Project Concept for Innovation
ENG. 13
Members: 1. INDUCAL, JAMES IVAN M.
2. MIGOTE, ALEXIS
3. LACSON, CALVIN
4. GANOTISI, JOHN LESTER
5. TAPANAN, KRISTA MAE
Step1: Develop your product concept.
Proposed Product Name
Problem: What problem are
you trying to solve? What user
needs are you satisfying?
Briefly describe the core
problem and other related sub-
problems.
Solution: What’s the “big idea”
behind the product or service?
How does your idea work?
What is the level of uniqueness
of your idea?
Section: A1
Date: SEPT. 1, 2019
ECO BRICK
In a 2015 study, Philippines has ranked third on one of the top contributors
of ocean plastic. It has among the highest in Southeast Asia with trash
collection rates. This leads to plastic pollution “choking waterways” across
the Philippines and in which worsens disasters, especially during rainy
season.
To help lessen the plastic pollution and waste management in the country,
Ecobrick was introduced. An Ecobrick is “essentially a reusable building
block created by solid non-biodegradable waste placed into a plastic bottle
to a set density.” It is one way of sustainability. It reuses non-biodegradable
plastic waste, it is regarded as long-lasting and a durable material. The
Ecobrick does not only promote sustainability and cost-efficiency but also
structurally engineered and aesthetically pleasing designs for Ecobrick.
Step 2: Target Market

ECO BRICK targets residential developers.

Describe the specific target
market (gender, age, status, ECO BRICK plans to produce non-customizable, standardizedbrick sizes in
specific need for the product or order to reach economies of scale and offer an even more affordable
service) product. .

ECO BRICK will hire a salaried marketing and sale manager to sell its
product domestically directly to its target market/clients.

What do they think about the The main opportunity for ECO BRICK is the fact that the raw materials use
product or service? What do they dto make the products are much cheaper and more abundan than the
know about the product? existing traditional bricks that are currently available. Table below shows the
comparison of a plain cement hollow block vs the ecobrick.
Step 3: Product Design
Describe the product or
service. Include materials or
illustrations of your product.
Note: Attach picture or
illustration of your idea.
Compared to the standard hollow block—with only 150 PSI, or the resistance
to downward force in pounds per square inch—cement eco-bricks are
heavier, sturdier, and more compact. Depending on the shredded plastics
mixed with them, cement eco-bricks have up to 670, 770, and 870 PSI. This
means that the structures built with them are four times stronger. Cement
eco-bricks will make a difference.
There is value in plastic trash when it is integrated to the economy from the
collection of plastic wastes to the actual production of cement eco-bricks,
people from rural communities are provided with jobs.
Step 4: Competition: Research on other products
Is there an existing product or
service? What are the
alternative solutions to the
problem? Who offers a similar
solution? How will you beat the
competition?
Direct Competitor
GreenAntz Builders is an innovative provider of building and housing
solutions that integrate eco-friendly practices and green technologies in its
products and services. It started as an advocacy in 2012. The focus then was
to convert plastic wastes into construction products. Eventually, it evolved to
what it is now — a company which promotes practices and technologies that
will protect the environment.
AVD Builders has been known as a ceiling and floor provider and
contractor, supplying and building the likes of Nestle, The Residences at
Greenbelt, Serendra, Makati Stock Exchange, Enterprise Center, Iloilo
International Airport, NAIA 3, Bacolod Airport, Radisson Blu, Ateneo De
Manila, De La Salle University and other blue-chip projects.
Rockbuilt Manufacturing Company Incorporated (Concrete Hollow Blocks)
PARTNERSHIP
Features and benefits we offer that our competitors don’t:
o Our product is cheaper compared to other eco-bricks circulating in the
market.
o We meant it when we say that one of our main concern is the impact our
product will cause to the environment.
Customers’ primary needs and wants:
Based on our research, our target market/customers’ needs and wants are as
follows:
o Environmentally friendly
o Low cost
o Strong and can withstand any unforeseeable disasters
A customer chooses us instead of someone else because:
o Our customers will see that we offer more compared to our competitors.
o Our customers will see that we have the best product and that we have the
best offer in the market
Think about the message those
other products /services send to
their target market. What words
or pictures do they use to make
costumers want to buy the
product?

What message do you want

your target audience want to
know? How do you want your
target market to remember
about your idea?

The increasing global warming, although should not be celebrated, is an

opportunity for ECO BRICKs to achieve high profitability and revenue.

• For the materials used in making ECO BRICKs are cheaper and more
abundant than existing products in the market, it is an opportunity to achieve
high profitability and revenue and have a low operational cost.
• Accessibility to the target markets, Availability of raw material, and Low
resources needed abundance of raw materials, makes ECO BRICKs cheaper
and abundant than existing product in the market.
• Economically, environmentally, and socially responsible, unique and
differentiated product and positive impact on local communities makes ECO
BRICKs a new trend or a new way of doing things.
We are ECONOMICAL, RELIABLE, AFFORDABLE AND ALWAYS
OPEN TO CHANGE. THE COMPANY THAT LISTEN WE ARE ECO
BRICK.