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Performing A SWOT Analysis. (Checklist 005) - (Strengths Weaknesses Opportunities Threats)
Performing A SWOT Analysis. (Checklist 005) - (Strengths Weaknesses Opportunities Threats)
Performing A SWOT Analysis. (Checklist 005) - (Strengths Weaknesses Opportunities Threats)
Perpetual existence-People join to be members and drop their membership, but the company continues its
business as usual. It is not affected by death, insanity or insolvency of its members.
2. Incorporated association-A joint stock company has to be registered under the companies act for it to be
legal.
3. Artificial person created by law-It is an artificial person created by law thus it can be sued in its own
name and enter into contracts in its own capacity.
4. Voluntary association or organization-No one forces anybody to be a member of a joint stock company or
give up membership. A person joins it willingly.
5. Common seal-It has its own seal which it uses in documents. The seal is one on which the name of the
joint stock company is engraved and it's used as an official signature.
6. Limited liability-The personal properties of its members cannot be brought to clear its liabilities.
7. Specific trade or purpose-It is formed for a specific purpose only. The purpose is stated in the
memorandum of association which acts as its constitution. This is meant to protect the shareholders and
creditors.
Definition »
Company
A company (or "enterprise") is comprised of all the establishments that operate under the ownership or control of a
single organization. A company may be a business, service, or membership organization; consist of one or several
establishments; and operate at one or several locations. It includes all subsidiary organizations, all establishments
that are majority-owned by the company or any subsidiary, and all the establishments that can be directed or
managed by the company or any subsidiary.
MU0002
Q.3
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This checklist is for those carrying out, or participating in, a SWOT analysis, SWOT being the acronym for Strengths
Weaknesses Opportunities Threats. It is a simple, popular technique which can be used in preparing or amending plans, in
problem solving and decision making, or for making staff generally aware of the need for change. The usefulness of SWOT
analysis, however, has recently been questioned and may be seen as an outdated technique.
Management Standards
This checklist has relevance to the MSC National Occupational Standards for Management: Key Role A--Manage
Activities.
Definition
SWOT analysis is a general technique which can find suitable applications across diverse management functions and
activities, but it is particularly appropriate to the early stages of strategic and marketing planning.
Performing a SWOT analysis involves the generation and recording of the strengths, weaknesses, opportunities, and threats
concerning a task, individual, department, or organisation. It is customary for the analysis to take account of internal
resources and capabilities (strengths and weakness) and factors external to the organisation (opportunities and threats).
Advantages
* a framework for identifying and analysing strengths, weaknesses, opportunities and threats
Disadvantages
Hill and Westbrook argue that SWOT analysis is an overview approach that is unsuited to today's diverse and dynamic
markets. They also suggest that it can be ineffective as a means of analysis because of:
* a failure to prioritise
* a failure to use it in the later stages of the planning and implementation process.
Jenster and Hussey additionally argue that SWOT has become a process of asking managers what they believe are the
strengths, weaknesses, opportunities and threats for their parts of the organisation. However, while managers may have
some very useful insights, they may not have broad, detailed factual knowledge and may not be aware of the significance of
some issues under their control. They may therefore possibly ignore some critical strategic issues or interpret them as
having limited significance. Minor operational detail may be confused with strategy.
Action checklist
The first key step in any management project: be clear on what you are doing and why. The purpose of conducting a SWOT
may be wide or narrow, general or specific--anything from getting staff to understand, think about and be more involved in
the business, to re-thinking a strategy, or even re-thinking the direction of the business.
* Pick a mix of specialist and "ideas" people with the ability and enthusiasm to contribute.
* Think about numbers. 6-10 people may be enough, especially in a SWOT workshop, but up to 25 or 30 can be useful if
one of the aims is to get staff to see the need for change.
Background preparation is a vital stage for the subsequent analysis to be effective, and should be divided among the SWOT
participants. This preparation can be carried out in two stages: exploratory, followed by data collection, and detailed,
followed by a focused analysis.
* Gathering information on Strengths and Weaknesses should focus on the internal factors of skills, resources and assets, or
lack of them.
* Gathering information on Opportunities and Threats should focus on the external factors over which you have little or no
control, such as social, market or economic trends.
If compiling and recording the SWOT lists takes place in meetings, then do exploit the benefits of workshop sessions.
Encourage an atmosphere conducive to the free flow of information and to participants saying what they feel to be
appropriate, free from blame. The leader / facilitator has a key role and should allow time for free flow of thought, but not
too much. Half an hour is often enough to spend, for example, on Strengths, before moving on. It is important to be
specific, evaluative and analytical at the stage of compiling and recording the SWOT lists--mere description is not enough.
5. List Strengths
Strengths can relate to the organisation, to the environment, to public relations and perceptions, to market shares, and to
people. "People" elements include the skills, capabilities and knowledge of staff which can provide a competitive edge, as
well as reasons for past successes. Other people strengths include:
* customer loyalty
6. List Weaknesses
This session should not constitute an opportunity to slate the organisation but be an honest appraisal of the way things are.
Key questions include:
* What obstacles prevent progress?
It is not unusual for "People" problems--poor communication, inadequate leadership, lack of motivation, too little
delegation, no trust, the left hand never knowing what the right is doing--to feature among the major weaknesses.
7. List Opportunities
This step is designed to assess the socio-economic, political, environmental and demographic factors, among others, to
evaluate the benefits they may bring to the organisation. Examples include:
* new markets
* a new government
* an ageing population
Bear in mind just how long opportunities might last and how the organisation may take best advantage of them.
8. List Threats
The opposite of Opportunities--all the above may, with a shift of emphasis or perception, have an adverse impact. Other
threats may include:
* environmental legislation
With the lists compiled, sort and group facts and ideas in relation to the objectives. It may be necessary for the SWOT
participants to select their five most important items from the list in order to gain a wider view. Clarity of objectives is key
to this process, as evaluation and elimination will be necessary to cull the wheat from the chaff. Although some aspects may
require further information or research, a clear picture should, at this stage, start to emerge in response to the objectives.
Make sure that the SWOT analysis is used in subsequent planning. Revisit your findings at suitable intervals to check that
they are still valid.
Do
Don't
Useful reading
Book
Journal articles
Related checklists
* Planning a Workshop
* Solving Problems
* Brainstorming
Further information
* Individual checklists.
Prepared by: _____ Date: ___________ Reviewed by: ____ Date: ___________
ICQ.doc
PURPOSE:
Audits help determine the effectiveness of an HR department and/or HR systems. They are a systematic, objective tool to
assess regulatory or policy compliance in the workplace. The following list of HR audit questions is not meant to be
comprehensive to every organization, merely a representation of the types of questions that may be found in an HR audit.
Department:
Audit Checklist
Discussed with:
Date:
Question
Yes
No
N/A
Comments
Management
1.
the organization?
2.
defined?
3.
Are full
time hours
defined?
4.
Are shifts defined?
5.
tion to and
Hiring
1.
3.
Are I
4.
Are appli
5.
6.
Are selection processes used with
Guidelines?
7.
audit the Employment Practices and Employee involvement . Suggest what all aspects you may
cover in the questionnaire for the audit. Prepare a questionnaire with at least 15 statements.[10 ]
Answer:
SAMPLE QUESTIONNAIRE # 1
Example of an internal Human Resources Audit: Please amend using questions from the
comprehensive HR Audit to determine the content of your Human Resources Audit
(Send a copy of this report to the various departments within your Company or Companies within
your Group)
Please complete the following questionnaire as accurately and thoroughly as possible, attaching
relevant documentation where necessary, and return to–– –– –– – –– –– – –– By no later than
––––––––––––––––.
Contact Details
–– –– –– – –– –– – –– –– –– – –– –– – –– –– –– – –– –– – –– –– – Cell #–– –– –– –– – –– –– –– – –– –– – –– –– –– – –– –– – –– –– –– – –– –– – –– –– –– – –– ––
–– – –– –– – –– –– –
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
Postal Address:– –– –– –– –– – –– –– –– – –– –– – –– –– –– – –– –– – –– –– –– – –– –– –
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
Company Details
No1 Yes1Does the company have a formal Organogram?:
(If yes, please attach. If no, please attach a list of all positions within the company).
Does the company have comprehensive job descriptions for all said positions?
Contract Employees:–– –– –– – –– –– – –– –– –– – –– –– – –– –– –– – –– –– – –– –– ––
Casual Staff:– –– –– –– – –– –– –– – –– –– – –– –– –– – –– –– – –– –– –– – –– –– – –– –– –
No1 Yes1HR:
Payroll: Yes/No
Brand Name:– –– –– –– –– –– – –– –– – –– –– –– – –– –– – –– –– –– – –– –– – –– –– –– –
Unpaid Leave:–– –– –– –– – –– –– –– – –– –– – –– –– –– – –– –– – –– –– –– – –– –– – –– –
Leave Policy in Place No1 Yes1: Annual
Sick / Yes / No
Maternity / Yes / No
Study / Yes / No
Unpaid / Yes / No
Remuneration and Benefit Details
(Please indicate whether a policy in regard to each specific category is in place or not and attach
Pay slip
Induction Programme
Employee Handbook
Certificate of Service
Pension/Provident– –– –– –– – –– –– – –– –– –– – –– –– – –– –– –– – –– –– – –– –– –– – –
Name of Fund:– –– –– –– –– – –– –– – –– –– –– – –– –– – –– –– –– – –– –– – –– –– –– – ––
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
Packages structured? :– –– –– –– – –– –– – –– –– –– – –– –– – –– –– –– – –– –– – –– –– –
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
Female– –– –– – –– –– –– – –– –– – –– –– –– – –– –– – – years
If yes, to whom:
Employees Only
To whom– –– –– –– –– – –– –– – –– –– –– – –– –– – –– –– –– – –– –– – –– –– –– – –– –– –
Senior Management
Middle Management
Supervisory
General Staff
No. of Disabled Employees:–– –– –– –– –– – –– –– – –– ––
Employment Equity Policy: Yes / No
Information Systems
What computer software programmes do you use:–– –– –– – –– –– – –– –– –– – –
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
Company /department?–– –– –– –– – –– –– –– – –– –– – –– –– –– – –– –– – –– –– –– – –.
No1 Yes1Do any employees work on a contract basis:
MU0001
Question: 3 Healwell Pharma Company has been functioning for the last 15 years. The company
decided to computerize the office 7 years ago. Now it has decided to use the application of information
system in HRM.
Suggest how and in what activities they could use the information system.
Answer 3:
Information System Applications in Human Resource Management A unified data model provides a single, accurate view of HR activities ranging from
recruitment, employment, training, performance management, compensation management and real time management. Oracle human resource leverage workflow
and internet-based processes optimize various HRM activities. The system maintains global HR data in case of Trans-national companies and total organizational
human resource data in case of national companies in a single location for accurate and easy availability.
The system of applications of Information Technology (IT) in HRM is referred to as Human Resource Module. HRIS merges some of HRM functions with the IT
field, wherein the planning and programming of data processing systems have evolved into standardized routines and packages of Enterprise Resource Planning
(ERP) software. ERP integrates the human resource module with finance, production, and sales and administration modules.
Generally, traditional HRM functions are common to all organizations. They consist of tracking data regarding personal histories, family details, skills,
capabilities, experiences, pay, benefits and grievances. Performance of these functions are increasingly complex, must be performed at the lowest possible cost
and also at a fast rate, which pose increased challenges for HR professionals. Organizations have started to automate these functions by introducing HRIS
technology.
Development of client -server HRIS enables HR executives to assume responsibility and ownership of their systems compared to client-server architecture, which
came largely in the form of mainframe computers and necessitated heavy capital investment to purchase program proprietary software. HRIS is developed around
six main areas of human resource management viz., e-recruitment/applicant tracking, e-training, e- payroll, e-benefits, e-self service and e-time and labour
management.
E-recruitment manages job descriptions and job vacancies, search for candidates and the interview process. It is also referred to as an applicant-tracking system;
this is a web-based application that enables the electronic handling of organizational employment needs.
These activities include posting job advertisement on web sites to stimulate and attract candidates, known as job boards. Job boards allow candidates to apply on-
line and the candidates¶ data are stored on a database that allows searching, screening and filtering of applications. The application tracking system shortlists the
MU0002
Question
3: Mr.
Vikram is
the
General
Manager
of a textile
company.
He has to
participate
in a
meeting
with the
board of
directors
of the
company.
He is
expected
to
conduct
the SWOT
Analysis
of the
company.
Help him
in
preparing
the
question
checklist
in order to
attain the
required
informatio
n about
the
company¶
s
Strengths,
Weakness
es,
Opportuni
ties and
Threats.
Answer 3:
Conduct
a
situation
al or
SWOT
analysis
A
situation
orSWOT
(Strengths
,
Weakness
es,
Opportuni
ties, and
Threats)
analysis is
vital for
the
creation of
any
strategic
plan. The
SWOT
analysis
begins
with a
scan of
the
external
environme
nt.
Organizati
ons need
to
examine
their
business
situation
in order to
map out
the
opportunit
ies and
threats
present in
their
environme
nts.
Sources of
informatio
n may
include
stakeholde
rs like,
customers
(internal
and
external),
suppliers,
governme
nts (local,
state,
federal,
internatio
nal),
profession
al or trade
associatio
ns
(conventio
ns and
exhibition
s),
journals
and
reports
(scientific,
profession
al, and
trade).
SWOT
analysis
provides
the
assumptio
ns and
facts on
which a
plan will
be based.
Analyzing
strengths
and
weaknesse
s
comprises
the
internal
assessmen
t of the
organizati
on.
For
assessing
thest ren
gt h s of
the
organizati
on the
following
questions
are
important:
1. What
makes the
organizati
on
distinctive
?
2. How
efficient is
our
manufactu
ring?
3. How
skilled is
our
workforce
?
4. What is
our
market
share?
5. What
financing
is
available?
6. Do we
have a
superior
reputation
?
For
assessing
theweakn
e sse s of
the
organizati
on the
following
questions
are
important:
1. What
are the
vulnerable
areas of
the
organizati
on that
could be
exploited?
2. Are the
facilities
outdated?
3. Is
research
and
developm
ent
adequate?
4. Are the
technologi
es
obsolete
For identifyingOpportunities the following elements need to be looked at:
1. In which areas does the competition meet customer needs more effectively?
In general terms, the best strategy is one that fits the organization¶s strengths to
opportunities in the environment.
The SWOT analysis is used as a baseline for future improvement, as well as gap analysis. Comparing the organization to
externalb en ch ma rks (the best practices) is used to assess current capabilities. Benchmarking systematically compares
performance measures such as efficiency, effectiveness, or outcomes of an organization against similar measures