A STUDY OF THE CUSTOMER RELATIONSHIP

MANAGEMENT FOR EASTERN MOTORS

A SUMMER INTERNSHIP REPORT

Submitted by

ROMARIO MAIBAM

(Reg. No. : 18242028)

In partial fulfillment for the award of the degree

Of

MASTER OF BUSINESS ADMINISTRATION

SCHOOL OF MANAGEMENT
HINDUSTAN INSTITUTE OF TECHNOLOGY AND SCIENCE
CHENNAI - 603103
OCTOBER 2019
 BONAFIDE CERTIFICATE

Certified that this project report “ A STUDY OF THE CUSTOMER RELATIONSHIP MANAGEMENT FOR

EASTERN MOTORS ” is the bonafide work of “ ROMARIO MIABAM ” who carried out the

project work under my supervision.

Certified further, that to the best of my knowledge the work reported herein does not form part

of any other project or dissertation on the basis of which a degree or award was conferred on

an earlier occasion on this or any other candidate.

<<Signature of the Head of the Department>> <<Signature of the Supervisor>>

SIGNATURE SIGNATURE

<<Name>> <<Name>>

HEAD OF THE DEPARTMENT SUPERVISOR

<<Academic Designation>>

Submitted to Summer Internship report and Viva Voce Examination held on___________________

Internal Examiner External Examiner

ORGANISATION CERTIFICATE
 ACKNOWLEDGEMENT

I express my deep sense of gratitude to our honorable Chancellor Dr. Elizabeth Verghese
and Pro-Chancellor Dr. Anand Jacob Verghese for giving an opportunity to do our Summer
Internship.

I would like to thank our Director Mr. Ashok Verghese and Vice Chancellor Prof. Dr.
Kuncheria P. Isaac for giving a moral support to complete this Summer Internship.

I would like to express my grateful to our Registrar Dr. Pon Ramalingam and Dean
(Academics) Dr. N. Vasadevan for inspiring and motivating to complete this Summer
Internship.

I wish to express my heartfelt gratitude to Dr. Badri Narayanan M K Head, School of

Management for much of his valuable support and encouragement in carrying out this work.

I would like to thank my internal guide <Guide Name with grade> for his continuous guidance
in my project, giving valuable suggestions to complete the Summer Internship on time.

I would like to thank my organization guide <Guide name with grade> for support and
appreciated knowledge sharing that helped me to excel in everything I did in the company.

I would like to thank all the technical and teaching staff of the School of Management, who
extended directly and indirectly all support.

Last, but not the least, I am deeply indebted to my parents and my friends who had been the
greatest support while I worked day and night for the summer internship to make it a success.
 DECLARATION

I, Romario Maibam, (Reg. No.:18242028) a bonafide student of School of Management, Hindustan

Institute of Technology and Science, Chennai would like to declare that the summer internship entitled,

“CUSTOMER RELATIONSHIP MANAGEMENT” in partial fulfillment of Master of Business

Administration course of the Hindustan Institute of Technology and Science (Deemed to be University)

is my original work.

<<Signature of the Student>>

SIGNATURE