EVENT MARKETING

What is Event Marketing?

• Event marketing describes the
process of developing a themed
exhibit, display, or presentation to
promote a product, service, cause,
or organization leveraging in-
person engagement.

• Event marketing is a promotional

strategy.
That involves face-to-face contact,
At special events like concerts.
To reach consumers.
Importance of Event Marketing:
• It helps in brand building.
• To highlight the features.
• It helps in rejuvenating brands.
• Helping in communicating.
• Associating the brand personality of clients with the personality of target
market.
• Creating and maintaining brand identity.
Four Reasons to Use Event Marketing
• Branding and Awareness.

• Lead Generation.

• Customer Engagement and Upsell.

• Education.
 Common Types of Event Marketing

• Online Events
Online events connect presenters and participants through a web-
based interface.

• Physical Events
Offline events require physical attendance and interactions take
place in person.
 Online Events

• Webinars.
• Virtual Events.
• Live Streaming Events.
 Physical Events

1. Tradeshows.
2. Conferences.
3. Seminars.
4. Breakfasts, Lunches, and Dinners.
 Event Marketing Mistakes to Avoid

• Going in Blind.

• Not Knowing How Much Staff co. Need.

• Forgetting Relevant Conversations.

• Missing Deadlines.

• Not Standing Out from the Crowd.

 Roles at an Event

• Hosting.

• Sponsoring.

• Speaking.
 Hosting

• When company host an event.

• Extraordinary power to define.
• Company will have access to a captive audience that is exposed to
brand.
 Sponsoring

• Means you pay the host organizer to participate in the event.

• The event producer may set aside a booth.

• The producer may also reserve a speaking slot for your company
 Speaking

• Potential customers who will leave the event with a much stronger
awareness of your company.
• Gaining this knowledge firsthand can be much more powerful than
reading about your company and its offerings.
• The audience also has the opportunity for immediate interaction
with the speaker before, during and/or after the presentation.