ACTIVITY OF LEARNING 4

EVIDENCE 2 “SURVEY”

GIOVANNA GALLEGO

YUDI MARCELA RAMIREZ

EDWIN ADRIAN OCAMPO

NATIONAL LEARNING SERVICE (SENA)

FILE (1852715)

2019
 INTRODUCTION

As consumers we select products by what we see or read in their packaging, likewise we select
the place where we will acquire it. It’s not a mystery that the self-service chains, take to
strategies for improve demands of the products.

Beyond of the earnings that the companies obtained for implementing strategies of commercial
marketing at the point of sale, the clients get of same way benefits, which can be translated in a
series of experiences with the brand, according to their current demands.
1. The objection of the survey is to know the opinion of the clients against prices of
products that offers the market, compared to wholesales stores and the small stores
now dais they are emerging before the demand of the clients.

JUSTO & BUENO VERSUS EXISTO

1. What do you look for when choosing a supermarket to make purchases?

a) Economics
b) Variety in products
c) Attention in the service

2. where do you prefer JUSTO & BUENO in compared to EXITO?

a) Location
b) Prices
c) Products
d) Attention

3. Where do you feel most identified?

a) Exito
b) Justo & Bueno

4. Why do you feel more identified?

a) Because have prices affordable

b) Because remains near of your home
c) Because have good attention
5. Who choose the place of their purchases?

a) You
b) Your family
c) Your husband (wife)

6. When do you make your purchases?

a) Days of the week

b) Weekends
c) Payment days
d) There is not especial day

7. What are de products your buy most frequently?

a) Fruit and vegetables

b) Cleanliness products
c) General market