 .

 Market Structure
 Measurement of Concentration.
 The Determinants of Concentration.
 Problems in the Measurement of Concentration.
 Measures of Monopoly Power.
 Oligopolistic Pricing.
 Profitability and Market Structure.

 Entry and Exit to a market

 Types of barriers to entry
 Price as entry barrier: limit pricing.
 Strategic Barriers to Entry.
 Contestable markets.

 Product Differentiation
 Spatial Competition.
 Theory of Advertising Expenditure.
 Advertising and Market Structure.

 Advertising
 Information, Persuasion, and Signaling
 Advertising Intensity
 Price Competition and Advertising

 Pricing Strategies: Pricing Models

 Predatory, skimming and sealed Bid Pricing,
 Modified behavioral models

 Industrial Strategies and Policies:

 Porter’s five forces model.
 Industrial Policy.

TERM REPORT: Students are required to give industry specific reports. Student in the class will break into groups of
7 and will choose an industry based on their interests. Each group will identify an industry and will attempt to become
experts in the industry in order to discuss the current state of affairs in that industry basing on what has been learnt
during the semester. The report should be submitted 1 week before the final exam.

Methods of Assessment:

Students’ performance will be evaluated on the basis of based on two components

Sessional and Final examination

Sessional marks weightage

 Report: 15 Marks
 Quiz: 10 Marks
 Midterm exam : 15 marks

The overall weight of the components will be as follows:

 Sessional 40 marks
 Final Examination 60 marks