Dabur is one of the largest Ayurveda and natural health company in the world with the range of over

250
Ayurveda & herbal products. Dabur products are targeted to every household but majority of its customers are
middle class people. The logo of Dabur is an old banyan tree which conveys Dabur’s heritage, commitment and
stability and wellbeing from within. It also conveys that the brand stands for wellness across age groups and is
know for its age old wisdom and nourishing nature of its products.

Hence the most suitable avatar for the brand would be that of a mother who is a symbol of wisdom, care,
nurturing and trust and who always strives for the wellbeing and nourishment of her family from within and
does it eternally with utmost sincerity.