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Instructions: Attempt Any 2 (Two) Questions: Kenya Institute of Management DMM 234: Marketing Communication
Instructions: Attempt Any 2 (Two) Questions: Kenya Institute of Management DMM 234: Marketing Communication
1)
2)
B. Briefly describe the “source factors” that influence communication process (10
Marks)
effective communication, there are certain barriers that every organization faces.
Briefly highlight these barriers while citing relevant examples (15 Marks)