ROLE OF COMMUNICATION IN BUSINESS

COMMUNICATION:
The word communication is derived from the Latin word “commencer”
Which mean common? Thus communication means sharing of ideas and
Views in common. It means an exchange of ideas,facts,opinions,feelings,
Information for understanding between the two or more persons.
Communication is not only relevant to the human beings but also to other
Living beings.It is the most important link that connects all living organisms.
DEFINITION OF COMMUNICATION:
“Communication is a process of passing information and understanding from
One person to another”.
-“Keth Davis”.
ROLE OF COMMUNICATION IN BUSINESS:
An organization is a group of persons constituted to achieve specific objectives the
Achievement of these objectives is depends upon proper coordination and integration
Of human efforts in an organization.
The people working in as organization are interrelated there activities are interrelated
Such as production department, finance department, marketing department,HR
department,R&D department and warehouse.
Business communication specifically concerned with well defined business activities.
There are two types of business activities.
1.INTERNAL:
 Given the orders & industries
 To improve the moral of employees
 To communicate organization mission,vision,goals and objectives.

2.EXTERNAL:

 Creditors/Bankers
 Customers
 Government
 Public
 Media
OBJECTIVES OF BUSINESS COMMUNICATION:

Communication could have many objectives depending upon the group and context. The
following are the objectives of business communication.

TO INFORM:

In today’s world information is power communication brings power through information.

People within the organization have to be informed about organizational goals, objectives,

Policies, plans and stratagies.Equally it is important to communicate with customers about

Our products and developments.

TO TRAIN THE EMPLOYEES:

Communication is an integral component of any training program business organization need

To train the people to achieve the proficiency in specific skills.

TO MOTIVATE THE EMPLOYEES:

People in any business organizations have to be motivated to achieve the organizational goals
by financial and non-financial incentives.

TO ESTABLISH THE COORDINATION BETWEEN THE DEPARTMENTS:

Establishment of coordination between the various departments like HRM,finance,production

And R&D is important to achieve goals

TO DEVELOP HUMAN RELATIONS:

Sound communication enables the workers to solve their greviounses which reduce the
tension and industrial unrest.

TO PURSUEVATION:

Pursuevation means making efforts to changeorinfluence the attitudes and behavior of the

Other people.
PROBLEM SOLVING:

Problems may arise in course of carrying out any task or project. These issues can be solved
by brain storming session.

TO FACILITATE THE DECISION MAKING:

Decision making is a very important function of a business organization well thought and
quickly taken decisions leads to the better results.

CONCLUSION:

Business communication is vial in business success. For communication to be effective it

should embrace good relationships with major stakeholders of a business. Communication
Means more than just giving out messages it involves speaking, listening, sending and
receiving messages.