1.

1: COMPANY PROFILE:

Bharti Axa life insurance company ltd

Bharti AXA Life is a life insurance player that was started in 2006. It brings together strong
financial expertise of the Paris-headquartered AXA Group, and Bharti Enterprises - one of
India's leading business groups with interests in telecom, agricultural business, financial
services, and retail. The joint venture has a 74% stake from Bharti and 26% stake from AXA Asia
Pacific Holdings Ltd. (APH) .The Company launched national operations in December 2006.

Bharti Enterprises

Bharti Enterprises is one of India’s leading business groups with interests in telecom, agri
business, insurance and retail. Bharti has been a pioneering force in the telecom sector with
many firsts and innovations to its credit. Bharti Airtel Limited, a group company, is one of
India’s leading private sector providers of telecommunications services with an aggregate of 60
million customers, spanning mobile, fixed line, broadband and enterprise services. Bharti Airtel
was ranked amongst the best performing companies in the world in the Business Week IT 100
list 2007. Bharti Teletech is the country’s largest manufacturer and exporter of telephone
terminals. Bharti has a joint venture with ELRO Holdings India Ltd. – ‘Field Fresh Foods Pvt. Ltd’
- for global distribution of fresh fruits and vegetables. Bharti also has a joint venture - ‘Bharti
AXA Life Insurance Company Ltd.’ - with AXA, world leader in financial protection and wealth
management. Bharti has recently forayed into the retail business under a company called Bharti
Retail Pvt. Ltd. It also has a joint venture – ‘Bharti Wal-Mart Private Limited’ – with Wal-Mart,
for wholesale cash-and-carry and back-end supply chain management operations.
Axa Group

AXA Group is a worldwide leader in Financial Protection. AXA's operations are diverse
geographically, with major operations in Western Europe, North America and the Asia/Pacific
area. AXA had Euro 1,315 billion in assets under management as of December 31, 2006. For full
year 2006, IFRS revenues amounted to Euro 79 billion, IFRS underlying earnings amounted to
Euro 4,010 million and IFRS adjusted earnings to Euro 5,140 million. The AXA ordinary share is
listed and trades under the symbol AXA on the Paris Stock Exchange. The AXA American
Depository Share is also listed on the NYSE under the ticker symbol AXA.

Our Brand

We undertook an in-depth analysis wherein we identified the notion of preference was totally
related to the trust granted to various names in insurance and financial services. The level of
trust is very inadequate today, regardless of the brand considered. This is because the
perception of consumers is that we are all evolving only in "a world of promises." And this is
what we have to redefine.
Beyond promises…….proof

Our 3 core attitude :- Attentive, Reliable and Available

We don't want to make promises any more. Instead, we want to demonstrate our ability to
respond to client needs with real and tangible proof and, in so doing, to establish an authentic
relationship of trust with our clients.

These are the three attitudes that clients most expect from an insurance and financial services
company in exchange for their vote of confidence. These three attitudes stood out from the
others in the consumer research we conducted across markets, regardless of their level of
maturity.
They are at the heart of our actions and our commitments to clients.
1.2: CORPORATE PROFILE:

Bharti AXA Life Insurance is joint ventures between Bharti, one of India’s leading business
groups with interests in telecom, agree business and retail, and AXA, world leader in financial
protection and wealth management. The joint venture company has a 51% stake from Bharti
and 49b% stake of AXA.

The company launched national operations in December 2006. Today, company has over 5200
employees across over 12 states in the country. Our business philosophy is built around the
promise of making people "Life Confident".

As company expand our presence across the country to cater to your insurance and wealth
management needs with our product and service offerings, company continue to bring 'life
confidence' to customers spread across India. Whatever your plans in life, you can be confident
that Bharti AXA Life will offer the right financial solutions to help you achieve them. Company is
working on the base of five core values-

 Professionalism
 Innovation
 Team Spirit
 Pragmatism
 Integrity
Key features:

 multi-distribution, multi product platform techniques.

 Adapting AXA's best practices as a sound platform for profitable growth.
 Leveraging Bharti's local knowledge, infrastructure and customer base.
 Delivering high levels of shareholder return.
 Building long term value with business partners by enhancing the proposition to
their customers.
 Retaining the best talent in India.