Professional Documents
Culture Documents
Why Are These MNCs Thriving in Malaysia
Why Are These MNCs Thriving in Malaysia
Why Are These MNCs Thriving in Malaysia
Original
Website:https://www.bcg.com/publications/2018/mncs-still-winning-big-emerging-
markets.aspx
Generally, MNCs are based on the developed economies that are succeeding in
emerging markets. This work has revealed that these organizations get a number of things right.
For example, winners typically have strong commitment from their boards to invest in
emerging markets, they send top-notch managers into the field, and they excel at recruiting and
grooming local talent. There are common factors that distinguish the thriving MNCs in
Malaysia such as smart market entry and expansion, innovative products and pricing, an
intimate understanding of consumers and how to meet their needs, fast and widespread delivery
of goods, focus on tackling the talent agenda and also strong stakeholder engagement. These
companies approach each market with a deep understanding of local conditions, consumer
trends and sentiments, emerging opportunities, and the competitive environment. And they are
ready to adapt and innovate as necessary. And they are ready to adapt and innovate as
necessary.
Moreover, when entering a new region, these MNCs tend to begin in a mature market
and then expand outward. Another factor that distinguishes MNC winners is their flexible
approach to launching or expanding businesses in emerging markets. Depending on location
and circumstances, such companies may opt for joint ventures, franchises, mergers and
acquisitions, or greenfield investments in wholly owned enterprises. Upon entering a new
emerging market, it is essential that a company bring products that are right for local consumers
and the local environment at prices that customers can afford. Many of the most successful
MNCs offer both their existing brands and goods and services that are adapted to the needs and
preferences of low-income consumers. For example, Honda Motor Co gives first priority on
focusing the customers purchasing power by producing car at the price of middle class income
level of Malaysian. Many have also found innovative ways to overcome the infrastructure
challenges that are common in developing economies. ("Why MNCs Are Still Winning Big in
Emerging Markets", 2019).
Edited
In addition, these MNCs tend to start in a mature market and then to grow to the
outside when entering a fresh region. Another distinguishing factor for MNC holders is the
flexibility with which they can launch or grow companies in emerging markets. In order to be
in fresh emerging markets, it is vital for a business to provide products that are correct for
local consumers and the local environment at rates which clients may afford. The businesses
may also opt, depending on locations or conditions, for joint ventures, franchises, mergers,
and acquisitions or greenfield investments in wholly-owned businesses. Many of the most
effective MNCs offer their current products, products, and services tailored to low-income
consumers ' requirements and preferences. Honda Motor Co, for instance, puts the focus on
concentrating on buying power by manufacturing automobiles at the cost of Malaysian
middle-class income. Many have also discovered creative methods to address the frequent
infrastructure problems in developing economies. ("Why MNCs in emerging markets are
always winning big" 2019).