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Indus School of Business Management Isbm: Axis Bank LTD., Pune Main Branch
Indus School of Business Management Isbm: Axis Bank LTD., Pune Main Branch
MANAGEMENT
Approved by AICTE, Ministry of HRD, Govt. of India
ISBM
BY
Nitin Kumar
Regd. No. 2011/ISBM/PGDM/007
Majors: Finance Minors: Marketing
Batch- 2011-13
Company Certificate
Project Details
Title of the Project : SYNOPSIS- APPRAISAL & DISBURSEMENT
PROCEDURE OF CONSUMER LENDING
BUSINESS @ AXIS BANK
Organizational Details
Name of the organization : Axis Bank Ltd.
ACKNOWLEGDEMENT
I would like to express a deep sense of gratitude to Axis Bank Ltd., Pune
Main Branch for extending me the opportunity for a company project
study and providing all the necessary resources and expertise for its
successful completion.
To begin with, I am very grateful to my Project Mentor, Mr. Vikas
Bhagwat (Vice-President & Branch Head) & Mr. Sandeep Patil (Deputy
Manager-ARM) whose constant mentoring, encouragement, cooperation,
guideline and teaching helped me to complete this project successfully.
They made me work professionally and think in terms of a manager all the
time by exposing me to different cases in the field. The credit also goes to
Mrs. Aditi Shrivastava (Senior Manager & Operation Head) and her
entire team of Retail Banking as well as Sales & Securities Executives who
gave me excellent guidance and support. It was a great learning
experience to have worked with them.
Their continuous support and cooperation along with their valuable in
hand experience about Retail Banking and Retail Assets provided me with
the conceptual understanding and practical approach needed to work
efficiently for this project.
Last, but not the least, I would take the opportunity to thank Mr. Sumit
Gupta (Asst. Manager) who has arranged such a golden opportunity for
me to work with such a dynamic organization for eight week (1st June-31st
July, 2012) and also for his intellectual stimulation and moral support
throughout my project.
Nitin Kumar
Executive Summary
The tile of the project is “Synopsis- Appraisal & Disbursement Procedure of Consumer
Lending Business @ Axis Bank‟‟.
The Axis Bank is engaged in all Banking services. The project is carried out in the Retail
Banking Division of the Bank. The study was conducted to identify the lending system &
Appraisal Technique used by Axis Bank ltd. For this, a detailed study of different Retail Loan
Products as well as a part of working capital financing has been taken into consideration.
In this Project Report, I have taken a Case Study to understand the appraisal technique of
Working Capital Financing. In that I have selected a Small Enterprise which is a borrower to the
Bank and analyzed its Financial Statements to get familiar with the appraisal system of Working
Capital Financing followed by the Bank. Then, I approached to customer with the Questionnaire
to know how much they are aware about the different Retail Loan Products of Axis Bank, which
Bank offered to them. Customer perceptions also place an important role in loan product lending
and its interest rates. To find out that I met 100 customer of Axis Bank to find out their level of
product awareness and product demand and also why they mostly offer Axis Bank for loan
products. The Data collected was then analyzed with the help of statistical tools. The finding and
suggestions of my study was then forwarded to the concerned person.
Hence, this study is carried out to understand the lending procedure of different loans and to
know how much customers are aware about the different Retail loan product and demanded
product of Retail loan.
As, I didn‟t have its information about it from the Bank and Bank is also not interested in
providing Educational loan to its customer.
Commercial Vehicle and Construction Equipment financing are very new concept for
Bank and introduced during my training period. They are also not part of this study.
In Depth Analyses could not be carried out because shorter time duration.
Questionnaire has a set of 11 questions.
Accuracy of the study of respondents is limited due to the possible bias of the
respondents.
LIST OF FIGURES
Fig. No. TITLE OF THE FIGURES Pg. No.
TABLE OF CONTENTS
Pg. No.
Company Certificate 2
Project Details 3
Acknowledgement 4
Executive Summary 5-8
List of Figures 9
CHAPTER – I
1.1 Review of Related Literature 12
CHAPTER – II
2.1 Banking Sectors in India 17
2.2 Axis Bank Ltd. 24
2.3 An Overview on Retail Banking & Corporate Credit of Axis 35
CHAPTER – III
3.1 Loans/ Bank Lending 39
3.2 Lending Objectives & Principles 42
CHAPTER – IV
4.1 Personal Loan 44
4.2 Auto Loans (Car Loans) 49
4.3 Housing Loans (Power Home) 53
4.4 Loan against Property 60
4.5 Loan Against Demat Shares 63
Chapter – V
5.1 Role & Functions of Retail Assets Center (RAC) 65
5.2 Procedure of Retail loans Lending 69
5.3 Tools & Techniques Used in Retail Loan Appraisals 78
5.4 Priority Sector Advances 80
5.5 Non-Performing Assets (NPA) 82
CHAPTER – VI
6.1 Working Capital 85
6.2 Methods of Assessment of Working Capital Needs 89
6.3 Appraisal of Credit Proposal of Working Capital 92
6.4 Credit Appraisal Tools for Working Capital 95
6.5 Case Study Analysis
A. Case Study 1 98
B. Case Study 2 101
CHAPTER – VII
7.1 Customer Survey Analysis 106
7.2 Conclusion 110
7.3 Recommendation 112
7.4 Bibliography 113
ANNEXURES
Annexure I - Customer Surveyed Form 114
Annexure II - Tier wise Citi‟s for Home Loan 116
Annexure III - Guidelines on formats to be used for legal & Technical Report 117
Annexure IV - Know Your Customer (KYC) Form 121
Annexure V - Standards for Financial Norms 124
CHAPTER- I
1.1 REVIEW OF RELATED LITERATURE
The purpose of this study was to find out the Policies, Practices & Procedures in credit appraisal
of Axis Bank Ltd., Pune. This chapter presents the review of related research of the components
credit appraisal.
Banks manage a wide range of Assets, Liabilities and Equity Capital that support their
Operations & Activities. Proper risk management is therefore a vital and integral part of effective
Bank Operation. Widely cited risks include Credit Risk, Interest Risk, Liquidity Risk and
Operation Risk. All these risks are derived from Banks‟ most fundamental and traditional roles
in lending and borrowing. Among those risks, Credit Risk, which is associated with the potential
variability of the stream of cash flows from an asset, is one of the most crucial ones, as it often
appointed as the cause of the Bank failure. To perfect its Credit Risk Assessment, Monitoring
and Management, Bank uses a variety of methods and tools. In the past 20 years, Banks have
been adopting and improving Automatic Credit Scoring system between 1 to 10 so as to evaluate
certain types of loans more objectively, accurately and efficiently. Recently, the industry has
started implementing Credit Rating as a mechanism to better manage its Credit Risk and to
improve its overall portfolio performance.
Credit Risk Rating is a summary indicator of risk for Banks‟ individual credit exposures and is
generally assigned at the time of each underwriting or credit approval and reassessed during the
credit review process. It functions as the barometer for the Banks to measure their credit risk
exposure to each individual customer, either in isolation or as part of their loan portfolio. The
Rating allows Banks to measure the relevant default probabilities at different rating levels more
accurately. It helps Banks to reduce their risk exposure and to improve their profitability by
reducing the number of potential default loans as well as minimizing the cost associated with
Bad Debt Recovery.
Although the major objective of Credit Rating is to determine the ability and willingness of a
borrower to pay at the agreed terms, the rating does a bit more than just classifying the borrowers
into- “Pass” to “fail” categories.
The most important benefits for Banks in using the rating system to assess their loans include:
- Identify and decline potential risky applicants;
- Reduce losses due to defaults;
- Increase liquidity;
- Maximize the profit;
- Improve monitoring process;
- Reduce monitoring cost;
- Minimize Administrative costs with Debt collection;
- Help Banks to achieve their objectives;
- Allow allocation of resources where they are more productive; &
- Avoid loan concentration.
RBI suggest that in designing a Credit Rating System, a Bank should consider numerous factors,
including cost, efficiency of information gathering, consistency of rating produced, staff
incentives, nature of a Bank‟s business, and uses to be made of the internal ratings. They notice
that the proportion used to distinguish among risker pass credits trend to differ with the business
mix of a Bank. A rating system with more rating categories is better than a system with just a
few categories.
Finer distinctions of risk, especially among riskier assets, can enhance a Bank‟s ability to analyze
its portfolio risk exposure. However, an Internal Rating System with larger number of grades is
costly to operate because of the extra work required to distinguish finer degrees of risk.
When assigning a loan applicant to a particular grade, Banks should analyze three different
categories of variables- Qualitative, Quantitative & Legal. The Quantitative analysis
concentrates mainly on Financial Analysis and is often based on firm‟s financial reports. The
four main quantities factors used in the assessment model include Net Income, Total Operating
Income, Total Equity Capital and Total Asset Values. These factors allow the Bank to calculate a
variety of ratios including Return on Assets (ROA), Return on Equity (ROE) and Assets
Utilization (AU), etc. Once computed, these ratios would be compared with the internal Credit
Risk Rating system in the Banking Sector Industry Standards.
As for Qualitative Analysis, the principal concern will be the quality of a Borrower‟s
Management. A thorough review of a firm‟s competitiveness within its industry as well as the
expected growth of the industry is needed. Finally, legal analysis refers to the capacity to borrow.
This means that a Bank must make sure that a customer requesting a loan has the authority and
legal standing to sign a binding agreement. For instance, a Bank needs to check whether the
representatives from an Organization/ Individual asking for a loan has the power to sign the
Credit Agreement binding the organization and whether it gets the first claim on the collateral. In
case it is an individual asking for a loan, a Bank needs to know if he can be held legally liable for
the loan he is requesting.
The Rating Process almost always involves the exercise of human judgment because factors to
be considered in assigning a rating and the weights given to each factor can differ significantly
among the borrowers. Because of the high cost involved, in general, Banks produce Credit
Ratings for business and institutional loans only.
Credit Appraisal
The decision to Sanction or Reject the proposal has to base on a careful analysis of various facts
and data presented by the borrower concerning him and the proposal as assessed by the
Relationship Manager. Such an objective and in-depth study of the information and data should
convince the Sanctioning Authority that the money lent to the borrower for the desired purpose
will be safe and it will be repaid with interest over the desired period, if assumption and terms
and conditions on which it is sanctioned, are fulfilled. Such an in-depth study is called Pre-
Sanction Credit Appraisal. It helps the approver to sanction the proposal.
Credit appraisal for an organization focuses on:
a. Borrower/ management appraisal.
b. Technical appraisal of the project.
c. Market appraisal determining the viability of the project.
d. Financial Appraisal determining the viability of the cash flows to meet the loan
repayment requirements.
Modern Approaches
The Modern Approaches for Credit Appraisal are statistical in nature. These approaches are more
objective as they are based on some statistical mode. One of the commonly used approaches is
Credit Scoring.
Traditionally Banks were using the Credit Scoring methods of analyzing the financial statement
of the applicants by which the Bank was able to evaluate the applicant‟s capacity to pay back the
loan. Though the applicant may be financially sound to pay, it was very difficult to identify
whether He/ She has the „willingness‟ to pay the loan.
When the demand for the consumer credits in Retail market is fast increasing, Bank must have a
system by which they are able to process the credit applicants professionally and at the same
time to identify the potential default risk of the borrower.
Most of Banks presently use Credit-Scoring model to evaluate the loan applications they receive
from consumers. Credit card providers, Mortgage lenders and other loan providers develop their
own internal Credit-Scoring models on Retail lending and use these models to evaluate their
applicants. With the introduction of Credit Scoring model in the Banks, often the customer can
phone in with a loan request and within the shortest possible time, Bank can convey their
decision calling back the customer.
Usually the Credit Scoring System are based on discriminant models or related techniques in
which variables are used jointly to establish a numerical score or ranking for each credit
applicant. If the applicant scare exceeds the prescribed and defined cutoff level, the loan
application is likely to be approved for Credit. If Credit Scoring is below the cutoff level, Credit
is likely to be denied.
Retail Credit
Retail Credit is what is granted to consumer for the purchase of goods or services‟; Retail House
is “a brokerage firm that caters to individual customers rather than large institutions”; Retail
Investors are “small individual investors who commit capital for their personal account rather
than on behalf of another company.”
Corporate Credit
A contractual agreement in which a corporation receives something of value now and agrees to
repay the lender at some later date. This is almost identical to personal credit except it is a
business entity, instead of an actual person, that receives corporate credit from vendors.
Business Credit
The credit business fellow (CBF) is a professional designation for a business-to-business credit
manager. The CBF designation and structure is trademarked by the National Association of
Credit Manager. The CBF designation illustrates that achievers are knowledgeable about and
have contributed to the field of business credit by first having earned the CBA designation as
well as having completed additional course work.
CHAPTER- II
2.1 INTRODUCTION TO BANKING SECTORS IN INDIA
Phase I
The General Bank of India was set up in the year 1786. Next came Bank of Hindustan and
Bengal Bank. The East India Company established Bank of Bengal (1809), Bank of Bombay
(1840) and Bank of Madras (1843) as independent units and called it Presidency Banks. These
three Banks were amalgamated in 1920 and Imperial Bank of India was established which started
as private shareholders Banks, mostly European shareholders.
In 1865 Allahabad Bank was established and first time exclusively by Indians, Punjab National
Bank Ltd. was set up in 1894 with headquarters at Lahore. Between 1906 and1913, Bank of
India, Central Bank of India, Bank of Baroda, Canara Bank, Indian Bank, and Bank of Mysore
were set up. Reserve Bank of India came in 1935.
During the first phase the growth was very slow and Banks also experienced periodic failures
between 1913 and 1948. There were approximately 1100 Banks, mostly small. To streamline the
functioning and activities of Banks, mostly small. To streamline the functioning and activities of
commercial Banks, the Government of India came up with The Banking Companies Act, 1949
which was later changed to Banking Regulation Act 1949 as per amending Act of 1965 (Act
No. 23 of 1965). Reserve Bank of India was vested with extensive powers for the supervision
of Banking in India as the Central Banking System.
During those day‟s public has lesser confidence in the Banks. As an aftermath deposit
mobilization was slow. Abreast of it the savings Bank facility provided by the Postal department
was comparatively safer. Moreover, funds were largely given to traders.
Phase II
Government took major steps in this Indian Banking Sector Reform after independence. In 1955,
it nationalized Imperial Bank of India with extensive Banking facilities on a large scale
especially in rural and semi-urban areas. It formed State Bank of India to act as the principal
agent of RBI and to handle Banking transactions of the Union and state government all over the
country.
Seven Banks forming subsidiary of State Bank of India was nationalized in 1960 on 19th July
1969, major process of nationalization was carried out. It was the effort of the then Prime
Minister of India, Mrs. Indira Gandhi. 14 major commercial Banks in the country were
nationalized. Second phase of nationalization Indian Banking Sector Reform was carried out in
1980 with seven more Banks. This step brought 80% of the Banking segment in India under
Government ownership.
The following are the steps taken by the Government of India to Regulate Banking
Institutions in the Country:
1. 1949: Enactment of Banking Regulation Act.
2. 1955: Nationalization of State Bank of India.
3. 1959: Nationalization of SBI subsidiaries.
4. 1961: Insurance cover extended to deposits.
5. 1969: Nationalization of 14 major Banks.
After the nationalization of Banks, the branches of the public sector Bank India rose to
approximately 800% in deposits and advances took a huge jump by 11000%. Banking in the
sunshine of Government ownership gave the public implicit faith and immense confidence about
the sustainability of these institutions.
Phase III
This phase has introduced many more products and facilities in the Banking sector in its reforms
measure. In 1991, under the chairmanship of M Narasimham, a committee was set up by his
name, which worked for the Liberalization of Banking Practices.
The country is flooded with foreign Banks and their ATM stations. Efforts are being put to give a
satisfactory service to customers. Phone-Banking & Net-Banking is introduced. The entire
system became more convenient and swift. The financial system of India has shown a great deal
of resilience. It is sheltered from any crisis triggered by any external macroeconomics shock as
other East Asian Countries suffered. This is all due to a flexible exchange rate regime, the
foreign reserves are high, the capital account is not yet fully convertible, and Banks and their
customers have limited foreign exchange exposure.
Classification of Banks:
The Indian Banking industry, which is governed by the Banking Regulation Act of India, 1949
can be broadly classified into two major categories; Non-scheduled Banks and Scheduled Banks.
Scheduled Banks comprise Commercial Banks and the Co-operative Banks. In terms of
ownership, Commercial Banks can be further grouped into Nationalized Banks, the State Bank
of India and its group Banks, Regional Rural Banks and Private Sector Banks (the old / new
domestic and foreign). These Banks have over 67,000 branches spread across the country. The
Indian Banking Industry is a mix of the Public Sector, Private Sector & Foreign Banks. The
Private Sector Banks are again spilt into Old Banks and New Banks.
SBI Groups (8) Nationalized Banks (19) Indian Banks (32) Foreign Bank (45)
In the last 5 years, Foreign & Private-Sector Banks have earned significantly higher return on
total assets as compared to their public peers. If we look at its trend, Foreign Banks show an
overall decreasing trend, Private Banks an increasing trend and Public Banks have been more or
less stagnant. The net NPA of public sector Bank was also significantly higher than that of
private and foreign Banks at the end of FY11, which indicates the asset quality of public Banks
is comparatively poor. The Capital Adequacy Ratio (CAR) was also very high for Private and
Foreign Bank as compared to Public Banks.
In conclusion, we could say that the current position of ROA, Net NPA and CAR of different
kinds of players in the industry indicates that going ahead; Public Banks will have to face
relatively more problems as compared to Private and Foreign Banks.
After looking at industry performance, let‟s see how the different players in the Banking Industry
have performed in the last five years.
Fig. 1.3: NET INCOME AND CAGR OF PUBLIC AND PRIVATE BANKS
The table above indicates that overall the top Private Banks have grown faster than that of Public
Banks. Axis Bank, one of the New Private Sector Bank, has shown the highest growth in all
parameters i.e. net interest income, deposits, advances, total assets and book value. Among
Public Sector Banks, Bank of Baroda has been the outperformer in the last five years.
Kotak Mahindra Bank has reported the highest 5-year average net interest margin and currently,
it also has the highest CAR whereas HDFC Bank has the highest CASA, the lowest net NPA to
net advances ratio and the highest five-year-average ROA. On the other hand, India‟s largest
Bank, SBI reported the lowest five-year-average ROA. Currently, it has the highest net NPA to
Net Advances Ratio and the lowest CAR.
Looking at all of the above, it is expected that Private Banks are better placed to garner growth in
the Indian Banking Industry.
Type Public
BSE: 532215
Traded as LSE: AXBC
NSE: AXISBANK
Industry Banking, financial Services
Founded 1994
Headquarters Mumbai, Maharashtra, India
Adarsh Kishore (Chairman)
Key People
Shikha Sharma (MD & CEO)
Credit Cards, Consumer Banking, Corporate
Banking, Finance & Insurance, Mortgage Loans,
Products
Private Banking, Private Equity, Wealth
Management.
Revenue Rs. 198.26 billion (US $3.96 billion)
Net worth as on 31-03-2012 Rs. 21,781 crores
Total assets Rs. Rs. 2,85,628 Crores
Net Loans/ Advances Rs. 1,71,146 Crores
Market Capitalization as on 31-03-2012 Rs. 47,361 crores
Employees 21,640
Branches & Extension Counters 1,622
Foreign Office 7
ATMs 9,924
Savings Banks Accounts 119 lacs
Website http://www.axisBank.com/
Company Profile
AXIS Bank Ltd. is one of the fastest growing Banks in private sector. The Bank operates in four
segments, namely- Treasury, Retail Banking, Corporate/ Wholesale Banking and Other
Banking Business.
The treasury operations include investments in sovereign and corporate debt, equity and mutual
funds, trading operations, derivative trading and foreign exchange operations on the account, and
for customers and central funding.
Retail Banking includes lending to individuals/ small businesses subject to the orientation,
product and granularity criterion. It also includes liability products, card services, Internet
Banking, automated teller machines (ATM) services, depository, financial advisory services, and
Non-Resident Indian (NRI) services.
The Corporate/ Wholesale Banking segment includes corporate relationships not included
under Retail Banking, corporate advisory services, placements and syndication, management of
publics issue, project appraisals, capital market related services, and cash management services.
The Bank's registered office is located at Ahmedabad and their Central Office is located at
Mumbai. The Bank has a very wide network of more than 1622 branches (including 56 Service
Branches/ CPCs as on June 30, 2012). The Bank has a network of over 9,924 ATMs providing
24 Hours a day Banking convenience to their customers. This is one of the largest ATM
networks in the country.
The Bank has five wholly-owned subsidiaries namely Axis Securities and Sales Ltd, Axis
Private Equity Ltd, Axis Trustee Services Ltd, Axis Asset Management Company Ltd and
Axis Mutual Fund Trustee Ltd.
Axis Bank was incorporated in the year 1993 with the name UTI Bank Ltd. The Bank was the
first Private Banks to have begun operations after the Government of India allowed New Private
Banks to be established. The Bank was promoted jointly by the Administrator of the Specified
Undertaking of the Unit Trust of India (UTI - I), Life Insurance Corporation of India (LIC) and
General Insurance Corporation of India (GIC) and other four PSU insurance companies, i.e.
25 INDUS SCHOOL OF BUSINESS MANAGEMENT (ISBM)- 2011/ISBM/PGDM/007
AXIS BANK Ltd., Pune September 30, 2012
National Insurance Company Ltd, The New India Assurance Company Ltd, The Oriental
Insurance Company Ltd and United India Insurance Company Ltd. In the year 2001, the Bank
along with Global Trust Bank (GTB) had a merger proposal to create the largest private sector
Bank, but due to media's issues both the Banks withdraw the merger proposal.
In the year 2003, the Bank was given the authorized to handle Government transactions such as
collection of Government taxes, to handle the expenditure related payments of Central
Government Ministries and Departments and pension payments on behalf of Civil and Non-civil
Ministries such as Defense, posts, telecom and railways. In December 2003, the Bank launched
their merchant acquiring business. In the year 2005, the Bank raised $239.3 million through
Global Depositary Receipts. They won the award 'Outstanding Achievement Award' for the
year 2005 from Indian Banks Association for IT Infrastructure, delivery capabilities and
innovative solutions.
In December 2005, the Bank set up Axis Securities and Sales Ltd (originally incorporated as
UBL Sales Ltd) to market credit cards and Retail asset products. In October 2006, they set up
Axis Private Equity Ltd., primarily to carry on the activities of managing equity investments
and provide venture capital support to businesses. In the year of 2007, the Bank again raised
$218.67 million through Global Depository Receipts. They opened 153 new branches during the
year, which includes 43 extension counters that have been upgraded to branches and 8 Service
branches/ CPCs. They also opened new overseas offices at Singapore, Dubai and Hong Kong
and a representative office in Shanghai. During the year 2007-08, the Bank opened 143 new
branches, taking the number of branches to 651 which included 33 extension counters that have
been upgraded to branches. Also, they expanded overseas with the opening of a branch at the
Dubai International Finance Centre.
The Bank changed their name from UTI Bank Ltd to Axis Bank Ltd with effect from July 30,
2007 to avoid confusion with other unrelated entities with similar name. During the year 2008-
09, the Bank opened 176 new branches that include 12 extension counters that have been
upgraded to branches taking the total number of branches and ECs to 835. During the year, they
opened 831 ATMs, thereby taking the ATM network of the Bank from 2,764 to 3,595. Also, they
opened a Representative Office in Dubai. In May 2008, the Bank established Axis Trustee
Services Company Ltd as a wholly owned subsidiary company, which is engaged in trusteeship
activities. In December 2008, they launched their new investment advisory service exclusively
for High Net-Worth clients. In January 2009, the Bank set up Axis Asset Management
26 INDUS SCHOOL OF BUSINESS MANAGEMENT (ISBM)- 2011/ISBM/PGDM/007
AXIS BANK Ltd., Pune September 30, 2012
Company Ltd to carry on the activities of managing a mutual fund business. Also, they
incorporated Axis Mutual Fund Trustee Ltd to act as the trustee for the mutual fund business.
During the year 2009-10, the Bank opened 200 branches taking the total number of branches
Extension Counters (ECs) to 1,035. In March 2009-2010, they opened their 1000th branch at
Bandra West, Mumbai. In September 2009, Axis Bank launched the private Banking business in
the domestic market, christened 'Privee' to cater to highly affluent individuals and families
offering them unique investment opportunities. During the year, the Capital Markets SBU was
restructured with the debt capital market business (hitherto a part of the capital markets) carved
into a separate vertical. As a result, the Bank's Capital Markets SBU comprises Equity Capital
Markets (ECM) business, mergers and acquisitions and private equity syndication.
In February 24, 2010, the Bank launched the 'AXIS CALL & PAY on atom', a unique mobile
payments solution using Axis Bank debit cards. Axis Bank is the first Bank in the country to
provide a secure debit card-based payment service over IVR. During the year 2010-11, 407 new
branches were added to the Bank's network taking the total number of branches and extension
counters (ECs) to 1,390. Of these, 564 branches/ ECs are in semi-urban and rural areas and 826
branches/ECs are in metropolitan and urban areas. The Bank is present in all states and Union
Territories (except Lakshadweep) covering 921 centers. The ATM network of the Bank
increased from 4,293 to 6,270 and over 10000 ATMs (as on 31st March, 2012) providing 24 hrs.
A day banking convenience to its customers. During the year, the Bank also opened a
Representative Office in Abu Dhabi. This was in addition to the existing branches at Singapore,
Hong Kong and DIFC (Dubai International Financial Centre) and representative offices at
Shanghai and Dubai. In March 7, 2011, the Bank incorporated a new subsidiary namely Axis
U.K. Ltd. as a private limited company registered in the United Kingdom (UK) with the main
purpose of filing an application with Financial Services Authority (FSA), UK for a Banking
license in the UK and for the creation of necessary infrastructure for the subsidiary to commence
Banking business in the UK. The Bank as on 31st March, 2012 is capitalized to the extent of Rs.
413.20 crores with the public holding (other than promoters and GDRs) at 54.08%. The Bank has
strengths in both Retail and Corporate Banking and is committed to adopting the best industry
practices internationally in order to achieve excellence.
Promoters
Axis Bank ltd. has been promoted by the largest and best Financial Institution of the country,
UTI. The Bank was set up with a capital of Rs. 115 crores, with UTI contributing Rs. 100 crores,
LIC- Rs. 7.5 crores and GIC and its four subsidiaries contributing Rs. 1.5 crores each.
SHAREHOLDING PATTERN
The Shareholding Pattern page of Axis Bank Ltd. presents the Promoter's holding, FII's holding,
DII's Holding, and Share-Holding by general public etc.
Holder’s Name No. of Shares % Share Holding
Indian Promoters 154443470 37.38%
Foreign Institutions 136116421 32.94%
GDR/ ADR 35295613 8.54%
Financial Institutions 35950766 8.71%
General Public 23925185 5.79%
N Banks Mutual Funds 19370979 4.69%
Private Corporate Bodies 5290207 1.28%
Others 1729986 0.42%
Foreign NRI 995957 0.24%
Foreign Others 55368 0.01%
BOARD OF DIRECTORS
The Bank has 11 members on the Board. Shri Adarsh Kishore is the Chairman and Smt.
Shikha Sharma Managing director & CEO of the Bank. The members of the Board are:
NAME DESIGNATION
Shri Adarsh Kishore Chairman
Smt. Shikha Sharma Managing Director & CEO
Shri K.N. Prithviraj Director
Shri V.R. Kaundinya Director
Shri Prasad Menon Director
Shri Rabindranath Bhattacharyya Director
VISION 2015:
To be the preferred financial solutions provider excelling in customer delivery through insight,
empowered employees and smart use of technology.
MISSION:
Customer service and product innovation tuned to diverse needs of individual and
corporate clientele.
Continuous technology up gradation while maintaining human values.
Progressive globalization & achieving International standards.
CORE VALUES:
Customer Satisfaction through : -
o Providing quality service effectively and efficiently;
o “Smile, it enhances your face value” a service quality stressed on;
o Periodic customer service audits;
o Maximization of stakeholder value.
Ethics
Transparency
Teamwork
Ownership
BUSINESS DIVISIONS
Treasury management
Treasury is responsible for the maintenance of the statutory requirements such as the
Cash Reserve Ratio (CRR), Statutory Liquidity Ratio (SLR) and the investment of such
funds. It also manages the assets and liabilities of the Bank. Primary dealing activities can
be classified into:-
Retail Banking
Retail Banking is one of the key departments in the Bank. It has the largest variety in its
portfolio which consists of Retail asset and Retail liability products. Retail banking by
definition implies Banking services which are offered to individual customers as opposed
to corporate banking which is meant for companies.
International Banking
Major functions include:
Handling regulatory issues which include compliance with regulations of
various authorities such as RBI regulations, FEMA etc.
Keeping a track of the business volumes being generated by the branches and
controlling the margins
Maintaining relationship with correspondent Banks outside India.
2. Deposits:
a. Fixed Deposits
b. Recurring Deposits
c. Encash 24
31 INDUS SCHOOL OF BUSINESS MANAGEMENT (ISBM)- 2011/ISBM/PGDM/007
AXIS BANK Ltd., Pune September 30, 2012
3. Loans:
a. Home Loan
b. Personal Loan
c. Loan Against Property
d. Loan Against Shares & Securities
e. Auto Loans
f. Educational Loans
g. Consumer Loan
4. Investments:
a. Online Trading
b. Mutual Funds
c. Fixed Income
d. Depository Services
e. E Depository services
5. Insurance:
a. Health Insurance
b. Family Health
c. Health Guard
d. Hospital Cash
Awards
Awards & recognition received by the Bank during the Year 2011:
„Best Risk Master‟ award - (private sector category) - 'FIBAC 2011 Banking Awards'
„Most Productive Private Sector Bank‟ Award - 'FIBAC 2011 Banking Awards'
Ranked 3rd Strongest Bank in Asia Pacific region by Asian Banker
The CLSA survey on personal Banking trends validated again that Axis is the preferred
Bank amongst Retail consumers.
Best Bond house India - 2011 by Finance Asia.
Awards & recognition received by the Bank during the Year 2010:
Euro money – Best Debt House in India
Asia money – Best Domestic Debt House in India
Finance Asia – Best Bond House in India
FE Best Banks Award – Best New Private Sector Bank, Rank 2
Forbes Fab 50 – The Best of Asia-Pacific‟s Biggest Listed Companies- second year in a
row
The Asset Triple A Country Awards 2010:
o Best Domestic Bank, India
o Best Domestic Bond House, India.
Business Today Best Bank Awards - Overall Winner & Consistent Performer -(Large
Banks Category)
Business World Best Bank Award- Fastest Growing Large Bank
Ranked No. 1 in "overall experience with Bank staff" and "overall branch facilities" by
The Hindustan Times-MARS Survey Report dated, 29th March, 2010.
ORGANIZATIONAL STRUCTURE
HEAD
OFFICE
CIRCLE OFFICE
BRANCH OFFICE
Purpose
To provide Bank credit to SME at concessional Rate of Interest towards working capital and
term loan for acquiring any fixed assets for business development purpose.
Coverage
All Small & Medium Enterprises as per the extent definition of Govt. of India.
Definition: a) the term “Small Enterprises” means that of a small scale industrial unit in which
investment in plant and machinery does not exceed Rs. 1 Crores except in respect of certain
specified items under Hosiery hand tools, drugs and pharmaceuticals, stationery item and sports
goods where this investment limit has been enhanced to Rs. 5 Crores. b) The term “Medium
Enterprises” means that of units with investment in plant & machinery in excess of SSL limit and
up to Rs. 10 Crores.
** Note: A comprehensive legislation which would enable the paradigm shift from Small Scale
Industry to Small & Medium Enterprises is under consideration of Parliament.
Eligibility
All SME units run by Individual, Proprietary concerns, Partnership Firm, Limited Companies.
Forex
- Fx Remittance
- Derivatives
Trade
- Letter of Credit
- Export Bill Negotiation
- Escrow Account
RETAIL LIABILITIES
SB Deposits (in Crores)
60,000
50,000
40,000
30,000
20,000
10,000
0
2007-08 2008-09 2009-10 2010-11 2011-12
RETAIL LIABILITIES 19,982 25,822 33,862 40,850 51,668
With an objective to widen the Retail deposit base, the Bank continued to focus on Retail term
deposit which grew 43% to 47,866 crores as on 31st March 2012. As a result, the percentage
share of Retail term deposits to total term deposits has increased to 37% on 31st March 2012 from
30% last year. The share of aggregate Retail deposits, comprising savings Bank and Retail term
deposits in total deposits has increased to 45%.
The Bank has also focused on increasing its share of Retail loans in total loans. The Retail assets
portfolio of the Bank has increased to `37,570 crores as on 31st March 2012 from `27,759 crores last
year, thereby registering a growth of 35%. Retail assets constituted 22% of the Bank‟s total loan
portfolio as on 31st March 2012, against 19% at the end of last year. The growth areas identified
by the Bank were in the areas of residential mortgages and passenger car loans. Of the total Retail
loans portfolio, 88.47% is in the form of secured loans (residential mortgages and auto loans).
The Bank has continued to develop its risk management capabilities in Retail business, both from a
credit and operations risk standpoint. The credit risk on the Retail loans portfolio continued to
improve through the year and the gross NPA ratio for Retail assets improved to 0.85% as on 31st
March 2012 from 1.49% last year. The branch channel was effectively utilized for growing the Retail
assets business, with loan and card products being offered to existing clientele. Unsecured lending
business products are also being offered with appropriately conservative risk management guardrails.
RETAIL ASSETS
40000
Retail assets (in crores)
35000
30000
25000
20000
15000
10000
5000
0
2007-08 2008-09 2009-10 2010-11 2011-12
RETAIL ASSETS 13592 16,052 20,821 27,759 37,570
Fig. 1.7: RETAIL ASSETS OF AXIS BANK LTD.
NON-SCHEMATIC
LOANS
4% CARDS
2%
PERSONAL LOANS
6%
HOME LOANS
75%
CHAPTER- III
3.1 AN INTRODUCTION TO LOANS
A loan is a type of debt. Like all debt instruments, a loan entails the redistribution of financial
assets over time, between the lender and the borrower.
In a loan, the borrower initially receives or borrows an amount of money, called the principal,
from the lender, and is obligated to pay back or repay an equal amount of money to the lender at
a later time. Typically, the money is paid back in regular installments, or partial repayments; in
an annuity, each installment is the same amount.
Acting as a provider of loans is one of the principal tasks for financial institutions. For other
institutions, issuing of debt contracts such as bonds is a typical source of funding.
A key function of the Bank is deploying funds for income- yielding assets. A major part of
Bank‟s assets are the loans and advances portfolio and investments in approved securities. Loans
& advances refer to long-term and short- term credit facilities to various types of borrowers and
non-fund base facilities like Bank Guarantees, Letter of Credit, Letter of Solvency, etc. bills
facilities represent structured commitments which are negotiable claims having a market by way
of negotiable instruments. Thus, Banks extend credit facilities by way of fund-based long-term
and short-term loans and advances as also by way of non-fund facilities.
Axis Bank provides credit in various forms. These are broadly classified into two categories-
Fund based and Non-Fund Based. Fund based refers to the type of credit where cash is directly
involved i.e. where Bank provides money to the seeker in anticipating of getting it back. Where
as in a Non-Fund Based, Bank doesn‟t pay cash directly but gives assurance or takes guarantee
on behalf of its customer to pay if they fail to do so.
In case on Fund Based there are different categories of loans which are discussed as follows:-
I. RETAIL LOANS
Retail loan is the practice of loaning money to individuals rather than institutions. Retail
lending is done by Banks credit union and savings and loan associates. The institutions
make loans for cars purchases, home purchases, medical care, home repairs, vacations
and other consumer uses. Retail lending has taken a prominent role in lending activities
of Banks, as the availability of credit and the number of products offered for Retail
lending have grown. The amounts loaned through Retail lending are usually smaller than
those loaned to businesses. Retail lending may take the form of installment loans, which
must be paid off little by little over the courses of years, or non-installment loans, which
are paid off in net lump sum.
V. EXPORT FINANCE
This type of a credit facility is provided to exporters who export their goods to different
places; it is divided into two parts- pre-shipment finance and post-shipment finance.
Pre Shipment Finance is issued by a financial institution when the seller wants
the payment of the goods before shipment.
Post Shipment Finance is a kind of loan provided by financial institutions to an
exporter or seller against a shipment that has already been made. This type of
export finance is granted from the date of extending the credit after shipment of
the goods to the realization date of the exporter proceeds. Exporters don‟t wait for
the importer to deposit the funds.
In case on NON Fund Based there are different categories of loans which are discussed as
follows:-
I. LETTER OF CREDIT
Suppliers particularly the foreign suppliers, insists that his buyer should ensure that his
Bank will make the payment if fails to honor its obligations. This is ensured through a
letter of credit arrangement. A Bank opens a L/C in favor of a customer to facilitate his
purchase of goods. If the customer does not pay to the supplier within the credit period,
the Bank makes the payment under the L/C arrangement.
BASIC PRINCIPLES
To achieve these objectives, the Bank has to follow a prudent policy and conduct the business on
the basis of sound principles of lending namely, Safety, liquidity & profitability. These aspects
are further elaborated below:
i. Safety
Safety of the funds lent has to be ensured with respect to Borrower. The borrower should
have the means, ability and willingness to repay the advance along with interest as per the
term of finance. These depend on factors like tangible assets, income generating potential,
operational efficiency and integrity of the borrower. It is therefore imperative to make a
thorough investigation into the means, character, antecedents, respectability and capacity of
the borrower before allowing them any credit facilities and by keeping a close watch on their
dealing and on the operations in their accounts during the period of advances. Character-
indicating the borrower‟s honesty, integrity, business ethics, regulatory, dependability,
reputation and promptness to keep promise.
ii. Profitability
Notwithstanding the socio-economic objectives of lending the fact remains that Banks are
profit making institutions. They have to be run on commercial considerations to meet the
expectations of the shareholders and ensure their healthy growth. The Bank should, therefore,
have a proper mix of credit portfolio which would earn sufficient income to enable it is to
defray the cost of funds, meet establishment and other expenses, provide for contingencies
and risky assets, build reserves and pay dividend to the shareholders.
iii. Liquidity
As the funds lent mostly belong to the depositors and as the Bank should always be in a
position to meet the demands of the depositors, it is essential that the loans and advances are
recoverable in full on demand or within a reasonable period. It is, therefore, necessary to
ensure that the funds lent are backed by security that is easily marketable and realizable
matching of the assets and liabilities is very critical from this point of view.
iv. Security
Though repayment in the ordinary course must come out of the surplus from business of the
borrower, the security aspect cannot be neglected. Security serves as a cushion or comfort to
fall back upon in the event on the borrower‟s failure or default in the repayment of advances.
The assets purchased out of the credit facilities are obviously the first to be taken. It is a
safeguard against disposal alienation of such securities.
CHAPTER- IV
4.1 PERSONAL LOAN
Personal Loan is the Loan provided for individual customers for their personal needs. Axis Bank
finances only for approved reasons like educational purpose, medical expenses, for improvement
the current business etc. and does not finance for unapproved reasons like for investment in
shares, mining business and for the purpose of venture capital.
Axis Bank has segmented the customers into following Categories:
i. Salaried individual normal
ii. Salaried individual Professional
iii. Salaried Doctors
iv. Salaried Employed Doctors
v. Self Employed Professional
Bank has defined different policy parameters like, eligibility Criteria, Location, Documentation,
Interest Rates & charges.
Eligibility Criteria
a) Salaried Employees
Salaried Doctors, CAs, employees of select MNCs, Public and Private limited companies,
Government sector employees including Public Sector Undertakings and Central and Local
bodies:
Minimum age of applicant: 21 years
Maximum age of applicant at loan maturity: 58 years
Minimum Net Monthly Income: Rs 15,000
Maximum loan available: Rs. 15 lacs
Cumulative experience of 2 yrs.‟ or more.
b) Self-employed Professionals
Self-employed professionals include self-employed Doctors (MBBS and higher degree)
having majority of their income from practice, Architects, Chartered Accountants &
Company Secretary.
Minimum age of applicant: 24 years to 65 years at the time of loan maturity
Minimum Annual Net Profit: Rs 2 lac per annum
Axis Banks are currently offering personal loans only at the given locations and the eligibility
would be based on the Tier location:-
Tier 1 :- Bangalore, Chennai, Delhi, Mumbai, Hyderabad, Gurgaon, Noida, Ghaziabad,
Faridabad.
Tier 2 :- Pune, Ahmedabad, Kolkata.
Tier 3 :- Coimbatore, Kochi, Jaipur, Lucknow, Patna, Jamshedpur, Vadodara, Trivandrum,
Vishakhapatnam, Bhubaneswar, Trichy, Surat, Nasik, Aurangabad, Goa,
Guwahati, Nagpur, Chandigarh.
Tier 4 :- Bhopal, Calicut, Jodhpur, Mysore, Pondicherry, Raipur, Rajkot, Durgapur,
Dehradun, Hubli, Jalandhar, Kolhapur, Ludhiana, Madurai, Mangalore, Patiala,
Siliguri , Ranchi, Tirunelveli, Udaipur, Vijayawada, Indore, Ajmer, Allahabad,
Bhatinda, Belgaum, Bhavnagar, Bhilwara, Jamnagar, Kanpur, Kota, Salem,
Ujjain, Warangal, Mishanga.
Net Income
2. Customers who receive salary by cash will not be eligible under this program.
Definition of FOIR - (All Existing EMI + EMI of proposed Personal Loan) / (Net Appraised Monthly Income
prior to deduction of obligations)
Documents Required:
Default Interest Rate @24.00% per annum i.e. 2% per month on the overdue installment
Repayment
12 to 60 months in equated monthly installments from the date of disbursement by the way of
post-dated cheques in case were check-off facility is not available otherwise, the monthly
installment will be received from the employer under check-off facility.
Eligibility Criteria
Axis Bank offers Car Loans at attractive interest rates to both salaried and self-employed
individuals who meet the Axis Banks age and income eligibility criteria.
a) Salaried Individuals
Minimum age of applicant: 21 years
Maximum age of applicant at loan maturity: 58 or 60 years
Loan amount: Minimum Rs. 100,000
Income Norms: Minimum Net Annual Salary of Rs. 1.5 Lac p.a. for selected models
and Rs. 2.5 Lac p.a. for others.
Income eligibility: As per latest salary slip or Form 16
Employment: Minimum 2 yrs. of continuous employment
Documents required: Proof of Identity, proof of income & address proof
DOCUMENTATION
Pre-approval Documents for:-
Salaried & Self- Employed Firms/ Company/ Partnership firms
Age proof Photograph
ID proof PAN Card & Company PAN
Application form Residence Address Proof
Photograph Office Proof/ shop Act License
Residence proof Last 2 yrs. ITR with computation Income &
Income proof Audited Report
Bank statement 6 Month Bank Statement
Signature verification proof Signature verification Proof
Other Charges:-
Delegation of Powers
Designation Limit (Rs.)
a) Credit Manager- Auto Loans 10 Lakhs
b) RAC Head/ SRAC Head/ Branch Head 10 Lakhs
c) VP- Auto Loans & Above Full
HOME LOAN
Vanilla Home Loan Improvement/ Plot Loan Takeover of Loan Top Up Loan
Extension/
Renovation Loan
Purchase of
Purchase of new Home Loan Takeover + Top
PLOT/
House/ Flat Plot Loan Up/ Internal
Purchase of
Resale of House/ Improvement/ Top up
Plot &
Flat/ Construction Renovation Loan
Construction
Income Program Income Program Income Program Income Program Income Program
For SALARIED For SALARIED For SALARIED For SALARIED For SALARIED
Income Program Income Program Income Program Income Program Income Program
for SENP for SENP for SENP for SENP for SENP
Income Program Income Program Income Program Income Program Income Program
for SEP- GPR for SEP- GPR for SEP- GPR for SEP- GPR for SEP- GPR
BT + Top Up –
SALARIED- Resident SALARIED- 25 Resident
25 Yr. Yr. Same as BT for
Indian- 20 Indian- 15 Internal Top Up
Tenure of Year for all Year for all As Per
SEP/ SENP- SEP/ SENP- – same as
Loan profiles profiles Purpose
20 Yr. 20 Yr. outstanding
NRI- 15 Yr. NRI- 10 Yr. Home Loan
NRI- 15 Yr. NRI- 15 Yr. Tenor
B) Professionals
Professionals (i.e., doctors, engineers, dentists, architects, CA, Cost Accountants,
Company Secretary, and Management Consultants only) can apply.
Applicant should be above 24 years of age at the time of loan commencement and
upto the age of 65 or superannuation, whichever is earlier at the time of loan
maturity.
Maximum Tenure of loan: 20 Yrs.
C) Self-Employed Individuals
Any individual filing income tax returns can apply.
Applicant should be above 24 years of age at the time of loan commencement and
upto the age of 65 or superannuation, whichever is earlier at the time of loan
maturity.
Maximum Tenure of loan: 20 Yrs.
Margin
Sr. No Loan Amount (Rs.) Margin
1 For Housing Loan upto Rs. 20 Lacs 15%
2 For Housing Loan above Rs. 20 Lacs 20%
3 Improvement or renovation loans 25%
Documentation
The following documents are required along with loan application:
Processing Fee
Processing fee equivalent to 0.5% + S.T. of the loan amount/ Rs. 10,000 + S.T whichever
is least is applicable. The login fees of Rs. 5000 are non-refundable. (Taxes are
applicable)
Switching Cost:
Switching from the floating rate scheme to the fixed rate scheme and vice versa is permissible. If
a fixed rate customer wants to reschedule loan to the present fixed interest rate applicable to the
new customer, the same is also permissible. The existing customer can also switch over to the
new rate of interest applicable for the new customer. For all the above changes, a nominal
switching fee is applicable.
Repayment
Repayment period for Home Loans shall not exceed 25 years.
Repayment period of pre-allotment bookings of housing loans shall not exceed 1½ year.
Repayment period of improvement or renovation or extension of existing property shall
not exceed 10 years.
Income eligibility: As per latest salary slip or Form 16.
Employment: Minimum 2 yrs. of continuous employment.
LTV Norm
Documented Cost Market Value
Agreement Value + Stamp Duty +
Registration charge + Amenities
up to 50% of agreement value + Market Value of the property
State electricity & water charges + given by the empanelled valuator
car parking + society formation & + Stamp Duty + Registration
development charges + Club charges + service tax + VAT (as
Direct Purchase from Builder
House, provided documented applicable) + Life Insurance
proof is obtained + service tax + Premium + Property Insurance
VAT (as applicable) + Life Premium + Home Protector
Insurance Premium + Property Insurance premium.
Insurance Premium + Home
Protector Insurance premium.
58 INDUS SCHOOL OF BUSINESS MANAGEMENT (ISBM)- 2011/ISBM/PGDM/007
AXIS BANK Ltd., Pune September 30, 2012
Interest Rates
Loan Against Property Base Rate Mark up Effective Rate of Interest
LAP Residential 10.00% 3.00% 13.00%
LAP Commercial 10.00% 3.00% 13.00%
3rd Party LAP - Residential 10.00% 4.00% 14.00%
3rd Party LAP - Commercial 10.00% 4.00% 14.00%
Gross Receipts - Residential 10.00% 3.25% 13.25%
Gross Receipts - Commercial 10.00% 3.25% 13.25%
LAP Surrogate Scheme 10.00% 4.00% 14.00%
Lease Rental Discounting (for rated lessee) 10.00% 2.75% 12.75%
Lease Rental Discounting (for un-rated lessee) 10.00% 3.25% 13.25%
Overdraft Against Property (Residential) 10.00% 4.00% 14.00%
Overdraft Against Property (Commercial) 10.00% 4.00% 14.00%
Reverse Mortgage Loan 10.00% 1.75% 11.75%
Eligibility Criteria
Any individual who is in permanent service in government or
a reputed company.
Salaried Individuals The applicant in all the cases should be above 24 years of age
at the time of loan commencement and up to the age of
superannuation.
Professionals (ie, doctors, engineers, dentists, architects,
chartered accountants, cost accountants, company secretary,
and management consultants only) can apply.
Professionals
The applicant should be above 24 years of age at the time of
loan commencement and up to 65 years or less at the time of
loan maturity.
Any individual filing Income Tax returns can apply.
Self-employed Individuals The applicant in all the cases should be above 24 years of age
at the time of loan commencement and up to 65 years or less
Documentation
Purpose Documents
Voter's ID card or driving license or PAN card or employees ID card or government
Proof of identity
department ID card
Latest salary slip showing all deductions or Form 16 along with recent salary
Proof of income
certificate / IT returns of last 2 years
Proof of Bank account statement or latest electricity bill or latest mobile or telephone bill or
residence latest LIC policy or insurance premium receipt or existing house lease agreement
Bank statement
Last 6 months
or Pass Book
Guarantor form Optional
Lease Agreement Copy of lease agreement required for all lease rental discounting cases
Margin
20 – 30% in case of purchase of commercial property
40 – 55% in case of purchase of residential/ commercial property
Schedule of Charges
Dropline Overdraft
Asset Power (Loan Against Property / Loan Against Rent
Scheme
Against Property) Commercial OD against Receivables
Property
Loan Processing 1% + Service tax as 1% + Service tax as 1% + Service tax as
Charges applicable applicable applicable
2% will be charged if 2% will be charged if
the amount exceeds the amount exceeds
2% will be charged on
25% of the principle 25% of the principle
Prepayment Charges the limit set for the
outstanding during a outstanding during a
specific year.
quarter, otherwise No quarter, otherwise No
penalty. penalty.
No Due Certificate NA NA NA
Solvency Certificate NA NA NA
Charges for Late Penal interest @24% Penal interest @24% Penal interest @24%
Payment of EMI per annum i.e. @ 2% per annum i.e. @ 2% per annum i.e. @ 2%
per month on the per month on the per month on the
overdue installment/s overdue installment/s overdue installment/s
Stamp Duty & other As per applicable laws As per applicable laws As per applicable laws
statutory charges of the state of the state of the state
Cheque Bounce
Rs 500/- per instance Rs 500/- per instance Rs 500/- per instance
Charges
Cheque swapping Rs. 500/- plus service Rs. 500/- plus service Rs. 500/- plus service
charges tax as applicable tax as applicable tax as applicable
Duplicate statement
Rs. 250/- per instance Rs. 250/- per instance Rs. 250/- per instance
issuance charges
Issuance charges for
Rs 250/- per document Rs 250/- per document Rs 250/- per document
photocopy of title
set set set
deeds
Credit Report Issuance
Rs. 50/- Rs. 50/- Rs. 50/-
Charges
Loan against shares is provided only to meet customer‟s personal needs. The following are the
feature & benefits of Loan against Share:
Facility only to individuals
Overdraft facility against single and combination of scrip‟s in dematerialized form from
the list of approved scrip.
Facility will be renewed/ reviewed after 12 months from the date of sanction.
Interest charge on actual amount utilized- no EMI or post-dated cheque required.
Shares can be pledged from any Depository Participant across the country.
Eligibility Criteria
Only resident Indians are eligible to apply.
Applicant should be above 21 years of age at the time of application.
Documentation
Purpose Documents
Voter's ID card or driving license or PAN card or employees ID card or government
Proof of identity
department ID card
Latest salary slip showing all deductions or Form 16 along with recent salary
Proof of income
certificate / IT returns of last 2 years
Proof of Bank account statement or latest electricity bill or latest mobile or telephone bill or
residence latest LIC policy or insurance premium receipt or existing house lease agreement
Bank statement
Last 6 months
or Pass Book
Holding
Latest statement of holding
Statement
Guarantor form Optional. (Mandatory in case of jointly held DEMAT holding)
Pledge form Mandatory for creation of pledge
Margin
50% in case of multiple scrip*
60% in case of single scrip
*The contribution of single scrip should not exceed 65% of the total portfolio value at any point
of time during the tenure of the account. Loan is sanctioned as per applicable internal policy of
the Bank.
Interest Rates:
Sr. No Loan Amount (Rs.) Rate of Interest (p.a.)
1 Sanction Limit upto Rs. 20.00 lakhs 12.50%
Other Charges:
Sr. No Type Charges
1 Cheque Book Issuance Charges Rs. 100/- plus Service tax as applicable
Repayment Instruction/Instrument Return Rs. 500/- plus service tax as applicable per
2
charges instance
3 Swap Charges Rs. 150/- plus service tax as applicable
CHAPTER- V
5.1 ROLE & FUNCTIONS OF RETAIL ASSETS CENTER (RAC)
At Axis Bank, RAC is the organization consists of the following departments with individual
function aspects:
1. Sales dept.
2. Credit dept.
3. Operations dept.
4. Collections dept.
1. Sales Dept.
Sales is one of the most important functionary unit as it includes the initial ground work for
generating the business, Sales dept. includes the sales executives who are responsible for
sourcing the business to the Axis Bank, Axis Bank also has its own internal sales channel called
as Axis Sales & Securities which is wholly owned subsidiary of Axis Bank, Sales & Securities
are solely responsible for sourcing nearly 50% of the business to the Bank. Sales & Securities
has been operating with its own manpower where in the organization structure involves team
leaders, business executives who have their own Top management to whom the administrator
functions are to be reported and the business proceedings are reported to Axis Bank Ltd. RAC.
The business at Axis Bank Ltd. Is also sourced by the other outsourced agencies like Dolphin
Financial solutions, Money center & USA associates were in the DMA‟s (Direct Marketing
Associates) and DST‟s (Direct Sales Team) are responsible for getting the business to the Bank.
The outsourced agencies are opening with the help of their own manpower, which consists of
team leaders and sales executives.
Axis Bank has been outsourcing the business to different agencies to face the competition in the
market and most importantly to gain a major share in the market.
The outsourcing concept has been a profitable source for the Axis Bank.
2. Credit Dept.
Once the business is sourced to the Bank by the sales executives (DMA‟s & DST‟s), the
processing of file is done by the credit Dept. where a detailed study of the case file is made.
In case where the customer profile meets the required eligibility criteria the case is accepted for
further processing if not rejected.
The case is then initiated for field investigation, some of the private players/ Banks like ICICI
and HDFC have separate departments to check the fraud they are called as Risk Control Unit
(RCU) or Fraud Control Unit (FCU) this department concentrates on the fraudulent acts if any,
the sales executives check the frauds if any in documentation.
At Axis Bank the field investigation has been outsourced to Kalyan consultancy who are
responsible to carry out residence verification of the customers, IT Returns verifications, salary
slip verification & Bank statement verification and office verification has been has been
outsourced to aim agencies who are responsible for conducting office verification, tele-
verification and references verification. These agencies will be providing remarks about the case
investigated and also bring to the notice of the Bank in case any fraud detected, they are
responsible for verifying the details such as Nature of Business, yearly income, and Nature of
business, about its existence, locality, and verification is done by personal interaction and also
from customer and suppliers.
Then the CIBIL report of the customer is accessed to check the customer credibility, CIBIL is a
repository of information which contain the credit history of commercial and consumer
borrowers. With a view to provide an institutional mechanism for sharing of information which
contain the credit history of commercial & consumer borrowers. With a view to provide an
institutional mechanism for sharing of information on borrowers of Banks and financial
institutions, the Credit Information Bureau (India) Ltd. (CIBIL) was set up in August 2000. The
Bureau provides a framework for collecting, processing & sharing credit information on
borrowers of credit institutions.
At Axis Bank the customer‟s credibility is accessed with the help of CIBIL.
Documents collected for processing purpose in case of Self Employed Normal are ID proof,
Address proof, own house proof, Business proof, IT papers and Bank Statements; and for
Salaried Individuals are ID proof, Address Proof & Salary slip.
Sanction Letter
The Credit Dept. is responsible for a through file checking wherein they have to check the
document in detail and verify whether the documents provided match with the detail given. The
customer profile is studied in detail in respect to his/her‟s Income Statement, Bank statement,
Business proof and in any case any discrepancies found the same is brought to the notice of the
sales executives who inhume solve the discrepancies and again file is presented.
After a detailed check a Credit Score card sheet is prepared. The credit score card sheet has been
systematically formulated by Axis Bank considering the various Parameters like age, educational
qualifications, number of dependents of the customer, Income Information, total number of years
of employment, any other loans have been with the customer, etc., and the points are allocated
against various parameters were the cutoff score must be 60% and more.
The CAM (Credit Approved Memo) is prepared which includes the loan detail regarding the loan
amount, monthly EMI, processing fees amount, repayment mode and repayment period etc. and
sent to Approval Authority for approval of loan and once the case is approved, Sanction letter is
handed over to the sales executives.
In the meantime, backend team of credit has to generate the application ID of the individual
customer. Account (App IP) is authorized for opening the loan a/c and for disbursement after the
case is approved.
Sales executives are responsible to present the sanction letter to the customers which includes the
details such as loan amount monthly EMI, number of installments, processing fees etc. and loan
agreement paper duly signed by the customer after going through the terms and conditions as
framed by Axis Bank and agreeing for the same by the customer.
3. Operations Dept.
Complete file along with the daily signed agreement and the EMI PDC‟s of the customer is
handed over to the operation dept. by sales team.Further these documents are processed for the
disbursement stage.
Operation dept. takes care of all the activities, which are involved post disbursement like,
disbursement, customer services, pre-closure of loans, and presentation of the EMI PDC‟s.
Updated the same in the software (EMIs cleared in the clearing house and also the returned
instruments).
Axis Bank RAC makes use of Software‟s like Finacle, which is used to maintain the accounts
and transactions and “Nischint”, is a software with the help of which customer loan account
number is created, both the software‟s are developed by Infosys for which Bank is liable to pay
the maintenance Fees.
4. Collections Dept.
The duty of the collections dept. starts after the loan amount is disbursed, collection dept. is
responsible for collecting the disbursed loan amount in case of any default customer, and even
the collections work at Axis Bank has been outsourced to some private agencies.
A detailed function of a collection dept. is briefed out in the head of “Effectiveness of Collection
Dept.”
Copy of school leaving certificate/ Driving License/ Passport/ Ration Card/ PAN card/
Election Commission‟s card/ etc. are accepted as age proof.
c. Identification Proof:
Same as above, but with Photograph. Sometimes, the same document if it contains a
photograph, the current residential address and the correct age can be the proof for all 3
things.
d. Employment details:
If Company, where the prospect is working is not well-known, then a short summary
about the nature of the company, its business lines, its main customers, its competitors,
number of offices, number of employees, turnover, profit, etc. may be needed. Usually,
the company profile that is available on
e. Financial check:
All the income-related documents one submits like past Profit & Loss Account with the
balance sheet and Expected/ forecasted cash flow statement with Profit & Loss and B/s
which serves a specific purpose. The lending institution uses them to study the
customer‟s financial status.
Processing Fees
Along with the application on form and the credit documents, Bank asks for processing fee. This
fee is usually around 1.50% to 2.00% + service tax of the total loan amount. The agent dealing
with the customer earns a commission from the Bank, which to some extent is also affected by
the amount of fees paid by the customer.
Axis Bank has a transparent fees structure, whereas other Banks may have zero upfront fee
loans, but the advantage may be neglected as their other charges such as legal charges and stamp
duty are normally higher.
This fee is collected to maintain the loan account, and includes word like sending Income Tax
Certificate every year, maintaining post-dated cheques, etc.
maximum loan eligibility, and the final loan amount is communicated. The Bank than issues a
sanction letter. This letter may either be an unconditional letter, or may have certain terms and
conditions mentioned, which have to fulfill before the loan disbursal.
Legal Check: AXIS Bank conducts a legal check on the documents to validate their authenticity.
Even the draft sale documents that the applicant will be entering into with his/ her seller will be
scrutinized by the lawyer in their panel (outsourced). The lawyer‟s report either gives a go-ahead
if documents are clear, or it may ask for a further set of documents. In the latter case, the
customer is expected to hand over additional documents to the Bank for the clear title.
Site Visit:
The site visit to applicant is conducted to verify the following:
These inspections are carried out to protect consumer interests in terms of construction quality,
adherences to local laws, approved building plans, etc. a technical inspection also lets the Bank
understand the progress of construction so as to release the staggered disbursement.
Valuation of real estate as a profession is still in its infancy in India and is still non-standardized.
In many cases, the valuer determines the value of the property at the amount that is lower than
the documented cost of the property and this would result in the loan amount being lower, since
the Bank funds a certain percentage of the cost or valuation of the property, whichever is lower.
Acceptance Copy:
If the applicant agrees with what is mentioned in the offer letter from the Bank, he/she will have
to sign a duplicate letter of the same for the Bank‟s records. Earlier, Bank used to charge
administrative fees along with the offer letter. However, with rising competition, this fee has
virtually disappeared from the loan market.
This document is also called a memorandum of entry and attracts significant stamp duty
depending on the amount of the loan. The stamp duty payable on such memorandum is
recoverable from the applicant as per the agreement signed by the parties involved.
Disbursement in Stages:
Usually, loans are disbursed on the basis of stages in case of construction of the property/
Commercial vehicle/ Construction Equipment/ Working capital. In case of under-construction
properties, the payment is made in parts, also known as part-disbursement. Each option would
have different disbursement processes.
a. Part Disbursement:
When a loan is partly disbursed, the Bank does not start EMI immediately, since it is calculated
on the total loan amount at a particular rate of interest and for a given tenure. Moreover, it
normally does not start breaking up the installments into its principal and interest components
until the entire loan amount is disbursed.
To overcome this difficulty, Bank charges simple interest on the partly disbursed amount. For
instance, if Bank have sanctioned loan of Rs. 10 lakh, but the property is under construction and
Bank has disbursed only Rs. 4 lakh, than SI is charged on the disbursed amount. This process
continues until the final disbursement takes place. The simple interest paid is called Pre-EMI
interest or PEMI.
At this stage, Banks may take only around three to six post-dated cheques on account of PEMI.
Payment Receipt:
Once the Bank hands over the pay order to the borrower, he/ she is expected to hand it over to
the seller and should get a receipt from them for the payment and hand it back to the Bank, as it
will become part of the borrower‟s mortgage documentation.
Share Certificates:
In case it is part of the seller, the customer will need to get the transfer of title on his/ her name
and records the transfer of ownership in their books.
This normally happens at the first AGM/ EGM after the sale transaction. The transferred share
certificate also happens to be a part of the mortgage documentation and has, therefore, to be
handed over to the Bank after the transfer takes place.
Repayment
The loan is generally repaid by equated monthly installments, using post-dated cheques. Bank
usually asks for 12, 24 or 36 PDCs, after which customer need to repeat the process until the
entire loan have been repaid.
In case the installments are to be deducted against the borrower‟s salary / income, him/ her need
to submit a letter accepting the arrangement and directly remitting the amount to the Bank every
month.
Axis Bank allows giving Standing Instructions to the Bank to deduct money each month
crediting the borrower‟s loan account. One can deposit the EMI every month at the Bank‟s
office.
Prepayment
The borrower can prepay a loan either in part or in full at any given point of time. It can also be
prepaid, when it is only partly disbursed.
2. CIBIL Rating
With a view to provide an institutional mechanism for sharing of information on
Borrowers of Banks and financial institutions, the Credit Information Bureau (India) ltd.
(CIBIL) was set up in August 2000. The Bureau provides a framework for collecting,
processing and sharing credit information on borrowers of credit institutions. CIBIL is a
repository of information, which contains the credit history of commercial & consumer
borrowers.
At Axis Bank the customer credibility is accessed with the help of CIBIL, which is useful
to get the credit information of the customer, and is considered as one of the major
technique of appraisal system.
3. Field Investigation
Field Investigation is also one of the important practical tools of appraisal system where
in the field investigation at Axis Bank Retail Asset Center, Pune has been outsourced to
Consultancy and Agencies who are responsible to carry out residence verification of the
customer, IT Returns verification, salary slip, and Bank statement verification of the
customers, office verification has also been outsourced who also conducted tele-
verification and verification of references, and the concerned agencies also provide
remarks about the case investigated and brings to the notice of the Bank in case of any
fraud detected in the Documents and in other forms.
4. Credit Alerts
This technique is normally used for high ticket size funding wherein the Credit manager
will take the alerts of the specific case with the Bank network and his own network built.
Credit alert is checked about the customer background, cross verification is done by his
clients/ Creditors or debtors or Alert is taken from his Banker or Charted Accountants
etc.
Also Credit dept. takes the feedback about the high value case from the collection Dept.
petty cash business and even larger loan amount to other SSI units, majority of which are
into the forgoing, iron casting business etc. are treated as priority sector advances.
Apart from the above, Bank is also lending crores of amounts to agricultural sector, which comes
under the preview of Priority Sector Lending.
Write offs:
Write offs is also one of the common management techniques of NPA‟s. The assets are treated as
loss assets, when the Bank writes off the balances. The ultimate aim of the write offs is to
cleaning the Balance sheet.
Generally Banks writes off these NPA‟s once they are 180 days old after the approval of
competent authority. After writing off these NPA‟s, they are removed from the Books of Records
of the Bank, thereby maintaining the standard of their balance sheet.
Even after the Writing Off the cases, Banks used to collect the due amount, which is treated as
the Recovery.
4) NPA‟s do not earn any income they adversely affect Capital Adequacy Ratio.
CHAPTER- VI
After having seen, the steps involved in the processing of a Retail loan, let‟s us understand the
main issues involved in the issuance of loan to meet the Working Capital Requirement.
The total Working Capital requirements for Industrial Units will depend upon the holding period
of assets and the operation of the cycle. During the cycle, funds are blocked in various stages of
current assets, viz., cash itself, inventory (consisting of raw materials, stock in progress, finished
goods) and receivables. These require finance. Finance involves costs. Quicker the cycle more is
the turnover normally and longer the cycle, the less is the turnover. Stagnation in any area effects
turnover and profitability.
A. Current Assets
Current assets are convertible assets, liquid assets or floating assets. They change their form
every now and then and ultimately are converted into cash. They indicate short-term deployment
of funds and from Gross Working Capital.
Current Assets mainly consist of:
1. Cash and Bank Balance
The following items should not be treated as Current Assets and the same may be classified as
Non-Current Assets.
1. Investment/ loans to subsidiaries/ associates (non-trade investments)
2. Other investment (not marketable)
3. Overdue book debts (generally those more than six months old)
4. Deferred Receivables (maturity exceeding one year)
5. Other- fixed deposits with Government Departments, loans to directors/ employees/
partners, advances (machinery suppliers), machinery stores, tools, etc.
6. Cash margin held for deferred payment guarantee.
B. Current Liabilities
Current liabilities are short term liabilities which are repayable within a year. They are normally
raised for meeting the working capital needs and to acquire current assets. They are main sources
of finance for working capital and are normally identified with the operating cycle of the
business.
Current Liabilities normally consist of:
1. Bank Borrowings for working capital.
2. Other short term borrowings like unsecured loans, inter corporate deposits, etc.
3. Sundry creditors (for goods, expenses and other including advances payment against
orders.)
4. Term loan/ Debentures/ Deferred Payments and Lease Rental installments repayable
within a period of one year.
5. Statutory Liabilities (due within one year)
6. Other current liabilities & provisions (accrued expenses of wage, interest, unclaimed
dividend & provision for taxation, etc.)
87 INDUS SCHOOL OF BUSINESS MANAGEMENT (ISBM)- 2011/ISBM/PGDM/007
AXIS BANK Ltd., Pune September 30, 2012
E. Current Ratio
The ratio of current assets to current liabilities is known as Current Ratio. It indicates the
liquidity position whereby the capacity of unit to pay the creditors & short-term liabilities is
determined. It is generally expected that the customer should meet about 25% of its Working
Capital requirements or Current assets from long term sources. Thus, normally, the current ratio
should be minimum 1.33.
1. Turnover Method
Turnover method also known as the simplified turnover method is based on the
recommendations given by Nayak Committee. Under this method, the working capital
requirement is 25% of average projected turnover, out of which the party has to contribute 5% of
average projected turnover as margin and remaining 20% will be financed by Bank. The
minimum margin of 5% shall be by way of promoter‟s contribution towards margin money.
However, if the available NWC in the system exceeds stipulated 5% minimum margin, the same
shall be reckoned for assessing the extent of Bank finance and limits will be determined
accordingly. This method is used for financing of loan within the limit of 2 crores for trading and
service concerns or others and 5 crores for a manufacturing concern. Under this method Current
ratio would be 1.25.
process and Finished Goods which a corporate operating in an industry should be allowed to
accumulate. These levels were termed as inventory and receivable norms. Depending on the size
of credit required, the funding of these current assets (working capital needs) of the corporate
could be met by one of the following methods:
First method of lending: Banks can work out the working capital gap, i.e. total current
assets less current liabilities other than Bank borrowings (called Maximum Permissible
Bank Finance or MPBF) and finance a maximum of 75 per cent of the gap; the balance to
come out of long-term funds, i.e., owned funds and term borrowings. This approach was
considered suitable only for very small borrowers i.e. where the requirements of credit
were less than Rs.10 lakhs.
Second Method of Lending: Under this method, it was thought that the borrower should
provide for a minimum of 25% of total current assets out of long-term funds i.e., owned
funds plus term borrowings. A certain level of credit for purchases and other current
liabilities will be available to fund the buildup of current assets and the Bank will provide
the balance (MPBF). Consequently, total current liabilities inclusive of Bank borrowings
could not exceed 75% of current assets. RBI stipulated that the working capital needs of
all borrowers enjoying fund based credit facilities of more than Rs. 10 lacs should be
appraised (calculated) under this method.
Third Method of Lending: Under this method, the borrower's contribution from long
term funds will be to the extent of the entire CORE CURRENT ASSETS, which has been
defined by the Study Group as representing the absolute minimum level of raw materials,
process stock, finished goods and stores which are in the pipeline to ensure continuity of
production and a minimum of 25% of the balance current assets should be financed out of
the long term funds plus term borrowings.
(This method was not accepted for implementation and hence is of only academic
interest).
Under MBPF method for assessment of borrowers working capital needs, the projections
submitted by borrowers are relevant. The first step in assessing the quantum of WC finance is to
find out whether the projections given by the borrower are reasonable. Once the borrower‟s
overall projections for the following year have been accepted then the actual requirement of the
WC and Bank finance can be worked out as:
The actual requirement of WC can be arrived on the basis of position of current assets
and other current liabilities
The Bank is to partly meet to difference between current assets and other current
liabilities
If the available NWC is more than the minimum stipulated WC under the second method
of lending, the available NWC is to be taken into account for arriving at the permissible
level of Bank finance i.e. permissible Bank finance will be reduced accordingly.
Not feasible
Queries
Re-verification and analysis of the Meeting with the client to clarify the
Proposal queries
No Queries
Vetting of Credit Risk Rating Report Approval of request made by the client
like Reduction of Interest Rates etc
SME
Procedures at Branch Office Procedures at Circle Office Level
Level
Figure 1.12: CREDIT APPRAISAL PROCESS OF WORKING CAPITAL
The clients are targeted based on clear norms, which seek to filter the undesirables at the entry
level. The credit exposure is taken after subjecting the proposal to various factors such as
financial risk, industry risk, management risk, etc. Periodical review is conducted to ascertain the
conduct of the accounts. The details of credit appraisal for working capital are as follows.
Procedure:
Proposal under credit facilities are received by the advance department directly from the
customers.
These proposals are put forward to the credit officer and senior manager who will
analyses the proposal.
Then they will submit a report in the form of office note to the chief manager.
For advance up to Rs. 1 Crore, the chief manager will sanction the loan. And for
advances above that the regional officer will sanction the loan.
Thus, after going through the office note and on the basis of pros and cons in the proposal the
chief manager/ Regional officer will take decision on sanctioning the loan. The underlying theme
for sanction of proposal is a conservative approach.
4. Banks present exposure to the company/ group and borrowers present request.
5. Purpose for which the loan is required.
6. Details about sister concerns, their credit worthiness, relation with the borrower etc.
7. Compliance with Central Government, State Government and other competent authorities
and socio-economic feasibility of the project.
8. Nature of the industry, new developments in the industry and cycle of the industry.
9. Market feasibility analysis of the borrower, existing business relationship, existing
current and future demand, etc.
10. Technical feasibility of the project, location of the factory and environmental and
pollution clearance, etc.
11. Analysis of managerial competence by studying the educational qualification, experience,
knowledge and capacity of the management and its work force.
12. The appraisal of the financial figures, qualifications in the auditor‟s report, accounting
practices, and director‟s report.
13. Analysis of financial statement by using various tools such as ratio analysis, cash flow
analysis and fund flow analysis. Analysis of income generating capability.
14. Details about prime and collateral security. This include details about creation of EMI,
availability of insurance, legal opinion of the property, encumbrance certificate of the
property, engineers valuation for the asset, managers desktop valuation and field visit
details, etc.
15. Details about the guarantor, their net worth, credibility, etc.
16. Terms and conditions to be fulfilled for sanctioning the loan.
Beyond these, Axis Bank also does credit checks on the borrower to actually determine a
borrower‟s ability to pay and willingness to pay.
b. Industry Analysis:
It details with the status of the industry, its growth rate, drawbacks, and other technical
factors.
c. Market Analysis:
This analysis is made of determine the market position, level of competition, profitability
position, threat in the market, etc.
d. Financial indicators:
Key financial indicators which are used by the Bank to determine the financial soundness
of the clients are found out and they are analyzed for the selected cases. Those indicators
are as follows:
(1) Tangible Net Worth (TNW):
The owner‟s interest or proprietor‟s stake is called Tangible Net worth (TNW).
Tangible net worth is the excess of total amount of assets (excluding miscellaneous
expense) over total amount of outside liability. It is given by-
TNW= Share Capital + Reserves & Surplus – Fictitious Assets
(5) Sales:
It is the readily available and most important financial indicator to judge whether the
business will survive or not. Here sales refer to net sales.
Sales= Gross Sales – (Sales Return + Sales Tax + Excise Duty)
(6) Depreciation:
Depreciation is a provision made in the Profit & Loss A/c. to replace the assets when
they are due for replacement. It is non-cash expenditure. Amount of depreciation is
readily available in the Profit & Loss A/c.
crunch. Cash flow during the year is determined by adding depreciation (which is
non-cash expenditure) and PAT.
Cash Generation = PAT + Depreciation.
These above mentioned risks are measured on a scale of 1-6 points, 6 being the highest score and
results in 10 grades as under:
DEGREE OF SAFETY
WITH REGARDS TO
GRADE COMMENTS
SERVICING DEBT
OBLIGATIONS
Grade I The fundamentally strong debt servicing capacity of such companies is
Very High
(AAA) most unlikely to be adversely affected by changes in circumstances.
Adverse business conditions are unlikely to affect debt servicing
Grade II
High capacity. Such companies differ in safety from those in Grade only
(AA+)
marginally.
Grade III Changes in circumstances are more likely to affect debt servicing
Adequate
(AA) capacity than for higher grades.
Grade IV Debt servicing capacity could weaken in view of charging
Average
(A) circumstances
While such companies are less susceptible to default than those in
Grade V
Below Average lower grades, uncertainties faced by them could adversely affect debt
(BBB)
servicing capacity.
Grade VI Uncertainty faced by issuer could lead to inadequate capacity to make
Inadequate
(BB+) timely debt repayments.
Grade VII Uncertainty faced by issuer could is highly vulnerable to adverse
Low
(BB) changes in circumstances.
Grade VIII Adverse business or economic conditions are likely to lead to lack of
High Risk
(B) ability or willingness to service debt obligations.
Grade IX Timely payment of debt would continue only if favorable
Substantial Risk
(CC) circumstances continue.
Grade X Debt servicing capacity in default and returns from this may be
Default
(C ) realized only on reorganization or liquidation.
97 INDUS SCHOOL OF BUSINESS MANAGEMENT (ISBM)- 2011/ISBM/PGDM/007
AXIS BANK Ltd., Pune September 30, 2012
Tools of Analysis
The following methods and techniques have been used to analyze the cases:
1. Background Information
It consists of client company‟s business activities, product profile, awards &
certifications, mission, etc.
2. Industry Analysis
It deals with the status of the industry, its growth rate, drawbacks, and other technical
factors.
3. Market Analysis
This analysis is made to determine the market position, level of competition, profitability
position, threats in the market, etc.
4. Financial Analysis
Key financial indicators which are used by the Bank to determine the financial soundness
of the clients are found out and they are analyzed for the selected cases.
Current Ratio
The current Ratio is an indication of a firm‟s market liquidity and ability to meet short-term debt
obligations.
The organization current ratio is not between the margin levels it has fluctuating for every year.
It indicates the organization is not properly utilizing the current assets. In Projected year it may
utilize for business purpose.
Recommendation
In view of the above analysis, it is recommended that credit could be provided to the borrower.
But, the Bank should take a higher level of risk. Borrower request for renewing the Demand loan
for Rs. 20 lakh as (or) 30 lakh for fresh Term loan has been sanctioned. Borrower should be
continuously monitored and steps should be taken to improve their financial position.
B. CASE STUDY 2
Details of case study
Name of the
Suchi Enterprises (New Relationship)
Applicant
Work Office 72-76, MUNHWA, INDUSTRIAL ESTATE, PUNE, MAHARASTRA
Address
Residence
72-76, MUNHWA, INDUSTRIAL ESTATE, PUNE, MAHARASTRA
Address
Contact Details
Proprietorship Firm
31.01.1992
(GST Registration No.
Proprietor: Mr. Rajendra
Date of 24691601368)
Constitution Vallavhbhai. Patel
Establishment (SSI Registration No.
240191100480, dated 07.06.2007)
PAN: ACSPP2512N
Nature of
Manufacturer of HB (Half hard bend) & MS (Mild stone) wires
Business
Brief Background
M/s Suchi Wires is a proprietorship firm established in year 1992. Mr. Rajendra Vallabhbhai
Patel is a proprietor of the firm.
Firm is mainly engaged in the business of manufacturing of iron wires, cutting & stretching it
into different sizes according to customers‟ requirements.
The proprietor was working with administrative department of school in his initial career before
20 years. Proprietor then started trading in wires with friends at small level, on seeing the
business potential, he decided to establish the business in the name of Suchi Wires.
The proprietor is Commerce Graduate & aged about 51 years. He started business in year 1992
and having experience of around 17 years in the same line of business.
Mrs. Niyati Patel (sister of the proprietor) manages administrative work related to the business.
Mr. Kalpesh Patel (Brother-in-law of the proprietor) looks after the technical support. The
proprietor looks after the finance & overall management.
Present Proposal
Purpose of Loan Working capital limit
Limits Proposed CC limit of Rs. 50.00 lacs.
Rate of Interest & BPLR-2.25% i.e. 12.50% (BPLR at present is 14.75%)
Validity of Limits 12 months only subject to review every year.
Primary: Hypothecation of current assets of the firm.
Collateral:
A) Equitable mortgage of following properties:
Security Details 1. Factory premise of Suchi Wires situated at 72-76, Mundhwa, Industrial
Estate, Pune, Maharastra. Property belongs to Mr. Rajendra V. Patel
(proprietor) & approximate market value of the property is Rs. 45.00
lacs.
2. Residential property situated at Mundhwa, Industrial Estate, Pune. The
property belongs to Mr. Rajendra V. Patel (proprietor) & approximate
market value of the property is Rs. 15.00 lacs.
B) Hypothecation of fixed assets of the firm.
Guarantee:
Personal guarantee of:
1. Mr. Rajendra Vallabhbhai Patel (Proprietor)
2. Mr. Kalpesh Patel (Brother-in-law of the proprietor)
The unit of the firm was jointly visited by Mr. N Ramachandran (AVP-SME), Mr.
Visit to the location Sachin gupta (Deputy Manager-SME) & Mr. Sameep Buch (Manager-Axis Sales)
of Firm on 12.10.2011.
Overall conduct of the business was found regular. The visit was satisfactory.
Processing Fees 1.00% of sanctioned CC limit, plus applicable taxes (non-refundable).
Login Fees Rs. 5000/- plus applicable taxes, to be taken upfront (Non - refundable)
Whether the names of the borrower or any of the promoters/directors appear(s)
in:
Defaulter List RBI defaulters List: No (The firm name and proprietor’s name are not featuring in
RBI defaulters list latest available of 31.12.2010)
ECGC defaulter List: No
CIBIL: Satisfactory
Credit Scoring
Credit Score
(Enclose Credit Score
Parameters
Scoring Sheet) (ABS 31/03/2009)
Financial 28.00
Rating SME 2
Performance details
Particulars 31.03.2009 31.03.2010 31.03.2011 31.03.2012 31.03.2013
Audited Audited Audited Estimated Projected
Sales 119.73 204.49 431.02 568.57 625.43
Other Income 1.06 1.69 3.39 4.08 4.9
Total Income 120.79 206.18 434.41 572.65 630.33
PBDIT 3.91 5.16 11.13 21.04 22.80
Depreciation 0.52 1.23 1.31 1.18 1.06
Interest 0.11 0.22 1.27 5.47 5.48
PBT 3.28 3.71 8.55 14.39 16.26
PAT 3.28 3.71 8.55 14.39 16.26
PBT Margin % 2.72 1.80 1.97 2.51 2.58
Cash Accruals 3.8 4.94 9.86 15.57 17.32
TNW(Unadjusted) 20.63 26.27 34.08 46.96 61.72
Unsecured Loans from friends
16.50 19.90 76.03 68.53 66.53
& relatives
TNW (Adjusted) 37.13 46.17 110.11 115.49 128.25
TOL(Adjusted) 26.89 27.98 64.05 80.95 83.95
TOL(Unadjusted) 43.39 47.88 140.08 149.48 150.48
TOL/TNW(Unadjusted) 2.10 1.82 4.11 3.18 2.44
TOL/TNW(Adjusted) 0.72 0.61 0.58 0.70 0.65
Debtors 22.08 33.74 74.13 94.76 104.24
- Less than 6 months 22.08 33.74 74.13 94.76 104.24
- More than 6 months 0.00 0.00 0.00 0.00 0.00
Debtors holding (in days) 67.31 60.22 62.78 60.83 60.83
Current Ratio 1.40 1.44 1.77 1.66 1.76
Current Asset 37.76 43.57 113.59 134.55 147.88
Current Liabilities 26.89 30.36 64.05 80.95 83.95
Analysis:-
a) The market reputation of promoter is satisfactory.
b) Firm has achieved sales of Rs. 204.49 lacs in FY. 2009-10 and Rs. 431.02 lacs in FY.
2010-11, this is more than double of the last year. Firm has submitted estimated sales of
Rs. 568.57 lacs for FY 2011-12, against which firm has achieved sales turnover of Rs.
235.70 lacs till 31st October 2011, which is 41.45 % of estimated sales.
c) Profitability of the firm is also showing increasing trend y-o-y bases. Firm has achieved
PBT of Rs. 3.71 lacs in FY 2009-10 & Rs. 8.55 lacs in FY 2010-11. Profitability has also
risen in line with increase in sales of previous financial year. PBDIT of the firm is also on
increasing trend, which can be considered as satisfactory.
d) Net worth of the firm is increasing y-o-y bases, with plough back of the profit in the
business. Unadjusted gearing of the firm is on higher side for FY 2010-11 mainly due to
higher side of creditors at particular point in March 2011. In March 2011, proprietor
submitted that purchase of raw material was at better price & the suppliers also allowed
credit period. Hence, the creditor base was on higher side.
e) Debtor‟s level of the firm is average 60 days for all the past 3 years. Proprietor has
submitted that average payment duration is 60 days maintained in the business. Debtors
maintain regularity in payment, which can be considered as acceptable.
f) The Current Ratio of the firm has been on higher side, above the benchmark level of 1.33 for all
the past 3 years. Current ratio for FY 2009-10 was 1.44 & for FY 2010-11 was at 1.77. Estimated
ratio is 1.66 for FY 2011-12. Although, it has been maintained above the benchmark level, which
can be considered as acceptable.
CHAPTER- VII
7.1 CUSTOMER SURVEY DETAILS
The following are the response which I got from the questionnaire (Total Number of respondent
is 100). Most of respondents are salaried person:-
1. Are you Aware that Axis Bank offers the following types of Loans?
Loan
Against
Loans for Buying/ Property,
Construction 76
House, 72 Loan Against
Demat Shares,
0
Fig.: 1.13 CUSTOMER OFFERING/ PREFERRING VARIOUS RETAIL LOAN PRODUCTS
Inference
a. Most of the customer knew about the personal loan, car loans. Loan for buying plot, loan for
buying/ construction house, loan against property & credit cards.
b. Customer does not know about Lease Rental Discounting and Loan against Demat Shares.
c. As, Retail Assets is very new concept for Axis Bank and hence, Rental Discounting and loan
against Demat shares require aggressive promotions and other product require attractive
promotion.
2. Would you like to avail any of these Loan products from us?
Yes No
Inference:-
a. 73% of consumers want to avail the any one above mention loans.
b. 27% of consumers don’t want to avail any loans in present scenario.
c. This might be an upcoming converted area in future.
Inference:-
Consumers are focusing mainly on Housing Finance or towards Personal Loan and some groups are
consuming Credit Cards also. They are consuming Personal Loans/ Housing Finance or planning to
consume in future.
4. How you rate the Loan product/ services of Axis Bank? ( 5 Being the Best)
1 2 3 4 5
Very Bad
(1) RATING
1% Bad (2)
0% 3%
Best (5)
18%
Average (3)
34%
Good (4)
44%
Inference:-
a. 1% rate the service of Axis Bank at very bad, 3% of them give bad response, 34% of them given
rating 3, 44% at 4 and remaining 18% gave it rating 5.
b. 3 & 4 rating shows customer are satisfied to some extent.
c. Rating 5 shows they are very much satisfied to the services and information given to them.
d. Rating 1 & 2 shows that they are dissatisfied with the Axis Bank.
e. They are mainly dissatisfied because they got the sanction letter very early but time taken for
disbursement mainly in housing finance.
f. They also told that they did not got a proper information about the complications too. This
might happen mainly due to miscommunication in messages.
5. Why you would like to choose Axis Bank for the Loan?
Inference:-
The customers are/ might consume/ consuming the above mention loan products only because of
Existing relationship. The customers which are consuming the loan product but they are not the existing
customer mainly because of Competitive interest rate or the policies of axis Bank regarding its Retail
assets product.
Inference:-
The customers having saving account/ salary account. They are using the Debit cards/ credit cards/ both
of them.
7. Would you like to start any other relationships with the Axis Bank?
Yes No
Inference:-
These are those segments of customer which do not have any relationship with Bank. Also, those who
want to extend their relationship with the Bank. The existing customers are interested in investment
plan offered by the Bank where as the customer which don’t have any relationship with Bank they either
want to start their relationship with the medium of loans (personal/ housing) or through saving account.
9. Would you like to refer any of your friends / relatives for availing any type of loan?
Yes No
10. Can you provide the Details :-
Inference:-
Most of the customers are not interested in giving the references. Out of 100 respondents, only 5
customers have given references and that of Personal/ Housing loans.
12. Axis Bank RAC maintains a relatively negligible size of NPA‟s due to adoption and
implementation of effective credit appraisal tools and makes a thorough study of the
financial profile of the customers before selling any loan product, which helps in
reducing the NPA‟s and ultimately write offs.
13. Axis Bank also contributes some portion of its advances towards Priority Sector
Advances and also lending to agriculture sector.
14. The Appraisal process depends solely upon the personal judgment carried out by the
Credit Manager.
15. In case of working capital financing Bank follow lengthy norms to check the feasibility,
profitability, safety and security of the funding such as:-
a. Firstly personal appraisal of promoter is done by the Bank to ensure that
promoters are experienced in the line of business and capable to implement and
run the project efficiently.
b. Detail study about the technical aspect is done to find the technical soundness of
the project such as proper scrutiny of financial report is done, valuation of
property by government approved value is done and view regarding each and
every area of project is done under technical analysis.
c. Limitation of sanction of amount according to delegation of power.
d. It is basis of credit risk level, a collateral security to be given by borrower is
determined.
e. Credit rating or credit scoring is done of various parameters such as personal,
management, financial, etc. to determine the credit worthiness of customer.
16. Usually, it is seen that credit appraisal is basically done on the basis of fundamental
soundness. But, after different types of case studies, our conclusion was such that credit
appraisal system is not only looking for financial wealth. Other strong parameters also
play an important role in analyzing credit worthiness of the firm/company.
17. Credit & Risk go Hand-in-Hand.
All this shows that Axis Bank has sound credit appraisal system as well as lending procedures.
7.3 RECOMMENDATION
a. The current appraisal process for loan is good, so there is no need to change the process.
b. Customers‟ complaint about delayed in disbursement of housing loan. In Housing loan,
sometime disbursement exceeds commitment days, it hampers the firm reputation as it is
not able to avail its service according to its mission and vision, therefore it should rectify
as soon as possible and amount should disburse in appropriate period of time.
c. As Axis Bank is a new player into the Retail Loan Industry, it should try to promote its
Loan Products through aggressive promotional activities to increase its sales and gain a
major share in the market.
d. As rivals Banks are reducing their lending base rate, Axis should move towards that
direction also. Recently HDFC Bank reduces the Lending Base rate by 20 base points.
e. The loan processing time should be reduced to 4-5 days.
f. Document required for processing the loan should be reduced.
g. The Bank should concentrate more on its advertisement to increase the awareness among
the people.
h. Axis Bank should promote their other type of loans such as Loan against Property, Loan
against Shares & Securities, Lease Rental Discounting, Commercial Vehicle, etc. through
promotional activities and for that Bank can use its wide spread ATM‟s Centers as a tool
of promotional places.
i. Recently, RBI declared that Short-Term lending is not done by the Public-Sector Banks;
this is going to benefits the Private-Sector Banks. So, Axis should utilize this opportunity.
7.4 BIBLOGRAPHY
Web-Sites:
www.axisbank.com
www.google.com
www.rbi.org.in
www.indianbankassociation.com
www.bankersindia.com
www.wikipedia.com
www.moneycontrol.com
www.india-infoline.com
Books:
“Credit and Banking” - K. C. Nanda
“Fundamental of Modern Banking” – N. C. Majumdar
E-Newspaper:
Times of India (TOI)
Economics Time (ET)
Journals:
The Indian Bankers – Volume VI No. 12 December 2011
ANNEXURE I
Customer Surveyed Form
For Retail Loans
Profession :- ____________________________________________
E-mail :- ____________________________________________
---------------------------------------------------------------------------------------------------------------
QUESTIONNAIRE
1. Are you Aware that Axis Bank offers the following types of Loans?
2. Would you like to avail any of these Loan products from us?
Yes No
4. How you rate the Loan product of Axis Bank? ( 5 Being the Best)
1 2 3 4 5
5. Why you would like to choose Axis Bank for the Loan?
7. Would you like to start any other relationships with the Axis Bank?
Yes No
9. Would you like to refer any of your friends / relatives for availing any type of loan?
Yes No
11. Any other Feedback / Suggestion about the Loan Products (Please Mention):-
1.
2.
3.
Thank You for your Valuable time which you have given to us. We are sending you an ‘Invitation' to
visit the Bank.
ANNEXURE II
Tier wise Citi‟s for Home Loan
Tier I Tier II Tier III
AHMEDABAD CHANDIGARH MEHSANA GUWAHATI
BANGLORE-
KOLKATA RAJKOT JAMSHEDPUR
SAHAKARNAGAR
CHENNAI-
SURAT UDAIPUR BHOPAL
PALLAVARAM
DELHI- NCR All centers VADODARA HUBLI GOA
HYDERABAD –
MYSORE MANGLORE AURGANGABAD
GACHIBOWLI
MUMBAI, GOREGAON,
COIMBATORE CALICUT KOLHAPUR
THANE & VASHI
PUNE KOCHI MADURAI NASHIK
CHANDIGARH PONDICHERY SILIGURI
BHUBANESHWAR TRIVANDRUM RAIPUR
KOLKATA TRICHY TIRUNELVELI
PATNA DEHRADUN
RANCHI JAIPUR
INDORE JALANDHAR
JODHPUR
LUDHIANA
LUCKNOW
PATIALA
NAGPUR
VIJYAWADA
VISHAKAPATNAM
DURGAPUR
All Branches which are not linked to the ASC’s will be Tier 4 and all Tier 3 norms will be applicable for
Tier 4 Branches.
ANNEXURE III
ANNEXURE IV
What is KYC?
KYC is an acronym for “Know your Customer”, a term used for customer identification process.
The Reserve Bank of India introduced KYC guidelines for all banks in 2002. In 2004, RBI
directed that all banks ensure that they are fully compliant with the KYC provisions before
December 31, 2005. The purpose was to prevent money laundering, terrorist financing and theft.
The detailed list of the documents that the bank can ask is given below:-
Features Documents
Accounts of Individuals
- Legal name and any (i) Passport
other names used (ii) PAN card
(iii) Voter's Identity Card
(iv) Driving licence
(v) Identity card (subject to the bank's satisfaction)
(vi) Letter from a recognized public authority or public
servant verifying the identity and residence of the customer
to the satisfaction of bank
- Correct permanent (i) Telephone bill
address (ii) Bank account statement
(iii) Letter from any recognized public authority
(iv) Electricity bill
(v) Ration card
(vi) Letter from employer (subject to satisfaction of the
bank)
(any one document which provides customer information to
the satisfaction of the bank will suffice)
Accounts of Companies
- Name of the company (i) Certificate of incorporation and Memorandum & Articles
- Principal place of of Association
business (ii) Resolution of the Board of Directors to open an account
- Mailing address of the and identification of those who have authority to operate the
company account
- Telephone / Fax (iii) Power of Attorney granted to its managers, officers or
Number employees to transact business on its behalf
(iv) Copy of PAN allotment letter
(v) Copy of the telephone bill
Accounts of Partnership Firms
- Legal name (i) Registration certificate, if registered
- Address (ii) Partnership deed
- Names of all partners (iii) Power of Attorney granted to a partner or an employee
and their addresses of the firm to transact business on its behalf
- Telephone numbers of (iv) Any officially valid document identifying the partners
the firm and partners and the persons holding the Power of Attorney and their
addresses
ANNEXURE V
Standards for Financial Norms:
The key ratios of the business of the borrowers, such as, Current ratio, Debt equity ratio, TOL/
TNW, Interest Coverage ratio, Security Coverage ratio, etc. the standard financial norms for
considering credit proposal are given below.
Sr.
Key Ratios Bench Mark (Minimum requirements)
no.
i. 1.33 (without inclusion of annual maturity term liabilities as current
liabilities)
ii. 1.17 (with inclusion of annual maturity term liabilities as current
1. Current Ratio
liabilities)
iii. 1.00 (including annual maturating term liabilities in exceptional
cases like sugar industry)
Debt-equity i. 2:1 for medium and large scale industries
2.
Ratio* ii. 4:1 for infrastructure projects.
i. 3:1 for all borrowers with exception to the following sectors
3. TOL/TNW ii. 5:1 for infrastructure projects
iii. 9:1 for contractors (including guarantees- NFB)
1.5- 2.0 average; any year shall not be lower than 1.25 during the
4. DSCR
repayment period
Interest
5. 1.5 times
Coverage ratio
Security i. 1.25 times of advances value for WC limits
6.
Coverage Ratio ii. 1.20 for term loans
7. FACR 1.20 times
*Debt-equity ratio- Normally promoter’s contribution should be brought front end. However, in big
projects involving a construction period of more than a year or where a part of such funds are expected
to be funded through internal generation or proposed public/ private offering off equity, bringing the
promoters’ contribution up-front may not be feasible. In such circumstances it should be ensured that at
the minimum ‘the pro rate level of promoters’ contribution is infused before releasing the loan.