Galanz can be considered a successful company since the entry of Mr Liang Senior.

The company has been able to establish a low cost strategy that has seen it edge
out most of its rivals, even forcing some to leave the market completely. However,
there is a chance that the organization can still improve and achieve greater success
in the future. However, the company has to be in a good position to face the future
market challenges, some of which it is already encountering.

In terms of strategy, the organization should hold on to its low cost strategy.
However, it should adopt a differentiation strategy and market focus strategy at the
same time. Under differentiation, Galanz should be producing microwaves that have
improved features compared to those of its competitors.

On market focus strategy, the company should be focusing on different markets and
their requirements. In turn, Galanz should produce microwave ovens that meet the
market demands of the different focus markets to be able to penetrate more markets
(Christensen, Antony, and Roth 218).

In terms of management, the Mr Liang should ensure that the operations managers
have the full control of the company’s production activities. This will enable them to
track and realise any default that may compromise the quality of the microwave
ovens in time. The managers should also be highly skilled and have the relevant
knowledge to enable them cope with the market conditions now and in the future.
The management structure should be flat to facilitate communication across the
organization.

Capacity planning should also be considered by Mr Liang in his bid to achieve

greater success for the organization. The organization should position itself such that
it will be able to produce enough microwaves to meet the increasing demand
(Christensen, Antony, and Roth 218).

This will be important in preventing the customers from walking away to rival
companies. The operational diagram should be made as effective as possible and
less hierarchical to increase production efficiency. The customer service at the
organization is good. However, it can still be improved to enhance customer
satisfaction further. To do this, Mr Liang can increase the number of customer
representatives in the organization and ensure that they have sufficient knowledge to
address all the issues raised by the customers.