 20 100
10%
15%
15% 60%
a b c d
Interpretation:
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From the above table it shows that inventory controls works in
1 Yes 15 75
2 No 05 25
3 Can’t Say 00 00
Total 20 100
25%
Yes
No
Can't Say
75%
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Interpretation:
respondents.
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3. Does the Inventory department compare qualities received against
1 Yes 15 75
2 No 05 25
3 Can’t Say 00 00
Total 20 100
0%
25%
Yes
No
Can't Say
75%
Interpretation:
From the above table it shows that 75% respondents are positive
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4. Are inventory records reconciled to advantage reports on a regular
5.
1 Yes 19 95
2 No 01 05
3 Can’t Say 00 00
Total 20 100
0%
5%
Yes
No
Can't Say
95%
Interpretation:
From the above table it shows that 95% respondentsstate that inventory
answers.
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5. Does management review the reconciliation of physical inventory counts to the inventory
records?
6.
1 Yes 17 85
2 No 02 10
3 Can’t Say 01 05
Total 20 100
5%
10%
Yes
No
Can't Say
85%
Interpretation:
From the above table it shows that85% respondents are satisfied that
say anything.
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Is a perpetual inventory system (including quantities and value) in use as to all major classes of
inventory?
6.
1 Yes 19 95
2 No 01 05
3 Can’t Say 00 00
Total 20 100
0%
5%
Yes
No
Can't Say
95%
Interpretation:
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6. Are perpetual inventory records update promptly?
7.
1 Yes 18 90
2 No 02 10
3 Can’t Say 00 00
Total 20 100
0%
10%
Yes
No
Can't Say
90%
Interpretation:
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FINDINGS
Increase efficiency
to save time and make your company more efficient. With the right
of time it takes to place orders, receive products and pick. Then pack it
Received Note).
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SUGGESTIONS
the current system. The current system which is used in cola system by
will run more efficient and effective with any data loss. Form run
implemented not for this but also the others and e-scan will be used in
office fact deal with warehousing like cargo, container, factory etc.
communicate with the clerk and accountant of the shop and ask
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CONCLUSIONS
are not produce at a right time then there will be a shortage of stock at
retailer shop. Then the retailer doesn’t satisfy to your service. Then the
profit showing very less. It’s totally depends upon the management
perfect time then the production teams don’t produce the Finished
spares and other which required for day to day smooth operation of a
are not in good conditions then the production will be stop. Then the
Now the company use QAD software but very soon sifted to
be very much perfect and the teams do his work in a proper way. My
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Questionnaire
Respected Sir/Madam,
confidential.
b) By common application
c) By popular transaction
d) By improve accuracy
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5) Does management review the reconciliation of physical inventory
overall?
privacy protection?
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13) Do you believe that department personal are sufficiently informed
about important federal and state laws and regulations that govern
14) Are the internal employee co-ordinate you for doing your survey?
60/30/10
15) Are you satisfied the entire inventory process and control system of
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REFRENCES & BIBILOGRAPHY:
Websites:
www.google.com
www.emeraldinsight.com
www.pepsico.in
www.varunbeverages.com
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