Scribd Logo
Upload

Welcome to Scribd!

  • CIA 3 - Conjoint Analysis Report: Abhishek Dwivedi, Jerry Sebastian

    Uploaded by

    Abhishek Dwivedi
    8 views2 pages
    The document summarizes the results of a conjoint analysis conducted to determine the most favorable electric vehicle prototype for the Indian market. The analysis found that the most preferred option was an SUV with a range of 450 km, an engine size of 2500cc, and a price of around 18 lakh rupees. The second most preferred option was a hatchback with a range of 600 km, an engine size of 2000cc, and a price of 12 lakh rupees.

    Original Description:

    Margret research report of conjoint analysis

    Original Title

    Mkt Res Report

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document summarizes the results of a conjoint analysis conducted to determine the most favorable electric vehicle prototype for the Indian market. The analysis found that the most preferred option was an SUV with a range of 450 km, an engine size of 2500cc, and a price of around 18 lakh rupees. The second most preferred option was a hatchback with a range of 600 km, an engine size of 2000cc, and a price of 12 lakh rupees.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    8 views2 pages

    CIA 3 - Conjoint Analysis Report: Abhishek Dwivedi, Jerry Sebastian

    Uploaded by

    Abhishek Dwivedi
    The document summarizes the results of a conjoint analysis conducted to determine the most favorable electric vehicle prototype for the Indian market. The analysis found that the most preferred option was an SUV with a range of 450 km, an engine size of 2500cc, and a price of around 18 lakh rupees. The second most preferred option was a hatchback with a range of 600 km, an engine size of 2000cc, and a price of 12 lakh rupees.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    CIA 3 – Conjoint analysis Report

    Abhishek Dwivedi, Jerry Sebastian

    Description – We tried to find the most favorable prototype for electric vehicles in the Indian market.

    Model Description
    Relation to
    N of Levels Ranks or Scores
    TYPE 3 Discrete
    life 3 Linear (more)
    size 4 Linear (more)
    price 3 Linear (more)
    All factors are orthogonal.

    Utilities
    Utility Estimate Std. Error
    TYPE SUV 1.023 .749
    Hatchback .465 .749
    Sedan -1.488 .895
    life 450 -.578 .718
    600 -1.156 1.436
    650 -1.734 2.153
    size 1200 .124 .461
    1600 .248 .921
    2000 .371 1.382
    2500 .495 1.842
    price 10lk .436 .718
    12lk .872 1.436
    18lk 1.308 2.153
    (Constant) 12.686 2.165
    As we can see from the above table, SUVs having a mileage of 450 kms
    per charge with the engine size of 2500 CC and priced somewhere
    around Rs. 18 lakh is the most preferred product type in the Indian
    context.

    The second most preferred vehicle charecteristics are as follows : A Rs 12 lakh hatchback
    with an engine capacity of 2000CC giving the mileage of 600km per charge.

    You might also like