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  • Dry January Events Campaign

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    David Rose
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    The documents outline Seedlip's Dry January events campaign to drive awareness, trial, and establish their non-alcoholic spirits as the most desirable option. The approach includes experiential events incorporating health, nature and showing sobriety can be fun. Events include yoga, meditation, cabaret, roller skating and dinner parties. Seedlip will also conduct sampling events at gyms, stores and restaurants to expand reach. Progress will be measured by attendance, samples served, social media engagement and feedback to refine future efforts.

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    The documents outline Seedlip's Dry January events campaign to drive awareness, trial, and establish their non-alcoholic spirits as the most desirable option. The approach includes experiential events incorporating health, nature and showing sobriety can be fun. Events include yoga, meditation, cabaret, roller skating and dinner parties. Seedlip will also conduct sampling events at gyms, stores and restaurants to expand reach. Progress will be measured by attendance, samples served, social media engagement and feedback to refine future efforts.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    36 views32 pages

    Dry January Events Campaign

    Uploaded by

    David Rose
    The documents outline Seedlip's Dry January events campaign to drive awareness, trial, and establish their non-alcoholic spirits as the most desirable option. The approach includes experiential events incorporating health, nature and showing sobriety can be fun. Events include yoga, meditation, cabaret, roller skating and dinner parties. Seedlip will also conduct sampling events at gyms, stores and restaurants to expand reach. Progress will be measured by attendance, samples served, social media engagement and feedback to refine future efforts.

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    © All Rights Reserved
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    of 32

    Dry January Events Campaign

    Key Objectives

    Make Seedlip the most desirable non-alcoholic drink in the us

    Drive awareness & trial on a new category that answers a consumer need

    Ensure everything is executed consistently & beautifully


    Approach to events

    Drive awareness, credibility & trial

    Create experiential events that incorporate health and nature

    Events that show you can have fun sober


    Measuring Success

    Attendance rates

    Samples dispensed

    Social media shares & press

    collecting feedback
    Start your year with 2020

    Join us for an afternoon of recovery + relaxation at wanderlust hollywood

    2pm - 3pm: slow flow with Tonya Michelle

    3pm - 4pm: Hour break with beverages from seedlip, catering, chair massages & tarot readings

    4pm - 5pm: guided meditation & talk by Deepak Chopra


    START YOUR YEAR WITH 2020

    Wanderlust main yoga studio


    START YOUR YEAR WITH 2020

    Wanderlust outdoor cafe


    START YOUR YEAR WITH 2020

    Wanderlust outdoor cafe


    START YOUR YEAR WITH 2020

    Press Reviews From The Spa


    START YOUR YEAR WITH 2020

    Runway Waiters Staffing Agency


    START YOUR YEAR WITH 2020

    Deepak Chopra promotional image


    Countess Luann Cabaret

    Join us for an evening of cabaret and cocktails with Countess Luann and Friends

    Friday January 17th 7:30pm onwards

    Feinsteins at Vitello’s

    $50
    COUNTESS LUANN CABERET

    “Luann de Lesseps says sobriety hasn’t changed her on


    RHONY: ‘I’m still having a good time.’”
    COUNTESS LUANN CABERET

    Feinstein’s main stage


    COUNTESS LUANN CABERET

    Feinstein’s dining room


    COUNTESS LUANN CABERET

    Feinstein’s dining room


    Seedlip Sober Soiree

    For the month of January seedlip will be throwing Sunday afternoon


    cocktail parties in a beautiful garden setting

    Gitano Garden of Love

    Sunday’s 4pm onwards


    Seedlip Sober Soiree

    Gitano main entrance


    Seedlip Sober Soiree

    Gitano bar
    Seedlip Sober Soiree

    Gitano garden
    Seedlip Sober Soiree

    DJ Ty Sunderland
    SEEDLIP x BARRY’S BOOTCAMP

    We are so excited for you to be a Part of our Barry’s Bootcamp class this Thursday

    Barry’s Bootcamp West Hollywood

    Thursday January 23rd: 5:pm - 6:pm

    Followed by a tasting of Seedlip Cocktails


    Barry’s Bootcamp

    The Red Room


    Barry’s Bootcamp

    Outside complet courtyard Barry’s Fuel Bar


    Night of Roller Skating

    Seedlip would like to invite you to a night of


    roller skating and cocktails

    Moon light Santa Monica

    7pm - late
    Moonlight at Santa Monica

    Skating Rink
    Seedlip Dinner Party

    Seedlip would like to invite you to a night of food and cocktails

    Bungalow Santa Monica

    7:30pm Onwards
    Seedlip Dinner Parties Guest Focus

    Bartenders and Chefs

    Wellness Influencer’s, Mommy Bloggers

    Frequent dinners with smaller groups so people can engage.


    at nature themed restaurants that stock seedlip
    Seedlip Dinners

    Bungalow in Santa Monica


    SEEDLIP SAMPLING

    Equinox, crunch
    Venice beach
    Wholefoods
    Bristol Farms
    Noe Valley W&S
    K&L Wine Merchants
    Farmshop
    Alchemy Bottle Shop
    30 day plan 60 day plan 90 day plan

    Scout out key vendors and locations Use research I’ve done to implement Measuring the success of events
    that align with seedlip events initial events
    Managing relationships I’ve
    Meet with seasoned employees; Meet regularly with my mentor developed
    Develop a mentor
    Assess how well I’ve achieved my Begin mapping out event for the
    Study past events to identify goals remainder of 2020
    strengths and areas to improve
    Create clear deadlines for myself Create data reports on this new
    Create goals consumer category

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