Digital Media and Marketing Principles

by University of Illinois at Urbana-Champaign

https://www.coursera.org/learn/marketing-channels/lecture/Xio0B/like-this-course-learn-more-
with-the-imba-optional

https://www.coursera.org/learn/marketing-channels/lecture/tiOlf/interview-the-trade-desk

https://www.coursera.org/learn/marketing-channels/lecture/X1I9F/3-1-overview-of-online-display-
advertising

https://www.coursera.org/learn/marketing-channels/lecture/lL5kB/4-7-new-frontiers-in-digital-
marketing-communication

Digital Analytics for Marketing

Professionals: Marketing Analytics in
Theory
by University of Illinois at Urbana-Champaign

https://www.coursera.org/learn/marketing-analytics/lecture/aZdBk/lesson-1-the-day-the-geeks-
took-over-part-2

https://www.coursera.org/learn/marketing-analytics/lecture/fXBas/lesson-3-an-introduction-to-
web-analytics-tools-part-2

https://www.coursera.org/learn/marketing-analytics/lecture/PaP2r/lesson-5-the-consumer-brand-
relationship-part-2

https://www.coursera.org/learn/marketing-analytics/lecture/kO1Eb/lesson-7-new-media-new-data-
new-opportunities-new-dangers-part-2
 Digital Media and Marketing Strategies

https://www.coursera.org/learn/marketing-plan/lecture/SXXNJ/module-1-review

https://www.coursera.org/learn/marketing-plan/lecture/mynNr/module-2-review

https://www.coursera.org/learn/marketing-plan/lecture/Qp64Z/module-3-review

https://www.coursera.org/learn/marketing-plan/lecture/DLH9s/module-4-review

Marketing in an Analog World

https://www.coursera.org/learn/marketing-analog/lecture/l2Ztv/research-insights-donna-hoffman

https://www.coursera.org/learn/marketing-analog/lecture/Fy9cj/research-insights-markus-giesler

https://www.coursera.org/learn/marketing-analog/lecture/cyQ8N/research-insights-david-bell

https://www.coursera.org/learn/marketing-analog/lecture/pCM5d/course-wrap-up

Digital Analytics for Marketing

Professionals: Marketing Analytics in
Practice
https://www.coursera.org/learn/digital-analytics/lecture/7mSyF/lesson-1-following-the-map-part-2

https://www.coursera.org/learn/digital-analytics/lecture/DR1Hz/comments-by-prof-rhiannon-
clifton
https://www.coursera.org/learn/digital-analytics/lecture/epriY/lesson-5-data-management-in-
practice-part-1

https://www.coursera.org/learn/digital-analytics/lecture/s1W2Q/lesson-7-pictures-you-see-with-
your-brain-and-feel-with-your-heart-part-2

Integrated Marketing Communications:

Advertising, Public Relations, Digital
Marketing and more
https://www.coursera.org/learn/integrated-marketing-communications/lecture/h6Klz/building-
customer-based-brand-equity

https://www.coursera.org/learn/integrated-marketing-communications/lecture/W4Yim/consumer-
information-processing

https://www.coursera.org/learn/integrated-marketing-communications/lecture/ItNy2/theoretical-
approaches-to-advertising-design

https://www.coursera.org/learn/integrated-marketing-communications/lecture/muX5p/sales-
promotions