UNIVERSITY OF MAKATI

COLLEGE OF BUSINESS AND FINANCIAL SCIENCE

Bachelor of Science in Financial Management
1

DEFENSE “Mosquito Repellent”

__________

A Product Research Paper Presented to the Faculty of the

College of Business and Financial Sciences
University of Makati

__________

In Partial fulfillment of the requirement for the subject

A Business Innovation with Technology Transfer

__________

Dom Mark Abuda

Mary Ellen Joy R. Contante
Ace Maria M. Lampitoc
Rhivalyn A. Manlapaz
Jericho Ortiz
Lea Joy Patricio

October 2018
 UNIVERSITY OF MAKATI
COLLEGE OF BUSINESS AND FINANCIAL SCIENCE
Bachelor of Science in Financial Management
2

UNIVERSITY OF MAKATI
J.P Rizal Extension West Rembo Makati City

Bachelor of Science in Entrepreneurial Management

APPROVAL SHEET

In partial fulfillment of the requirement for the degree of Bachelor of

Science in Entrepreneurial Management. This is a Product Research Paper
entitle PRODUCT RESEARCH DEFENSE “Mosquito Repellent” was prepared
and submitted to the College Of Business And Financial Science by Dom Mark
Abuda, Mary Ellen Joy R. Contante, Ace Maria M. Lampitoc, Rhivalyn A.
Manlapaz, Jericho Ortiz and Lea Joy Patricio.

PROF. ARTHUR S. ALVAREZ

Adviser

Approved by the members of the panel on October 15, 2018 with.

_____________________________
Chairman

_________________ _________________ _________________

Member Member Member

Accepted in partial fulfillment of the Bachelor of Science in

Entrepreneurial Management.

DR. DANNY CABULAY

Dean, CBFS Department
 UNIVERSITY OF MAKATI
COLLEGE OF BUSINESS AND FINANCIAL SCIENCE
Bachelor of Science in Financial Management
3

Dedication

To our Alma Mater University of Makati (UMAK)

To our college, College of Business and Financial Science (CBFS)
To our Dean of CBFS, Dean Danny Cabulay;
To our Professor, Prof. Arthur Alvarez
To all Faculty
To our parents
To our fellow Entrepreneurial Students
 UNIVERSITY OF MAKATI
COLLEGE OF BUSINESS AND FINANCIAL SCIENCE
Bachelor of Science in Financial Management
4

Acknowledgement

We are taking this opportunity to acknowledgement to our

professor who put up there time, effort and contribution to us to be able to have
plus knowledge to be able to finish the Business Innovation with Technology
Transfer.

We are also thankful to our parents who understands us with our

financial need and understand us whenever we are busy making the paper
works.

As we look back and try to measure the sacrifice they made to

educate us, we find that we have no reason to complain about our own
difficulties the following persons have provided us with enough motivation to
move forward.

Our College Professors:

Prof. Arthur Alvarez
Prof. Jovencio Jimenez
Prof. Adelaida Pangantihon

To our Parents:
-Mrs. Janelyn R. Contante
-Mrs. Carmelita M. Lampitoc
-Mrs. Ferralyn A. Manlapaz
-Mr. Jason Ortiz
-Mrs. Marcela G. Patricio
 UNIVERSITY OF MAKATI
COLLEGE OF BUSINESS AND FINANCIAL SCIENCE
Bachelor of Science in Financial Management
5

TABLE OF CONTENTS

Title Page 1
Approval Sheet 2
Dedication 3
Acknowledgement 4
Table of Contents 5

• Introduction
• Brand name
• Tag line
• Feature
• Function
• Advantage
• Dis advantage
• Competitor
• Procedure
• Step by step Procedure
• Jingle
• Logo
• Packaging
• Vision
• Mission
• Objective
• Focus Group Discussion
• Organizational Structure
• The Product
 UNIVERSITY OF MAKATI
COLLEGE OF BUSINESS AND FINANCIAL SCIENCE
Bachelor of Science in Financial Management
6

Introduction

Global perspective of our research, Dengue, Dengue is a one of a kind

disease that came from mosquitos, now a days its a huge problem not only in
the Philippines but also in other country like tropical and subtropical countries,
based on our research we had seen a data of Reported number of dengue
cases, deaths, and case fatality rates from Cambodia, Democratic Republic,
Malaysia, Philippines, Singapore, Vietnam and Australia from the year 2007 to
2011. The full life cycle of dengue fever virus involves the role of mosquito as a
transmitter Aedes aegypti (or vector) and we as the humans as the main victim
and source of infection. There are some dengue control program that had been
conducted by some countries such as regular fogging and regular cleaning to
prevent dengue and other diseases transmitted by mosquitoes. But still this is
not enough because dengue cases are still increasing.

Second Perspective, As seen in the data Philippines have the highest

number of dengue cases maybe because some places here in our country
have ponds, marshes, swamps and other wetland habitats this are the places
where mosquitos lives and breeds, some of the places here in our country such
as squatters area are the main habitation of the mosquitos because it is where
they lay their eggs there are also polluted water seen in such area there for that
would be a great environment for them to grow and fertilized easily

The problem: The large number of Dengue cases in the country are
proof that Dengue is a problem that should be solve immediately, But still there
is no specific medicine to treat dengue infections yet, Here are some history
data proofing that dengue is a very dangerous, in 1988 the Philippine's had
experience worst year for dengue epidemics nearly 32 000 cases and 500
deaths were reported from Aurora province in southern Luzon, in llo-ilo
province and in western Visayas. While in 2013 there are more than 200,000
dengue fever cases, And In 2015 there were 28,600 cases of dengue, including
86 deaths. Out of this thousands of hundred cases of dengue here in our
country our government had realized that The Dengue virus has been difficult
to control in the Philippines, and the country has been attempting to immunize
its children with the new dengue vaccine Dengvaxia since January 2016, These
were not accepted and the program went ahead with vaccinating 830,000
children. A vaccine aimed at protecting hundreds of thousands of school
children from dengue may have put their lives at risk.

We planned to introduce our product to the Barangay Southside

because according to our study there are dengue cases that had been reported
 UNIVERSITY OF MAKATI
COLLEGE OF BUSINESS AND FINANCIAL SCIENCE
Bachelor of Science in Financial Management
7

to this barangay and so the surrounding is very good to be habituated by

mosquitoes.

There are remedies that we can do to protect ourselves from this

mosquitoes such as keeping our surroundings clean and wearing protective
clothing, Reduce the mosquito habitat by removing standing water around the
house, but this is not enough because as we all knew mosquitos is everywhere
and they can easily multiply with dirty environment, But now a days people
don't have time to clean their house nor their surrounding maybe because they
are students or employees who doesn't stay on their houses for long there for
the mosquitos uses it as their breeds or shelters. We don't want our home to be
hideouts of mosquito's right? It's better if we protect our home every time even
if we are not around.

Introduction of product: What we are offering right now is a product that

could be used as a protection to this dangerous dengue virus. A safe, a pure
organic and a 100% safety promising product that could be very helpful to your
daily life. ‘Defense' is a pure natural Lavender extract carefully made to serve
you customers and to keep out the mosquitos away from you and away from
your surroundings It also had a good scent, with it you can enjoy the refreshing
and relaxing aroma of the Lavender Essential Oil you didn't know that at the
same time this product protect and benefit the user because the Lavender
which is main ingredients was scientifically proven as amazing insect repellant
For better use of this product you may put it in the source of wind such as
electric fan, air con or even to your window.

Brand name Defense ‘Lavender Essential Oil'

The word ‘Defense' came from the main purpose of our product which is
to defend. Our product can protect the customer, safeguard them and offer
security against mosquitoes that could give Dengue and malaria.
 UNIVERSITY OF MAKATI
COLLEGE OF BUSINESS AND FINANCIAL SCIENCE
Bachelor of Science in Financial Management
8

Tag line:

“You're Shield against Dengue and Malaria”

We used this tagline for us to be easily identify as a product that sell
safetiness against this Dengue and Malaria. The font color is green because its
describe nature it has a connection with our product because we use pure
organic ingredients.

Feature of Defense ‘Lavender Essential Oil'

- It is a product that could make the air and the surrounding free from
mosquitoes.
- It gives the air refreshing aroma that could help you relax and could give good
benefits to your body.
- The product can be put anywhere but it is best if you put it in source of wind
such as air con or electric fan.

Function of Defense ‘Lavender Essential Oil'

- The purpose of the product is to send away the mosquitoes to prevent the
Dengue and Malaria virus

Advantage of Defense ‘Lavender Essential Oil'

- The product was made from pure organic ingredients it doesn't have
chemicals.
- It has a calming scent helpful in treating migraines, headaches, depression,
nervous tension and emotional stress.

Dis advantage of Defense ‘Lavender Essential Oil'

- The main ingredient which is the Lavender can only be planted in cooler
temperatures places, low to moderate rainfall and less intense sun. Specifically
 UNIVERSITY OF MAKATI
COLLEGE OF BUSINESS AND FINANCIAL SCIENCE
Bachelor of Science in Financial Management
9

in Baguio therefor our main ingredients will be coming from Baguio and this
kind of flower cost much.

Competitor:

1. Lemon eucalyptus oil- Used since the 1940s, lemon eucalyptus oil is one of
the more well-known natural repellents. The Centers for Disease Control and
Prevention (CDC) have approved eucalyptus oil as an effective ingredient in
mosquito repellent.
5. Greek catnip oil- Napata Parnassian, a member of the mint family related to
catnip, can ward off mosquitoes. The white and pink flowers grow up to 18
inches, but it's the extract and oil from the bruised leaves that's the most
valuable.
3. Cinnamon oil -Cinnamon is more than just a great topper to applesauce or
oatmeal. According to a study conducted in Taiwan, cinnamon oil can kill off
mosquito eggs. It can also act as a repellent against adult mosquitoes, most
notably the Asian tiger mosquito.
4. Thyme oil - When it comes to repelling malarial mosquitoes, thyme oil is one
of the best at providing protection. In one animal study, 5 percent thyme oil
applied to the skin of hairless mice provided a 91 percent protection rate.
5. Baygon is a pesticide brand produced by S. C. Johnson & Son. It is an
insecticide used for extermination and control of household pests such as
crickets, roaches, ants, carpenter ants, spiders, silverfish and mosquitoes

Procedure of making the Defense ‘Lavender Essential Oil'

Step 1: Pick up a set of Lavender flower wash it.

Step 2: Prepare the Lavender Flowers separate the petals keep them aside.
Step 3: Prepare the lavender petals and olive oil.
Step 4: Set the stove to its lower temperature, using in a pan put in the
lavender petals and the olive oil.
Step 5: Carefully stir it up with a ladle for 5 to 6 hours.
Step 6: Using a strainer and a container separate the cooked oil from the
lavender petals.
Step 7: Set aside the Lavender oil essential.
Step 8: Keep a side the cooked lavender petals if possible dried it up in the sun.
Step 9: Put the cooked Lavender dried petals inside the special tea bag.
Step 10: In a small bottle container put some Lavender Essential Oil
Step 11: Prepare for Packaging
 UNIVERSITY OF MAKATI
COLLEGE OF BUSINESS AND FINANCIAL SCIENCE
Bachelor of Science in Financial Management
10

Step by step Procedure:

 UNIVERSITY OF MAKATI
COLLEGE OF BUSINESS AND FINANCIAL SCIENCE
Bachelor of Science in Financial Management
11
 UNIVERSITY OF MAKATI
COLLEGE OF BUSINESS AND FINANCIAL SCIENCE
Bachelor of Science in Financial Management
12

Jingle:

Defense gives you protection

Defense serves you satisfaction
Defense bye bye dengue infection
Defense no more injection

Logo of Safe Scent:

An image of a shield was used as a background to empathize the shield of

safetiness that our product offers.
We also have here an image of masculine arm to empathize the power of our
product to protect the costumer.
And a small clipart of a ‘no mosquito' sign to give a hint to our customer what
our product could provide them.
 UNIVERSITY OF MAKATI
COLLEGE OF BUSINESS AND FINANCIAL SCIENCE
Bachelor of Science in Financial Management
13

Packaging
 UNIVERSITY OF MAKATI
COLLEGE OF BUSINESS AND FINANCIAL SCIENCE
Bachelor of Science in Financial Management
14

Vision = Someday
To be known as a promising brand that distribute safeties in the air.

Mission= Every Day

To give our customer a satisfying, a 100% effective and a pure natural
mosquito repellant.

Objective:
•To start selling our product to the two big city near our location (Taguig and
Makati) then start selling a wider market.
•To air our advertisement in TV and radio stations for our product to be known
internal and local areas.
•To be able to introduce another products in the market related to our main
ingredients which is ‘Lavender'

Focus Group Discussion

 UNIVERSITY OF MAKATI
COLLEGE OF BUSINESS AND FINANCIAL SCIENCE
Bachelor of Science in Financial Management
15

Organizational Structure

The Product