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    The document discusses a study conducted by the Department of Management at Dr. Jyothirmayi Degree College on customer satisfaction with Royale Asian Paints. It describes the research methodology used, including a sample of 100 respondents who were asked questions about their satisfaction levels and experiences with the paint. The results found that most customers were satisfied with qualities like the color, drying time and protection from humidity provided by Royale Asian Paints. However, some respondents reported issues like wall color yellowing over time.

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    The document discusses a study conducted by the Department of Management at Dr. Jyothirmayi Degree College on customer satisfaction with Royale Asian Paints. It describes the research methodology used, including a sample of 100 respondents who were asked questions about their satisfaction levels and experiences with the paint. The results found that most customers were satisfied with qualities like the color, drying time and protection from humidity provided by Royale Asian Paints. However, some respondents reported issues like wall color yellowing over time.

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    © All Rights Reserved
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    34 views73 pages

    Asian Paints Project

    Uploaded by

    Nizamuddin
    The document discusses a study conducted by the Department of Management at Dr. Jyothirmayi Degree College on customer satisfaction with Royale Asian Paints. It describes the research methodology used, including a sample of 100 respondents who were asked questions about their satisfaction levels and experiences with the paint. The results found that most customers were satisfied with qualities like the color, drying time and protection from humidity provided by Royale Asian Paints. However, some respondents reported issues like wall color yellowing over time.

    Copyright:

    © All Rights Reserved
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    of 73

    CUSTOMER SATISFACTION

    DR.JYOTHIRMAYI DEGREE COLLEGE DEPARTMENT OF MANAGEMENT


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    RESEARCH METHODOLOGY

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    50
    45
    40
    35
    30 Yes

    25 No
    20 Total
    15
    10
    5
    0
    1 2 3

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    CHART-8

    60

    50

    40
    Yes
    30
    No

    20 Total

    10

    0
    1 2 3

    DR.JYOTHIRMAYI DEGREE COLLEGE DEPARTMENT OF MANAGEMENT


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    and 30% respo


    paints.

    DR.JYOTHIRMAYI DEGREE COLLEGE DEPARTMENT OF MANAGEMENT


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    14. After using Royale Asian Paints, do you experience yellowing of the wall colour?

    Answer No.of Respondents 100%

    60

    50

    40

    30
    Series1

    20

    10

    0
    1 2 3

    DR.JYOTHIRMAYI DEGREE COLLEGE DEPARTMENT OF MANAGEMENT


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    15...What is your overall rating on Asian paints ltd.Choose the rating


    given below?

    Answer No. of respondents 100%


    5* 25 50
    3* 20 40

    1* 5 10
    Total 50 100

    ANALYSIS: From the above survey we found that 50% of respondents given 5*
    rating,
    40% of respondents given 3* rating and 10% of respondents given 1* rating.

    INTERPRETATION; According to this question 50% of customers liked the product


    and given
    5* rating and other customers rated the product to 3* and 1* respectively.

    DR.JYOTHIRMAYI DEGREE COLLEGE DEPARTMENT OF MANAGEMENT


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    CHART-15
    60

    50

    40

    30
    Series1

    20

    10

    0
    1 2 3 4

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    QUESTIONNARE

    Name:
    Address:
    Gender:
    Occupation:

    1. Which is most selling brand in your shop?


    a) Asian Paints b) Burger Paints c)Nerolac Paints d)ICI Paints
    2. Which is the most selling product n Asian Paints?
    a) Interior wall finisher b) exterior wall finisher c)Primers d)wood finisher
    3. Do you think that the customers who use our products are satisfied?
    a) Yes b) No
    4. Do you get any promotional offers from our side?
    a) Yes b) No
    5. How s the brand image of Asian Paints in customer mind?
    a)Very good b)Good c)Satisfied d)Poor
    6. Do you feel that Asian Paints advertisements are good enough to attract the
    customers?
    a) Yes b) No
    7. Whom do you think will influence customers to buy our product?
    a)Customer themselves b)Contractors c)Engineers(architectures)

    DR.JYOTHIRMAYI DEGREE COLLEGE DEPARTMENT OF MANAGEMENT


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    8. After using our product have customers given you any complaints regarding
    them?
    a) Yes b) No
    9. Are you satisfied by the online facilities provided by the Asian Paints?
    a) Satisfied b) Very satisfied c) Not Satisfied
    10. Do you think that our prices are too high compare to our competitors?
    a) Yes b) No
    11. Do you get any discounts/schemes from Asian Paints?
    a) Strongly agree b) Agree c) Disagree
    12. How is behaviour of salesman in Asian Paints?
    a) Excellent b) Good c) Satisfactory d) Non-Satisfactory
    13. How is the profit margin in Asian Paints?
    a) Strongly agree b) Agree c) Dis agree
    14. After using Royale Asian Paints, do you experience yellowing of wall
    colour?
    a) Yes b) No
    15. What is the overall rating on Asian Paints ltd.Choose the rating given
    below?
    a)5* b)3*c)1*

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    Bibliography

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