Purpose. Belief. Responsibility.

KNOWLEDGE LEADER WITH THE DNA OF

INNOVATION & CUSTOMER SUCCESS
Our Belief
Vision
To be a globally respected knowledge leader Airports Shopping Centres Retail
in our core verticals.
Government Airlines
Mission
To provide best-of-breed business solutions, leveraging knowledge and technology for innovation,
exceptionally exceeding the expectations of clients while creating a joyous, challenging and rewarding
place to work for our team.

Core Values KNOWLEDGE INNOVATION

VALUE
DRIVEN
DOMAIN
EXPERTISE
CUSTOMER
SUCCESS
OVERVIEW

Founded In 1993 Knowledge Platform Innovation Addicts Business

Celebrating 25 Years of Dedicated to : Shopping Delivering personalised and 98%+ Clients renew and upgrade
their contracts
Excellence with Purpose, Centres , Airports, Retail, innovative solutions that
Belief & Responsibility Governments and Aviation create a significant impact on
our clients

People & Experience Acquisition Leadership Global Reach

(2017) – F & B Management Customers worldwide serviced by
450+ Years Of Combined Techpreneurs Driven By
Suite our offices & partners
Strong Values
Expertise (2018) - HR consulting &
training firm Our Global Presence:
Knowledgeable, Integrity,
APAC – India | Srilanka
Sincere and Enthusiastic EMEA – Dubai | Lisbon
and network of partners
Our Journey

> 70% 1,200+ 10,000+

Market Share Retail Brands Retail Stores
Shopping Centres & Airports in India

7.1 Million 165 Million USD

Monthly Transactions Captured Monthly Transactions Value

25 18 100 +
Years Experience Airports Shopping Centres
 OUR SOLUTION VALUE CHAIN

Consulting

Advisory Subject Matter

Experts and
related support

Value Adds Marketing ROI and Analytics

Customer Analytics
Cognitive Customer Analytics & Personalization
Advanced Analytics
Operations & Planning Analytics
Conversational Add-ons Risk Analytics

Graphic Representation of Data Mapping

P+ Platform P+ Platform Asset Management Report
Dashboards & more Measurement (Benchmarking)

Products
Automated Sales Data Capture POSPatrol ThirdEye People Counting & Analytics
Commercial Leasing Management Proleaz Rappo Customer Engagement App
CAFM RECKO
Cashless Food Service AxisPro Foodie Enterprise F&B Management
Business Cases | Airports

360 Concessionaires Passenger

Traffic 88M

480 Retail Stores Passenger

Traffic 48M
145 Retail Stores Passenger
Traffic 18M
12 Airports
BUSINESS CASES | MALL PORTFOLIOS
BUSINESS CASES | SOME OF OUR MALL CLIENTS
 POS Patrol – Automated Sales Data Capture | Overview
POSPatrol is an automated sales data capture solution that helps in accurate and consistent assimilation of sales data
enabling revenue assurance.
Automation of Data Collection at Source in real-time

Automation of sales data capture - Accurate & consistency of data

POS agnostic as our solution can be integrated with most industry standard POS systems irrespective of the POS
environment (hardware & software)
Single Point of Reference on Sales Revenue in near real-time
Perform a monthly data audit and submit exception reports as part of managed services
Data validation by using multiple methods of data capture from the same retailer
Near real-time POS data capture & analysis to increase agility and responsiveness to trends
Integration of data with other ERP’s to ensure seamless transparency of revenue, collections, leasing etc.
Actionable Insights
Increased level of detail & thus capability for analysis
Measure impact of promotions & share analysis with concessionaires to provide performance analysis
Retail Intelligence to improve performance, strategize tactical actions for proactive planning & decision-making
Granular view on performing vs non-performing concessionaires drillable to a receipt
Combine sales data with flight, PAX & people counting data
Measure impact of promotions & share analysis with concessionaires to provide performance analysis
Revenue Assurance
Boost performance of sales and income
Integration of data with other ERP’s to ensure seamless transparency of revenue, collections, leasing etc.
 ProLeaz – Commercial Contract Management| Overview
ProLeaz is an automated paperless contract management solution that helps enterprises digitize and centralize their rent
and lease agreements
Automate and Manage contracts/ agreements
Keep track of lease deadlines, extensions, renewals, approvals and move out all in one web based application and access it online
from anywhere.
Improved visibility and operational efficiency with real-time reporting and insights to stay ahead of all the tenant and lease issues
Portfolio Management in a property.

Digitize and centralize

Centralized management of multiple sites & spaces spread across different geographies.
Setup business rules, Author & Print leases for General, Casual, Parking & Signages. Make changes via Addendums with a simple
yet powerful approval workflow matrix.
Leasing
Streamline rental revenues
Automated billing feature to schedule rent, CAM , utility charges, late charges and automatically bill when due.
Support for multi-tier approval workflow automation and flow of information across the portfolio.

Seamless integration
Invoicing & Receipts To calculate revenue share rents in accordance with the lease terms defined in contract & bill automatically.
Setup billing rules, seamless integration with data capture system, Compute CAM & Utility differentials, Debit & Credit Journals,
Record Receipts, Payment Reminders & more.
 Recko – Facility Management| Overview
RECKO is a computer aided facility management solution that helps to record, control and optimize the usage of assets and
facilities in the best possible manner.

Asset Lifecycle Management

Maintain the complete history of the asset, track its utilization and ensure your asset budget is on track
Manage multiple assets and sites from a single location
Inventory management
Aids in purchases - multiple quote maintenance and more

Monitoring Maintenance Activity

Prevent equipment failures and reduce downtime on critical assets with the proactive and reactive maintenance
Help desk availability - call, mail, mobile app and web app (SaaS)
Paperless Evidence based maintenance
Track Maintenance costs (material and manpower)

Actionable Insights
Dashboards and Reports
Resource management
- On site attendance and more
 Foodie - F & B Management| Overview
Foodie delivers fully integrated F&B solutions that can be easily implemented across any small, medium and large businesses.
Enables centralized control of complete operations and helps you streamline processes, simplify training, optimize inventory and
increase service speed. Improve overall customer experience resulting in top line growth and improved net profit margins.
Modules include:
 AxisPro – Food Court Cashless Management| Overview
Our FCMS works to shrink the lead time spent on food court queues and allows for more shopping/ purchase time for the mall customer. What
does this mean for food court operators? Quite simply, more efficiency in operational management, a simpler, more interactive ‘on-the- go’ menu
browsing option and most importantly, increased revenue.

Centralized Transaction From a central transaction system that encompasses a card issue counter, card top up, replacement
and refunds, managing a large scale Food Court's cash flow become easy and fuss-free.

Accept Multiple Through the system, collecting cash, accepting debit/ credit card payments for manifold food
Payment Types counters and issuing rechargeable cards for order placement across multiple counters is achieved
simply, centrally and automatically.

Enhanced Branding Take your branding initiative one step further by issuing custom printed rechargeable cards that can
be branded with targeted communication/ offers.

Reporting & Insights Know which food counters set the cash registers ringing and which ones are struggling. Understand
a customer's choice of cuisine and determine the individualised/ overall food counter sale. Send out
specific marketing messages and ease the reporting process via the F&B POS solution.
 Pathfinder Customer Engagement Platform| Overview
Pathfinder platform is redefining customer acquisition for shopping centres, malls and their retailers by helping them build focussed segmentation
and targeting of customers with be-spoke campaigns, rewards, offers and more. The shopping centre/ mall get actionable insights on performance
of individual retailers, customer behaviour and means to increase revenues.

OMNI-CHANNEL PEOPLE COUNTING & RAPPO ENGAGEMENT APP

Data ENGAGEMENT PLATFORM
REVENUE FORECASTING
SENTIMENT
RETAIL BENCHMARKING
FOR CUSTOMERS
Analytics

Heatmap analysis of
Revenue from rental & Benchmark vs city, E-market place
Loyalty program customers to enhance
Artificial turnover planograms, promotions portfolio integration
Intelligence
Propensity to buy/ Enable customer retention &
Promotional ROI Tracking Ideal tenant mix w.r.t
Segmented targeting Demand forecasting power customer loyalty/
improve service trading density & sales
& Retail Sales Tracking Rappo

Act-on customer insights Crisis management

Omni – channel
Engagement
Facial Recognition & Personalize sales &
Geotagging marketing techniques
Third Eye – Footfall Analytics & People Recognition | Overview
Visit Duration
How long does the shopper stay in your premises
Which areas/ zone do they stay longer
Zone analytics
Analyse shopper behaviour in
different zones to gain insights on
(shopper counts for individual zones,
visit time, returning shoppers)
Maximize Rental Revenue
By zone traffic Type of shopper in the specific zone
(visit duration and returning shopper)
Staff planning to improve customers experience
Improve customer experience. Better planning for staff to serve
on busier time Security staffing plan
Visitors Count
How many shoppers coming into retail centre/store
Seasonal & hourly trends
Visitor age group/ demographic/ gender information
Returning Customers
Distinguishes if the customer has visited the
store earlier by comparing facial recognition.
Measure marketing effectiveness
Measure promotional effectiveness on holidays,
festival seasons
Design spaces to market in dwell areas
Optimize each area of the retail areas
▪ Operation for each area ▪ Exclusive luxury stores
Enhanced security & alerts
Better traffic control during emergency situations
Helps in alerting the staff responsible for that area
Recognizes blacklisted visitors and sends alert
Third Eye – Footfall Analytics & People Recognition | Example

• New customer walks into the store. (Red

square as seen by the camera).

• Once they sign up for the App, the system can

correlate facial image & purchase.

• Can search the database to seek a person/

passenger to find the last zone they were seen
in.

• Existing customer is immediately recognized.

(Green square as seen by the camera)

• Staff is whitelisted by default.

• The retailer gets notified on an existing

customer coming in.

• Facial recognition is set to replace other forms

of loyalty point authentication.

• Age & gender classification is also calculated

for every individual.
Data Sciences in Retail | Overview

Real-Estate & Retail Experts – Engage with one of our global panel of experts to find out how they
have advised airports on increasing their non- aeronautical revenues.

Trading density insights with planogram – Complete visual overview & drill down of Trading Density,
Average monthly sales, Rental received, Occupancy cost & lease expiry date of the tenants over a spatial
map, inferring the ideal tenant mix leading to re-negotiating leasing contracts.

Benchmarking & Forecasting – With category & brand level, benchmarking & forecasting insights airports
can identify brands that are high revenue grossers, identify outlets/ categories that aren't performing and
plan their future business actions.

Store Affinity & Brand Affinity – With passenger buying patterns, we can visually depict what are the
combination of stores/brand that a customer most often visit together which should enable insights on how
to plan for future contracts, renegotiate existing contracts and propose ideal tenant-mix plans.

Origin to Destination analysis –With the “boarding pass” info scanned along with the purchases, a deep
angle is added into the data analytics. Ex: you can see which airlines seem to be most profitable, among
them which routes seem to give you the large piece of revenues.

Integrating Actionable Insights economically at Scale, delivering tangible outcomes.

Thank You! EMEA Headquarters
Do you have any questions?
#2W 105, DAFZA,
Dubai, United Arab Emirates.
APAC Headquarters
#173, Block A TECCI Park,
OMR Road Chennai, India.
www.pathfinder.global sales@pathfinder.global