The fruit and vegetable market in

Sweden

Elin Windfäll LRF Horticulture

Sid 1 | LRF Trädgård

The Federation of Swedish Farmers - LRF
• A interest and business organization for the green industry
• 150 000 individual members represent some 90 000 enterprises
• The largest organization for small enterprises in Sweden.

• LRF Horticulture is a part of LRF

• Business policy
• Plant protection
• Promotion projects
• Business development

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 Horticulture production
• Total Swedish production value 5 billion SEK,

• 61 % edible crops, value of 3 billion SEK

• Vegetables constitutes 2/3 of the production value

• Berries 20 % of the production value

• Fruit 6 % of the production value

Sid 3 | LRF Trädgård

 Vegetables
• The cultivated area for open ground crops are rising
steadily.
• Carrots occupy about ¼ of the total area. 91% market
share.
• Second largest crop, onions has doubled production in 10
years. 72 % market share.
• The greenhouse cultivation consists mostly of cucumber
45 % market share, tomatoes 15% market share and fresh
herbs.

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web_page

Berries and fruit

• The production value of strawberries has almost dubbed in ten

yeas, volume and price. 17 000 tons/year. 71% market share.

• Raspberries is the second largest berry crop, are increasing.

500 tons/year.

• The Swedish fruit production is dominated by apples 25 000

tons/year, increased with 20 % in 10 years. 22% market share.

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Sid 7 | LRF Trädgård
 Swedish consumption of
fruits and vegetables

• The trend in Sweden is rising in consumption of

vegetables and fruit during many years.

• The total consumption of fresh vegetables has increased

with 31% in ten years.

• The total consumption of fruit and berries has increased

with 19%.

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Consumption per capita

• The Swedish consumer eat about 60 kg fresh vegetables a

year. The most common are tomatoes, carrots, onions,
lettuce and cucumber.
• In ten years time the consumption of vegetables have
increased with 14 %.
• The most probable cause is increased income, heath
benefices, and of course that it tastes nice.
• The Swedish consumer eats about 70 kg fresh and frozen
fruit and berries a year, and add to that juice, jam and
marmalade.
• The most common fruits are bananas, citrus and apples.
Sid 9 | LRF Trädgård
Sweden is a netto importer of fruits and vegetables.
• The import of fruit has risen with 46 % since 2006.

• The import is dominated by

- bananas (Costa Rica, Ecuador)
- citrus (Spain, Marocco)
- apples and pears (Italy, The Netherlands)
- nuts (USA)

• The import of berries is rapidly rising as well as nuts and tropical fruit.

• The import of vegetables is dominated by tomatoes followed by peppers

(The Netherlands, Spain)
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 Opportunities for consumption
increase

• The National Food Agency of Sweden recommendation is

to eat 500 g fruit and vegetables a day, and a major part
should be coarse vegetables.

• The results show that only every 10th women and every
25th man take fruit and vegetables in the recommended
amount. The proportions are fairly unchanged over time.

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 Thank you!

Sid 12 | LRF Trädgård