Scribd Logo
Upload

Welcome to Scribd!

  • The Emerging Trend of Accurate Advertising Communication in The Era of Big Data-The Case of Programmatic, Targeted Advertising

    Uploaded by

    Gouthaman VB
    26 views1 page
    a

    Original Title

    x

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    a

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    26 views1 page

    The Emerging Trend of Accurate Advertising Communication in The Era of Big Data-The Case of Programmatic, Targeted Advertising

    Uploaded by

    Gouthaman VB
    a

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    Documents

    Export Date: 14 Aug 2019


    Search: TITLE-ABS-KEY(precision marketing)

    1) Chen, S.
    The Emerging Trend of Accurate Advertising Communication in the Era of Big Data—The Case of
    Programmatic, Targeted Advertising
    (2020) Smart Innovation, Systems and Technologies, 156, pp. 299-308.

    1) https://www.scopus.com/inward/record.uri?eid=2-s2.0-85069539115&doi=10.1007%2f978-981-13-9714-1_33&partnerID=40&md
    DOI: 10.1007/978-981-13-9714-1_33

    Document Type: Conference Paper


    Publication Stage: Final
    Source: Scopus

    Terms and conditions Privacy policy

    Copyright © 2019 Elsevier B.V. All rights reserved. Scopus® is a registered trademark of Elsevier B.V.

    You might also like