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BBA Revised Codes2 PDF
BBA Revised Codes2 PDF
BBA Revised Codes2 PDF
Administration (BBA-Hons)
4 Years Program under Semester System
<Weekly Lecture Plan>
Revised Uniform Codes Application w.e.f Fall 2019
Vision Statement
To become leading contributor towards modern
business economy in the era of globalization
through excellence in academics and research.
Mission Statement
Grooming future business leaders by employing
best of human resources and technology to
produce business intellectuals, professionals and
entrepreneurs to meet local and global
challenges.
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Noon Business School, University of Sargodha
CONTENTS
No. Contents
01 Introduction
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Noon Business School, University of Sargodha
Bachelors of Business Administration
Hons’ (BBA)
4 Years BBA Program (Semester System)
1. Introduction
Bachelors of business administration program aims at producing well trained business graduate
who have the capacity for independent thought and work, as well as for team work. The
emerging global scenario has compelled the commerce and the industry to look for a new breed
of business graduates capable of responding to the market demands. The innovative BBA
HONS’ 4 Years program develops critical and conceptual thinking skills in the participants. It
also provides them exposure of cutting edge business issues being faced by the real world. This
program has been devised keeping in view the current market needs and global demands.
2. Eligibility criteria
2.1 Qualifications
Candidates having I.Com, D.Com, F.A, F.Sc, ICS, DAE or equivalent intermediate are eligible
to apply for admission in BBA HONS’4 years program. The candidate must have at least 45%
marks to apply for admission.
Minimum pass percentage for each course shall be 50% along with other degree completion
requirements.
3.2 Internship/Report
Students enrolled in BBA HONS’4 year semester system program will be required to do an
internship of 6 weeks duration in any commercial organization and submit the internship report
for evaluation.
Students fulfilling the requirements mention above shall be eligible for appearing in the final oral
examination. Those who will be declared pass in the oral examination will be awarded the degree
of BBA HONS’.
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Noon Business School, University of Sargodha
Noon Business School
University of Sargodha
Description of the Bachelors in Business Administration Program
BBA HONS’ (4 YEARS) AFTER 12-YEARS SCHOOLING
138 Credit Hours
st
1 Semester
Code Subject Title Credit Hours
ENGL 101 Freshman English I 3(3-0)
BUSB 102 Introduction to Business 3(3-0)
18
2nd Semester
Code Subject Title Credit Hours
ENGL 107 Freshman English II 3(3-0)
18
3rd Semester
Code Subject Title Credit Hours
BUSB 201 Contemporary World 3(3-0)
18
4th Semester
Code Subject Title Credit Hours
ENGL 207 3(3-0)
Creative Writing
BUSB 208 Oral Communication & Presentation 3(3-0)
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Noon Business School, University of Sargodha
ECON 211 Pakistan Economics 3(3-0)
18
5th Semester
Code Subject Title Credit Hours
BUSB 301 Business Communication 3(3-0)
18
6th Semester
Code Subject Title Credit Hours
STAT 307 Statistical Inference 3(3-0)
18
7th Semester
Code Subject Title Credit Hours
BUSB 401 Business Research & Report Writing 3(3-0)
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Noon Business School, University of Sargodha
Internship of 6 to 8 weeks qualifying
Specialization in HRM
Specialization in Finance
Specialization in Marketing
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Noon Business School, University of Sargodha
COURSE CONTENTS
Course Title Freshman English - I
Course
Objectives
This course provides the students Language skills for effective communication,
organizational communication, the writing process, designing business documents,
writing business correspondence, preparing reports, proposals, manuals and presentation,
preparing employment and administrative messages, business terminology for marketing
and trade, communicating with the customer
Learning Outcomes
By the end of this course it is expected that the student will be able to:
1. To further develop student’s skills in reading, writing, speaking and thinking.
2. To develop students „understanding and appreciation of English language and its use in
effective communication and literature.
3. To develop student understands and appreciation of essay writing, short stories and will
develop ability to evaluate and understand written material.
4. To develop effective business communication skills and enhance presentation skills.
Weekly Lecture Plan
Lecture No Topic To be Discussed
Parts of speech
1 Parts of sentences
Clauses
Phrases
Capitalization
punctuation
usage
2 Modifuer
Conjuctions
Figures of speech
Modifiers
3 Proofreading
Pre-writing skills
Graphic Organizers
4 Five Planing steps for effective messages
Reflective essays
Persuasive essays
5 Compare contrast essays
Literary Analysis
Libarary Skills
6 Reference book skills
Creative writing
Letter writing
7 bad news good news
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Noon Business School, University of Sargodha
Resume
8 Emails and applications
Mid Term Exam
9 Research Paper Reading
10 Short Story Writing
11 7 C's of Communication
Effective reading skill development
12 Book reading and Research paper reading
Case study
13 News Paper/Article
14 Introduction to communication
15 Effective Presentation skills
Public speaking skills
16 Persuasive speeches
Final Term
Exam
Facilities
Required Multimedia/lab etc
Recommended
Text Business Communications by Wills (Latest Edition)
Reference Text
Exploring the Word of English by Saadat Ali Shah(Latest Edition)
• Business Opportunities by Vicky Hollet.(Latest Edition)
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Noon Business School, University of Sargodha
Course Title Introduction to Business
Course
Objectives
The objective of this course is to give students a basic know how about the businesses and
their structures. This course will help students in getting knowledge of fundamentals and
new developments of business organizations and management. This course also serves as
foundation for advance level courses offered in the program
Learning Outcomes
1. Overall knowledge of business environment. 2 Types and structures of business
organizations 3. Issues related to operations of different types of business organizations. 4.
Special focus of typs of joint stock companies.
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Management and Direction of a Company: Management,
Shareholders, rights, directors, CEO, managing agents. Company
8
Meetings: resolutions, legal conditions of various forms of business
organizations.
Mid Term Exam
Liquidation or Winding up of a Joint Stock Company: Modarbah and
9 Musharkah form of business
Cooperative Societies: Characteristics, Principles, types, advantages
10 and disadvantages, forming CS in Pakistan. Public company vs CS.
Business Combinations: Types and forms Holding company and
11 trust.
12 Marketing and Channels of Distribution
Domestic Trade and Foreign Trade: Internal trade, classification of
domestic trade on the basis of scales of operations, Importance,
13 difficulties, import documents.
Business Risk and Insurance: Principles of Insurance, Advantage of
Insurance, Life Insurance: Essentials, how to get life insurance, kinds
14 and mode of payment claims etc.
Stock Exchange: Main features, business transaction, types of
15 speculation, cases of fluctuation, benefits, Pakistan Stock Exchange.
16 Business Finance: Need, Factors influencing, types, sources etc.
Final Term
Exam
Facilities
Required Multimedia/lab etc
Recommended Text
Introduction to Business: M. Saeed Nasir (Latest Edition)
Reference Text
N/A
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Noon Business School, University of Sargodha
Course Title Intro to Computers
Course
Objectives
Introduction to Computer Applications is designed to familiarize students with
computers and their applications. It will also emphasize the use of computers and
technology throughout their future careers. Students will learn fundamental concepts of
computer hardware and software and become familiar with a variety of computer
applications, including word processing, spreadsheets, databases, and multimedia
presentations. Students will also investigate Internet-based applications, working with
email and learning how to browse the web. Coursework also includes activities that
explore social and ethical issues related to computers.
Learning
Outcomes
Upon completion of this course, students will:
• Be able to identify computer hardware and peripheral devices
• Be familiar with software applications
• Understand file management
• Accomplish creating basic documents, worksheets, presentations and databases
• Distinguish the advantages and disadvantages of networks
• Experience working with email and recognize email netiquette
• Explore the Web and how to conduct research
• Identify computer risks and safety
Weekly Lecture Plan
Lecture No Topic To be Discussed
Introduction to Information Technology,
1
Understanding Computer Systems
2 Computer Hardware,
3 Operating Systems,
4 Application Software,
5 Programming Languages,
Files and Data Basics
6
Data Communication
Networking Basics
7
Internet Basics
E-Commerce,
8 Computer Graphics,
Computer Security and Controls
Mid Term Exam
MS Office
9 MS Word
10 MS Word,
11 MS Excel,
12 MS Excel,
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13 MS Access,
14 MS Power point,
15 MS Project
Internet Browsers, Databases, Information Systems importance in
16 Business, E-Banking
Final Term
Exam
Facilities
Required Multimedia/lab etc
Recommended
Text James A. Senn: Information Technology in Business,
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Noon Business School, University of Sargodha
Course Title Introduction to Book-keeping & Accounting
Course
Objectives
To Introduce the students with basics of Book-keeping and Accounting to make them
familiar with the role of Accounting in Business and Business decisions.
Learning Outcomes
After studying this course the student are expected to
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Noon Business School, University of Sargodha
Adjustment for Depreciation on Fixed Assets, Interest on Capital
and Drawings, Manager's Commission and Goods on Sale or return
Basis and Closing Stock, Two Systems of Inventory Handling,
10 Computing the Cost of Goods Sold
11 Adjustment for Bad and Doubtfull Debts
Ten Column Work Sheet, Final Accounts with Adjustments,
12 Completion of Accounting Cycle
Further Practice onTen Column Work Sheet, Final Accounts with
Adjustments, Completion of Accounting Cycle, Comprehensive
13 Problem-I
14 Accounting for Financial Assets: Control over Cash, Cash Book
Control over Cash: Bank Reconciliation Statement, Causes of
15 Difference in Cash Book and Bank Statement
Methods of Reconciliation, Checking Frauds and embazzlement
16 through Reconciliation
Final Term
Exam
Facilities
Required Multimedia/lab etc
Recommended Accounting the Basis for Business Decision, Meigs and Meigs
Text 15th Edition
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Noon Business School, University of Sargodha
Course Title Islamic Studies
Course Objectives
This course is aimed at:
1 To provide Basic information about Islamic Studies
2 To enhance understanding of the students regarding Islamic Civilization
3 To improve Students skill to perform prayers and other worships
4 To enhance the skill of the students for understanding of issues related to faith and religious life.
Learning
Outcomes
After the successful completion of the course the students will be understand issues related to faith
and religious issues. They will be able to understand about Islamic civilization
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Introduction To Sunnah
1) Basic Concepts of Hadith
2) History of Hadith
7 3) Kinds of Hadith
4) Uloom –ul-Hadith
5) Sunnah & Hadith
8 6) Legal Position of Sunnah
Mid Term Exam
Islamic History
1) Period of Khlaft-e-Rashida
2) Period of Ummayyads
15 3) Period of Abbasids
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Noon Business School, University of Sargodha
Recommended Text
Reference Text
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Noon Business School, University of Sargodha
Course Title Human psychology
Course Objectives
Psychology is the scientific study of behavior and cognitive processes. Psychology is curious, interesting
and pragmatic. It attempts to comprehend human nature. The basic course in psychology will provide the
basis for the better comprehension of Management Sciences. Management is essentially getting things
done from other people and this is not possible without a deeper understanding of human behavior. The
scope of psychology is an ever-expanding phenomenon. Now psychological knowledge is applied to
solve the problems of such diverse areas as management, environment, business, education, industry, and
other important fields. An introductory and modern course in psychology will help the students to
understand such applied and vital areas as organizational behavior, human resource management,
consumer behavior, marketing management, advertising, and management in general. This course will
also help the students to have a deeper understanding of their own selves and also to cope with the
environment pressures and to improve their quality of life.
Learning Outcomes
To improve academic standard in this region
through the generation, assimilation, and dissemination of knowledge
· To make the students aware of recent trends in psychology
· To prepare people of this area to serve as intellectual resource base in this region.
· To enable the students to apply psychological knowledge for the economic and social betterment
of Pakistan
· To develop high quality professionals and behavioral scientists that are committed to pursuit of
excellence, and are endowed with vision, courage, and dedication
• Introduction to Psychology
Definition, applied fields, and goals of psychology
The rise of psychology as a science
1 Major trends in the development of psychology
· Sensation
Sensory processing
Vision
4 Audition
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· Perception
Antinational processes
Organizational processes in perception
5 Identification and recognition processes
· Memory
Sensory memory
Short-term memory
Learning and encoding in long-term memory
7 Remembering
· Cognitive processes
Studying cognition
Language use
Visual cognition
Problem solving and reasoning
10 Judging and deciding
· Personality
Definition and assessment of personality
11 Psychodynamic, behavioristic, humanistic, and trait theory of personality
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· Psychotherapy
Psychoanalysis and modern psychodynamic approach
Behaviour modification techniques
14 Cognitive and eidetic therapy
· Social psychology
Social cognition
15 Attitudes and their formation
Prejudice
Social influences and group behaviour
16 Interpersonal attraction and loving
Final Term Exam
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Noon Business School, University of Sargodha
Course Title Freshman English II
Course
Objectives
This course aims at helping students develop a positive, constructive and practical
approach to effective written and oral communication in business and professional
settings. Audience awareness, developing a design, handling questions and answers,
personal presence, style and body language are some other aspects that will be discuses
Learning Outcomes
By the end of this course it is expected that the student will be able to:
1. Communicate in clear, concise correspondence to meet the diverse needs and multiple
purposes of business and social communication situations. Presentations, interviews,
meetings and conferences are an integral part of any professional environment. Well-
prepared and well executed presentations leave an indelible impression on superiors,
peers and subordinates alike.
2. Students will learn to use graphics, audio-visual aids and audience handouts in an
effective manner.
Weekly Lecture Plan
Lecture No Topic To be Discussed
Effective communication in business
Importance and benefits of Effective communication
1 Components of communication
Concepts and problems of communication
Non Verbal communication
2 7 C's of Effective Communication
Process of preparing effective Business messages
3
Five Planning steps
4 Strategies for successful speaking & successful Listening
5 Strategies for successful Informative & Persuasive speaking
6 Strategies for successful Interpersonal communication
7 Confidence building
8 Making Oral Presentation
Mid Term Exam
9 Building Good Will
10 Public speaking & oral reporting
11 Additional Oral Communication activities
12 Non verbal communication
13 Communication in group meetings
Writing covering Letters
14
Resumes
15 confidence building, tips to be impressive
16 Final project presentation
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Noon Business School, University of Sargodha
Final Term
Exam
Facilities
Required Multimedia/lab etc
Recommended Text Murphy, Effective Business Communication, 7th edition
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Noon Business School, University of Sargodha
Course Title Financial Accounting
Course
Objectives
The objective is to give student a clear understanding of accounting cycle, nature of assets,
liabilities, equities, incomes and expenditure.
Learning Outcomes
Student must be able to record and interpret accounting transactions and statements.
Recommended Accounting the Basis for Business Decision Meigs and Meigns 15th
Text Edition
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Noon Business School, University of Sargodha
Course Title Business Mathematics
Course Objectives
This course is built upon the mathematical concepts, principles and techniques that are useful in
business management. The main objectives of the course are to enhance students‟ competency in
application of mathematical concepts in solving business management problems and to improve their
level of quantitative approach.
Learning
Outcomes
Upon the successful completion of this course, you should be able to:
1. Mathematical Function
2. Building and solving linear and quadratic equations
3. Types of functions
4. Matrices and its applications
5. Determinants and its applications
Weekly Lecture Plan
Lecture No Topic To be Discussed
introduction to submission,
multiplications,
introduction of subscripted variables
1 linear equation involving one variable
Quadratic Equations:
solution of quadratic equations by factorization method,
solution of quadratic equations by square completion methods, solution of
2 quadratic equations by quadratic farmula, Applications of quadratic equation.
Linear Equations:
characteristics of linear equations,
Graphical characteristics,
writing of the linear equation,
Determining the equation of a straight line linear equations involving more than
3 two variables
systems of linear equations and their applications:
introduction,
two variables system of equations,
4 Elimination method
Three variale system of equations,
Elimination method
5 Applications of linear equations and system of equations.
systems of linear equations and their applications:
introduction, two variables system of equations (Gauss-jordan Elimination
6 method)
Three variale system of equations,
Gauss-jordan Elimination method
7 Applications of linear equations and system of equations.
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Noon Business School, University of Sargodha
systems of linear equations and their applications:
introduction,
8 Two variables system of equations (Gauss-jordan inversion method)
Mid Term Exam
Three variale system of equations (Gauss-jordan inversion method)
9 Applications of linear equations and system of equations.
Nonlinear Functions and their applications:
nonlinear functions-introduction,
10 quadratics functions, characteristics and their applications
polynomial function,
Exponential functions and applications
logarithmic functions,
11 properties of logarithmic function
Matrices:
introduction to matrices,
types of matrices,
12 matrix operations
inverse of matrix,
The determinant and its properties,
13 the method of cofactor.
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Noon Business School, University of Sargodha
Course Title Pakistan Studies
Course Objectives
Develop vision of historical perspective, government, politics, contemporary Pakistan, ideological
background of Pakistan.
Study the process of governance, national development, issues arising in the modern age and posing
challenges to Pakistan.
Learning Outcomes
After the successful completion of this course the students will be able to understand about the
Pakistan history, civilization and current issues.
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Noon Business School, University of Sargodha
Facilities
Required Multimedia/lab etc
Recommended Text
1. Burki, Shahid Javed. State & Society in Pakistan, The Macmillan Press Ltd
1980.
Reference Text
2. Akbar, S. Zaidi. Issue in Pakistan’s Economy. Karachi: Oxford University
Press, 2000.
3. S.M. Burke and Lawrence Ziring. Pakistan‟s Foreign policy: An Historical
analysis. Karachi:
Oxford University Press, 1993.
4. Mehmood, Safdar. Pakistan Political Roots & Development. Lahore, 1994.
5. Wilcox, Wayne.The Emergence of Banglades., Washington: American
Enterprise, Institute of
Public Policy Research, 1972.
6. Mehmood, Safdar. Pakistan Kayyun Toota, Lahore: Idara-e-Saqafat-e-Islamia,
Club Road, nd.
7. Amin, Tahir. Ethno - National Movement in Pakistan, Islamabad: Institute of
Policy Studies,
Islamabad.
8. Ziring, Lawrence. Enigma of Political Development. Kent England:
WmDawson & sons Ltd, 1980.
9. Zahid, Ansar. History & Culture of Sindh. Karachi: Royal Book Company,
1980.
10. Afzal, M. Rafique. Political Parties in Pakistan, Vol. I, II & III. Islamabad:
National Institute of
Historical and cultural Research, 1998.
11. Sayeed, Khalid Bin. The Political System of Pakistan. Boston: Houghton
Mifflin, 1967.
12. Aziz, K.K. Party, Politics in Pakistan, Islamabad: National Commission on
Historical and
Cultural Research, 1976.
13. Muhammad Waseem, Pakistan Under Martial Law, Lahore: Vanguard, 1987.
14. Haq, Noor ul. Making of Pakistan: The Military Perspective. Islamabad:
National Commission on
Historical and Cultural Research, 1993.
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Noon Business School, University of Sargodha
Course Title Introduction to management
Course
Objectives
This is an introductory course about the management of organizations. It provides instructions on
principles of management that have general applicability to all types of enterprises; basic
management philosophy and decision making; principles involved in planning, organizing,
leading, and controlling; and recent concepts in management. The principles learned in this
course will allow the student to effectively work with and through others in an organization. The
course will also encourage the students to explore and inquire the applicability of western
management principles and theories in local settings. Besides, the course will discuss the Islamic
perspective of managing businesses and organizations.
Learning Outcomes
it will help students:
1. To understand the phenomena of organizations
2. Develop understanding of different management approaches
3. how to balance the work load
4. How to manage and increase the organization performance
5. it will provide understanding to develop different strategies
6. How to make your employees more motivated to work.
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Noon Business School, University of Sargodha
Human Resource Management,
9 HRM processes
Motivation its theories,
10 currents issues in motivation
team work and group behavior,
11 case of team and team work
leadership and its characteristics,
12 leadership style and behavior
the process of control,
13 the control standards
case of controlling,
14 presentations
staffing,
15 presentations
16 conclusion session
Final Term
Exam
Facilities
Required Multimedia/lab etc
Recommended
Text Mary Coulter & Robbins, Management, International ed.
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Noon Business School, University of Sargodha
Course Title Micro Economics
Course Objectives
This course is designed to introduce key microeconomics concepts and techniques applicable as
tools for rational economic decision-making within the micro framework. The course aims to
demonstrate the relevance and usefulness of economic analysis to real world business situations.
Emphasis is placed on optimal decisions making within the firm and the strategic relationship with
other business.
The goal of the course is to provide an introduction to microeconomics. Using microeconomics
theory, the students will be able to understand the concepts of demand and supply, the price
determination in the market, firm behavior and the structure of the markets.
Learning
Outcomes
After studying this course the student will be able to understand:
1. The Economic problem of allocation and distribution of resources.
2. The factors that determine demand and supply
3. The concept of elasticity of demand and supply
4. Analyze the effect of market structure on firm behavior
5. Analyze efficiency and the role of government in promoting and deterring efficiency
6. The concept of derived demand for labor and capital
7. The existence of impact of externalities
8. Income distribution and “fairness”.
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Noon Business School, University of Sargodha
short run and long run production -
least cost factor combination -
8 producer equilibrium
Mid Term Exam
various cost concepts
- the cost of production -
9 short run cost -long run cost
revenue and revenue curves:
total ,averege and marginal revenue
10 - profit maximization
11 market and its forms -price and output under perfect competition
price and output under monopoly , duopoly, oligopoly and monopolistic
12 competition
role of goverenment in market efficiency
13 - the theorey of marginal productivity
market demand forresources -
14 existance of impact ofexternalities
15 income distribution and fairness
16 project and revision
Final Term Exam
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Noon Business School, University of Sargodha
Course Title Contemporary World
Course
Objectives
The goal of the History requirement is to develop in students an understanding of the present that
is informed by an awareness of past heritages, including the complex and interdependent
relationships between cultures and societies.
Learning
Outcomes
Students satisfying the history requirement should be able to:
1-analyze historical facts and interpretations;
2- analyze and compare political, geographic, economic, social, cultural, religious and intellectual
institutions, structures, and processes across a range of historical periods and cultures; recognize
and articulate the diversity of human experience across a range of historical periods and the
complexities of a global culture and society;
draw on historical perspective to evaluate contemporary problems/issues; and
analyze the contributions of past cultures/societies to the contemporary world.
Weekly Lecture Plan
Lecture No Topic To be Discussed
What is International Relations: Critical Themes and setting the Global Stage. How
1 is the International Political System structured? -The Nation-State -Idealism,
Realism (competing theories)
Global Institutions
International Agreements (Treaties)
2 The legacy of Colonialism
Anti-colonial movements (national & social revolutions)
The impact on the geopolitical environment
The Middle East: A Region in Turmoil
The birthplace of the world’s three faiths-Judaism, Christianity, Islam, and a region
with vast energy resources
the Middle East is a place the world’s economy depends on.
3 It’s unique history of being the origin of three major religions, nearly 100 years of
colonial occupation
Ihe Arab- Israeli conflict
Lack of democracy
The impact of Islamic fundamentalism has made the region extremely volatile.
The class will examine these factors in order understand contemporary
international politics in a region of the world that is closely watched by students,
4 academicians, governments, and people generally from around the world.
Students will participate in a simulated Israeli/Palestinian peace conference that will
enable them to simulate the roles of negotiators.
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Noon Business School, University of Sargodha
Asia: The Rise of the Economic Tigers Asia
The world’s largest continent has been characterized by significant population
growth and economic progress during the last half of the twentieth century.
China, the world’s most populous country is poised to be a major global economic
5
and military power.
The dispute over North Korea’s nuclear proliferation has heightened tension in the
region considerably.
Creating the potential for a major regional conflict
In addition, the conflict between India and Pakistan over the disputed territory of
Kashmir also has the possibility of developing into a major confrontation.
The class will examine historical and current events in Asia with an emphasis on its
6 economic growth and potential for conflict between the United States and North
Korea.
Also, the Kashmir conflict will be examined with a special emphasis on the
prospect and potential effects of a nuclear war between India and Pakistan.
Latin America: Population Growth, Poverty, and Potential
Latin America faces great social and economic challenges.
During the second half of the twentieth century most Latin American societies
7 moved from authoritarian military dictatorship, various Marxist insurgencies, and
toward democracy.
Its primary challenge remains how to improve standards of living, strengthen
democratic institutions, and provide education and jobs for growing populations.
Democratic change, reducing poverty are the stated goals of many Latin American
countries.
The course will examine important political developments in Latin America,
particularly major trading agreements designed to give Latin American countries
8
preferred trading status with the United States and Canada
The controversial issue of economic globalization takes center stage in Latin
America, especially concerning labor rights, environmental concerns, and the export
of American jobs.
Mid Term
Exam
Africa: A Triple Heritage
The African Scholar, Ali A. Mazrui says that Africa has a triple heritage, one that
represents the traditional African experience of village life, polytheism (belief in
many gods), the arrival of Islam and the Arabs, and the impact of
9
European colonial rule and culture.
For the last 1600 years, African history has been characterized by the interacting
relationship between these forces, often in conflict, but sometimes cooperative
depending upon the time period and issues at hand.
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Noon Business School, University of Sargodha
During the twentieth century African societies and leaders challenged the forces of
colonial rule under the banner of nationalism, independence, and self-determination.
10
Using the traditions of European inspired political thought-from liberal democratic
thought to Marxism,
Facilities
Required Multimedia/lab etc
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Noon Business School, University of Sargodha
Recommended Text
Leaver, R., & Charting. The Post Cold Order. Boulder: Westview, 1993.
Reference
Text
1-Kegley, C W. Jr., & Wittkopf, Eugene R. World Politics: Trend and
Transformation, (8th ed.). New
York: St. Martin's Press, 2007.
2. Spiegel, Steven L. World Politics in New Era. Harcourt: Grace College &
Wehling Fred L.
Publishers, 1999
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Noon Business School, University of Sargodha
Course Title Sociology
Course Objectives
Students be familiar with the concepts of culture and its components (e.g., norms, values) and to
identify and understand differences and commonalties within diverse cultures.
Learning
Outcomes
After the successful completion of this course the students will be 1-able to identify
and employ various research designs and their appropriate application to the study of social life.
2. be able to demonstrate an understanding of the major theoretical perspectives employed in the
discipline.
3. be able to demonstrate an understanding of how social class affects individual life chances.
4. be able to demonstrate an understanding of social structure and how it shapes and influences social
interactions.
5. be able to demonstrate an understanding of cross-cultural differences and an understanding of the
importance of cultural context.
Weekly Lecture Plan
Lecture No Topic To be Discussed
Introduction
Sociology – The Science of Society Scope and
significance, Fields of Sociology,
1 Sociology and other Social Sciences
Social interaction and social structure
Social Interaction
The Nature and Basis of Social Interaction,
Social Processes
Social structure, Status, Roles, Power and Authority
2 Role Allocation .
Culture
Meaning and nature of culture,
Elements of culture, Norms, values, beliefs, sanctions, and customs,
Culture and Socialization
Transmission of Culture
Cultural Lag
Cultural Variation,
Cultural Integration,
Cultural Evolution,
3 Cultural Pluralism Culture and personality
Socialization & personality Socialization
Agents of socialization
4 Personality: components of personality
Deviance and social control
Deviance and conformity
Mechanism and techniques of social control
5 Agencies of social control.
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Noon Business School, University of Sargodha
Social organization
Social organization-Definition, meaning and forms
Social groups
6 Types and functions of groups
Social Institutions: forms, nature and inter-relationship,
7 Community: definition and forms (Urban and rural).
Social Institutions
Institution;
structure and functions of family
8 Religion, Education, Economy and political institution
Mid Term Exam
Social stratification
Nature
Approaches to the Study of Social Stratification
Caste and Class
9 Social Mobility-Meaning, Forms and Factors
Collective behavior
Definition and characteristics/features
Types: Crowd
Mob and Public
10 Social Movements
Social change
11 Processes of social change, Social change and conflict
Social change and social problems
12 Resistance to social change
13 Human ecology
14 Ecological Processes
15 Ecological Problems of Pakistan
16 Ecological Problems of Pakistan
Final Term Exam
Recommended Text
1. Neulreck, Kenneth, J. 2005. Sociology: Diversity, Conflict and Change,
Boston
Reference Text
2. Barnard, Andy. 2004. Sociology. Cambridge University Press
3. Giddens, Anthony. 2004. Sociology 4th edition, Cambridge Polity Press
4. Albrow, Martin. 2003 Sociology. London Routledge.
5. Richard, T. Schaefer. 2003. Sociology 5th edition. McGraw Hill College
6. Ali, M Basharat
38 | P a g e
Noon Business School, University of Sargodha
Course Title Macro Economics
Course Objectives
This course aims at giving students knowledge about the working of a mixed economy at the
aggregate level under pinning of aggregate output and income determination, key macro-economic
problems and major policy debate. The basic themes are extended to find out how the disciplines of
national income, macroeconomics in closed and open economy, macroeconomic stabilization
policies, macro-economic components (consumption, saving, private investment, interest etc.),
public finance, money and banking link up with conventional macroeconomics.
Learning
Outcomes
At the end of this course, students will be able to:
1. To become familiar with and readily use economic terminology.
2. To learn about the analytical approach economists take to the problem of scarcity.
3. To gain an intuitive understanding of macroeconomic theory and application.
4. To acquire better critical thinking skills through the analysis of present day economic issues.
5. To provide a foundation for possible careers in business, government, academic or other sectors.
6. To develop a conscious recognition of economics in the world around us.
Weekly Lecture Plan
Lecture No Topic To be Discussed
Key concepts of macroeconomics,
1 objectives and instruments of macroeconomics,
Tools of macroeconomics policy,
2 Aggregate demand and supply.
measuring economic Activity:
-concepts of national income -measuring of national income GDP,
3 NDP,GNP &NNP ,
personal income and disposable personal income
-GDP deflator and a real GDP -
4 national income as a measure of economics welfare
consumption and investment
-consumption, income and saving
-consumptions function
-saving function-consume
5 -The marginal propensity to consume and average propensity to consume
The marginal propensity to save and average propensity to save
-Determinants of consumption
6 -determinants of investments
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Noon Business School, University of Sargodha
Multiplier and accelerator -
investment multiplier
-tax multiplier
8 - foreign trade multiplier and supper multiplier
Mid Term Exam
Fiscal policy
9 - Monetary policy
inflation -nature and kinds
-inflationary and deflationary gapes
10 -inflation and unemployment
The concept of business cycle
-business cycle theories
11 -business decision making
12 Classical theory of international trade -modern theory of international trade
13 Economic integration and regional cooperation -protection and free trade
14 WTO objectives and roles -balance of payments accounts
15 disequilibrium and imbalance of payments -causes and remedies
16 project and revision
Final Term Exam
40 | P a g e
Noon Business School, University of Sargodha
Course Title Advanced Accounting & Auditing
Course Objectives
The main objective of the course is to give students advance knowledge regarding corporate
accounting and auditing procedures.
Learning
Outcomes
After this course students will be able to understand, solve and interpret advance level of
accounting problems related with corporations.
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Noon Business School, University of Sargodha
13 Internal Control: Definition, Principals, Designing of Internal Control, Internal
Control over small organization, manufacturing concern, Interhnak Check,
Difference between Internal check and Audit, Internal Check over different
items, Internal Audit, functions, different between internal and external auditor
Recommended Advanced Accounting by Sohail Afzal, Auditing Any suitable text in Pakistani
Text Context
42 | P a g e
Noon Business School, University of Sargodha
Course Title Introduction to HRM
Course Objectives
The principal objective of this course is to prepare students to gain knowledge in the field of human
resource management and enabling them to understand the human resource functions and practices
in banks/organization for improved performance and help create a transparent organizational
culture. The course also provides an overall understanding of organizational behavior concepts to
assist students in recognizing organizational structure, culture and development concepts so that
they are better equipped to perform in the organization, make informed decisions and effectively
manage supervisors and subordinates for enhanced performance. A section on business ethics is
also included to ensure conceptual understanding, need and application of these concepts in daily
business transactions.
Learning Outcomes
After the successful completion of this course, participants will have:
• Knowledge and understanding of:
o Primary HRM Framework and its concepts
o Role of HRM in a financial institution as a support function
o Role of HRM in the career of a non-HRM employee
Weekly Lecture Plan
Lecture No Topic To be Discussed
Introduction:
1 Concepts of human resource management
Human Resource Challenges
2 Human Resource Functions,
Philosophical approaches to Human Resource Management Job Design
and Analysis:
An overview of Job design,
3 Techniques of job design,
Job analysis, Collection of job information,Applications of job
4 analysis information Human Resources.
Planning & Recruitment:
Significance of Human Resource Planning,The planning process, the
implementation of program,
5
Recruitment & selection policy issues, Source of recruitment, Selection
6 process & procedure,
Evaluation of Human resource Planning & Recruitment,Career
Planning & Development: Promotion, Anachronism, Demotion,
7 Separation.
Training and Development:
Significance of training & development, Principles of training &
8 development,
Mid Term Exam
Training & development methods ,Evaluation of
9 training & development.
43 | P a g e
Noon Business School, University of Sargodha
Motivation and Reward System:
Concept of motivation, Reward systems, Motivation through
10 job design, Motivation through employee participation.
Other motivation techniques:
11 Performance Appraisal, Appraisal Definition and applications,
Basic consideration in appraisal, Appraisal methods, Legal issues for
12 appraisal, Appraisal challenges.
Compensation and Services:
13 Objectives/Rationale of Financial compensation,
Challenges affecting compensation, Wage criteria, Policy and principles, Job
14 evaluation and its system.
Recommended Text
William B. Werther& Keith Davis: Human Resource &
Personnel, McGraw Hill.(Latest Edition)
Reference Text
Bernardin& Russell: Human Resource Management
McGraw Hill.(Latest Edition)
44 | P a g e
Noon Business School, University of Sargodha
Course Title Business Taxation
Course Objectives
The main objective of this course is to provide understanding of tax system , importance of taxation
in business and the mechanism of business taxation.
Learning
Outcomes
It will provide understanding of:
1.taxation system in Pakistan
2.tax Calculation for Salary and business
3, set off and carry forwad of losses
4. custom and excise duty
5. capital value tax
45 | P a g e
Noon Business School, University of Sargodha
Course Title Creative Writing
Course Objectives
To produce graduates familiar with representative literary texts from a significant number of
historical, geographical, and cultural contexts, with particular focus on the Modern and
contemporary periods.
To produce graduates able to apply their knowledge and understanding of critical, theoretical, and
technical traditions to the production of original literary work.
To produce graduates familiar with the contemporary literary publishing milieu.
To produce graduates able to effectively communicate what it is they, as writers, do, and to
effectively present literary works, their own as well as the works of others.
Learning
Outcomes
After the successful completion of this course the students will understand the :
1.how to start things?
2. What is autobiography?
What is fiction and critique?
How to collect ideas and develop story ?
46 | P a g e
Noon Business School, University of Sargodha
from story to plot
10 subplots
Unit 8: Genre and Length -
11 Choices that shape the stories we read
what we expect;
12 how we may differ
Unit 9: Theme -
13 What kind of a story will you tell?
Unit 10: Re-writing and Editing
14 Finishing
Polishing,
15 Re-making
expanding
16 cutting
Final Term Exam
Recommended Text
Any standard text which covers the contents. It is strongly recommended that
teachers try to find a little time each week to engage in the online
conversations (at times that are convenient) as the forums are an integral, and
very rewarding, part of the course and the online learning experience.
47 | P a g e
Noon Business School, University of Sargodha
Course Title Oral Communication
Course Objectives
Main objective is to apply the skills and strategies of a successful reader read critically
Learning Outcomes
Given a writing prompt, the student will be able to:
• write a paragraph with a topic sentence, support, and concluding sentence;
• produce coherent and unified paragraphs with adequate support and detail;
• write an effective introduction and conclusion;
• write a thesis statement that addresses the writing prompt;
• produce a well-organized academic essay;
• produce appropriate vocabulary and correct word forms;
• use a variety of accurate sentence structures;
• produce accurate grammatical structures; and
• demonstrate control of mechanics.
Weekly Lecture Plan
Lecture No Topic To be Discussed
48 | P a g e
Noon Business School, University of Sargodha
Facing media
Communication in personal selling
Report writing and presentation
How to make presentation/ control of stage fright, general guidance and
allocation of topics to students
7
Knowing and analyzing audience
8 Motivating your audience
Mid Term Exam
9 Character and Personality traits of audience
Internal and External audience
10 Scripted Speech
Planning your Speech
11 Choosing the right language
12 Body Posture, Body Language, Proximity to audience
13 Panel discussion and Role Play
14 Discussion on a TV/Film Scene
15 Debate/Presentation
16 Picture Talk
Final Term Exam
Recommended
Text 1. Stuart Sillar (1988) Success in Communication, Jhon Murray Publishers
49 | P a g e
Noon Business School, University of Sargodha
Course Title Principles of Marketing
Course Objectives
The basic objective of those subjects is to 1-introduce the marketing concept and how we identify,
understand and satisfy the needs of customers and markets.
To analyse companies and competitors and to introduce marketing strategy to increase awareness
of the strategic and tactical decisions behind today’s top performing brands.
Learning Outcomes
On completion of this module, students will have acquired the following skills :
1-Be familiar with the basic elements of the marketing mix and to provide a framework to evaluate
marketing decisions and initiatives
Retailing
8
Wholesaling
Mid Term Exam
9 Integrated Marketing Communication Strategy
10 Advertising
11 Sales Promotion
12 Public Relations
13 Personal Selling
15 Competitive Strategies
50 | P a g e
Noon Business School, University of Sargodha
16 Building Lasting Customer Relationships
Final Term Exam
Recommended Text
Philp, Kotler and Gary Armstrong : Principle of Marketing, McGraw Hill,
Co.(Latest
Edition)
Reference Text
William J. Stanton: Fundamental of Marketing, Etzel, and Walker McGraw
Hill(Latest
Edition)
51 | P a g e
Noon Business School, University of Sargodha
Course Title Money Banking and Credit
Course Objectives
In the era of globalization, the financial market are in need of people with true understanding of
commercial system and reasons behind globalization. The objective of this course is to provide the
sense of globalization and financial structure development in the students so that they can become
business intellectuals and professionals in their practical life.
Learning
Outcomes
Understanding the historical as well as future perspective of monetary systems and financial markets.
Recommended Text
52 | P a g e
Noon Business School, University of Sargodha
Course Title Pakistan Economy
Course Objectives
The objective of this course is to give connections with Pakistan’s economic development and
effectiveness from 1947 to up to date, the role of agriculture and industry in Pakistan’s economy,
balance of payments, monetary policy, fiscal policy, foreign economic assistance, and infra-
structural services and communication. Special importance is given to the financial sector.
Learning
Outcomes
it will help students to understand:
1, economy of pakistan
2. how agriculture contribute in economy?
3. what is fiscal policy?
4. what is role of inflation and deflation ?
53 | P a g e
Noon Business School, University of Sargodha
Fiscal Policy:
Direct and indirect taxes, excise duty, government budget and government
10 expenditure
Banking:
Commercial banking, non-banking financial institutions,insurance
companies, mutual funds, investment banks, consumer banking and
11 interest-free banking.
Inflation:
Measurement of inflation, consequences of inflation, inflation
12 and unemployment.
Labor Force:
Male/female, skilled/unskilled,rural/urbanselfemployed/employed labor
13 force and manpower planning.
GDP:
Measurement of GDP, composition of GDP, growth rate of GDP, per
14 capita GDP and growth vs. development
Capital Markets:
Stock exchanges and their functioning, role of Security
Exchange Commission of Pakistan (SECP), stock index,
15 and foreign portfolio investment
Infrastructure:
Roads, railway, airplanes and merchant ships, telephone, radio,
16 tv, print media and Internet
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text Saeed, AmjadKhawaja: Economy of Pakistan(Latest Edition)
Malik, Sohail: Economy of Pakistan(Latest Edition)
Reference Text Waseer, Habibullah(Latest Edition)
Hussain Ch. M. Economic Theory(Latest Edition)
54 | P a g e
Noon Business School, University of Sargodha
Course Title Cost & Management Accounting
Course Objectives
Weekly Lecture Plan
Lecture No Topic To be Discussed
Introduction and Definition of Cost and Management Accounting. Cost
Concepts, Cost Classificationand Cost Accounting Inforamtion Systems,
Differncen in Finanical Cost and Management Accounting, Why to study
Cost Accounting
1
Cost Accounting Cycle, Financial Statements for Manufacturing Concerns
2
3 Cost Systems and Cost Accumulation
Further Readings on Cost systems and Cost Accumulation, Job Order Costing
4
5 Further Reading on Job Order Costing and Prctical Problems
Process Costing: Introduction to Cost of Production Report, Differences in
6 First and subsequent Departments
Process Costing: Cost of Production Report First and Subsequent Department
7 under Average Method
Process Costing: Cost of Production Report First and Subsequent Department
under FIFO Method
8
Mid Term Exam
Managerial Accouting Introduction: Cost Behavior Analysis, Introduction to
9 Budgeting
Budgeting Profit, Sales, Cost and Expenses, Master Budget and Exercises
10
11 Cash Budgeting And Flexible Budgeting
12 Standard Costing: Setting Standards and Analyzing Variances
13 Standard Costing: Setting Standards and Analyzing Variances
14 Direct Costing: CVP analysis and Break Even Point
15 Planing for Capital Expenditures
16 Differential Cost Analysis
Final Term Exam
Recommended
Text Cost Accounting Planing and Control. Matz and Usary
55 | P a g e
Noon Business School, University of Sargodha
Course Title Business Communication
Course Objectives
Application of business communication principles through creation of effective business documents
and oral presentations. Includes study and application of team communication and use of technology
to facilitate the communication process.
Learning
Outcomes
Program learning outcomes define the knowledge, skills, and abilities students are expected to
demonstrate upon completion of an academic program. These learning outcomes are regularly
assessed to determine student learning and to evaluate overall program effectiveness.
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Noon Business School, University of Sargodha
Communication strategy:
Image building,
Minus image and its implications,
9 Developing a positive corporate image,
Messages choice:
10 Favorable, unfavorable, negative and persuasive.
Précis writing:
11 Methods of précis writing
Principle points to be kept in mind while writing précis
12 Specimen of passages and their précis
Essay writing:
Characteristic of a good essay,
13 Classification
14 Hints on essay writing:
15 general preparation,
16 special preparation.
Final Term Exam
Recommended Text
Reference Text
• Coutland L. Bovee, Jhon V. Thill, Business Communication Today.(Latest
Edition)
57 | P a g e
Noon Business School, University of Sargodha
Course Title Managerial Economics
Course
Objectives
Managerial Economics course is of importance to business students expecting to deal with
business and professional lives in the future. This course is designed to introduce and discuss
various management concepts from economic point of view. Using integrated approaches, the
course will emphasize discussion on the design and implementation of risk management
practices along with the theory of firm. Basically, it purports to help students realize, understand,
and master various economic problems and the way firm try to resolve such problems
Learning
Objective
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Noon Business School, University of Sargodha
Production and cost, short run cost, key relationships in cost, mathematical
relationship between ATC and MC, economies of scale, multi product cost
8 function
Mid Term Exam
Profit maximization, optimal input combination, unconstraint optimization,
9 total revenue maximization
Characteristics of market structure, equilibrium price, monopoly, evaluating
perfect competition and monopoly
10
Monopolistic competition, short run monopolistic equilibrium, advertising
11 in monopolistically competitive industries
Facilities
Required Multi media for presentations
Recommended Text
Managerial Economics; Theory and Practice
by Thomas J. Webster
59 | P a g e
Noon Business School, University of Sargodha
Course Title Logic
Course Objectives
This course is an introduction both to logic and to critical thinking, assuming no previous work in logic
or philosophy. The critical thinking portion of the course covers the distinction between logic and
rhetoric, the distinction between deductive and inductive arguments, the analysis of ambiguities and the
nature of common fallacies in reasoning. In the logic portion of the course, the basic topics include the
symbolization and evaluation of deductive arguments using truth tables and the construction of proofs to
assess validity. We will also look at extensions of classical logic (such as modal logics, epistemic and
deontic logics, multi-valued logics), as well as discuss some fundamental issues pertaining to the nature
of reasoning and logic more generally. The objectives of the course, then, are both to become familiar
and competent with basic techniques of formal logic and to acquire skill in using these and related
formal techniques to assess reasoning in a wide variety of applications.
Learning Outcomes
Objectives/
Week/ Lecture/ Module Topics Recommended
Application
Readings
Introduction: Chapter 1. Basic Introduction
Concepts in
AConcise
Lecture 1 Basic Concepts
Introduction to
Recognizing Arguments Basic Concepts
Logic (Page 1-31,
Diagramming arguments
59-70)
Deduction and Induction
Chapter 1. Basic
Truth, Validity and Concepts : A
Soundness Introduction
Lecture 2 Concise
continued
Counter example Introduction to
Logic (Page 31-59)
Problem Solving
Chapter 3. Analyzing
Classical Deductive Logic: Categorical arguments
Lecture 3
The logic of terms Propositions : A involving one
Concise premise.
60 | P a g e
Noon Business School, University of Sargodha
Categorical Proposition Introduction to
Logic, (Page 188- Relationships
240) among
Immediate Inferences standard form
categorical
propositions
Square of Opposition
Obversion, Conversion
Contraposition
Categorical Syllogism:
Mood and Figure
Analyzing
arguments
Categorical Syllogism:
involving two
premises
Chapter 5. Introducing
Categorical different
Lecture 4 Syllogisms in A methods for
Validity with the help of
Concise evaluating
Venn Diagram Validity
Introduction to syllogistic
with the help of Rules and
Logic, (Page 240- reasoning.
Fallacies
275) Spotting errors
in syllogistic
reasoning.
Weak Syllogisms and
existential import
Chapter 6.
Disjunctive Syllogism Introducing
Propositional Logic
Lecture 6 (Both Exclusive and and analyzing
: A Concise
inclusive) typical
Introduction to
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Noon Business School, University of Sargodha
Logic, (Page 287-
328)
argument
forms used in
everyday life
and in
specialized
areas of
inquiry.
Hypothetical Syllogism:
Dilemma from Spotting errors
Modus Ponens, Modus
Copi’s in reasoning
Tollens and Pure HS
Dilemma
Reductio ad Absurdum
Enhancing
reasoning
ability by
Modern Deductive Logic: Chapter 7.Natural
introducing
The Logic of Deduction in
symbolic logic,
truth table
technique.
Propositional Logic
:A
Propositions ConciseIntroductio
n to Logic, (Page
348-403)
Lecture 7
Propositional Calculus:
Syntax and
Semantics
Logical Connectives:
Negation, Conjunction,
Disjunction, Conditional, &
Biconditional
Truth Table: Truth value of
molecular proposition,
Equivalence, Contradiction
and Tautologies, Validity
62 | P a g e
Noon Business School, University of Sargodha
n to Logic, (Page
348-403)
Other Methods:
Truth Tree and its
applications
Truth Tree from
Formal Deduction and
Jeffery’s Formal
validity
Logic
MIDTERM EXAM
Chapter 8.
Predicate Logic: Quantifiers Predicate Logic in
A
Concise Introducing
Lecture 9 Translation of ordinary
Introduction to Quantifiers
language proposition into
Logic, (Page 348-
Predicate Logic Validity
403)
Counter example
Predicate Logic:
Validity with Truth trees
Relations and
Lecture 10 Validity with Formal
Identity.
Deduction Identity
Chapter 11 and 12
in Introductionto
Induction:
Logic (482-515,
519-547)
Inductive Generalization Induction and
Lecture 11
and Fallacies of causality
Generalization
Inductive Analogy
Causality and Mill’s
Methods
Chapter 13:
Introduction to
Logic of
Lecture 12 Statistical Reasoning Logic 13th edition
explanation
(559-577) Chapter
4 Using Statistical
explanation: Scientific and
unscientific* The Pattern of Reasoning in The Scientific
Lecture 13
Scientific Inquiry Logic Course Method
Evaluation of Hypotheses
63 | P a g e
Noon Business School, University of Sargodha
Introducing
Chapter 12 in The modal concepts
Power of Logic, and their
Lecture 14 Modal Logic
2000 (588-603) applications in
logic
Modal Logic
Lecture 15 continue
Lecture 16 Review before final exam
FINAL EXAM
64 | P a g e
Noon Business School, University of Sargodha
Course Title Financial Management
Course Objectives
Financial Management discusses the role that financial managers play in businesses and the
financial market environment in which firms operate. It argues that the goal of managers should be
to maximize the value of the firm and by doing so maximize the wealth of its owners. The main
objective of this course is to give student an understanding of financial environment and financial
instruments and basis of evaluation of business entity.
Learning
Outcomes
After qualifying this course student will be able to understand the nature and structure of business
organizaiton and shall be able to address basic issues related with financial statement, instruments
and business orperations.
Weekly Lecture Plan
Lecture No Topic To be Discussed
Introduction to Managerial Finance: The role of Managerial Finance, The
1 Financial Market Environment
2 Financial Tools: Financial statements and Ratio Analysis
3 Financial Tools: Cash Flow and Financial Planning
4 Financial Tools: Time Value of Money
5 Financial Tools: Time Value of Money
6 Valuation of Securities: Interest Rates and Bond Valuation
7 Valuation of Securities: Stock Valuation
8 Valuation of Securities: Stock Valuation
Mid Term Exam
9 Risk and the Required Rate of Return: Risk and Return
10 Risk and the Required Rate of Return: Risk and Return
11 Risk and the Required Rate of Return: The Cost of Capital
12 Risk and the Required Rate of Return: The Cost of Capital
13 Long term Investment Decision: Captial Budegting Technique
14 Long term Investment Decision: Capital Budegting Techniques
15 Long term Investment Decision: Capital Budegting Cash Flows
16 Long term Investment Decision: Capital Budegting Cash Flows
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
65 | P a g e
Noon Business School, University of Sargodha
Course Title Business Law
Course Objectives
This course introduces the ethics and legal framework of business. Emphasis is on contracts,
negotiable instruments, Uniform Commercial Code, and the working of the court systems. Upon
completion, students should be able to apply ethical issues and laws covered to selected business
decision making situations.
Learning
Outcomes
A.Identify the sources of law and describe their effects.
B. Describe the court system and court procedure.
C. Describe the nature and classes of contracts.
D.Identify the elements needed to create a contract.
E. Read, interpret contracts, and cases.
F. Discuss the effect of the following upon contracts:1) fraud2) duress3) undue influence4)
G.Identify and discuss illegal agreements.
H.Describe the effects of the statute of frauds upon contracts.
I. Identify personal property and bailments.
Weekly Lecture Plan
Lecture No Topic To be Discussed
Law of Contract
Definitions
Communication
1 Acceptance and Revocation of proposal
2
Essentials of valid contract
Performance of the contract
Discharge of contract
Breach of contract
Amages for breach of contract
Law governing indemnity
guarantee
3 Bailment and agency.
The Law of Sales of Goods
The formation of this contract
Effects of the contract
4 Performance of the contract
Rights of unpaid seller against the goods,
Sale by auction
5 Breach of contract
Law Governing Partnership
Definitions
Types of Partnership
6 Essential elements of partnership
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Noon Business School, University of Sargodha
Registration of partnership firms
7 Partnership becoming illegal
67 | P a g e
Noon Business School, University of Sargodha
Course Title Business Statistics
Course Objectives
This course is built upon the statistics concepts, principles and techniques that are useful in business
management.
The main objectives of the course are to enhance students‟ competency in application of statistics
concepts in solving business management problems and to improve their level of quantitative approach.
Learning
Outcomes
Upon the successful completion of this course, you should be able to:
1. data analysis and data summarizing.
2. measures of central tendency and dispersion.
3. Types of functions
4. probability, simple linear regression and corelation.
5. Determinants and its applications
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 introduction
2 data analysis
3 Data Summarizing: Frequency Distributions
4 Measures of central tendency
5 Measure of variability
6 Measures of Dispersion
7 Moments skew ness
8 Revision and problem discussion
Mid Term Exam
9 Simple linear regression
10 corelation
11 index numbers
12 probability
13 Discrete probability distributions
14 Normal distribution
15 other continuous probability distributions.
16 Revision and problem discussion
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Earl K. Bowen & Martin starr: Basic statistics for Business and
Economics(Latest
Edition)
68 | P a g e
Noon Business School, University of Sargodha
Course Title Statistical Inference
Course Objectives
This course is built upon the statistics concepts, principles and techniques that are useful in business
management.
The main objectives of the course are to enhance students‟ competency in application of statistics
concepts in solving business management problems and to improve their level of quantitative
approach.
Learning Outcomes
After completion of this course, students should be able to know:
1. Sets and probability.
2. Sampling theory and estimation theory.
3. Testing hypothesis and regression.
4. The F-distribution and the students T-distribution.
5. Computer applications in statistics.
69 | P a g e
Noon Business School, University of Sargodha
Course Title Organizational Behavior
Course Objectives
the main objective of this course to provide better understanding of organizatons. It will help students to
behave well in their respective organizations. It provide better understanding of their values norms and
their culture.
Learning Outcomes
this course will help students :
1.better understanding of their organization and its background
2. it help students to understand the importance of organization's norms and values.
3. it will provide the understanding of different behaviors on workplace
4. provide understanding of delegation of authorities
5. students will be able to know the organization politics
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Introduction and Background:
Organizational behavior:
Key concepts,
A historical perspective on organizational behavior,
2 Organizational behavior and contemporary issues.
Organization:
Structure and Design:
3 The nature and purpose of organization,
The classical and modern concepts of organization,
4 Span of control and organization structures,
Authority relations:
Line,
5 staff and functional,
Authority:
Delegation and decentralization,
Departmentalization,
6 Organizational life cycle stages,
The contingency approach of organization design,
7 Today’s organizations and various designs,
Organizational effectiveness Organizational Culture:
The dynamics of organization’s culture, the basic approaches to organizational
8 culture,
Mid Term Exam
The cross-cultural awareness,
Total quality culture creation,
9 changing and developing cohesive organization’s culture
70 | P a g e
Noon Business School, University of Sargodha
Organizational Change and Development:
The nature and typology of organizational change,
The diagnosis of forces for change,
10 The models and dynamics of planned change,
Resistance to change and its management,
11 Techniques for managing change,
Organizational development:
Objective & model,
Change management and contemporary issues in TQM.
Foundations of Individual Behavior:
The perception process,
The attribution theory,
12 Personality and organizational behavior, Attitudes,
personal values and ethics:
Learning &behavioral modification
Behavior Modification:
Behavioral learning models,
Principles of behavior modification,
13 the process of modifying on-the-job behavior,
Behavioral self-management Socialization and Mentoring:
The organizational socialization process,
14 The socialization techniques, Mentoring,
Organizational roles and norms Work Group Behavior: Work group:
Types, functions & development process, Work group structure,
composition and effectiveness, Inter group interactions, Organization influence
15 tactics,
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Noon Business School, University of Sargodha
Course Title Calculus
Course Objectives
Introduce the students to differentiation and integration of basic functions of one variable; functions of several
variables; partial derivatives; optimization problems; some applications to business and economics.
Learning Outcomes
basic learning outcomes is to provide understanding of:
-derivative
-integration
-differentitation
- function of several variables
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Noon Business School, University of Sargodha
Course Title Management Information System
Course Objectives
To provide students with basic concepts in information system and the benefits with
these systems in modern society
· To differentiate between data, information, and knowledge
· To understand systems definition, systems requirements, and information needed
for decision maker
· To understand several requirement and operations that the analyst needed to
analyze, design, and implement the systems in what is called system development life cycle
(SDLC)
· To identify several methods to enhance and develop information systems and to
manage the information system recourses
· To understand several ethical issues in information
Learning
Outcomes
After completing this course the student must demonstrate the knowledge and
ability to:
· Define the concepts and definition of the information systems
· Differentiate between several types of information system
· Identify the threats to information security
· Show how to protect information recourses
· Understand the difference between database and data warehouse
· Differentiate between transaction processing system and functional area
information system
· Show how to maintaining and protecting information system
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 INTRODUCTION TO INFORMATION TECHNOLOGY
INTRODUCTION TO COMPUTER SYSTEM: Hardware
2
Software
3 Electronic Data
Processing, Input, Processing and Output Techniques
MANAGEMENT INFORMATION SYSTEM:
Needs for MIS, Evolution & Types of Information System, (MIS, DSS,
4
Expert System) The concept of Data and
Information
DATABASE MANAGEMENT SYSTEMS:
The concept of DBMS
5 Hierarchy of Database
Elements of DBMS
Contents of Files
INFORMATION SYSTEMS FOR BUSINESS APPLICATION:
6 Executive Information System
Manufacturing Information System
7 Marketing Information System,
8 FIS, HRIS.
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Mid Term Exam
16 Multimedia
Computer Viruses
Final Term Exam
Recommended Text
Jmaes O, Brien Introduction of Information Systems with supplement.
McGraw Hill,
New York.(Latest Edition)
Reference Text
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Noon Business School, University of Sargodha
Course Title Sociological theory
Course Objectives
Be familiar with the concepts of culture and its components (e.g., norms, values) and to identify and
understand differences and commonalties within diverse cultures.
Learning
Outcomes
After the successfull completion of this course the students will be
1-able to identify and employ various research designs and their appropriate application to the study
of social life.
2. be able to demonstrate an understanding of the major theoretical perspectives employed in the
discipline.
3. be able to demonstrate an understanding of how social class affects individual life chances.
4. be able to demonstrate an understanding of social structure and how it shapes and influences
social interactions.
5. be able to demonstrate an understanding of cross-cultural differences and an understanding of the
importance of cultural context.
Weekly Lecture Plan
Lecture No Topic To be Discussed
Background
Social Forces
1 Intellectual Forces
French Revolution
Enlightenment
Development of Sociological Theory
Theory and Knowledge
2
Process of Theorizing
Types of Sociological Theories
Inductive and Deductive
3 Process of theorizing Fact, Propositions and Laws
Sociological Theory between 1600 -1800 AD
August Comte
4 Positivism
The law of Human Progress
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W. G. Sumner
7 Folkways and Mores
Ingroup and Outgroup
Basic motives
Karl Marx
Communist Manifesto
8
Socialism
Stages of Social Evolution
Mid Term Exam
Herbert Spencer
9 The law of Social Evolution
Concept of Society
Laissez-faire
Max Weber
Sociology of Religion
10
Bureaucracy
Protestant Ethic and the Sprit of Capitalism
11 Rational Choice/Social Exchange Theory
Skinner and Behaviorism, G.C. Homans, Peter M. Blau
Social Behaviorism and Interactionism
Phenomenology,
12 Alfred Schutz,
Systemic Social Behaviorism,
Max Weber, George Simmel, Symbolic Interactionism, C.H. Cooley and
G.H. Mead
13 Ethnomethodology
Introduction, H. Garfinkal
14 Theory of Micheal Fouchult
Evolving Contemporary Feminist Theory
15 Feminism,
Theories of Gender Disparity
Recent Developments
Integration and Synthesis
16 Micro-Macro Integration,
Agency-Structure Integration,
Synthesis in Sociological Theory
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
1. Barnes, H.E. (Ed.) (1966) An Introduction to the History of Sociology,
Chicago: The University of Chicago Press.
Reference Text
2. Blalock, Hubert (1969) M. Theory Construction From Verbal to
Mathematical Formulation (Ed).
N.J.; Prentice Hall Inc.
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Noon Business School, University of Sargodha
Course Title Marketing Management
Course Objectives
In today’s fast-paced world, marketing has become more complex. Changes in technology and
consumer and business needs, as well as, increased globalization pose new challenges for
marketers. These events have made marketers more aware of the necessity for careful but
speedy analysis and decision-making. The implication is that marketing management as a field
of study has become more important. Marketing management is the art of optimal manipulation
of the marketing mix to achieve business goals.
Learning Outcomes
This course is geared toward providing an understanding of the rationale for marketing decisions
from a managerial perspective. It also seeks to provide a framework for decision-making that is
logical but does not stifle creativity. o meet these goals, this course will require the integration of
theory and practice. Students will have to make strategic marketing decisions based on analytical
techniques they will learn in this course. They will have to devise a plan that is based on a sound
conceptual framework, to implement the decision. It is hoped that through this exercise students
will learn the value of marketing management in business.
Weekly Lecture Plan
Lecture No Topic To be Discussed
Who Markets?
1 Company Orientation toward the Marketplace
Marketing Management Tasks
2 Developing Marketing Strategies and Plans
Corporate and Division Strategic Planning
3 ChannelDesign Decisions
Channel Integration and Systems
4 Advertising Sales
Conducting Marketing Research and Forecasting Demand
5 Connecting with Customers
Analyzing Consumer Markets
6 Analyzing Business Markets
The Scope of Branding
7 Building Brand Equity
Managing Brand Equity
8 Customer Equity
Mid Term Exam
Shaping the Market Offerings
9 Designing and Managing Services
Developing Pricing Strategies and Programs
10 Sales Promotion
Events and Experiences
11 Interactive Marketing
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Word of Mouth
12 Managing the Sales Force
Creating Successful LongTerm Growth
13 Tapping into Global Markets
Evaluating Potential Markets
14 Branding
Deciding on the Marketing Organization
15 Internal Marketing
Building a Creative Marketing Organization
16 Marketing Implementation
Final Term Exam
Recommended
Text Marketing Management by Philip Kotler
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Noon Business School, University of Sargodha
Course Title Business Research and Report Writing
Course Objectives
The learning focus for this unit is on developing business research skills and defining a
business research question. It will bring together students’ theoretical and practical
appreciation of how to identify and investigate business opportunities or problems as well as
analyses data and conclude on the relevance of research findings
As the research aim is unpacked, the student will be introduced to a range of relevant
quantitative and qualitative business research methods and will select from these in
determining a project design
Learning
Outcomes
Identify, specify and scope an organizational problem or issue requiring a research-based
approach
Define an appropriate research question prior to undertaking research
Assess and select from a range of research methods
Identify major stakeholders in the research context and identify the potential impact of their
objectives and expectations on the design of the research project
Conceptualize a framework for the design and implementation of a research or professional
project
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Basic concepts of data processing:
Computer representation, Data Matrix, Data Storage Data Processing
7 flow:
Editing, Coding,
Handling Blank Responses, Coding, Categorization, Converting,
Weighting, Storing etc.,
8 Alternative processing flows
Mid Term Exam
University data analysis, Measurement of central tendency,
Measurement of dispersion, Hypothesis Testing, Bavaria data
9 analysis
Linear Correlation,
Simple Regression, The Chi-Square Test, The Cross-Tabular Tables,
Elaboration of
relationships, Multivariate data analysis: Interdependence Methods,
10 Factor analysis
Cluster
analysis, multidimensional analysis, Multivariate data analysis:
Dependence methods, Multiple
11 Regressions, Analysis of Variance & Covariance
12 Discriminate analysis.
Research Project
Proposal: Rationale for the study defining the problem, Research
13 Objectives, Information needs
Research design, Data collection procedure, Data processing &
14 analysis
Research Team and its
15 profile,
16 Budget, Time Table
Final Term Exam
Recommended Text
Ranjit Kumar, Research Methodology, Sage Publications.(Latest
Edition)
Reference Text
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Dam Remenyl, Doing Research in Business and Management, Sage
Publications.(Latest
Edition)
· C. William Emory, Business Research Methods, IRWIN.(Latest
Edition)
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Noon Business School, University of Sargodha
Course Title Operations Management
Course Objectives
This course introduces students to the concepts underlying effective operation and control of
manufacturing and service businesses. Approaches to production control, inventory policy, facilities
planning, methods improvement and technological assessment are studied.
Learning Outcomes
1. Identify and articulate how operations management contributes to the achievement of an organization’s
strategic objectives.
2. Critically evaluate the operations function in manufacturing and service production settings.
3. Appraise and apply forecasting methods as the basis of management’s planning and control activity.
4. Assess and formulate decision making strategies to address operating issues that have short,
intermediate or long lead times.
5. Evaluate approaches to problem solving and process improvement in production settings.
6. Synthesize the depth and breadth of knowledge, knowledge of methodologies, application of
knowledge, and communication skills according to the degree level competencies established by
authorizing bodies for degree programs in Ontario
Weekly Lecture Plan
Lecture No Topic To be Discussed
Course Overview
Introduction to Operations
1 Operations Strategy
Product Design
Service Design
2 Form Teams
Process Analysis
3 Manufacturing Process Analysis
Job Design and Measurement
Business Process Reengineering
4 Quality Management and 6
5 Quality Management and 6 (cont’d)
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Japanese style of manufacturing utilizing
techniques and trends for attaining quality assurance with the use of
14 techniques such “kanban”.
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Noon Business School, University of Sargodha
Course Title Entrepreneurship and SME Management
Course Objectives
This course aims at helping students develop a positive, constructive and practical approach to:
Entrepreneurship venture opportunities, innovations, change, fantasies, Environment of small
business, sources and resolutions. risk failure and new venture unit, feasibility of planning and
concepts of planning, stages of growth model.
Learning
Outcomes
By the end of this course it is expected that the student will be able to:
Financial resources and asset management, different types of financing, buy or lease. Organization
cycle and growth of organization, strategic management for success of enterprise, looking towards
entrepreneurial career.
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market focused on organization,
10 sources of market intelligence,
11 competitive analysis and implications of market research
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Noon Business School, University of Sargodha
Course Title Business Ethics
Course Objectives
The overall objective of this course is for each student to develop a critical thinking
approach regarding many of the significant ethical concerns confronted by organizational
members within the contemporary business world. The extent to which firms are
responsible to society concerning such critical issues as the environment will be
explored in depth.
Learning Outcomes
1. Demonstrate understanding of the definition of ethics and the importance and role ethical behavior
serves in the business world today.
2. Demonstrate understanding of how business ethics relates to larger moral and philosophical
frameworks.
3. Identify various ethical issues that occur in the workplace.
4. Evaluate an ethical situation by applying the steps involved in ethical decision making.
5.Evaluate the concept of Corporate Social Responsibility, and explore its relevance to ethical business
activity.
6. Identify the moral obligations of businesses to the environment and specifically global competitors
and global stakeholders. 7.Comprehensively analyze in professional business
caliber writing real-world business firm’s activities regarding ethical and social responsibility via
written case study analyses.
8.Formulate a particular stance on a business ethics issues and defend in professional business caliber
writing that stance.
9.Apply rules of netiquette and use clear writing in web-based interactions with colleagues on issues of
business ethics and social responsibility.
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Forum 1: “Does Being
Ethical Result in Better
Business Performance?”
(text, p. 20). 2nd post
Lecture 7
Begin Chapter 5: Ethical Decision-Making and • Read & study Chapter 5
Ethical Leadership Study PPT Presentations,
Glossaries & Self Quiz
• Read & study Chapter 6
Study
Begin Chapter 6: Individual Factors: Moral PPT Presentations,
Lecture 8 Philosophies and Values Glossaries & Self Quiz
• Discussion Forum 3,
“Unit 2:
White Collar Crime
MIDTERM EXAM
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Noon Business School, University of Sargodha
• Read & study Chapter 8
Study
PPT Presentations,
Lecture 11 Begin Chapter 8: Developing an
Glossaries & Self Quiz
• Discussion Forum 4,
Effective Ethics Program
“Debate:
Code of Conduct” p 223
• Ch 8 Self-Quiz
• Discussion Forum 4,
Lecture 12 Finish Chapter 8: Developing an “Debate: Code of
Conduct”
Effective Ethics Program
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Noon Business School, University of Sargodha
Course Title Interpersonal Skills
Course Objectives
This course is intended to assist individuals in recognizing their own communication styles and how
their individual styles differ from the communication styles of others in the workplace. Additionally,
participants learn how to improve their interpersonal skills and how to maintain relationships over time.
Through interactive activities, self-assessments, and discussions, participants gain an awareness of their
communication styles and learn strategies to resolve conflict and strategies for communicating
effectively with those whose styles are unlike their own. Participants learn skills to communicate and
listen effectively and maintain relationships through inspiring trust and giving and receiving feedback.
Learning
Outcomes
Determine their communication style
Develop strategies for interacting with communication styles unlike their own
Identify and use conflict resolution styles appropriate for different situations
Identify barriers to communication and strategies to overcome them
Listen effectively to ensure they have received messages as intended
Use nonverbal communication to express interest and demonstrate that they are actively engaged in
conversations
Develop strategies for building and maintaining relationships
Weekly Lecture Plan
Lecture No Topic To be Discussed
Overview of Interpersonal Skills
1 ·What Are Interpersonal Skills?
2 The Importance of Interpersonal
3 The Johari Window
4 The Interpersonal Skills Model
5 Senge's Wheel of Learning
Awareness of Self and Others
6 · The Communicating Styles Survey
7 The Four CSS Styles
Effective Communication
· The Goal of Effective Communication
8 · Barriers to Communication
Mid Term Exam
What Happens When We Communicate
· What Is Listening?
9 · Four Phase Model of Listening
Benefits of Good Listening
· Time Spent Listening
10 · The Three Levels of Listening
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Foundations of Emotional Intelligence
· What Is Emotional Intelligence?
· Misconceptions About Emotional Intelligence
· The Four Domains of Emotional Intelligence
11 · Emotional Intelligence and the Executive Core Qualifications
Trust
· What Is Trust?
· The Benefits of Trust
12 · Behaviors that Rebuild Trust
Conflict
· What Is Conflict?
· Causes of Conflict
· Effects of Conflict
13 · Five Basic Conflicts
Recommended
Text Any standard Text which covers the above ideas.
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Noon Business School, University of Sargodha
Course Title Total Quality Management
Course Objectives
The objectives of this course is to introduce the main principles of business and social excellence, to
generate knowledge and skills of students to use models and quality
management methodology for the implementation of total quality management in any sphere of
business and public sector
Learning
Outcomes
At the end of the course students should:
• know business excellence models and be able assess organization’s performance making reference
to their criteria.
• know the principles of total quality management and peculiarities of their implementation.
• be able to use quality management methods analyzing and solving problems of organization.
• know prerequisites of evolution of total quality management and significance of quality gurus’
works to the management of modern organizations.
TQM Framework
Awareness about the improved quality
Historical Review
Obstacles in implementing TQM
2 Benefits of TQM
Leadership and Total Quality Management
Defining Leadership
Characteristics of Quality Leaders
Leadership Concepts
The seven habits of highly effective people
Ethics and Quality
3 Deming Philosophy
Role of Leaders in TQM
Implementation
Quality control
Core Values, Concepts and Framework
Strategic Planning and Communication
4 Decision Making
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Customer Satisfaction and Employee Involvement
Customer Satisfaction (An Overview)
What is customer?
Customer perception of Quality and feedback from customer
Effectively using customer complaints
Transforming needs into requirement of customers and importance of
customer
retention.
5 Employee involvement in improving quality.
Motivational theories
Empowerment
Teams and their effectiveness
Rewards, Recognition and Performance appraisal
Union and employee involvement
6 Benefits of employee involvement
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Quality Management System
ISO Benefits of ISO registration
ISO 9000 Series of Standards
ISO 9001 requirements
Implementation of Quality Management System (ISO)
Documentation
Internal Audits
ISO Certification for Service Organizations
ISO VsBaldrige Award
10 Standards in Pakistan
Environmental Management System
Introduction to Environmental Management Standards
ISO 14000 Series Standards
Concept of ISO 14001
Requirements of ISO 14001
Benefits of Environmental Management System
Integrating ISO 14000 with ISO 9000
11 Relationship of Standards with Health and Safety
Quality Function Deployment and Quality by Design
Concept of Quality Function Deployment
Role of team in QFD
Benefits of QFD
Driving force behind QFD
Process of information by organization
House of Quality
12 Building House of Quality
Quality Function Deployment Process
Concept of Quality by Design
Rational of Implementing Quality by Design
Benefits of Quality by Design
Communication Models
Implementation of Quality by Design
13 Tools used for implementing Quality by Design
Management and Technical Tools for improving
Introduction of Management Tools and there importance
Forced Field Analysis
Nominal Group Technique
Affinity Diagram
14 Tree Diagram
Matrix Diagram
Process decision program chart
Activity network diagram
15 Just in Time and Just in Case
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Noon Business School, University of Sargodha
Concept of Statistical Process Control
Pareto Diagram
Process Flow diagram
Cause and effect diagram
Check sheets
Histogram 10.6 Control Charts
16 Scatter Diagram
Final Term Exam
Recommended
Text 1. Total Quality Management By: Dale H. Besterfield (Latest Edition)
Reference Text
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Noon Business School, University of Sargodha
SPECIALIZATION IN HRM
Course Title Industrial and Labor Law
Course Objectives
This course is built upon different rules and laws which help in governing the organizations. It will
help in developing the good concepts of laws regulation in the organizations
Learning Outcomes
this course will help students:
1. how to react legally when any problem occur
2. it will help students to run organizations ethically
3. it will help students to establish organizations by following proper rules and regulations.
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Noon Business School, University of Sargodha
LAW GOVERNING COMPANIES I
Introduction to Companies Ordinance 1984, Department of Business
Administration, University of Sargodha, Company Courts
Corporate Law Authority, Registration of Company, Memorandum of
Association, Name of Company, Registered Office, Object
7 Capital Clause of Memorandum, Articles of Association
Promoters, Contracts, Prospectus, Commission, Discount and Premium
Allotment of Shares, Commencement of Business, Membership
Share Capital, Shares and Certificates, Transfer and Transmission of Shares
8 Directors, Chief Executive
Mid Term Exam
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Noon Business School, University of Sargodha
EMPLOYEES OLD AGE BENEFITS ACT, 1976 - II
Employees old-Age Benefits Institution and Certificate of Authority and Proof
of Age, Payment of Contributions and Liability of Employer. Offenses and
Penalties, Finance and Audit. Employees Old-Age Benefits, Old-Age Pension,
Old-Age Grant Widows, Pension, Invalidity Provision, Benefit Claims and
16 Benefits, Extinguishment of Benefits.
Final Term Exam
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Noon Business School, University of Sargodha
Course Title Training and Development
Course
Objectives
The course is about the training and employee development and human performance
improvement in organizations ; but that is not the whole story. The field of training and
development is changing. There is a need for trainers to reorient their thinking from the
comfort and structure of the classroom to the more ambiguous consulting area. The
gap is actually not nearly as wide as some might think. Trainers have considerable
expertise in job and task analysis, learning specialists, facilitators, communication
experts, and professionals with a broad perspective of the human dimensions of human
performance in organizations.
Learning
Outcomes
it will help students to understand :
1.importance of training ?
2.Influence of training on employees ?
3. mechanism of training ?
4. what are HRD needs, programs ?
5. employee orientation?
6. what is diversity ?
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Introduction to training and HRD
2 Influences on employee behavior
Learning and HRD
3
4 Assessing training/HRD needs
5 Designing training/HRD programs
6 Implementing training/HRD programs
7 Evaluating training/HRD programs
8 Employee orientation
Mid Term Exam
Skills and technical training
9
10 Performance management & coaching
11 Career management and development
12 Employee counseling
Management development
13
14 Organization development and change
15 TRAINING PROGRAM PRESENTATIONS
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Noon Business School, University of Sargodha
16 Cultural diversity and HRD
Final Term
Exam
Facilities
Required Multimedia/lab etc
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Noon Business School, University of Sargodha
Course Title Performance and Compensation Management
Course Objectives
compensation management in organizations, including the role of human resources management in
dealing with employees, and methods used to provide compensation. It also highlights the importance
of maintaining the capable education qualification, the value of developing their skills, and the
significance of providing the appropriate atmosphere for them. Several important topics will be
addressed in the class such as: Compensation professionals’ goals within a human resource
department. Ways to strengthen the pay-for-performance link. Ways to strengthen the pay-for-
performance link. Health insurance concepts. This course examines the importance of an effective
performance management system in helping organizations define and achieve short and long term
goals. It explains and reinforces the concept that performance management is not a one-time
supervisory event, but an ongoing process of planning, facilitating, assessing, and improving
individual and organizational performance. In addition, the course emphasizes the importance of
measuring the effectiveness of human resource activities that are designed to enhance individual and
organizational performance.
Learning
Outcomes
At the end of the course the students will be able to:
To learn basic compensation concepts and the context of compensation practice
To illustrate different ways to strengthen the pay-for-performance link.
To learn the concepts of Payment and employee benefits issues for contingent workers.
To understand the Legally required employee benefits.
To learn some of the implications for strategic compensation and possible employer approaches to
managing legally required benefits Upon successful completion of this course, the student will have
reliably demonstrated the ability to:
1. Design an organization¿s performance management process that is compliant with law and
supports organizational mission and strategy.
2. Compare and contrast various organizational performance management programs and best
practices and define attributes of effective performance management systems.
3. Employ job-related performance standards and performance indicators that reflect the employee¿s
range of responsibilities.
4. Assess how increased employee involvement can contribute to effective performance and coach
employees to identify career paths and resources available to support individual development.
5. Identify and communicate appropriate actions with employees (e.g. training and development,
wage increase, promotion, bonus etc.) based on their performance strengths and weaknesses.
Introduction To Compensation
a-Definition of compensation
b-The pay model
1 c-Strategic pay policies
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Strategic Perspectives In Compensation Management
a-Strategic perspectives of pay
b-Strategic pay decisions
2 c-Best practices vs.Best fit options
Defining Internal Alignment
a-Definition Of Internal Alignment
b-Internal Pay Structures
c-Strategic Choices In Internal Alignment Design
3 d-Which Internal Structure Fits Best
Job Analysis
a-Why Perform Job Analysis
b-Job Analysis Procedures
c-Job Analysis Data Collection Process
4 d-Job Descriptions
Job Evaluation/Person-based Structures
a-Definition of Job Evaluation
b-Major Decisions In Job Evaluation
c-Job Evaluation Methods
5 d-Final Result-Pay Structures
Determining External Competitiveness
a-Definition Of Competitiveness
b-Pay Policy Alternatives
c-Wage Surveys
d-Interpreting Survey Results
e-Pay Policy Line
6 f-Pay Grades
Employee Contributions:Pay For Performance(PFP)
a-Rewarding Desired Behaviors
b-Does Compensation Motivate Performance?
C-Designing PFP Plans
d-Merit Pay/Variable Pay
e-Individual vs. Group Incentives
7 f-Long Term Incentives
Performance Appraisals
a-Role Of Performance Appraisal In Compensation
b-Common Errors In Performance Appraisal
8 c-Measuring Job Performance
Mid Term Exam
Training Raters
9 Contexual Issues In Appraisal
benefits
a-Benefits Determination Process
10 b-Value of Benefits
-Legally Required Benefits
11 Retirement,Medical, And Other Benefiits
Compensation Of Special Groups
a-Who are Special Groups And Minority Groups
12 b-Compensation Strategies for Special Groups
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Legal And Administrative Issues In Compensation
a-Legal Issues
13 b-Pay Discrimination
c-Comparable Worth
14 d-Budgets And Administration
Global Compensation
a-Recognizing Variations
b-Social Contract
15 c-Culture and Pay
d-Strategic Choices In Global Compensation
e-Comparing Systems
16 f-Expatriate Pay
Final Term Exam
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Noon Business School, University of Sargodha
Course Title International HR
Course
Objectives
This course provides an understanding of the role of human resource management (HRM) in
international contexts. The course is divided into three areas of study: the context of
international HRM, strategic and functional HRM in international contexts, and comparative
international contexts. Specific topics include globalization, work and labor regulation;
strategic HRM issues in international contexts; issues related to host, home and third country
nationals; recruitment, selection, training, development and compensation in international
contexts, expatriation and repatriation. Studies of the HR context of selected countries are
also included.
Learning Outcomes
Upon successful completion of the requirements for this course, students will be able to:
1. Understand issues, opportunities and challenges pertaining to international HRM; 2.
Develop competency in dealing with cross cultural situations; 3. Understand the strategic and
functional roles of HRM in various international contexts, especially in areas such as
recruitment and selection, performance management, training, learning and development,
career management, compensation, motivation and repatriation; 4. Understand external
forces (e.g. globalization, sociocultural changes, political and economic changes) that have
the potential to shape international HRM; and
5. Develop generic and transferable skills-especially in diagnosing international HRM issues
critically and analytically, conducting research for the purpose of discussing specific cases
relating to international HRM, evaluating alternative approaches and defending the
recommendations with evidence, and developing confidence in conducting training
workshops.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Introduction
2 Definition of IHRM
3 Aims of IHRM
4 The importance of IHRM to local organizations
5 IHRM in Context
6 Comparative IHRM
7 IHRM Trends in Rwanda
8 IHRM in developing Countries CAT week
Mid Term Exam
9 Multinationals and the Management of Labor
10 Multinationals and Industrial Relations
11 Transfer of Best Practice HRM within Multinationals
12 International Management Development
13 Issues of - Diversity Management
14 Expatriate Management
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15 Managing Internationally
16 Course Recap and Review
Final Term
Exam
Facilities
Required Multimedia/lab etc
Recommended
International Human Resource Management. (2nd Edition) 92004)
Text
Scullion, H. and Lineham, M. (eds) (2005)
Sparrow, P. Brewster, C. and Harris, H. (2004)
Reference Text Edwards, T. and Rees, C. (2006)
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Noon Business School, University of Sargodha
Course Title Leadership
Course Objectives
Identify and Describe the four basic phases of team building Illustrate significant traits and behaviors
of historical leaders. Understand and explain the situational, transformational, and adaptive
leadership theories. Describe methods of assessing leadership styles. Understand and be able to
effectively use counseling for individual and personal feedback and improvement Conduct self-
evaluation of personal leader actions while in positions of authority / leadership Effectively applying
leadership principles as upperclassmen Application of leadership principles learned since a
Freshman) Describe and be able to use leading procedures Develop and use an effective format useful
for giving guidance and instructions to an organization or team
Learning Outcomes
After successful completion of this course the students will be able to understand the team and
individual leadership skills.
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Leadership development for yourself
13 Leadership development for others
Influential leadership
14 Influence and persuasion
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Course Title Strategic HR
Course
Objectives
1. Prepare students and provide an understanding of the expectations of studying in this
program
2. Provide students with a critical understanding of the theories, principles, historical trends,
current issues and practices relevant to human resource management strategy in organizations
3. Enable students to recognize the opportunities and challenges facing contemporary human
resource management
4. Encourage an approach which views human resource management as a core element of the
overall organizational strategy rather than a purely procedural or reactive activity
5. Develop knowledge of the skills required by organizational leaders for successfully
managing human and knowledge capital
Learning
Outcomes
Students who successfully complete this module will be able to:
1.Apply appropriate writing style conventions and academic integrity to academic writing
through online discussion and assessments
2. Identify, analyses and evaluate scholarly writing
3. Apply a high level of self-awareness to online interactions
4. Understand the nature of ‘master’s level’ learning and, in particular, the role of critical
reflection in learning
5. Understand how human resource management strategy is developed in response to internal
and external environmental factors
6. Understand the relationship between human resource management strategy and
organizational performance
7. Evaluate the impact of human resource management strategies, concepts and values upon
the organization’s success
8. Understand a range of human resource management activities (e.g. recruitment, selection
and assessment, succession planning, performance management, reward management, talent
development, disciplinary, etc.)
Weekly Lecture Plan
Lecture No Topic To be Discussed
The External Environment and Your Organization
Introductions and a Model for Strategic
1 Human Resources
2 Getting the Global Picture
Going from Good to Great: External Factors
3 and Global Perspectives
Understanding Your Human Resources Customers
4 Understanding Human Resources Stakeholders
Understanding the Flow of People
5 Understanding Staffing Needs and Options
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6 Core Competencies
7 Recruitment Strategies
8 Performance Management
Mid Term Exam
9 Understanding the Value of Performance Management
10 Delivering Employee Feedback
11 Assessing Willingness to Work
12 Coaching
13 Building Human Resources Strategy
14 Understanding Human Resources Strategy
15 Understanding Human Resources Trends and Metrics
The Four-Step Process for Building Human
16 Resources Strategy
Final Term
Exam
Facilities
Required Multimedia/lab etc
Recommended Schwind, H., Das, H., and T. Wagar. Canadian Human Resource
Text Management:
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SPECIALIZATION IN FINANCE
Course Title Special Topics & Accounting Standards
Course Objectives
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Course Title Financial Statement Analysis
Course Objectives
The primary aim of Financial statement analysis is to provide students with an introduction to the
process and function of financial reporting. Whilst a large proportion of the course is aimed at
understanding financial statements as a process, taking a preparers‟ perspective, we will also seek
to develop an understanding of the importance of the role of financial statements in today‟s society.
Learning Outcomes
After studying this course the student will be able to understand:
1.importance of accounting cycle and GAAP
2. rules of debit and credit
3. Financial statements and their limitations
4. Importance of auditing and its procedure
5. Importance of statement analysis in decion making policy
6. different ratios and their importance in liquidity
Weekly Lecture Plan
Lecture No Topic To be Discussed
Introduction to accounting & accounting principles, Generally accepted
accounting
1 principles (GAAP),Accounting cycle/process,
2 Rules of Debit and Credit, Steps in accounting cycle,
3 Limitations of trial balance, Preparing financial statements,
4 balance sheet, income statement,Expenditures Vs Expenses,
5 Adjusting entries and their types, Statement of owner’s equity
6 closing entries, Statement of Cash flows, Parts of cash flow statement
Notes to financial statements, Accounting policies, inventory accounting
7 policies
8 Depreciation accounting policies, Methods of computing depriciation
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9 Annual report generated by business, Audit’s report
10 Types of business, Using Financial Statements Information,
11 Financial Statement Analysis, Ratio Analysis,
12 Vertical & horizontal analysis,
13 Different types of ratios, Liquidity ratio
14 Leverage ratio
15 Coverage ratio, Activity ratio
16 profitability Ratios
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text Financial Statement Analysis by Charles Gibson
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Course Title Advanced Accounting systems
Course Objectives
Learning
Outcomes
1
Balance Sheet and treatment of certain items in preparing Companies
2 Financial Statements like dividends, reserves,
excise duty and sales tax, long term loans and current maturity, issue of
3 shares, allowances for bad debts,
rectification of errors, workers profit participation fund, worker’s welfare
4 fund, bank margins and guarantees.
5 Consolidated Financial Statements, IAS27.
· Prepare Consolidated Income Statement and Balance Sheet of
6 undertakings.
Treatment in Consolidated Financial Statements of Minority interest, Pre
7 and Post acquisition reserves, goodwill,
dividends, bonus shares, intra group transactions, prefereance shares,
8 debentures and mid year acquisitions.
Mid Term Exam
9 Accounting for Leases IAS-17
10 · Basic lease accounting issues and procedures,
· Accounting for finance lease in the books of lessor and lessee including
11 financial statement disclosures,
· Accounting for finance lease in the books of lessor and lessee including
12 financial statement disclosures,
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13 Accounting for operating lease,
Bargain purchase option, residual value (guaranteed and un guaranteed),
14 depreciation, initial direct costs.
15 Accounting for Franchises
16 Accounting for Franchises
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Gupta, R.L. &Swamy, M. Radha, “Advanced Accounting”, Sultan Chand &
Text Sons
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Course Title Advance Auditing Techniques
Course Objectives
Learning
Outcomes
Recommended
Text · Latest ISA
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Course Title Corporate Finance
Course Objectives
Corporate Finance is the worldwide leading discipline in business administration that describes
the theory and practice of corporate finance. Throughout this course the instructors shall show
how managers use financial theory to solve practical problems and as a way of learning how to
respond to change by showing not just how but why companies and management act as they do.
The recommended text is comprehensive, authoritative, and modern and yet the material is
presented at a common sense level.
Learning Outcomes
Upon successful completion of the course students will be expected to:
1-Analyze major corporate finance issues, 2- Demonstrate knowledge of the theory underpinning
corporate valuation, 3-Demonstrate knowledge of the basics of risk and return for cost of capital
valuation, 4- Recognize and understand the principles underlying risk management and
options valuation, 5-Understand dividend policy for increasing shareholder value, 6-Value
mergers and acquisitions
Weekly Lecture Plan
Lecture No Topic To be Discussed
An Overview of Corporate Financing: Book value vs market value;
1 dividend , stockholders' rights, classes of stocks, convertible securities.
How corporations Issue securities, Venture capital, The underwritters,
2 General Cash offers by public companies, The private placement.
3 Corporate Payout Policy
4 Does Debt Policy Matters?
5 How much should a corporate borrow?
6 How musch should a corporate borrow?
7 Financing and Valuation
8 Financing and Valuation
Mid Term Exam
9 Credit Rsk and the value fo corporate debt
10 Credit Rsk and the value fo corporate debt
11 The Many different kinds of debt
12 Leasing
13 Managing Risk
14 Managing International risk
15 Working Capital Management
16 Mergers and Corporate Restructuring.
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Principles of Corporate Finance (11th or latest edition) by Richard A
Brealy, Steward C Myers and Franklin Allen.
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Course Title International Financial Management
Course
Objectives
International Financial Management will introduce students to global financial markets and
operations of multinational firms. Topics to be discussed will include foreign exchange
markets, international financial markets, international banking, currency derivative markets,
euromarkets, risk management, and investment decisions in the global marketplace.
Learning
Outcomes
The architecture of foreign exchange markets, the motivation of participants in foreign
exchange markets (arbitrage, speculation, hedging), the role of conventions in exchange rates
quotation and trading in foreign exchange markets, the type of foreign exchange operations
(spot, forward, FX swaps, currency swaps, futures and option), the factors that influence the
price of currency derivatives (forward rate, swap points, interest rates, futures price, option
premium), the relationship between the changes of exchange rates and the dynamics
of fundamental economic factors (balance of payments, inflation, interest rates,
expectations), the prediction of future exchange rates movements by the tools of technical
analysis, the changes of foreign currency regime since the crash of Bretton Woods regime of
fixed exchange rates, the nature of foreign exchange exposure and risk and its management,
the structure of the balance of payments and main relations between economic transaction in
the balance of payments
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 An Overview of International Finance
2 The Foreign Exchange Market
3 The Balance of Payment and Effective Exchange Rate
Factors Affecting the Balance of Payment Position, The real effective
4 exchange rate
Exchange Rate Determination: Some stylised facts about exchange rate,
Factors affecting demand and supply, speculation in the spot foreign
5 exchange market
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11 Exchange rate forecasting, Technical Aalysis and Trading rules
12 Currency futures and swaps
Comparison of forward and future market, specification of currency
13 futures, interest rate swap
14 International Arbitrage
Foreign exchange risk exposure: definition, value at risk, definition of
15 exposure
Foreign exchange risk exposure: Translation, economic and
16 transcational
Final Term
Exam
Facilities
Required Multimedia/lab etc
Recommended Text
Internatioal Finance: an analytical apporach by Imad A Mosa, McGraw
Hill publishers (latest Edition)
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Course Title Credit Management
Course
Objectives
Confidential credit assessment/ratings on sample debtors / prospects.
• Design effective T & C’s and Credit Application forms for prompt payments.
• Focus on improvement in Company Receipts and Cash Flows.
• Appreciate the essential features of a legally binding contract.
• Outline the main considerations in getting paid in a sales contract.
Learning
Outcomes
it will help students to understand:
• Understand the issues involved in pursuing slow payers and debtor recovery.
• Understand the Legal Processes in the Collection of Debts.
• Utilise the international banking payment methods to minimise credit risks.
• Ensure Credit Management is seen as a positive influence in Customer Relations.
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Parties to the contract, Customer Relationships
12 Role of Finance and Credit Management
Role of Finance and Credit Management
13 Operations Development
Operating Procedures & Progress check lists
Review of Key Credit Criteria
14 Communications internally / third parties parties
Effective document generation
Basics of Civil Litigation
15 Late Payments legislation
Legal Proceedings
Making Decisions on Legal Action
Court Processes
16 What you can do
Final Term Exam
Recommended
Text Credit Risk Management by Colquitt, Joetta (Latest Edition)
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Course Title Investment and Portfolio Management
Course Objectives
The main objective of the course is to enhance the students' analytical ability to understand the stock
market operations and procedures.
Learning Outcomes
After reading this course the student should be able to address basic market related problems of
valuation and stock behavior. The student should be able to evaluation and construct optimal
portfolio practically from stock exchange.
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SPECIALIZATIN IN MARKETING
Course Title Sales Management
Course Objectives
There are two primary purposes for the Sales Management course:
1-To gain a solid understanding of professional B2B sales including its planning and staffing,
structure, and evaluation
2- To understand how to manage and motivate a professional B2B sales force from the perspectives of
a sales manager (authority) and a marketing manager
Learning
Outcomes
Upon completion of the course, students will be able to understand, design, and manage the role of
salespeople and sales forces in the marketing strategies of organizations.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Setting the Foundation; Customer Service
2 Success as a Large Retail Store Department Manager
3 Success as a Small Retail Store Entrepreneur
4 Success as a Small Retail Store Entrepreneur
5 The Exciting Retail World
6 Multichannel Retailing & Consumer Behavior
7 Strategic Planning & Financial Performance
8 Strategic Planning & Financial Performance
Mid Term Exam
9 Location & Site Selection
10 Managing Human Resources; Customer Relations; Information Systems
11 Managing Human Resources; Customer Relations; Information Systems
12 Merchandise Assortment, Buying Systems & Vendor Relations
13 Pricing & the Retail Communication Mix
14 Pricing & the Retail Communication Mix
15 Store Management
16 Store Management
Final Term Exam
Recommended Text
Management of Sales Force. 11th edition (2003). Irwin/McGraw-Hill. Spiro,
Stanton & Rich
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Course Title Advertising Management
Course Objectives
Preparing graduates with knowledge, skills and competencies for being able to become a Strategic
Planner, a Media Planner, and a Creative Advertising & Marketing Communication profession.
Learning
Outcomes
Students will be able to:
1. Identify basic advertising terminology.
2. Explain the application of advertising principles as they relate to the
marketing of goods and services for profit and non-profit businesses.
3. Produce a comprehensive advertising campaign.
4. Assess the types of media, such as: print, broadcast, interactive and outof- home media.
5. Outline the relationship between ethics, social responsibility and
advertising.
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Course Title Brand Management
Course Objectives
1-To increase understanding of the important issues in planning and evaluating product and brand
strategies.
2- To provide and be able to work with the appropriate theories, models and other tools to ensure
better branding decisions, and to make these concepts relevant for any type of organization.
3-To provide “real world” experience and understanding of product and branding strategies.
4-To understand product and branding concepts from the consumer’s point-of-view.
5- To explore contemporary issues in product and branding development and sustainability.
6-To provide a strategic approach to product and branding issues.
Learning Outcomes
By the end of this course students should be able to:
1. Understand key principles of branding
2. Explain branding concepts and ideas in their own words
3. Understand and conduct the measurement of brand equity and brand performance
4. Practically develop a brand, including positioning and communication
5. Prepare a professional, logical and coherent report in the form of a brand audit
6. Deliver an oral presentation in a professional, engaging manner
7. Develop an argument and express themselves clearly in both written and oral communication
8. Consider ethical issues
Weekly Lecture Plan
Lecture No Topic To be Discussed
NATURE OF PRODUCTS AND BRANDS
1 • Characteristics of Products and Services; The Concept of the Brand ; Brand
Types in Products and Services
7 The Meaning of
Brand Share; • Extending Brands
8 GLOBAL BRANDING
• Global Branding Decisions and Strategies; Geographic Extension
Mid Term Exam
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10 CORPORATE IDENTITY MANAGEMENT
• Dimensions of Corporate Identity, Managing Corporate Identity Program
Protecting Brands
11
through Trade, Ethical Issues Concerning Brands
MANAGING BRANDS OVER THEIR LIFE CYCLE
12
• Developing and Launching New Brands, Managing over their Life Cycle
Financial Implications During the Life Cycle Rejuvenating/Revitalizing
13
Brands.
14 BRAND EVALUATION
• Growing Brand Equity
Commercial Models of Brand Equity Growth; Measuring Brand
15
Equity
16 Financial Value of Brands and Measurement
Final Term Exam
Recommended Text
K. Okoso-Amaa, Compendium on Brand Management and Corporate Identity.
FBM – OUT
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Course Title International Marketing
Course Objectives
This course is designed to provide students with an understanding of the decision variables a marketing
manager may use in developing and implementing marketing decisions in an international marketing
environment. The theories covered in this course include the basis of analyzing international consumer
behaviour and the international marketing environment, the logic of adaptation versus standardization
of the marketing mix and those guiding market entry decisions.
Learning
Outcomes
On successful completion of this course, students will be able to:
1-Apply basic international marketing theories and concepts to understand the environment
2-Undertake strategic business analysis in order to develop appropriate international marketing
objectives and strategies
3-Identify, analyse, and evaluate data, information, and evidence related to international business
opportunities and threats relevant in the current world
4-Communicate, clarify, and present to peer audiences in a professional setting and work in a team
reflected in assessment activities and
5-Produce a report considering the marketing of a business to consumers or business customers in
different cultural contexts with consideration of ethical conduct
Weekly Lecture Plan
Lecture No Topic To be Discussed
Introduction
1
The Globalization of Markets
2 Protectionism vs. Int’l. Free Trade
3 Financial Risk Mgt. in Int’l Markets
4 Environmental Variables in International Marketing
Geography, Culture, and History
5 Business Customs and Practices
6 Political and Legal Environments
7 Economic Development
8 Multinational Market Groups
Mid Term Exam
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Facilities Required Multimedia/lab etc
Recommended Text
International Marketing, 15th edition, by Cateora, Gilly
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Course Title Marketing Research
Course Objectives
To enhance the students understanding of the marketing research industry.
1- To develop skills required by the researcher and understand different
applications of Marketing Research
2- To explore different approaches of Marketing research
3-To be able to exploit Marketing Research data for management decision making
Learning
Outcomes
The student should be able to
1 understand the process of marketing research and its different processes
2- identify sources of information
3- understand different research methods
4- apply selected research methods
5- analyse and interpret both qualitative and quantitative data
6- conduct and analyse a focus group discussion
7- build a simple questionnaire from a web-based survey administration site.
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STATISTICAL ANALYSIS OF SURVEY DATA
Introduction to Statistical Analysis Using SPSS
The analysis of survey data using a computer‐based statistical package ‐‐ SPSS
Windows
Data Reduction, Processing and Tabulation
• Editing; coding; tabulation (one‐way & cross‐tabs)
Data Analysis: Basic Questions
• Choice of analysis technique; type of data; research design;
• assumptions for statistics, hypothesis testing confidence intervals;
• univariate and bivariate analyses
• cross tabs & Chi‐Square test
• z‐test for the difference between proportions
• t‐test for the difference between two means
Data Analysis: Multivariate Analysis
• Analysis of variance and
• Linear regression.
• Other multivariate methods
Data Analysis: Other Non‐Parametric Procedures
• Correlation and difference tests for nominal and ordinal data.
4 • Friedman analysis of variance
HOW TO DESIGN A QUESTIONNAIRE
• The development of questionnaires will be covered in depth. A specific
questionnaire design will be explained. The principles taught in this section must
5 be used for the project questionnaires.
HOW TO MEASURE ATTITUDES, BEHAVIOUR AND TRAITS
• How to write screeners and warm‐up questions
• General overview of measurement and scaling
• How to measure attitudes
• How to assess behaviour
• Lifestyle measurement
6 • Measuring demographic traits
HOW TO MANAGE THE MECHANICS OF RESEARCH
• How is fieldwork done?
7 • How to secure confidentiality and assure quality
What factors influence fieldwork?
• Interviewer training • Data collection
online
8 • Processing the data
Mid Term Exam
HOW TO CARRY OUT QUALITATIVE RESEARCH: FOCUS GROUPS
AND IN‐DEPTH PERSONAL INTERVIEWS
• the purpose, design and execution of focus groups
• designing the discussion guide, recruiting respondents, moderating the group
9 discussion, debriefing clients and presenting the findings
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HOW TO CARRY OUT QUALITATIVE RESEARCH: FOCUS GROUPS
AND IN‐DEPTH PERSONAL INTERVIEWS
• the purpose, design and execution of focus groups
• designing the discussion guide, recruiting respondents, moderating the group
10 discussion, debriefing clients and presenting the findings
HOW TO DRAW SAMPLES
Sample Size Population and sample characteristics; intention of the sampling
(variables, attribute, precision, and confidence)
Sampling Procedures • Sampling plan; non‐probability and probability samples;
estimation; stratified and cluster sampling 8.3 Adjusting for sample bias
• Techniques to adjust results to account for sample biases and
11 on‐representativeness, sample weighting
HOW TO DRAW SAMPLES
8.1 Sample Size
• Population and sample characteristics; intention of the sampling (variables,
attribute,
12 precision, and confidence)
8.2 Sampling Procedures
• Sampling plan; non‐probability and probability samples; estimation; stratified
and cluster sampling
8.3 Adjusting for sample bias
• Techniques to adjust results to account for sample biases and
13 non‐representativeness, sample weighting
Recommended Text
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