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Figure No. 1. Picture of the Product

1.2 Comparison of the Product with its Competitors

There are lots of competitors in Butuan City that sells Hot Dog Rolls/Cheese Dog Rolls. Some
competitors are inside the school campus, and there are some students on the other strand were
selling hotdog rolls. These competitors also take into an online shop. Our product is delicious than
the others.

Table 1. SWOT ANALYSIS

Analysis Our Proposed Competitor Competitor

Business (Happy A B
Fingers Hot Dog Chu-chu Vendor ANHS CANTEEN
Rolls)
Strengths We serve the tastiest hot May have the same May have the same
dog rolls that has the product that will be sold product sold at a
most craving aroma at a lower price stationary store where
people can easily get
access to
Weaknesses For most of the time, we Their products are too They can’t go anywhere
peddle our products cheap, may use the to find more buyers.
where we can only sell cheaper and low-quality
at a certain area that ingredients
may have no certain
number of buyers
Opportunities We can go anywhere They can produce much They have their place to
and can discover which more hotdog roll stay and relax while
area can we have more because of low selling
sales expenses
Threats If our product won’t be If they will produce much If they won’t be known
sold immediately, it will products that don’t taste about their store, no one
no longer taste good as as good, they may waste will buy at them.
it gets colder and softer their capital.
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1.3 Location

The proposed location of the business will be at Marcos Calo Street, Brgy. Rajah Soliman,
Butuan City. The business will also utilize their school the Agusan National High School Senior
High School Department (ANHS-SHS) as their headquarters in selling their product, the Happy
Fingers.

FIGURE 1. LOCATION OF THE PROPOSED BUSINESS

1.4 Market Area

Happy Fingers hotdog rolls customers based in T. Sanchez Street Butuan City is composed of
students, teachers, local residents, passerby, these groups are all potentially strong customer
segments. The benefit of this mixed of customer is that it helps maintain business throughout the
year. For example, students are strong customers because it peaks during the start classes.

1.5 Main Customers

Happy Fingers Hot Dog Rolls is for everyone. It aims to target the heart and taste buds of
the customers within the City. Since we are more school based, our main customers will be anyone
inside the school campus, which mostly are students.

1.6 Total Demand

Since Happy Fingers Hot Dog Rolls is a newly established Company which targets the
customer satisfaction in their cravings and hunger. The total demand of the business will be 24,000
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of Hot dog rolls per month at a selling price of ₱ 15 each. So, the Company’s total sales would be
₱ 360,000 per month.

1.7 Market Share

Happy Finger’s Company’s share would estimate up to five (5%) percent share of the
whole market location around Butuan City Vicinity. Since there are a lot of business where
entrepreneurs and also selling the same product, this really affects the market shares that our
business will be having, it’s because the market share depends on the profit that we can get from
our sells.

1.8 Selling Price

Happy Fingers Company will sell their Hot dog rolls at the price of ₱ 15.00. To calculate
the selling price, the total amount of the cost price is added with profit margin that is set by the
Company.

1.9 Sales Forecast

The sales forecast for a month stock is up to ₱ 300,000 to ₱ 360,000. It is estimated that
the product will have a first batch quantity of about 1,200 pieces depends on the demand of
percentage of the product. As the demand increase each day, the quantity of product will also
increase.

1.10 7Ps of Marketing

1.) Product- The Product should fit the task consumers want it for, it should work and it
should be what the consumers are expecting to get.

2.) Place- The product should be available from where your target consumer finds it
easiest to shop. This may be High Street, Mail Order or the more current option via e-
commerce or an online shop.

3.) Price- The Product should always be seen as representing good value for money. This
does not necessarily mean it should be the cheapest available; one of the main tenets of
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the marketing concept is that customers are usually happy to pay a little more for
something that works really well for them.

4.) Promotion- Advertising, PR, Sales Promotion, Personal Selling and, in more recent
times, Social Media are all key communication tools for an organization. These tools
should be used to put across the organization’s message to the correct audiences in the
manner they would most like to hear, whether it be informative or appealing to their
emotions.

5.) People- All companies are reliant on the people who run them from front line Sales
staff to the Managing Director. Having the right people is essential because they are as
much a part of your business offering as the products/services you are offering.

6.) Processes- The delivery of your service is usually done with the customer present so
how the service is delivered is once again part of what the consumer is paying for.

7.) Physical Evidence- Almost all services include some physical elements even if the
bulk of what the consumer is paying for is intangible. For example, a hair salon would
provide their client with a completed hairdo and an insurance company would give their
customers some form of printed material. Even if the material is not physically printed (in
the case of PDFs) they are still receiving a “physical product” by this definition.

1.12 Promotional Measure

The Company will promote the product in various ways. One of it is by conducting a food
fasting activity, and at the same time giving out flyers, brochures and other marketing
paraphernalia. Other way of promoting the product is through the use of digital promotions.
Promoting using social media would definitely increase people’s awareness about their product, by
using these different approaches, if it is expected that the marketing profitability and product
popularity would increase.

1.13 Marketing Strategy

Business needs to reach and connect with their customers. The amount of money
allocated to the marketing department depends on factors that range from the Company’s size to
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its position in its market and the profits it generates, cost, marketing projects, operations, costs,
advertising and promotion.

The entrepreneurs will use the social media to spread information about the business at
the same time, persuade the people to buy Happy Fingers Hot Dog Rolls. For the pricing strategy
of the Company, the market penetration pricing strategy will be used, it will offer a good quality
product at an affordable price, this can help the Company’s new product to be able to penetrate in
the market even when strong competitors exists.

1.13 Marketing Budget

The Happy Fingers Company needs an estimate amount of ₱ 5,190.00 to cover the
expenses needed, including the ingredients and materials needed and used in making Hot Dog
Rolls.

Table No. 2 MARKETING BUDGET

Materials Amount

Marketing Survey ₱ 500.00

Food Tasting 1,000.00
Flyers 500.00
Brochures 200.00
Poster 200.00
Advertisement 200.00
TOTAL ₱ 5,100.00