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Text Information and Media (Part 1) : Types of Text and Common File Formats Types of Text Description
Text Information and Media (Part 1) : Types of Text and Common File Formats Types of Text Description
What is TEXT ?
What is a TYPEFACE ?
also called font, font type, or type
refers to the representation or style of a text in the digital format
usually comprised of alphabets, numbers, punctuation marks, symbols, and
other special characters
TYPES OF TYPEFACES
SANS SERIF
brings a clean or minimalist look to the text
used for clear and direct meaning of text such as road signage, building directory or
nutrition facts in food packages
give a modern look and is used primarily in webpage design
Ex: Arial, Helvetica, Tahoma, Verdana, Calibri
SLAB SERIF
carries a solid or heavy look to text
can be used for large advertising sign on billboards
Ex: Rockwell, Playbill
SCRIPT
draws much attention to itself because of its brush-like strokes
must be used sparingly and not to be used in large body text
usually used in wedding invitation cards or other formal events
Ex: Eduardian, Vladimir, Kunstler
DECORATIVE
Caters to a wild variety of emotions (susch as celebrations, fear, horror, etc.)
or themes (such as cowboys, circus, holidays, summer, kiddie, etc.)
Ex: Chiller, joker man, curlz MT
COMMON FILE FORMATS DESCRIPTION
TEXT (text) Unformatted text document by an editor as
notepad on windows platform
DOC (document) A native format for storing documents created by
MS word package
Contain a rich set of formatting capabilities
RTF (Rich Text Format) cross platform document exchange; default format
for Mac OS X’s default editor TextEdit
PDF (Portable Document Format) developed by Adobe systems for cross platform
exchange of documents, supports image and
graphics
PS (PostScript) A page descriptions language used mainly for
desktop publishing
2.APPROPRIATENESS
how fitting or suitable the text is used for a specific audience, purpose or event
3.PROXIMITY
How near or how far the text elements from each other
When two things are closely related, bring them close together
4. ALIGNMENT
5. ORGANIZATION
6. REPETITION
Consistency of elements
Unity of the entire design
Repeating some typefaces within the page
7. CONTRAST