WWW.MARKEKO.

COM

T H E U LT I M AT E
GUIDE FOR

WHATSAPP
BUSINESS™
EVERYTHING YOU NEED TO KNOW
TO GET STARTED

BY
 THE ULTIMATE GUIDE TO WHATSAPP BUSINESS™

BEFORE YOU START

Make sure you join our community of members who are also curious
about what’s going on with WhatsApp™ and WhatsApp Business™.

Why Join Our Community?

ᬽ
ᬽAsk as many questions as you like! We’re here to help.
ᬽ
ᬽGet updates on WhatsApp™ news and techniques to use on your
business.
ᬽ
ᬽStay ahead of the curve for recent changes and updates!

WWW.MARKEKO.COM 1
THE ULTIMATE GUIDE TO WHATSAPP BUSINESS™

INDEX
Whatsapp™ Is The Leading Messaging 3
App

Why is Whatsapp™ Business impor tant 4

now?

Difference between WhatsApp™ And 7

Whatsapp Business™ ( WAB)?

What can you do on WhatsApp Business™? 8

How can small and medium-size businesses 13

use WhatsA pp™ for their business?

How can you launch WhatsA pp™ Ads on 17

Facebook’s Business M anager?

WWW.MARKEKO.COM 2
 THE ULTIMATE GUIDE TO WHATSAPP BUSINESS™

WHATSAPP™
IS THE LEADING MESSAGING APP

According to a study by SimilarWeb, WhatsApp is the leading app in 109

countries worldwide.

WhatsApp™ has become the go-to place for private conversations, and
Facebook is finally ready to get the most out of their $19 billion acquisition.

WWW.MARKEKO.COM 3
THE ULTIMATE GUIDE TO WHATSAPP BUSINESS™

W HY I S W H AT S A P P B U S I N E S S ™
IMPORTANT NOW?

Because Facebook is finally ready to monetize WhatsApp™, they’ve

decided to roll out a new ad placement: Stories Ads.

THIS IS HUGE NEWS FOR MARKETERS

A N D W H AT S A P P ™ U S E R S
( A K A E V E RY B O DY ) !

WWW.MARKEKO.COM 4
 THE ULTIMATE GUIDE TO WHATSAPP BUSINESS™

Changes also include a richer messaging format:

And the integration of WhatsApp™ product catalog with the Facebook

Business Manager Catalog:

This is a way to place ads on WhatsApp™, but there is also a way to

direct people to WhatsApp Business™.

WWW.MARKEKO.COM 5
 THE ULTIMATE GUIDE TO WHATSAPP BUSINESS™

WhatsApp Business™ is essentially a better way to get in contact with

your customers and get more sales on it’s own app. However, because
WhatsApp Business™ relies heavily on conversations, Facebook has
enabled a way to message businesses directly from Facebook.

Here’s what that

looks like:

Then, this shows up on your WhatsApp Business™ app:

Companies everywhere will be able to do business on the biggest, most

popular messaging app on Earth!

WWW.MARKEKO.COM 6
THE ULTIMATE GUIDE TO WHATSAPP BUSINESS™

DIFFERENCE BETWEEN
WHATSAPP™ AND WHATSAPP
B U S I N E S S ™ (WA B ) ?

WhatsApp™ WhatsApp Business™

Personal Profile Yes No

Description Only includes: Includes:

ᬽᬽ Name ᬽᬽ Name
ᬽᬽ Profile Picture ᬽᬽ Profile Picture
ᬽᬽ Status ᬽᬽ Status (Business Description)
ᬽᬽ Phone Number ᬽᬽ Phone Number
ᬽᬽ Business Category
ᬽᬽ Open & Closed Hours
ᬽᬽ Email
ᬽᬽ Website

Can you have a

No Yes
verified account?

Ads ᬽᬽ Later on, marketers will ᬽᬽ From Facebook, marketers can

be able to place graphic
ads on WhatsApp™ ’s
Stories.
ᬽᬽ Marketers can place
ads so that people
will message them via
WhatsApp™.
use a special link to allow users
to text them via WhatsApp™,
then marketers will receive
those messages on WhatsApp
Business™.

Yes, you can label conversations on

Chat Labels No WhatsApp Business™ (more on this
later on).

Quick Replies No Yes

Predetermined
Welcome and No Yes
Goodbye Messages

Small business owners, so they can

Personal, private
Focus use tools to automate responses and
conversations.
increase business.

WWW.MARKEKO.COM 7
 THE ULTIMATE GUIDE TO WHATSAPP BUSINESS™

W H AT C A N Y O U D O O N
WHATSAPP BUSINESS™?

WhatsApp Business™ allows you to personalize your business brand and

stop using a personal phone number to communicate with your prospects,
which can seem unprofessional.

For instance, here’s what a personal profile looks

like on WhatsApp™:

Here’s what a profile looks like on

WhatsApp Business™:

WWW.MARKEKO.COM 8
 THE ULTIMATE GUIDE TO WHATSAPP BUSINESS™

Here’s what’s useful about this profile:

ᬽᬽ You can set your address for in-store visits.
ᬽᬽ Tag your industry.
ᬽᬽ Write a description for your business.
ᬽᬽ Establish business hours.
ᬽᬽ Let people know your where they can email you.
ᬽᬽ Let people know what’s your website.

Also, because you will naturally be

involved in a lot of conversations,
it’s easy to lose track of your
customers. That’s why you can
classify them with labels.

This is specially useful to keep track

of your sales funnel, and where each
prospect is in at the time.

WWW.MARKEKO.COM 9
 THE ULTIMATE GUIDE TO WHATSAPP BUSINESS™

You can also use statistics to analyze how many messages were sent,
delivered, read and received.

WhatsApp business™ will allow you to reach a lot of people. That’s why you
might find yourself typing the same messages over and over. On WhatsApp
Business™, you’ll have access to three messaging tools.

WWW.MARKEKO.COM 10
THE ULTIMATE GUIDE TO WHATSAPP BUSINESS™

1 Away Message
This message is for when you’re not available (outside the business
hours you’ve set in your profile).

2 Greeting Message.
This is sent when somebody texts your business for the first time,
or when they text you after being inactive for 14 days.

WWW.MARKEKO.COM 11
THE ULTIMATE GUIDE TO WHATSAPP BUSINESS™

3 Quick Replies.
This is the one you’re gonna be using the most. Many customers
will contact you via WhatsApp business™ and they might have the
same questions that you don’t need to write over and over.

So, you can set your own quick replies.

Tip:
You can use WhatsApp™ Web to answer as well. This might be useful
for bigger teams.

WWW.MARKEKO.COM 12
 THE ULTIMATE GUIDE TO WHATSAPP BUSINESS™

HOW CAN SMALL AND

MEDIUM-SIZE
BUSINESSES USE WHATSAPP™ FOR
THEIR BUSINESS?

Yes, but not in the same way. Here’s what we mean:

When businesses receive too many messages, they simply don’t have the
time to process them all adequately.

That’s why WhatsApp™ has enabled their API:

This API will allow you to create Chatbots. Many chatbots

nowadays use AI and machine learning to improve on what
the prospects want it to do and can help a great deal when
it comes to efficiency.

Take into account that a well set up bot will not require
human interaction on a basic level.

Here’s an example (taken from the official WhatsApp™ page):

WWW.MARKEKO.COM 13
THE ULTIMATE GUIDE TO WHATSAPP BUSINESS™

HOW CAN YOU L AUNCH

WHATSAPP™ ADS ON FACEBOOK’S
BUSINESS MANAGER?

(Get people on Facebook to message your

WhatsApp Business™ Account):

1 When launching an ad,

choose your Campaign
Objective as “Traffic”:

2 Out of these options, choose WhatsApp™ and then select the page you
want to use to advertise (Your WhatsApp™ number must be connected
to your Fanpage. To do this just go to your Facebook Page, click on
settings and then on the left menu select WhatsApp™):

WWW.MARKEKO.COM 14
 THE ULTIMATE GUIDE TO WHATSAPP BUSINESS™

3 On the ad level, you won’t be able to use carrousel and other creative
types that are not images or videos, but you’ll be able to add a title, a
subtitle and text.
There are certain limitations now, but Facebook will eventually release
more features later on.

And there it is! Now you just publish the ad

and it should look like this:

WWW.MARKEKO.COM 15
 THE ULTIMATE GUIDE TO WHATSAPP BUSINESS™

That link will send them to this page:

When people send you a message, this will look like this:

WWW.MARKEKO.COM 16
 THE ULTIMATE GUIDE TO WHATSAPP BUSINESS™

W HY I S W H A T S A P P B U S I N E S S ™
KEY FOR YOUR BUSINESS?

WhatsApp™ is a bomb that’s just

waiting to be detonated, and it
seems that Facebook is planning
on doing just that on 2020.

Just take a look at these

examples taken from Facebook’s
F8 2019 Conference:

New Product Catalogs

Payments directly on WhatApp Business™!

These features have just been tested in India, so we’ll just have to wait
and see.

On the future, we’ll see bots, new ad formats and richer messaging
features, but for now Facebook is just testing.

They’ve been implementing big changes recently without notice. That’s

why every business that can be on WhatsApp™, should be before
everybody gets there.

WWW.MARKEKO.COM 17
 THE ULTIMATE GUIDE TO WHATSAPP BUSINESS™

Thanks!
I hope this guide helps you better understand how to get started with
WhatsApp Business™ (WAB).

Make sure you join our community and Facebook Group to learn more
about how you can use WhatsApp Business™ to increase your sales!

If you want to learn more about how to use WhatsApp™ for your business
check out our blog and courses:
Markeko - Are WhatsApp™ Ads Finally Here?

Take care!

WWW.MARKEKO.COM 18
 THE ULTIMATE GUIDE TO WHATSAPP BUSINESS™

A B O UT M E
DIEGO RIOS

Hi there! I’m Diego, a growth marketer, Facebook marketing expert, and

founder of Markeko blog.

I currently manage a 10k+ Community of Digital Marketers whose goal is

to get the Facebook Blueprint Certification.

We help build and prepare digital managers of the future for developing
countries (Latam market). We’ve trained +500 managers and have focused
on helping large customers here in Guatemala and plan to expand into
Latam and Hispanic market in the next couple of months.

I am a strong believer in that digital marketing is:

ᬽᬽ Focused on bringing you more revenue
ᬽᬽ Based on data and you can measure
ᬽᬽ Easy to start and scales over time

WWW.MARKEKO.COM 19
WWW.MARKEKO.COM