Tourism Slogan Presentation Metrics October 1, 2019

World Destinations III

Canadian Tourism and Hospitality Institute

Rating for the Main Contents of the Presentation

ELEMENTS 1pt 2pts 3pts 4pts 5pts

The colors (bright, The colors The colors The colors The colors The colors
lively, attractive) are not are a bright, embody are bright, are very
bright, not but not lively, some lively, and bright, very
lively, and not and attractive elements of attractive lively, and
attractive brightness, very
The colors liveliness, and attractive and
are not bright attractiveness has a real
but are lively potential to
and attractive successfully
market the
The colors Philippines
are not bright
and lively but
are attractive
Iconography The The The The icons and The
(unique icons, iconography iconography iconography symbols are iconography
symbols) and the is not unique and symbols unique and symbols
symbols are but the embody are very
not unique symbols are elements of unique and
not uniqueness do not need
but needs further
The further validation
iconography validation to and
is unique but the Philippine authenticatio
the symbols Patent Office n
are not for
Trademark
authenticity
Wordings (catchy, The wordings The wordings The wordings The wordings The wordings
easy to remember, are not are not embody are catchy are very
positively curious, catchy not catchy but is some being easy to catchy, very
not more than five easy to easy to elements of remember, easy to
words, moving or remember, remember, being catchy positively remember,
able to command not positively positively being easy to curious, has very
an curious, curious, has remember, proper word positively
action/emotion/ur doesn’t have proper word being count, curious, has
ge) proper word count, positively moving or proper word
count, not moving or curious, able to count, very
moving or able to having proper command moving or
able to command word count, action/emoti able to
command action/emoti being moving on and urge command
action/emoti on and urge or able to action/emoti
on and urge command on and urge
The wordings action/emoti
are catchy on and urge
but are not
easy to
remember,
positively
curious, has
proper word
Tourism Slogan Presentation Metrics October 1, 2019
World Destinations III
Canadian Tourism and Hospitality Institute

count,
moving or
able to
command
action/emoti
on and urge

The wordings
are catchy
and is easy to
remember,
but are not
positively
curious, has
proper word
count,
moving or
able to
command
action/emoti
on and urge

The wordings
are catchy, is
easy to
remember,
positively
curious, has
proper word
count, but
are not
moving or
able to
command
action/emoti
on and urge

Essence of the The essence The essence The essence The essence The essence
message (timely, of the of the of the of the of the
positive, inviting, message is message is message message is message is
catchy, not timely, not timely, embodies timely, very timely,
“sticky”/leaves a positive, but is some positive, very positive,
lasting impression) inviting, positive, elements of inviting, very inviting,
catchy, inviting, timeliness, catchy, very catchy,
“sticky” catchy, positiveness, “sticky” very “sticky”
“sticky” inviting, and will be a
catchy, very effective
The essence “sticky” marketing
of the tool for the
message is promotion of
timely, but is Philippine
not positive, Tourism
inviting,
catchy,
“sticky”
Tourism Slogan Presentation Metrics October 1, 2019
World Destinations III
Canadian Tourism and Hospitality Institute

The essence
of the
message is
timely,
positive, but
not inviting,
catchy,
“sticky”

Total = ________________________________

Comments/suggestions/opinions: ___________________________________________

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PRESENTATION 1pt 2pts 3pts 5pts

Lively, amusing, Not Lively, not Lively, but not Puwede na  Very Lively, very
entertaining, amusing, not amusing, not amusing, very
effective entertaining, not entertaining, not entertaining, very
effective effective effective

Lively, amusing,
but not
entertaining, not
effective

Lively, amusing,
entertaining, but
not effective

Total = ________________________________

Comments/suggestions/opinions: ___________________________________________

___________________________________________

___________________________________________

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